Proposta Curricular do Estado de São Paulo: retorno do discurso regulativo da tylerização na educação pública

This paper analyses how innovations and educational reforms affect curricular construction at public schools. It aims at reflecting if the Curricular Proposal for the state of São Paulo preserves the autonomy and identity of schools, if it respects their pedagogical political project, without attempting to homogenize them; how it changes every‐day school life, teacher’s practices, interpersonal relationships and power relations. We depart from the presupposition that this proposal adopts principles of the educational reforms started in the middle of the 90s, such as: adoption of national guidelines; introduction of market mechanisms, generating the fragility of teachers’ representation and their de‐ professionalization; relativity of the State’s role; stimuli to partnerships between public and private institutions in the fields of administration, allocation of financial resources for teaching    and implementation of external evaluating systems. At the same time, official discourse highlights decentralization, democratic administration, community participation. Some of these principles are recurrent in curriculum reforms: emphasis on the knowledge society, pedagogy of competencies and of learning to learn. In this way, we understand that the proposal aims at homogenizing school knowledge and curriculum practices, representing the notion of curriculum as product. We consider that the novelty and relevance of implemented measures demand further research, and that will be implemented by the author in 2010.

Orientação Profissional -Universidade ajuda os jovens a encontrar caminhos profissionais: Relato de Intervenção

O objetivo do presente texto é relatar o processo de intervenção em Orientação Profissional, realizado junto a população formada por adolescentes prévestibulandos do município de Marília, S.P. e região, no período de agosto a novembro de 2010, com a finalidade de favorecer uma escolha consciente do curso superior. Metodologicamente, a pesquisa desenvolveu-se por meio da pesquisa – ação com base em Thiollent (2008). O desenvolvimento da pesquisa ocorreu durante a realização de 10 encontros nas dependências da UNESP, onde os sujeitos puderam estabelecer relações pessoais e interpessoais por meio de discussões, leituras vídeos, dinâmicas de grupo e refletir sobre os vários aspectos que determinam sua escolha profissional, lidar com os dilemas e conflitos dessa escolha e analisar sua trajetória de vida, sua individualidade e como se dá o processo de construção de uma carreira no século XXI.

A extensão da racionalidade econômico-privatistica ao conhecimento produzido pela subjetividade emancipada: paradoxo da modernidade

This paper aims to present a study of the social relationships around the production, circulation and the eventual possibility of appropriation of knowledge in social systems of the pre-modern world and in a social organization of Western capitalist modernity. In this specific universe of relationships, it was also important to noticed that there is a paradoxical role of rationality that served to the emancipation of instruments of control’s knowledge of pre-modern period as in the same time it was favored by the construction of new bonds that were made in the Western modernity through the modern legal system, inserting the knowledge in the domain of the economy and private logic of the capitalist’s system through intellectual property. This research was made from a review of the literature, using specialized books of the theme. It was concluded that there is a paradox in the social relationships about the knowledge, whose cause is related to the unfolding of rationality in the development of Western civilization.

Muito Prazer!? discussões sobre sexualidade, gênero e educação sexual a partir da análise de revistas femininas e masculinas

Pós-graduação em Educação Escolar - FCLAR

Ampliando comportamentos pró-éticos dos alunos: relato de pesquisa e intervenção com educadores do ensino fundamental

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Habilidades sociais e análise do comportamento: compatibilidades e dissensões conceitual-metodológicas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Relações públicas e employer branding: estudo de caso da parceria entre Aiesec e Votorantim

The work consisted in analyzing how public relations can contribute to the development and application of the concept of employer branding. It also aims to bring contributions to the understanding of how the areas of communication, marketing and human resources, curriculum studied in Public Relations, can assist the professional performance. Based on data collected in the management of the partnership between AIESEC of Brazil and Votorantim, based on the information acquired through observation and participation in AIESEC, it was possible to reflect on how and why the PR professional is able to work in the development of positioning a company as good employer brand

Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

Formação de professores e a prática docente: a perspectiva discente sobre a orientação e a docência nos trabalhos de conclusão de curso

No Brasil, a partir dos anos 90, as pesquisas educacionais passaram a focalizar a prática docente e os saberes pedagógicos, pois eram temas poucos explorados, colocando em cena o desenvolvimento pessoal e profissional dos professores, pois havia necessidade de se construir lógicas de formação que valorizassem a experiência, como: aluno, aluno-mestre, estagiário, professor principiante, professor titular, professor reformado. Nesse universo escolheu-se pesquisar as representações que os alunos/estudantes de um curso de licenciatura, Educação Física, construíram de seus professores e orientadores nos agradecimentos de seus trabalhos de conclusão de curso (TCC), tendo como referência a prática docente. Portanto, buscou-se identificar nos saberes da experiência, ou dessa experiência, registrados em 150 TCC, os aspectos significativos de histórias de vidas circunscritas em micro narrativas que apontam para o desenvolvimento pessoal, bem como para dimensões do exercício profissional de professores e orientadores (TCC). Trata-se de uma pesquisa descritiva, tendo como técnicas fonte documental, entrevista e análise de conteúdo. Entre os resultados encontrados nas categorias orientador, professor geral e professor específico se pode apontar no âmbito dos licenciandos, a emergência de uma pedagogia oculta que valoriza de forma muito acentuada aspectos da dimensão humana nas relações interpessoais da prática docente com ênfase maior no afetivo, seguido da moral, do cognitivo. Como considerações finais, aponta-se que, em termos de perfil profissional, valoriza-se tanto nos orientadores como nos professores (geral e específico) o exercício da profissionalidade docente composto pela obrigação moral, compromisso com a comunidade e competência profissional.

