984 resultados para Convergência
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Pós-graduação em Engenharia Elétrica - FEIS
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Pós-graduação em Engenharia Elétrica - FEIS
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC
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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC
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Presents a developing laboratory within History of Culture, subject taught in the Library and Archive Studies at UNESP (Marilia). The project is based upon the foundations of research line Information and Technology: students from the second under graduation year participate in the improving of 27 entries in Portuguese language Wikipedia. The aim is to capacitate for scientific reading and writing in digital media, habilitate for the information identification and recuperation and for the interpretation and understanding of formal and contents aspects and its reorganization. It includes activities of search, selection, remix and republishing of texts, images, audio and videos in the convergence of diverse hypertext information sources, supported by tutors with strategic abilities in digital environments. In this sense it was adhered to the international Wikipedia Foundation University Campus Ambassadors project. It’s also aimed to induce sharing and collaboration behaviors with the purpose of creating necessary habits for the informational empowerment in Brazil. As methodology is to optimize the work of individuals already trained in wiki culture and to create in within the subject information sharing programs with a more specialized bias, giving greater credibility to the digital environment. The environment syntaxes helps in the learning of the complementary skills of reading and writing and offers itself as an open repository from which information can be reused. It is, thus, an empowerment strategy in the search of autonomy and self reliance considering intersemiotic knowledge in the edition, visualization and understanding of information in the social web. A second step of a verifying research on the environment’s credibility after the consolidation and dissemination of the entries improvement work is proposed.
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Information organization can be considered as a nuclear area in Information Science and its historical background has been historically built based on three theoretical approaches: subject cataloguing, under a North-American influence, Indexing, under a British influence, and document analysis, under a French influence. In this sense, although one can consider the strong influence of the logic-linguistic approach of the French tradition in information organization both in Brazil and in Spain, it is not already clear in what extent the mentioned influence specifically occurs in Brazil and Spain as well as what are the dialogical perspectives between them. So, and in order to analyze how the Information Science academic environments in Brazil and in Spain conceive the interdisciplinary relationships in the domain of document analysis (DA), it was applied a questionnaire to Brazilian and Spain DO researchers based on the records of the Brazilian and the Spanish International Society for Knowledge Organization chapters. The results (64,5% of answers in Brazil and 60,6% in Spain) allowed the identification of 35 DA interdisciplinary relationships in Brazil and 98 in Spain, whose data were so grouped in 7 matrixes ? cognitive, philosophical, historical, logic-lingusitic, quantitative, social and political, and technological. It was possible to observe that the logical-linguistic matrix is strongly predominant (90% of the answers in Brazil and in Spain) what reflects the influence of the ideas of Jean-Claude Gardin. On the other side, the graphic visualization of authors´s network showed a strong perspective of dialogical relationships among Brazilian and Spanish DA researchers, based on the convergence of theoretical conceptions, what allow us to conclude the need of joint research policies between both coountries in order to make the mention ed dialogical relationships real and fruitful.
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Apresentamos uma análise da obra História do Brasil Ensinada pela Biografia de seus Heróis - Ensino Cívico - livro para as classes primárias, lançado em 1890 por Silvio Romero pela Livraria Editora Francisco Alves. A obra teve pelo menos nove edições (a oitava datada de 1908 e a nona de 1913), o que sugere algum sucesso num momento em que os livros de leitura e as cartilhas eram os únicos (ou os principais) livros a que os alunos da escola primária tinham acesso. Concebida para “substituir pela biografia a instrução cívica”, Historia do Brasil evidencia a convergência, no século XIX, da produção de saberes acerca da realidade nacional (particularmente no Instituto Histórico e Geográco Brasileiro e na Academia Brasileira de Letras) com a nacionalização os currículos.
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Pós-graduação em Genética e Melhoramento Animal - FCAV
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Theoretical work that studies the alternate reality game, as well as their use for promotional purposes, to explore the convergence of media and encourage the participant to change between them. To do this analysis is plotted an overview of the concepts of transmedia storytelling and transmedia marketing to analyze a proposed game - Vivencie a Pandora - to promote a TV series - Nova Éden
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The theme approached relates contemporaneous organizational competitive scenario to draw parallels between the organizational structure, Knowledge Management and Public Relations. Many aspects are complementary and can be grouped, enabling the idea of verifying the possibility of a Public Relations work like a manager of Knowledge Management. The objective of this study focuses in analyzing the administration ways of the organizational environment to verify the best kind of structure for the competitive development pattern, then we sought the meaning of Knowledge Management and their results to draw a parallel between the image of the Knowledge Management process manager and the Public Relations professional. The methodology chosen was bibliographic research, by which we noticed the theme relevance, the proposal validity and build a convergence between the skills of a person responsible for managing processes in Knowledge Management and the capabilities of a Public Relations professional. This way adopts a human feature to the managing process, respecting the technical-informational scenario of this area
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The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook
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The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places