Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Liberação de nutrientes da palhada de forrageiras consorciadas com milho e sucessão com soja

In tropical regions there is rapid decomposition of plant material deposited on the soil, and the ability to recycle nutrients through this decomposition is one of the most important aspects of cover crops. The aim of this study was to evaluate the yield and nutrient release from forage crops intercropped with maize for silage, and soybean in succession. The study was conducted in the experimental area of Universidade Estadual Paulista, Ilha Solteira campus, Brazil. The experiment consisted of maize for silage intercropped with four forage species (Urochloa brizantha cv. Marandu, Urochloa ruziziensis, Panicum maximum cv. Tanzania, and Panicum maximum cv. Aries) sown in three modalities: in the maize row, together with fertilizer; broadcast at maize sowing; and broadcast in the V4 stage of maize, in a randomized block design in a 4 x 3 factorial arrangement with four replications. The evaluation of nutrient release was performed during the soybean cropping that followed the intercropping by the litter bag method at 30, 60, 90, and 120 days after sowing of soybean. Panicum maximum cv. Tanzania showed higher dry matter yield when sown by broadcasting at maize sowing. Sowing of forages in the maize row, and through broadcasting at maize sowing led to greater dry matter yield for straw formation. Intercropping of maize with forages in the autumn is an alternative for increasing the amount of straw and cycling of macronutrients in a no-till system. Potassium was the nutrient with the greatest accumulation in the forage straws (up to 150 kg ha(-1)), with 100 % release at 90 days after sowing soybean. The forage straws are thus an excellent alternative for cycling of this nutrient. Panicum maximum cv. Tanzania sown by broadcasting at the time of maize sowing showed greater phosphorus cycling (13 kg ha(-1)). Panicum maximum cv. Tanzania broadcast in the V4 stage of maize is the option with least potential for straw production and nutrient cycling, while the other options (forages and sowing modalities) have higher potential for use, at the criteria of machine availability for setting up intercropping with corn.

Análise econômica do milho em sucessão a diferentes adubos verdes, manejos do solo e doses de nitrogênio

Technologies that increase crop yields are possible when providing profitability to the producer. The objective of this study was to evaluate production costs and profitability of maize in production systems in Cerrado. The study was conducted in Selviria (Mato Grosso do Sul State), Brazil, in the years 2009/10 and 2010/11. The experiment was arranged in randomized blocks with four replications in factorial and mixed with tracks. We established 36 treatments, three green manures (Pennisetum glaucum, Crotalaria juncea and intercropping Pennisetum glaucum + Crotalaria juncea), three soil management practices (no-tillage system, "heavy disking" + "levelling disking" and "chisel plow" + "levelling disking") and four doses of N (0, 60, 90 and 120 kg ha(-1)). For economic analysis were estimated operational cost, the gross revenue obtained by the product of the productivity of the treatments and the value of corn (R$ 0,417 kg or R$ 25,00 sc(-1)) and the ratio revenue / cost of treatment. Whereas higher values (revenue/cost > 1) and lower (revenue/cost ratio < 1) as a parameter in the analysis of profitability, it can be concluded that corn under no-tillage had the highest profitability in succession to Pennisetum glaucum growing profitability with increasing N rates, in succession to Crotalaria juncea and in the absence of nitrogen application on the coverage achieved higher profitability compared to other treatments and in succession to the consortium Pennisetum glaucum + Crotalaria juncea doses of N was between 50 and 55 kg ha(-1) offer greater profitability to the cultivation of corn.

Critérios técnicos e de participação social para a recuperação florestal: quais as diferenças na definição de áreas prioritárias?

The Jararaca River Basin suffers significative environmental impacts caused by inaccurate land use. In Brazil, the areas for permanent preservation are defined and protected by the 2012 Federal Law 12.651. These areas are located in the bank side and other specific places. The objective of this paper was to analyze the results of possible alternatives in function of different procedures used in the proposal elaboration. The methodology used was the elaboration of a priority map for the recovery of these areas using the Geographic Information System with multicriterial analyses and comparing it with the guidelines from the Jararaca River Basin Management Plan. As a result, there were identified differences in the priorities defined by technical issues from the priorities defined by public consultation process.