Relações públicas estratégicas: mapeamento de públicos

The present work intends to analyze the Public Relations as strategy way, evidencing the function of this professional for the appropriate development of the company's strategic plan, basing on the public mapping, a study which deepens the features of each interest group to the organization, listing the points of interest and the performance of each public, exalting the strategic characteristics between public and organization. For this will be done a demonstration of the application of Fabio Franças's theory applied to SNTalent Company. The study of public allows the identification of needs and preferences of each group, which allows creating communication strategies more directed and more prosperous and lasting relations, becoming competitive advantages among this context where the information is fast and the media drive markets constantly. Therefore, SNTalent company will be used as way to verify the theory presented combined with exploratory descriptive research for obtaining subsidies to compare the of relationship with different publics of the institution

Boca a boca on-line: um estudo sobre a Gestão da Comunicação na Internet

Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

Relações Públicas: a importância das relações humanas

This monograph has as objective to study the human relations and the Public Relations in the contemporary time in witch the new technologies of the information got closer to the various existent cultures, but who make of the informative society of the global era, the expansion of the capital and of the culture of the more value. Man kind is backing away from the human relations, because the social interactions in the global world are done by objects such as the television, the internet and the telephone in witch cases the subjectivity and the human contact are traded for the informative quantity, because man kind doesn’t have anymore time to think, reflect and to exchange information. Man kind isolates itself and fills it’s subjective emptiness with the products offered by the neoliberal capitalism. The public relations in the organizations seek the human values created from a complex network of social interactions in all the heterogeneous of the organization. Through the communication the public relations tries to manage the relationships with the dialogical communication, between the public-organization, to harmonize the conflicting differences of the organizational environment. Thus, the public relations has to assume the roll of the information manager, and administrator of the human relations in this new global world, informative and that functions from the capital

Identificando tipos de personalidade na dança de salão

Many studies have shown a variety of benefits that the practice of Ballroom Dancing can bring, such as leisure and entertainment, the release of tension from a stressful routine, improving relationships, expanding social contacts. The rationale of this study is by the need to evaluate a different sphere of life of people involving the structure that is the personality. The man is humanized in contact with other men and the culture it is almost impossible to grow it in isolation, that is, are the social relationships that allow men to become human and her personality structure. The relationship brought about by the ballroom dancing can benefit the development of personality or simply put individuals in situations that provide a greater understanding of yourself, as this activity has characteristics that greatly facilitate social contact between people who practice it as the relationship between gentleman and lady for a dance, the contact with people in different classes, social events where it is practiced and even the music that is danced. This work aimed to be able to identify the type or types, the most common personalities exist in one group of participants in a course of Ballroom, based on the technique of Enneagram developed and disseminated by Gurdjieff, whose characteristic is to divide into nine different personality types. Participants were 42 students of the extent to ballroom dancing. We administered a questionnaire to identify the personality of each participant and then there was a second observation time the behavior of six participants in the class for confirmation of your psychological type to issofoi used a checklist developed by the author. Was also investigated whether there are differences of gender and psychological types who seek more such activity. The conclusions are that there are a large number of persons type 9, more than 42% and are predominantly male, since... (Complete abstract click electronic access below)

Comunicação interna e gestão de pessoas: um olhar para as relações humanas nas organizações

The main purpose of this study is to show how internal communication can be allied to people management in the process of transformation of the organizations. It is known that the advent of new technologies and the information age, consequences of globalization, are provoking deep transformations in organizations and reaching people too. This way there is the human and the social issue that goes beyond the race for profit. The new forms of management are becoming increasingly concerned with the value of human being and communication professionals, more specifically public relations, can facilitate processes and significantly improve the relationships towards positive results

Dança e multiculturalismo: possibilidades e dificuldades en educação física escolar

A dança, como um dos elementos da Cultural Corporal de Movimento, faz parte dos conteúdos a serem abordados nas aulas de Educação Física escolar. No entanto, isso não ocorre freqüentemente. O ensino da dança fica restrito apenas a dias de comemorações e em festas juninas que, geralmente, são organizados pelos professores dessa disciplina. Diante disso, esse estudo teve como objetivo elaborar, implementar e avaliar um programa de dança na perspectiva multicultural, que contribua com a formação do cidadão na escola. Mais especificamente, aplicar um programa de dança na escola e avaliar as suas possibilidades e dificuldades. A metodologia utilizada baseou-se no referencial da pesquisa do tipo etnográfico. Para a realização desse estudo foi elaborado um projeto de dança sob uma visão multicultural. Esse programa, a princípio, atenderia uma turma mista de Educação Física de, aproximadamente, 35 alunos do Ensino Fundamental ciclo II de uma escola pública da cidade de Rio Claro – SP. Porém, o professor de Educação Física responsável pela sala participante do projeto não disponibilizou os meninos, porque segundo ele, as meninas dançariam e os meninos ficariam na quadra jogando futebol. Assim, as aulas foram ministradas pela aluna-pesquisadora às meninas da sala que totalizaram, em torno de 20 garotas. O estudo teve duração de, aproximadamente, dois meses e meio. As alunas tiveram contato com diversos estilos de dança, tais como: danças circulares sagradas, danças de salão, jazz, dança de rua, entre outros. Na investigação foi utilizado um diário de campo para a análise descritiva de comportamentos e atitudes a partir da observação das relações interpessoais das alunas. Foi realizada também uma avaliação inicial, uma avaliação final e uma entrevista com 5 alunas. As relações de...(Resumo completo, clicar acesso eletrônico abaixo)