A DEFICIÊNCIA FÍSICA NAS REVISTAS VEJA, ÉPOCA E ISTOÉ: um estudo de recepção

A maioria das pesquisas sobre mídia e deficiência estuda de que forma as pessoas com deficiência são representadas pelo jornalismo. As representações encontradas pelos pesquisadores são de assistencialismo, normalização, superação e cidadania. Este estudo procura compreender a percepção das pessoas com deficiência física em relação às revistas de atualidades e descobrir como essas pessoas sentem-se representadas por tais veículos de comunicação. Analisaram-se três revistas de atualidades: Veja, Época e Istoé. Para compor o corpus da pesquisa optou-se por textos referentes à deficiência nas edições de julho a dezembro de 2012, período em que aconteceram os jogos paraolímpicos, e nas datas relacionadas à luta das pessoas com deficiência. Quanto aos procedimentos metodológicos destaca-se, em um primeiro momento, a análise de conteúdo e, em seguida, a análise retórica do discurso de três textos jornalísticos, um de cada revista, de acordo com a representação predominante. Por último analisa-se a recepção, com 16 entrevistados, sendo oito estudantes da Universidade Metodista de São Paulo e oito pacientes da Associação de Paraplégicos de Taubaté (Aparte). A análise revelou que a representação que mais apareceu no período foi a da superação, e que as pessoas que têm deficiência física querem ser representadas de uma forma mais humana e inclusiva. .

PENSAR A CIBERCULTURA AMBIENTALISTA: Comunicação, mobilização e as estratégias discursivas do Greenpeace Brasil

Nossa Tese postula a existência de uma cibercultura ambientalista, própria do movimento ambiental, que conta com uma dinâmica comunicativa caracterizada por estratégias de discurso e mobilização específicas. O movimento ambiental, aqui representado pela organização de espectro internacional Greenpeace, soube se apropriar das ferramentas digitais, difundir a problemática em um cenário de redes sociais digitais, ciberativismo, interatividade e composição de uma esfera pública em rede, que colocamos em debate. Para entender esse panorama realizamos uma ampla discussão teórica, em permanente diálogo com nosso objeto de estudo, abrangendo a trajetória do ambientalismo e seu lugar enquanto movimento social; as tecnologias da sociabilidade, a Internet e suas mídias como espaço de resistência e controle, assinalando a cibercultura como a própria cultura contemporânea, pautada pelas influências tecnológicas. Realizamos entrevistas com voluntários, seguidores, além de responsáveis pela comunicação do Greenpeace que nos permitiram traçar as motivações da participação e confirmar que o engajamento na causa ambiental foi fortemente impulsionado pelas facilidades do ciberespaço. As estratégias discursivas foram desvendadas com as coordenadas metodológicas da Análise do Discurso, focada na identificação do ethos e das cenas de enunciação, com base em um protocolo de análise que formulamos para compreender a maneira de dizer que leva os sujeitos aderirem maciçamente ao discurso ambiental. Na primeira etapa da análise realizamos diagnóstico de perspectiva quantitativa e caráter exploratório para levantar as campanhas/temáticas principais e avaliar a repercussão dos assuntos nas redes sociais digitais e na mídia convencional. Posteriormente, selecionamos os textos das principais campanhas que passaram pela fase qualitativa, que abarcou os itens lexicais, as técnicas argumentativas e os elementos de destacabilidade, além de aspectos externos ao texto linguístico, como fotos, vídeos, cores e cenas predominantes. O discurso na cibercultura ambiental desvela o ethos do amigo, do parceiro, que oscila entre o drama e a agressividade para chamar atenção à causa. Problemas graves como denúncias ambientais são tratados com um ethos lúdico, até mesmo infantil, usando de linguagem coloquial e de códigos da cultura contemporânea desenhos animados, jogos virtuais, belos animais que cantam e dançam que para os nossos olhos revelam uma cenografia esquizofrênica, mas é justamente o que garante o êxito das campanhas.

