Seleção de materiais e design: um método com base nas redes neurais artificiais

Pós-graduação em Design - FAAC

Corpos (con) sentidos: cartografando processos de subjetivação de produto(re)s de corporalidades singulares

Pós-graduação em Psicologia - FCLAS

Emprego de técnica dedicada de análise de imagem na avaliação do produto GT no desempenho da floculação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Planejamento e prototipagem de uma rede social de gastronomia convergente com programas de TV e mídias sociais

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

Páginas da copa: o mundial do Brasil na Folha de S. Paulo e Estado de S. Paulo

O futebol nos dias de hoje representa algo muito maior do que um exercício físico ou uma atividade de descontração. Ele desempenha um papel dentro da sociedade que extrapola as perspectivas do jogo. Reduzir a análise sobre o futebol profissional apenas ao aspecto lúdico do esporte também diminui a concepção sobre o que ele realmente representa. Nos bastidores do espetáculo futebolístico existe um universo de atos políticos que abrangem diversas esferas do poder que por sua vez auxiliam na execução do esporte como um evento esportivo com milhões de espectadores. Uma das razões para que o âmbito político do esporte seja menos conhecido do que as táticas dos técnicos ou dribles dos jogadores é a cobertura feita pelos meios de comunicação. No decorrer de sua existência, o futebol se transformou em um evento globalizado que envolve em sua órbita muito mais do que apenas o aspecto esportivo. Com os anos, o esporte foi se firmando em diversos países como produto cultural e até mesmo ferramenta política. O que se vê contudo é a sobreposição midiática do jogo sobre a sua verdadeira estrutura. O entretenimento trazido pelo esporte ganha as páginas enquanto o jogo político que sustenta a realização do mesmo recebe uma atenção mais discreta das mídias. A proposta deste trabalho é analisar como foi feita a divulgação de notícias referentes à Copa do Mundo de 2014, que será realizada no Brasil, nos jornais Folha de S.Paulo e O Estado de S. Paulo durante o ano de 2012 através dos seus cadernos de esportes. O objetivo é compreender qual é o teor e a intensidade da cobertura sobre os fatos políticos que ajudam a dar forma ao evento mais importante do futebol. Acontecimentos desta proporção exigem preparação do país, o que implica em um trabalho em conjunto entre o Governo Federal e FIFA. Pretende-se analisar a contextualização feita pelos jornais em relação ao esporte ao seu aspecto esportivo, podendo...

Arte com fantasia: grande reportagem sobre a Instituição de Incentivo à Criança e ao Adolescente (ICA)

El objetivo de ese trabajo de finalización de curso es dar a conocer el trabajo de la Institución de Incentivo à Criança e ao Adolescente (ICA) de la ciudad de Mogi Mirim, São Paulo, através de un gran reportaje para revista especializada en educación. El producto también se expone en la arte-educación, la herramienta principal de trabajo de la institución, y lo que es Tercer Sector, que el ICA se inserta. Através de entrevistas, encuestas y la experiencia, se buscó poner en práctica las técnicas periodistas que se aprendió a lo largo del curso de graduación y llevar al lector un informe claro y completo, lo que contribuye a la comprensión de los temas tratados

Esse tal de brincar: um passeio sobre o espaço da brincadeira no desenvolvimento infantil : www.essetaldebrincar.com.br

This work consists in the creation of a multimedia product online, and is entitled Esse tal de brincar. The content is presented in the form of informative journalistic texts and brings the play as an essential process for child development, with an impact on adult life. Has the general objective to demonstrate the relevance of the importance of play in children's education. The methodology procedures of bibliographic search and documents for the construction of the theoretical basis were used. Besides the choice of themes, interviews, investigation and journalistic writing were used in production. The research that support the whole discussion is given through interviews, videos and other publications on childhood, education and the play itself. The platform chosen for this was the Wix® and were created the visual identity, such as layout, logo, color distribution, highlights, photos and videos. The publication seeks to achieve parents and educators with the intention of raising awareness about the importance of play in early childhood through informative content

Entre palavras e imagens: o acontecimento de 11 de setembro nas revistas Veja e Carta Capital : a arquitetura do imaginário social sobre o terrorismo

