852 resultados para Consumidores - narrativas pessoais


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Aims to understand the construction of the professional identity of undergraduate in Music UFRN, through the study of autobiographical sources of these subjects, checking their formative dimensions and their (re) meanings established throughout life stories. To do so, shows a brief presentation of the study and the main motivations of the author to do it; expresses the life story of the researcher and their training courses in music career; analyzes the historical overview of the route Search (Auto) biography as research and training approach (JOSSO, 2010; NÓVOA; FINGER, 2010; SOUZA, 2007; PASSEGGI; SILVA (2010b) and DELORY-MOMBERGER, 2012); It presents some reflections and discussions about the construction of identity, beyond the concepts and perceptions of the training and professional representations of this building (DUBAR, 2005); discusses the historical background regarding teacher training in Brazil and Music Education; describes the ways and methodological resources used for data collection and implementation of this research, namely, a reflective open questionnaire and autobiographical essays; It presents the life stories of the undergraduate students of the Music course and its educational and musical dimensions; Lastly, it presents a reflection about the paths taken. The results indicated that the autobiographical essays make it possible to understand the ways and social relations in the various identified training dimensions, in addition to realize that the family contexts and the first musical social contacts in informal settings, enable the licensees, an identification with the possible career lecturer in Music, as well as the main reasons for this choice. We conclude, therefore, that the experiences and musical experiences throughout life favor the construction of professional identity and that in the course of training, such experiences make ways to (re) define the musical experiences, as well as the (re) thinking their professional career.

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This paper focuses on the construction of the narrative for elementary school students, searching to identify strategies they employed in the production of narrative texts representative of miniconto genre. Therefore, we take a sample forty texts produced by students of 6 and 9 years of basic education, twenty in the 6th year students (ten public school and ten private school) and twenty students in 9th grade (distributed similarly between public education and private). In general, we aim to understand the mechanisms by which producers build their narratives, as well as providing input for analysis of textual production of this genre. This research is based on Functional-Linguistic assumptions of the American side, inspired by Givón (2001), Thompson (2005), Hopper (1987), Bybee (2010), Traugott (2003), Martelotta (2008), Furtado da Cunha (2011), among others. In addition, from the theoretical framework presented by Labov (1972) about the narrative, coupled with Batoréo contribution (1998), we observed the recurring elements in the structure of narratives under study: abstract, orientation, complication, resolution, evaluation and coda. Also approached, but that in a complementary way, the notion of gender presented in Marcuschi (2002). This is a research quantitative and qualitative, with descriptive and analytical-interpretive bias. In corpus analysis, we consider the following categories: gender discourse miniconto; compositional structure of the narrative; informativeness (discursive progression, thematic coherence and narrative, topical-referential distribution); informative relevance (figure / ground). At the end of the work, our initial hypothesis of the better performance of students in 9th grade, compared to 6, and the particular context of education in relation to the public context, not confirmed, since, in the comparative study revealed that the groups have similar performance as the construction of the narrative, making use of the same strategies in its construction.

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This paper focuses on the construction of the narrative for elementary school students, searching to identify strategies they employed in the production of narrative texts representative of miniconto genre. Therefore, we take a sample forty texts produced by students of 6 and 9 years of basic education, twenty in the 6th year students (ten public school and ten private school) and twenty students in 9th grade (distributed similarly between public education and private). In general, we aim to understand the mechanisms by which producers build their narratives, as well as providing input for analysis of textual production of this genre. This research is based on Functional-Linguistic assumptions of the American side, inspired by Givón (2001), Thompson (2005), Hopper (1987), Bybee (2010), Traugott (2003), Martelotta (2008), Furtado da Cunha (2011), among others. In addition, from the theoretical framework presented by Labov (1972) about the narrative, coupled with Batoréo contribution (1998), we observed the recurring elements in the structure of narratives under study: abstract, orientation, complication, resolution, evaluation and coda. Also approached, but that in a complementary way, the notion of gender presented in Marcuschi (2002). This is a research quantitative and qualitative, with descriptive and analytical-interpretive bias. In corpus analysis, we consider the following categories: gender discourse miniconto; compositional structure of the narrative; informativeness (discursive progression, thematic coherence and narrative, topical-referential distribution); informative relevance (figure / ground). At the end of the work, our initial hypothesis of the better performance of students in 9th grade, compared to 6, and the particular context of education in relation to the public context, not confirmed, since, in the comparative study revealed that the groups have similar performance as the construction of the narrative, making use of the same strategies in its construction.