A CONSTRUÇÃO DISCURSIVA E A RECEPÇÃO DA HOMOAFETIVIDADE NA TELEDRAMATURGIA BRASILEIRA: consumo, representação e identidade homossexual

Este estudo tem como objetivo avaliar a representação e discurso dos personagens homossexuais da teledramaturgia brasileira e sua potencial relação com as demandas da comunidade homossexual na sua luta por maior tolerância e emancipação. A metodologia inclui dois enfoques analíticos: o primeiro centra-se no campo da produção, a partir dos pressupostos da Análise do Discurso e dos Estudos Queer, verificando os aspectos textuais do discurso e da representação dos personagens gays das telenovelas. O segundo enfoque centra-se no campo da circulação e consumo, mediante os pressupostos dos Estudos de Recepção, a fim de avaliar como os receptores realizam a apropriação do discurso e representação homossexual da telenovela. Esse segundo enfoque conta com um instrumento quantitativo e uma entrevista qualitativa semidirigida, aplicados a uma amostra de 402 participantes, hétero e homossexuais, a maioria jovens estudantes de graduação em Belo Horizonte, MG. Quanto às análises discursivas, os resultados demonstram uma mudança no padrão de representação dos personagens homossexuais, deslocando-se do padrão heteronormativo para uma representação mais humanizada, seguindo o momento histórico de maturidade política da sociedade e a aprovação de marcos legais favoráveis aos sujeitos homossexuais. Quanto aos estudos de recepção, os resultados confirmam o potencial pedagógico da telenovela em ampliar a discussão sobre a questão homoafetiva; auxiliar o sujeito homossexual em aceitar sua identidade sexual e encorajá-lo a assumir sua orientação sexual.

A DESMUSICALIZAÇÃO DA MÍDIA EM TEMPOS DE HIPERMIDIATIZAÇÃO DA MÚSICA: o empobrecimento estético da música popular na programação televisiva brasileira

O trabalho aborda o empobrecimento estético-discursivo da canção popular massiva exposta na mídia televisiva brasileira, na comparação entre o contexto histórico-midiático-musical das décadas de 1960 e 1970 e o contexto da primeira metade da segunda década do século XXI. Para definir tal empobrecimento discursivo encontrou-se o conceito de desmusicalização da mídia televisiva . O trabalho, de natureza teórica, tem como objetivo apontar que a mídia televisiva tem papel preponderante e parte importante da responsabilidade pelo empobrecimento na construção do discurso da música popular brasileira. Para tanto, primeiramente, por meio da análise poético-estética dos elementos estruturais das linguagens musical e literária de uma canção popular, delimitou-se a espécie de obra musical estruturada com acuro poético, que a ela empresta um padrão estético de excelência. Tais canções tinham espaços de veiculação nas grades de programação da mídia televisiva de outrora e nos dias atuais não mais os têm. Em seguida, por meio de pesquisas bibliográfica, documental e empírica, descreve-se de modo analítico-interpretativo o período histórico em que ocorreu essa desmusicalização da mídia. Por fim, constata-se que a partir da popularização da Internet e da proliferação de diversas mídias que permitem ao ouvinte o acesso, o armazenamento, o compartilhamento de repertórios musicais e, sobretudo, a audição em movimento, a canção popular massiva pautada pelo acuro poético deixou de estar presente na mídia televisiva e passou a figurar em outras diversas mídias. Essa ampla presença da Música nas mídias digitais definiu-se pelo conceito de hipermidiatização da música, que seria um dos componentes da desmusicalização da mídia televisiva.

ADOLESCÊNCIA E SEXUALIDADE: UMA ANÁLISE DO DISCURSO DA MÍDIA SEGMENTADA

Esse estudo propõe uma reflexão sobre o tratamento dado ao tema sexualidade nas revistas Atrevida e Capricho, destinadas a adolescentes. Nosso corpus constitui-se de 62 edições, veiculadas nos anos de 1996 e 2006. No contexto social, há uma preocupação crescente com as questões de saúde sexual e reprodutiva, gravidez precoce e aborto inseguro entre os menores de 18 anos. O objetivo do presente trabalho é, portanto, verificar qual é a contribuição dessas revistas adolescentes no que diz respeito à informação e ao esclarecimento sobre sexualidade e indicar se, em virtude do tempo, houve uma variação na forma de tratar o assunto. Também é nosso interesse verificar de que maneira os discursos sobre sexualidade são construídos nestes espaços e, para tanto, utilizamos a análise do discurso como eixo teórico-metodológico. Concluímos que, embora o assunto tenha espaço nas duas revistas, sua cobertura é restrita e não há freqüência ou continuidade nos temas abordados. Nota-se um esforço em esclarecer sobre sexualidade e disseminar comportamentos seguros, porém, a cobertura do temas é feita, em grande parte das vezes, de modo bastante superficial e seguindo padrões de abordagem que não são capazes de abranger o tema em toda a sua complexidade.(AU)

