A iteratividade: do melodrama à narrativa audiovisual sob demanda

The repetition should be understood as the property of mass cultural products, originated from the need to minimize the dispersion of the audience in their enjoyment. Based on this assumption, this paper measures the rate of iteration manifested in the scripts of the following serial fictions: Duas Caras, A Grande Família and House of Cards. Established itself as a method of scene analysis proposed by McKee (2008), questioned whether the lack of classical education of the public and rescued the forms assumed by repeating the melodrama, romance-serial and dramaturgy: asides, monologues, confidences and planar scenes. The proposal was applied in two scripts for each of the aforementioned productions. Considering the data collected, it appears that there was reduction in repeat products offered on demand thanks to the possibility of handling the flow and the attention given receptor.

Direito à informação pela mídia virtual e a sua responsabilidade

Pós-graduação em Direito - FCHS

Programa de educação familiar a distância em linguagem e comunicação suplementar e alternativa

Pós-graduação em Educação - FFC

Marcas da sexualidade construidas na idade média que contribuiram para o aparecimento da homofobia

Esse trabalho objetiva o estudo da sexualidade na Idade Média, a fim de analisar as marcas construídas pela história que contribuíram para a formação dos pensamentos fortemente presentes na sociedade contemporânea relacionados à homofobia. A Idade Média foi um período de grandes mudanças na sociedade, onde houve a disseminação de pensamentos relacionados à sexualidade que prejudicaram a vida de muitas pessoas, inclusive dos homossexuais. Portanto, para a realização dessa pesquisa serão considerados os acontecimentos marcantes sobre a sexualidade nessa época. Desse modo, considerando as concepções construídas e passadas de geração em geração, presenciamos atualmente grande ocorrência de episódios de preconceito e violência contra homossexuais, justificadas com argumentos fundamentados em ideias de tempos remotos. Assim, por meio de uma pesquisa bibliográfica, buscaremos compreender essas marcas deixadas pelo tempo utilizadas até hoje como instrumentos de preconceito e violência e geradoras de um fator contemporâneo, a homofobia

A influência da mídia na procura por exercícios físicos e suas possíveis consequências psicológicas

Modern society is characterized by the advance of technologies, the emergence and constant development of the technological field is responsible for a series of population adjustments, that being practically molded and daily transformed by media, which usually has the power of manipulating opinions and public approaches in every capacity and extensions of our lives, being a significantly and important tool, which most part of individuals in contemporary society can't work and live without, therefore most part of individuals depend on the use of many technological means, including social means, which have great relationship with the development and emergence of many psychological problems that completely impact on the social life of affected individuals, thus Physical Education is an area with the goal of verifying the level of influence that media reflects on the lifestyle choice to be followed and the relation of this influence with the presence and development of a series of psychological disorders that affect directly the health of those individuals. It has been gathered data about the subject according to scientific basis, more specifically, on Academic Google, Scielo and Pubmed, where it has been researched scientific articles that could contribute with the data and information to complete the text. The psychology of sports is an area of studies and knowledge that investigates and develops insight about these questions, making available scientifically tested and proven materials that supports the P.E. professional, that is connected in the practical field to visualize possible chained symptoms of these psychopathologies according to the development of these psychic disorders, that are usually common in current days, more precisely, disorders such as Anorexia, Vigorexia, self-dependence to physical exercise and selfcorporal dissapproval. It's vital to have total attention with the possibility of evolution of this psychopatology...

Narrativas interativas em audiovisual panorâmico para dispositivos móveis

Pós-graduação em Comunicação - FAAC

Meningite supurativa secundária a otite média e interna em um gato: relato de caso

Suppurative meningitis are rarely reported in dogs and cats. The present study aims to report the occurrence of suppurative meningitis secondary to otitis media and interna in a five-year-old female Persian cat examined at the Veterinary School of Unesp-Botucatu with acute progressive multifocal neurological alterations. Analysis of the cerebrospinal fluid (CSF) demonstrated predominance of neutrophils (90%) and the presence of bacteria. Therapy with antibiotics was initiated, but the animal came to die. beta-hemolytic Staphylococcus, beta-hemolytic Streptococcus and Proteus mirabilis were detected in fragments sent to culture. The present report demonstrates the importance of performing more specific exams such as complete CSF analysis in cases of otitis media and interna. This way, central nervous infections can be diagnosed and treated in a timely manner, as those are acute diseases with poor prognosis.