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This study aims to present analyses of our research, documentary type, which investigates the construction of cultural identities of the Youth and Adults Education (Educação de Jovens e Adultos – EJA), level III, in a public school in the city of Natal/RN, through personal diaries produced in the school environment. In a qualitative-interpretive approach, we anchor our identity studies (BAUMAN, 2001, 2005, 2006; HALL, 1987, 1997, 2011, 2012) that bring us the idea that identities are built and rebuilt by social relations that we do. To this end, we start from a conception of language that does not require pre-conceptions because they are based on the utterance itself. Therefore, we have analyzed the utterances produced by these students from the perspective of Bakhtin Circle (BAKHTIN, 1988, 1993, 1998, 2002, 2010, 2012), which deals with the discursive construction emerging from intersubjective processes of verbal interaction, in a dialogical relationship of the self to the other, by the otherness and the heteroglossia. Moreover, our study is also guided by the guidance on speech genres (BAKHTIN, 2010) and personal journal (LEJEUNE, 2008; MACHADO, 1998, 2009). We join to Applied Linguistics (MOITA LOPES, 2006, 2009) because we believe that this research focuses on a social practice in which language plays a central role and seeks to demonstrate how the speeches of the subject students of EJA, in personal journals, are building tools not only of their identities, but also knowledge and social life of the position that this subject student takes. We conclude this work in a perception of cultural identities that are built by the subject students of EJA, because the results suggest that the identities of these students are fluidly constructed by the representation that the student makes of his or her school, of being student of EJA and how he or she is a student of this educational modality. Thus, through our work, we plan to present another look about the identity or identities of a student of EJA, pointing an insight of this subject.

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This research is a study that deals with the language of the players bodies of Ciranda (a typical dance in circle in Brazil) – more specifically the one of Lia from Itamaracá. Our interest is to observe how this body dances, communicates, writes on time and space, establishing relations that complement and help to remain in construction. Thus, in a circular way and in an energy that is transmitted with the contact of the touch of the hands, in the power of song, in a circle that can be seen from many places, but by different angles, holding on that the particularities of its subjects players/dancers/observers, and that we propose ourselves to think: who are those players bodies and how do they build the circles of Ciranda? Therefore, during the pathway of the research, we were conducted by the phenomenological method and, from this, used the concepts of lived and sensible world. Our interest in this manifestation is, also, the body that dances and insert itself in the artistic expression, meaning and opening itself to the knowledge by the experience. Therefore, we assume a conception of the body that refers itself in the merleaupontyana fenomenologic approach, in this way, in its criativity in relation to the body as a fragmented being, as it is pointed by the Cartesiana theory. In this perspective, we understand the body in its relations with the culturals, sociais, economics and artistics issues that integrates it, in others words, in the relations that helped us to better understand the body as it is. This way, this research has as main objective to present the refletions about the players body, mainly, of Lia from Itamaracá and with this body to dance, to communicate, to write itself on time and space, estabilishing relations that complement and help to stay in construction. Such a statement leads us in this work, to inquire, for example: what mobilizes those subjects on this dance? We understand that elements as the place that is always in modification, the costumes, the musicality and the change in the movimentation of the players body in each new circle, those elements are factors that activate a permanente reconfiguration that are happening in the Ciranda dance nowadays. Finally, we assert that this investigation comes in reason to the big dimension that the Ciranda has achivied in Brazil, especially in the Northeast, as the existence of few references and registers of the reseach manifestation in the academic areas. It is possible to verify, in this research, that, in reason to this spreading, the nuances of the players bodies is even more diversified and that the missing of experiences on Itamaracá island - PE, its origin has putting away the original and community, becames, more and more, a dance of others stages and squares.