Die Sprache der Auricher Juden. Zur Rekonstruktion westjiddischer Sprachreste in Ostfriesland:to reconstruct westjiddischer language residues in Ostfriesland

Western Yiddish, the spoken language of the traditional Jewish society in the German- and Dutch-speaking countries, was abandoned by its speakers at the end of the 18th in favour of the emerging standard varieties: Dutch and German, respectively. Remnants of Western Yiddish varieties, however, remained a medium of discourse in remote provinces and could be found well into the 19th and sometimes the 20th century in some South-western areas of Germany and Switzerland, the Alsace, some areas of the Netherlands and in parts of the German province of Westphalia. It appears that rural Jewish communities sometimes preserved in-group vernaculars, which were based on Western Yiddish. Sources discovered in 2004 in the town of Aurich prove that Jews living in East Frisia, a Low-German speaking peninsula in the North-west of Germany, used a variety based on Western Yiddish until the Second World War. It appears that until the Holocaust a number of small, close-knit Jewish communities East Frisia, which depended economically mainly on cattle-trading and butchery, kept certain specific cultural features, among them the vernacular which they spoke alongside Low German and Standard German. The sources consist of two amateur theatre plays, a memoir and two word lists written in 1902, 1928 and the 1980s, respectively. In the monograph these sources are documented and annotated as well as analyzed linguistically against the background of rural Jewish life in Northern Germany. The study focuses on traces of language contact with Low German, processes of language change and on the question of the function of the variety in day-to-day life in a rural Jewish community.

Selling, resistance and reconciliation:a critical discursive approach to subsidiary role evolution in MNEs

Studies of political dynamics between multinational enterprise (MNE) parents and subsidiaries during subsidiary role evolution have focused largely on control and resistance. This paper adopts a critical discursive approach to enable an exploration of subtle dynamics in the way that both headquarters and subsidiaries subjectively reconstruct their independent-interdependent relationships with each other during change. We draw from a real-time qualitative study of a revealing case of charter change in an important European subsidiary of an MNE attempting to build closer integration across European country operations. Our results illustrate the role of three discourses – selling, resistance and reconciliation – in the reconstruction of the subsidiary–parent relationship. From this analysis we develop a process framework that elucidates the important role of these three discourses in the reconstruction of subsidiary roles, showing how resistance is not simply subversive but an important part of integration. Our findings contribute to a better understanding of the micro-level political dynamics in subsidiary role evolution, and of how voice is exercised in MNEs. This study also provides a rare example of discourse-based analysis in an MNE context, advancing our knowledge of how discursive methods can help to advance international business research more generally.