Geografia, patrimônio e diversidade cultural: linguagem audiovisual em ações educativas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A (des)construção da imagem do sujeito professor na mídia: evidências da materialização de valores sociais

The main objective of this study focuses on investigate how the style of the Conhecimento Prático Língua Portuguesa magazine, from Escala publisher, reveals a materialization, in its wordings, of social values that surround our society regarding the teaching class. Besides, we thought about the construction of an other - teacher - by means of the I speech (the enunciator). Furthermore, we reflected on how happens the genre opinion article handling and whether there is, when aimed to the teaching class. All these questions were discussed under the perspective of Bakhtin's theory, focusing our analysis in the wording notions, dialogism, style and speech genres. Our analysis indicates a materialization of social values in syntactic issues and a hybridization of genres when the addressee is a teacher

Reestruturação e automação de processos: caso de um processo da área de compras e suprimentos de uma empresa brasileira do setor de mídia

Innovation in the field of Information Technology (IT) have made companies evaluate their processes and activity of its supply chain to conform to this new reality. In the supply chain management, one of the tools that revolutionized the activities was the use of management information systems such as ERP tool. This system allows greater integration of data from multiple areas of the enterprise and beyond, giving more activities to processes and activities. This work aims to analyze the results and impacts of the restructuring of an equipment leasing process in a Brazilian media company and verify that the gains and improvements that were targeted in the initial design of this restructuring have been achieved. Also the risks identified with this change will be studied, the reactions of those involved in this process and the performance of the chain as a whole. To carry out this work was carried out a single case study with data collection in the assessed company and literature related to supply chain and information systems

Suicídio de idosos e mídia: o que dizem as notícias?

Como a mídia aborda o suicídio de idosos? E o que as notícias sobre suicídio de idosos nos dizem? Estas foram as perguntas que guiaram esta reflexão, que se debruçou sobre matérias de suicídios de idosos publicadas na mídia nacional, entre abril de 2010 e abril de 2013. Observamos que a palavra “suicídio”, até pouco tempo atrás “aquela-que-não-deveria-ser-nomeada” na imprensa, aparece na maior parte das notícias, no título e nos textos, demonstrando que o suicídio, como problema de saúde pública, afasta-se do campo privado para ocupar e compor o espaço público. Constatamos que entre as principais situações de risco que levam os idosos a cometer um “gesto de comunicação” extremo estão os efeitos de uma política econômica recessiva e o prolongamento da vida sem dignidade, mediante o medo da dependência e do provável “trabalho” aos demais; situações que indicam serem essenciais o desenvolvimento e o fortalecimento das redes de suporte social.

Perigo, probabilidade e oportunidade: a linguagem dos riscos na mídia

Partindo do pressuposto que risco é um conceito central na sociedade contemporânea, este estudo teve por objetivo entender o papel da mídia na circulação e consolidação da linguagem dos riscos. Tendo por base estudos anteriores, optou-se por trabalhar com um único jornal, a Folha de S. Paulo, sendo adotados três procedimentos de pesquisa: 1) mapeamento da diversidade de termos utilizados para falar sobre a possibilidade de ocorrência de eventos concebidos como ocasião para ganho ou perda; 2) análise diacrônica de uma amostra representativa de matérias com a palavra risco no título (1921 e 1998); 3) análise do uso da linguagem de risco por área temática (CD-Rom Folha, 1994-1997). Os resultados sugerem que o uso da linguagem dos riscos na mídia é recente e diversificado, apoiando-se ora na linguagem formal do cálculo de risco, ora no uso metafórico do termo, para falar de desordem na sociedade contemporânea.

Availability and Use of Audiovisual and Electronic Resources by Distance Learning Students in Nigerian Universities: a Case Study of National Open University of Nigeria (NOUN), Ibadan Study Centre

This study investigated the availability and use of audiovisual and electronic resources by distance learning students at the National Open University of Nigeria (NOUN). A questionnaire was administered tothe distance learning students selected across the various departments of the NOUN. The findings revealed that even though NOUN made provision for audiovisual and electronic resources for students' use, a majority of the audiovisual and electronic resources are available through personal provision by the students.The study also revealed regular use of audiovisual and electronic resources by the distance learning students. Constraints on use include poor power supply, poor infrastructure, lack of adequate skill, and high cost of access.

A (des)construção da imagem do sujeito professor na mídia: evidências da materialização de valores sociais

The main objective of this study focuses on investigate how the style of the Conhecimento Prático Língua Portuguesa magazine, from Escala publisher, reveals a materialization, in its wordings, of social values that surround our society regarding the teaching class. Besides, we thought about the construction of an other - teacher - by means of the I speech (the enunciator). Furthermore, we reflected on how happens the genre opinion article handling and whether there is, when aimed to the teaching class. All these questions were discussed under the perspective of Bakhtin's theory, focusing our analysis in the wording notions, dialogism, style and speech genres. Our analysis indicates a materialization of social values in syntactic issues and a hybridization of genres when the addressee is a teacher

Reestruturação e automação de processos: caso de um processo da área de compras e suprimentos de uma empresa brasileira do setor de mídia

Innovation in the field of Information Technology (IT) have made companies evaluate their processes and activity of its supply chain to conform to this new reality. In the supply chain management, one of the tools that revolutionized the activities was the use of management information systems such as ERP tool. This system allows greater integration of data from multiple areas of the enterprise and beyond, giving more activities to processes and activities. This work aims to analyze the results and impacts of the restructuring of an equipment leasing process in a Brazilian media company and verify that the gains and improvements that were targeted in the initial design of this restructuring have been achieved. Also the risks identified with this change will be studied, the reactions of those involved in this process and the performance of the chain as a whole. To carry out this work was carried out a single case study with data collection in the assessed company and literature related to supply chain and information systems