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Este trabalho propõe o estudo analítico de estratégias discursivas das organizações empregadas nas publicidades das mídias sociais no Brasil em que, na tentativa de aproximação com os consumidores, as empresas emitem discursos de humanização. A pesquisa ocupou-se em identificar e analisar as publicidades das marcas notabilizadas nesse ambiente superabundante de informação, capazes de comunicar-se efetivamente com os consumidores, a ponto de levá-los ao engajamento com os interesses da organização pela interação e compartilhamento dos conteúdos nas mídias sociais, e de torná-los os agentes da marca, aqueles que divulgam voluntariamente os seus benefícios para a sua rede de amigos. Trata-se de uma pesquisa exploratória de teor qualitativo, cuja busca se dará pelas delineações de um espaço discursivo. Utilizou-se a análise do discurso (AD), da linha francesa, sob a perspectiva dos estudos do ethos, cenas de enunciação e contrato de comunicação que contemplam os discursos organizacionais. Além da conceituação teórica e revisão de literatura vinculadas às mídias sociais e cultura organizacional, o trabalho analisou as publicidades em vídeo publicadas no Facebook e YouTube, nos anos de 2014 e 2015, cujo intuito era a aproximação com o consumidor. A pesquisa demonstrou que o ambiente das mídias sociais requer outra postura das organizações, uma linguagem dialógica e interativa com a participação do consumidor nas suas publicidades. A supervalorização do consumidor e a sua inclusão nas narrativas é uma tentativa de humanizar as relações entre organização e seus públicos e demonstram ser o eixo conciliador entre ambos na nova ambiência midiática.

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O Vale do Amanhecer é um movimento religioso genuinamente brasileiro que surgiu a partir da década de 1960 no Distrito Federal. A pesquisa tem como objetivo investigar a cultura visual religiosa do Vale do Amanhecer como elemento-chave da sua interpretação e construção da sua narrativa religiosa pós-moderna. Parte-se da hipótese de que a sua iconografia enquanto se utiliza elementos da ficção científica representa uma forma nova e rara de se situar na contemporaneidade considerando aspectos da cosmologia do século XX, para construir uma narrativa religiosa adaptada. Como referencial teórico utilizamos a abordagem de Edgar Morin sobre a intersecção de cinema e imaginário, a reflexão de Joseph Campbell como modelo da jornada do herói ou monomito. Como metodologia propõem-se partir da proposta por Gillian Rose para a interpretação da cultura visual. Espera-se evidenciar a importância das narrativas literárias espíritas e cinematográficas de ficção científica na constituição da narrativa pictórica do Vale do Amanhecer e como isso transformou este movimento em um dos principais fenômenos religiosos que assuiram a nova cosmologia

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Se presenta la utilización de narrativas apreciativas como estrategia para intervenir en la construcción del espíritu innovador que debe tener un estudiante universitario para participar como profesional en la sociedad. Esta capacidad está incluida en las competencias transversales de resolución de problemas y toma de decisiones de la mayoría de las disposiciones legales y planes de estudios universitarios. La investigación realizada en un grupo de estudiantes pone de relieve la necesidad percibida por parte de los estudiantes de esta competencia. La elaboración de nuevas narrativas permite conectar con la posibilidad de emprender proyectos que respondan a las necesidades actuales.