Knowledge acquisition from L2 specialist texts

This research aims to investigate knowledge acquisition and concept formation in the domain of economics and business studies through a foreign language, English, from the very initial to the very final stage of development in the context of Higher Education in Turkey. It traces both the processes as well as the product of acquisition in order to provide a detailed picture of how knowledge acquisition occurs. It aims to explore ways in which the acquisition process can be facilitated and promoted while prospective students of the Department of Economics and Business Administration receive a language training programme, following the completion of which they will join their academic community which offers part of its courses through the English language. The study draws upon (some) theories of mental representation of knowledge, such as schema, frame and script. The concept of discourse community with its characteristics is investigated, enculturation of prospective students to acquire knowledge of their domain through L2 is explored, and the crucial role of the constructivist theory in relation to knowledge acquisition is highlighted. The present study was conducted through a process of enculturation taking place partly at the language centre of Çukurova University and partly at the target discourse community. The data utilised for initiating knowledge acquisition was obtained by establishing a corpus of economics and business texts, which the learners are expected to read during their academic courses utilising computerised technology. The method of think aloud protocols was used to analyse processes taking place in knowledge acquisition, while the product of what was acquired was investigated by means of written recall protocols. It has been discovered that knowledge acquisition operates on the basis of analogical and to a certain extent metaphorical reasoning. The evidence obtained from the think aloud protocols showed that neophytes were able to acquire fundamental concepts of their future domain by reaching the level of shared understanding with the members of their target community of the faculty. Diaries and questionnaire analyses demonstrated that enculturation facilitated learners' transition from the language centre into the target community. Analyses of the written recall protocols and examinations from the post-enculturation stage of the research showed that neophytes' academic performances in their target community were much higher than those of their non-enculturated counterparts. Processes learners go through and strategies they spontaneously make use of, especially while acquiring knowledge of a specific domain through L2 have so far remained unexplored research areas. The present research makes a potential contribution to the language and knowledge acquisition theories by examining closely and systematically the language and the strategies they employ in acquiring such knowledge. The research findings offer useful implications to English language teaching at language schools. Language teachers are provided with useful guidelines as to how they can provide prospective students of a particular academic community with an experience of acquiring fundamental concepts of their discipline before they become members of their target community.

West German bank advertising and the East German public:a study in intercultural advertising communication

In the wake of German unification, initial advertising by many West German companies in the new federal states (the former German Democratic Republic - GDR) proved largely ineffective and many advertisers were forced to change their approach to this new market. The advertising task proved even more complicated for banks, because banking existed only at the most basic level in the former GDR. Furthermore, under the old regime, "capitalist" banks represented the very antithesis of the GDR's founding ideology. This analysis of advertising by West German banks - in particular Dresdner Bank - in the new federal states brings together elements of discourse and communication theory, particularly Relevance Theory [Sperber and Wilson 1986], with the overall objective of designing a model of intercultural advertising communication. A series of simple association tasks based on texts from pre-Wende advertisements was completed by a sample of advertisees (as they are called in the study) in Leipzig. The research shows the lack of relevance between the advertiser's understanding of concepts such as "credit", "bank" etc. and the associations which these concepts have for the sample of advertisees. Further analysis reveals that this lack of relevance occurs because advertisers and advertisees assign differing contexts to these concepts when they communicate through advertising. The study concludes that these different contexts, governed by the contrasting ideological, economic and linguistic environments of the advertisers and advertisees, interfere with the effective communication of the advertising message.

Materialschlacht für eine andere Ordnung der Dinge:Versuch über Marianne Fritz und ihr Momumentalepos 'Festung'

This article is linked to my major study on the Poetik des Extremen by classifying the monstrous works of Marianne Fritz among a genealogy of extremist writing in German-speaking literature. Her literary project Festung, which represents in all likelihood the most extensive ‘novel’ in Western literary history, is first analysed by looking at the exponential growth of its components from a paperback of 108 pages to the not yet completed novel Naturgemäß, which will most probably comprise 15 volumes, mostly of A4 size and a length that should be equivalent to over 20,000 standard pages. In parallel to the quantitative explosion of form, the article also explores the transgression of traditional narration and Fritz’s typographical innovations of text presentation. Using reproductions of the late facsimile volumes, an exemplary ‘close reading’ of one page from Naturgemäß II is undertaken to demonstrate the enormous density of Festung. Finally, the article seeks to differentiate Fritz’s opus magnum from other out-sized works of literature by focussing on the specific interconnection between the quantitative and stylistic explosion of the form of the novel, which makes it incomparable to the major works of writers such as Robert Musil or Arno Schmidt.