Avaliação do desgalhador florestal de discos em função de diferentes teores de umidade da madeira de eucalipto

Pós-graduação em Ciência Florestal - FCA

Efeito da fertilização e da disponibilidade hídrica na produtividade florestal e na eficiência do uso da luz de povoamentos clonais de eucalyptus spp. em Bocaiúva,MG

Pós-graduação em Ciência Florestal - FCA

Dinâmica da fragmentação florestal e conflito de uso do solo ao longo da rede de drenagem do município de Lençóis Paulista - SP

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Identificação de SNPs para uma anomalia de desenvolvimento em E. grandis e seus efeitos na estrutura proteica e interatoma

Pós-graduação em Ciências Biológicas (Genética) - IBB

Implantes osseointegrados: evolução e sucesso

Introduction: The oral rehabilitation with dental implants is a very viable treatment modality for patients. Therefore the discovery of osseointegration, dentistry has reached the trigger with respect to treatment with a high predictability of success. For this various principles, since the surgical protocols, the choice of material and even the technique for the manufacture of implant-supported prosthesis influence a good prognosis for treatment. Objective: Therefore, it is proposed this study a literature review of the fundamentals of osseointegration, explaining the historical and technical parameters of implantology, focusing in what the literature currently is studying with more intensity, the acceleration of osseointegration. Conclusion:well conducted procedures promotes the best aimed success in implantology. Rough surfaces shows great are for implant-bone contact and better mechanical results. The bone quality is fundamental in results foresigh.

Considerações sobre o sucesso do tratamento endodôntico

The follow up after endodontic treatment is the most effective tool for evaluating the quality of treatments performed, as well as, it lets to examine the procedures used at different stages of endodontic therapy. Clinical and radiographic findings must be taken into consideration to determine the percentage of endodontic success. Clinical findings include: absence of pain or positive examinations for percussion and palpation, swelling, tooth mobility and fistula. Regarding the radiographic findings it is possible to report absence of periapical radiolucent areas suggestive of periapical lesions and presence of bone cortical. Thus the aim of this study was to perform a bibliographic revision and a discussion about the factors of endodontic treatment follow up.

Avaliação radiográfica do sucesso e da qualidade do tratamento endodôntico em uma população brasileira

Objetivo: esta investigação tem como objetivo avaliar a prevalência de periodontite apical detectada na radiografia periapical e a relação entre a doença e a qualidade da obturação de canais radiculares realizada por estudantes de graduação. Métodos: foi investigada uma amostra aleatória de 131 prontuários de pacientes que haviam recebido tratamento do canal radicular na Faculdade de Odontologia de Araçatuba, Universidade Estadual Paulista. Realizou-se anamnese, radiografias e exame clínico quanto à sintomatologia dolorosa, presença e qualidade da restauração, bolsa periodontal, mobilidade dentária e trauma oclusal. Resultados: a porcentagem de sucesso obtido com o tratamento realizado pelos estudantes de graduação foi de 87,7%. Quando o tratamento foi adequado (43 casos), o percentual de sucesso foi de 90,69% (39 casos), enquanto para os tratamentos inadequados (14 casos), o percentual de sucesso foi de 78,57% (11 casos), sem diferença estatisticamente significativa (p>0,05). Não foi observada diferença estatisticamente significativa na taxa de sucesso relacionada ao sexo (p>0,05). A condição pulpar também não interferiu na taxa de sucesso (p>0,05). Conclusão: concluiu-se que o tratamento endodôntico foi satisfatório e alcançou uma taxa de sucesso adequada, em torno de 90% dos casos.

Avaliação do índice de sucesso dos enxertos autógenos e dos implantes instalados em região de seio maxilar

Maxillary sinus lifting surgery is considered an excellent option for patient rehabilitation in cases of maxillary sinus pneumatization. This longitudinal study was performed in 41 patients to evaluate 51 maxillary sinus lifting procedures concomitant to autogenous bone grafted from mandibular ramus. Of the 107 implants installed, 28 were immediate fixations. Success index achieved regarding to bone graft was of 98.04%. The implants installed immediately or after bone grafting resulted in success rates of 92.86% and 94.59% respectively, with no statistically significant differences between them. Surgeries for bone grafting and immediate installation are considered a reliable treatment alternative provided that both anatomical structures and tissue physiology are kept in good conditions, with appropriate indication and techniques for good implant stability.

A competência em informação como fator crítico de sucesso para a pesquisa na área de ciência da informação: transferência de princípios para reflexão

This study is to provide parameters from theoretical and exploratory research in the creation and institutionalization of information science to establish a link with Information Literacy. Approaches are presented in which contributions allow us to understand the relationships and kinds of science in general and their applicability to the population studied, since these theories have a big relationship with the deepening of the area and their social, cultural and economic relationships. We hope to contribute with selective reference to assist the understanding of the issues arising from information science and the knowledge generated by its researchers. This requires developing new skills of access and use of information, providing an interaction between information literacy and knowledge building in Information Science.

As concepções históricas de sucessão ecológica e os livros didáticos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)