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El multilateralismo eficaz se ha convertido en un lugar común del discurso político internacional. Pero el multilateralismo es un concepto y una práctica problemática, y no se concibe o interpreta de la misma manera por parte de diferentes actores. Si Estados Unidos continua impulsando un multilateralismo hegemónico, la UE promueve un multilateralismo normativo, los países en desarrollo practican un multilateralismo defensivo y los emergentes promueven un multilateralismo revisionista basados en narrativas, legitimaciones discursivas, objetivos y prácticas diferenciadas. El artículo trata de caracterizar cada una de esas visiones a partir de sus narrativas y lógicas discursivas; se utiliza cómo argumento el denominado «efecto Rashomon», basado en el filme homónimo de Akira Kurosawa, que muestra cómo pueden coexistir distintos relatos de un determinado hecho, y cómo estos configuran expectativas, roles y conductas de los actores implicados. Finalmente, se analiza en qué medida esas narrativas se ven desafiadas por los procesos de cambio de poder del sistema internacional y reclaman un marco común.

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Dissertação apresentada para a obtenção do grau de mestre na especialidade de Educação Social e Intervenção Comunitária

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Deaf teachers presence at superior education triggers a series of reactions due to cultural differences. They feel the discomfort. The cultural difference defies the established power relations. From that emerge the trading spaces with their constant shocks about problems that affect the deaf teacher participation. The thesis goes through practice, resistance, resilience and political thinking of the deaf teacher at the Superior Education. Authors like: Foucault (2004), Hall (2009), Bhabha (1998), Touraine (2009) and Veiga-Netto (2010) underlie the concept of power relations that permeate this study. Perlin (2003); Ladd (2002) subsidize with the cultural focus. The investigation came from the question: How deaf teachers make their political stands in power relations established to the construction of their narratives at Superior Education? It had the goal of identify and chart the deaf teachers narratives at Superior Education. Leaving from the interview-narrative qualitative approach it was constituted a corpus with the collected narratives. These narratives were identified in order to achieve a thematic map express in the last chapter where the constant facts of the trading spaces of Superior Education shocks unfolds. The results point to an infinity of debates. The deaf teachers do not only present initial conditions of distress, doubt and difficulty at Superior Education, but also the disposition to discuss more the everyday power chains, waged by trading spaces. The identification of the narratives was vitally important to confirm the value of cultural and linguistic recognition as strategy for new politics to the structural power relations at the university context.

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A evolução tecnológica do início do século XXI abriu portas a novos desafios comunicacionais e hoje, mais do que nunca, é necessário desenvolver processos narrativos que atraiam as audiências e tragam um novo fôlego à televisão em Portugal. Este estudo incide nos princípios de transmedia storytelling definidos por Henry Jenkins – spreadability versus drillability, continuity versus multiplicity, immersion versus extractability, worldbuilding, seriality, subjectivity e performance – e na forma como produtoras, canais de televisão portugueses em sinal aberto e consumidores encaram a utilização destas práticas na produção, transmissão e consumo de conteúdos de ficção nacional. Nas narrativas que recorrem a transmedia storytelling, pedaços das histórias são espalhados através de diferentes media, podendo muitos destes conteúdos ser criados em colaboração com os fãs. Foram abordadas as produtoras, as estações televisivas e os consumidores por forma a apurar que trabalho tem vindo a ser efetuado na ficção nacional da televisão pública portuguesa em sinal aberto no âmbito de transmedia storytelling e por que razão estes canais e as produtoras não apostam em transmedia storytelling na estratégia de comunicação das ficções nacionais. Para isso foi descrito o cenário da ficção nacional na televisão pública portuguesa em sinal aberto, analisado o papel do consumidor no contexto atual de consumo e produção de conteúdos e o seu interesse em narrativas transmediáticas e foram identificados os constrangimentos e limitações na utilização de transmedia storytelling na ficção nacional da televisão pública portuguesa em sinal aberto. Os resultados revelam que transmedia storytelling é uma temática pouco familiar, que não é aplicada em Portugal, apesar de haver casos pontuais da sua utilização. Porém, o estudo indica que pode haver um interesse latente nos consumidores, que poderá ser ativado a partir da introdução de conteúdos que recorram a estratégias de transmedia storytelling na televisão portuguesa em sinal aberto.