El discurso del poder y la lucha de contrarios en la narrativa de la esclavitud en Cuba y Estados Unidos

This dissertation explores the behavior of prejudiced discourse in the most representative narratives against inhumane slavery written in Cuba and the United States in the nineteenth century: Autobiografía de un esclavo, by Juan Francisco Manzano; Francisco, by Anselmo Suárez y Romero; Narrative of the Life of Frederick Douglass, an American Slave, by Frederick Douglass; and Uncle Tom's Cabin, by Harriett Beecher Stowe. This study deals with the identification between race and slavery that occurred in the American continent, using racial prejudice to justify the enslavement of human beings. Such concepts were maintained, diffused and perpetuated by the dominant discourse. ^ In the nineteenth century, intellectuals from both Cuba and the United States were highly influenced by the modern philosophical ideas rooted in the European Enlightenment. These ideas contradicted by principle the "peculiar institution" of slavery, which supported a great deal of the economy of both nations. This conflict of principles was soon reflected in literature and led to the founding of Cuban and African-American narrative respectively. The common exposure to slavery brought together two nations otherwise highly dissimilar in historical and cultural circumstances. Based on the theories of discourse by Foucault, Terdiman, and van Dijk, the analysis of the discourse displayed in these literary works helps understand how discourse is utilized to subvert the dominant discourse without being expelled or excluded by it. This subversion was successfully accomplished in the American narratives, while only attempted in the Cuban works, given Cuba's colonial status and the compromised economic loyalties of the Delmontino cenacle which produced these works. ^

A responsabilidade enunciativa na sentença judicial condenatória

The Textual Analysis of Discourse has its origin in Text Linguistics and it aims at studying the co(n)text meaning production based on the analysis of concrete texts by offering elements to the understanding of the text as a discourse practice throughout the plans or levels of linguistic analysis. In this perspective, we intend to investigate the enunciative responsibility phenomenon in the sentencing court judgment. To do so, we review the theoretical contributions of Textual Analysis of Discourse (ADAM, 2011) and the Enunciative Linguistics from various authors, among them, Rabatel (1998, 2003, 2004, 2005, 2008, 2009, 2010), Nølke (2001, 2005, 2009, 2013), Nølke, Fløttum and Norén (2004), Guentchéva (1994, 1996) and Guentchéva et al. (1994). In this direction, we investigate the enunciative responsibility through a range that comprises the phenomenon from four gradations, each one with a kind of point of view (PoV) and with links that may mark the assumption or the distance from the point of view. Regarding the legal approach of the thesis, our theoretical anchoring follows several authors, among them, Petri (1994), Soto (2001), Alvarez (2002), Alves (2003), Cornu (2005), Albi (2007), Bittar (2010), Asensio and Polanco (2011), López Samaniego (2006), López Montolío and Samaniego (2008), Montolío (2002, 2010, 2011, 2012, 2013), Sterling (2010), Prieto (2013), Lawrence and Rodrigues (2013) and Rodrigues, Passeggi and Silva Neto (2014). Our corpus is composed of 13 sentences from criminal cases arising from the district of Currais Novos-RN, completed in 2012. The results reveal how the judge, from various enunciative instances, builds the court decision, which allowed us to understand the configuration of (non) assumption of enunciative responsibility in the sentencing court judgment discourse genre. In conclusion, we perceive that the discourse units are envisaged or through the assumption, or the non assumption of PoV by the enunciative instances, what guides the producer organization argumentative text and his (her) communicative purposes. With that, the judge creates and/or modifies values and beliefs, induces and/or guides his (her) interlocutor by being able to demonstrate objectivity and/or preventing his (her) face through the mediated constructions or engage through the assumption of the enunciative responsibility of the propositional content of an utterance. In short, we reaffirm our belief that the (non) assumption of the enunciative responsibility configures as an argumentative mechanism strongly marked by the producer of the text with a view to their communicative purposes. The sentence, therefore, is constructed in this game of taking and/or not taking of statements according to argumentative orientation and the objectives of the text producer.

Experiências subjetivadoras no limite da pele: Uma análise de práticas discursivas inscritas em tatuagens

This research aims to study the constitution of subjectivities in discursive practices included in imagistic and verbal texts of tattoos. Seeks to grasp the effects of meanings which translate emotions, experiences and disaffection that marked and / or transformed the lives of tattooed subjects. This thesis was anchored in Foucault's theories (1990, 2010, 2012) that address ways of subjectivity from the writing itself, transgression technologies as overshoot, opening new possibilities for discursive subject producing care of itself. Still notions from this analysis of French discourse (AD), as interdiscourse and discursive memory are used. The nature of qualitative research intends to contribute to the understanding of discourse as social practice constitutive of meaning in ways of being of the subject, as well as production of discourses about social norms. The corpus is composed of testimonials and imagistic and verbal texts of five subjects, among the ten respondents who tattooed experiences in the skin. The results show data demonstrating the constitution itself through lived experiences and printed on the skin. The meanings generated in the skin are types of subjectivities that reflect happiness, resilience, protection and immortality. We conclude that our subjects are positioned discursively in order to rebuild their bodies and experiences as necessary and that the images and statements recorded in bodies produce effects felt around the reflection about the ways of life and the existence choices of each one of the tattooed subjects.

