A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

Relações de gênero e poder: a vivência de mulheres e homens sob o impacto da migração internacional. -

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Dominância hierárquica, organização social e perfil de hidrocarbonetos cuticulares de Pachycondyla striata Fr. Smith, 1858 (Formicidae: Ponerinae)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

The behavior of brazilian senators: analyzing the exchange of votes inside the fixed committees during the 52nd legislature

Using the method of Social Networks Analysis, we’ll try to see if politicians swap votes between them seeking support for their projects, to this end, we’ll first map the behavior, activities and contacts of the Senators of the Brazilian Federative Republic within all the fixed committees which had some vote during the 52nd Legislature, then we can see the most popular and central Senators to each committee. After this analysis we wish to answer the following question: did logrolling exist in the Brazilian Senate? Previously the empirical analysis and response to the problems posed, we’ll present the necessary theoretical introduction understood by reviewing the literature on relevant subjects, whether they are purely theoretical with respect to the exchange of support, or analytical about the Brazilian political system.

Conselheiros tutelares na linha de frente da prevenção do abuso sexual

Sexual violence against girls under the age of eighteen, in the form of sexual abuse has been identified as an endemic phenomenon by public officials in the cities of São Paulo. Among t agents and tutelary councilors, which reveal the size of their work linked to the Social Assistance System, the Health System and the Public Security System, dialoguing with their local agents. However, prevent sexual abuse and exploitation constitutes a greater challenge, consciously or unconsciously. This paper opens a discussion on the urgency of designing social networks to prevent sexual violence, with participation of researchers and university students. It is based on surveys of public officials in the years 2011 to 2013 in five cities of São Paulo, with over 200 thousand inhabitants.

Crônica de um fracasso anunciado: um estudo de caso a partir das narrativas disponíveis na mídia sobre psicologia do esporte na Seleção Brasileira de Futebol na Copa do Mundo de 2014

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

A identidade da literatura marginal em enunciados verbo-visuais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Chega de Fiu Fiu: o papel do ciberfeminismo na construção do feminismo na era da Web 2.0

Esta monografia tem como objetivo abordar o ciberfeminismo, um fenômeno social e político recente, na construção do feminismo na era da Web 2.0 a partir de conteúdos produzidos por mulheres, para mulheres e sobre mulheres e veiculados na internet por meio de blogs e redes sociais. Para isso, será feito um estudo de caso do think tank Olga e seus desdobramentos em blog, redes sociais e campanhas contra o assédio sexual batizadas de Chega de Fiu Fiu. Para analisar esse material, o pensamento pós-estruturalista foi o escolhido, junto ao saber situado, por suas afinidades com a perspectiva feminista

O uso do rádio e da TV por instituições religiosas: um fenômeno crescente nos mais variados canais de comunicação

In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

A arte de contar histórias como dispositivo em acompanhamento terapêutico

Construímos a partir do acompanhamento terapêutico em saúde mental pública possibilidades de atenções psicossociais voltadas para ressocialização e inclusão em redes sociais emancipatórias de pessoas atravessadas pela exclusão, e, colocadas como frágeis. Ao criticar as referências que associam pessoas cegas como dependentes, privilegiamos a emergência das estilísticas da existência, ou seja, estilos de viver referimo–nos a um cuidado de si orientado por uma ética. Pretendemos colocar novas questões quanto à prática da Psicologia em seus atendimentos, reabilitação e possibilidades de transformação no modo de suas vivências, bem como elevar sua auto–estima pela potencialidade para desejar outros possíveis a fim de proporcionar independência e autonomia.

Comparative analysis of different meat traceability systems using multiple criteria and a social network approach

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Varejo e inteligência competitiva: um estudo exploratório sobre a função do relações públicas

The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas

Marketing 3.0: a sinergia entre marketing e as relações públicas

This paper aims to discuss the influence of the Public Relations professional in the current market environment, where the client's relationship with the organization is visibly marked by greater freedom of the latter in the decision of buying. The importance of the work and vision of this professional can be observed trough the paths marketing area had been taking, like the appearance of Marketing 3.0. In this paper the intention is to study the paths who lead to the convergence of both areas and in what way both professionals can allied their knowledge aiming to succeed in the market, without ignoring the fact that the results will be better and better the more genuine is the philosophy of respect for the client practiced by the organization and its employees