Pós-graduação em Educação - IBRC

Ilustração: o texto não verbal em livros infantis

This work presents the reading process in yours several levels, emphasizes the aspect of the image reading in children's books aimed at the pre-reader and the initial reader. In the book-image, the narrative text is based on actions involving the characters, time, space and conflict; this text consists of the sequence of illustrations so as to guide the reader by reading the images. Theoretical work enables the production of a book-image authored by researcher and describes the entire creative process until finalization as a physical product

A modular approach to study protein adsorption on surface modified hydroxyapatite

Biocompatible inorganic nano- and microcarriers can be suitable candidates for protein delivery. This study demonstrates facile methods of functionalization by using nanoscale linker molecules to change the protein adsorption capacity of hydroxyapatite (HA) powder. The adsorption capacity of bovine serum albumin as a model protein has been studied with respect to the surface modifications. The selected linker molecules (lysine, arginine, and phosphoserine) can influence the adsorption capacity by changing the electrostatic nature of the HA surface. Qualitative and quantitative analyses of linker-molecule interactions with the HA surface have been performed by using NMR spectroscopy, zeta-potential measurements, X-ray photoelectron spectroscopy, and thermogravimetric analyses. Additionally, correlations to theoretical isotherm models have been calculated with respect to Langmuir and Freundlich isotherms. Lysine and arginine increased the protein adsorption, whereas phosphoserine reduced the protein adsorption. The results show that the adsorption capacity can be controlled with different functionalization, depending on the protein-carrier selections under consideration. The scientific knowledge acquired from this study can be applied in various biotechnological applications that involve biomolecule-inorganic material interfaces.

O luxo, as mulheres e as relações públicas: entendendo o consumo de valores

This work aims to study the luxury and discuss their applications in business, through the vision of a public relations professional. The author believes that luxury is based on high product quality at all stages that involve the co nsumption of this, and public relations professional is able to show how to use because it is trained to recognize and communicate with the most different audiences. Therefore, understanding the concept of luxury not only as a market, but guiding values in contemporary society, and from this concept of questioning, seeking to apply it, becomes, as proposed in this paper, a goal for any company want to keep the market through customer acquisition

Fabricação e caracterização de diodo Schottky orgânico com arquitetura planar

Usually organic polymeric diodes are made with a semiconductor layer placed between two electrodes in a sandwich-like architecture, where the electrodes are deposited on the surfaces of a polymeric semiconductor film. This methodology leads to two main problems: i) the polymeric film top surface is rough and irregular, resulting in non-uniform electric field into the device; ii) during the deposition of metallic electrode in the top surface polymeric film, by thermal evaporation, occurs the diffusion of metal atoms into the polymeric film, changing the material electronic structure. Thus, the metal-semiconductor junction is not well defined, which is essential for the production of good quality Schottky diode, which exhibits ideality factor close to the unity and low turn-on voltage. In order to avoid these two problems, in the present research was proposed to manufacture an organic diode with the semiconductor polymeric layer deposited over bimetallic (gold and aluminum) interdigitated electrodes. The doping of the active layer was performed by immersing the device in hydrochloric acid solution with pH 2 during different times in order to promote different doping levels of the semiconductor polymer. Was verified that the proposed diode, which exhibits well-defined metal-semiconductor junction, operates as a Schottky diode, with good ideality factor, 10 ± 3, and low turn-on voltage, 1,2 ± 0,2 V, in comparison with conventional organic polymeric diodes. Contrasting with the ideality factor and turn-on voltage, the diode rectification ratio was obtained as 7, a value lower than the expected for a good organic diode. Was also showed that the diode characteristics were dependent on the semiconductor polymer doping level, and that the diode characteristics were optimized with doping promoted by immersion in the acid solution for times longer than 50 s. Furthermore, as was showed that the diodes properties are dependent on the semiconductor...

Análise do conforto de aplicadores para terapia estética sob a ótica da ergonomia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O uso da modelagem aplicada à ergonomia no desenvolvimento de produtos

Pós-graduação em Design - FAAC