A representação discursiva da vítima e do réu no gênero sentença judicial

This dissertation aims to identify and describe the phenomenon of discursive representation of victim and defendant in court judgment genre. Researchis part of general theoretical framework of text linguistics and more specifically in textual discourse analysis (ATD) theory developed by Jean-Michel Adam ([2008] 2011). Discursive representation notion proposed by ATD is one of the most important aspects of semantic dimension of the text, being complemented in the work of Grize (1990, 1996) from schematization notion. In this perspective, this work is guided by studies of text linguistics with Koch (2012, 2005, 2004), Marcuschi (2012, 2008, 2005), Rodrigues, Passeggi and Silva Neto (2010, 2012, 2014), with genre Bazerman (2005), Bakhtin (1992) and the juridical discourse with Capez (2012), Pimenta (2007), Lourenço (2013) and Gomes (2013) . Methodologically, is a documentary research, presenting qualitative and descriptive characters and is guided by the inductivedeductive method. Corpus consists of a judicial sentence, criminal, collected electronically from Court of Justice of São Paulo - Judiciary website in consultation Judged1st Degree, with the theme of violence against women. Analysis procedures use semantic categories of discursive representation, such as referencing, predication, modification and the spatial and temporal location. Results are focused on the construction of discursive representation of (victim and defendant) from PdV distinct enunciators, which may approach or distance themselves according to argumentative text orientation. Thus, considering social importance of forensic text and, in particular, court judgment in the lives of citizens, it was possible to realize the importance of developing research that addresses the study of text semantic dimension, especially in construction of representations of discourse objects

Variação entre os pronomes tu e você na função de sujeito na fala de Natal (RN): uma abordagem sociofuncionalista

In this dissertation, under the light of a sociofunctionalist approach (TAVARES, 2003; 2013; GORSKI; TAVARES, 2013), I analyze 378 data of pronouns tu and você extracted from 12 conversations belonging to Natal Conversational Data Base (CUNHA, 2010). I have the following objectives: (i) mapping linguistic and extralinguistic specialization trends of second person singular subject pronouns tu and você in the speech of Natal (RN); (ii) assessing the role of the principle of persistence (HOPPER, 1991) as a possible motivating factor of specialization trends of pronouns tu and você; (iii) identify in which of the six pronouns subsystems proposed by Scherre et al. (2009) is situated the speech community of Natal portrayed in this study. In order to achieve the proposed objectives, I submitted the data to multivariate statistical analysis, which have provided frequencies and relative weights.I obtained, as relevant factor groups, according to the statistical analysis, the nature of the relationship between the interlocutors (if the relationship is asymmetric, less intimate, and more formal, the use of você is favored; if the relationship is symmetrical, intimate and informal, the use of tu is favored); the degree of formality of the environment in which the conversation takes place (in more informal environments tu was favored; in more formal environments você were favored); and the type of discourse (reported / not reported) (tu was favored in not reported discourse and você was favored in reported discourse). Based on results regarding to these factors groups, I organized a panorama of specializations of pronouns tu and você, noting that tu seems specialized for more informal contexts of use than those for which você seems specialized. The motivation underlying these trends of specialization may be the principle of persistence, since along its historical development, você carries a trace of greater formality or, at least, less intimacy, when contrasted to tu. Finally, I concluded that, of the six pronoun subsystems proposed by Scherre et al. (2009), the speech community of Natal can be framed in the fifth, characterized by variable use of subject pronouns tu and você, with more frequent use of você than tu, and rare occurrence of agreement of tu with second-person singular verb.