Corporate brand identity – a conceptual redefinition

There is a wide agreement that identity is a multidisciplinary concept. Branding is an identity expression. Although there are some frameworks to assess brand identity there isn’t an accepted definition. The authors consider this a gap in literature and investigate the components to assess brand identity under a holistic approach. Literature was reviewed and reinterpreted under an integrated perspective evolving corporate and brand identity studies. The authors propose a definition and nine componentscharacterizing corporate brand identity: reputation, culture, positioning, personality, relationships network, presentation style, communication, environmental influences and mission. Some are related with internal and others to external facets. The authorsare strongly encouraged to test these results empirically towards validity and reliability of the proposed construct.

Segurança contra intrusão em redes informáticas

Devido ao facto de hoje em dia a informação que é processada numa rede informática empresarial, ser cada vez mais de ordem confidencial, torna-se necessário que essa informação esteja o mais protegida possível. Ao mesmo tempo, é necessário que esta a informação esteja disponível com a devida rapidez, para os parceiros certos, num mundo cada vez mais globalizado. Com este trabalho pretende-se efectuar o estudo e implementação da segurança, numa pequena e genérica rede de testes, que facilmente seja extrapolada, para uma rede da dimensão, de uma grande empresa com potenciais ramificações por diversos locais. Pretende-se implementar/monitorização segurança quer externamente, (Internet service provider ISP) quer internamente (activos de rede, postos de trabalho/utilizadores). Esta análise é baseada na localização (local, wireless ou remota), e, sempre que seja detectada qualquer anomalia, seja identificada a sua localização, sendo tomadas automaticamente acções de protecção. Estas anomalias poderão ser geridas recorrendo a ferramentas open source ou comerciais, que façam a recolha de toda a informação necessária, e tomem acções de correcção ou alerta mediante o tipo de anomalia.

Open-source software in operations research in engineering teaching

ENEGI 2013: Atas do 2º Encontro Nacional de Engenharia e Gestão Industrial, Universidade de Aveiro, 17 e 18 de maio de 2013, Aveiro, Portugal.

A incidência da avaliação sumativa externa (provas de aferição) nas práticas docentes do 1.º ciclo do Ensino Básico e nos projetos curriculares de turma

Dissertação de Mestrado, Educação (Desenvolvimento e Concepção de Projectos Educativos), 19 de Março de 2013, Universidade dos Açores.

Edible Azorean macroalgae as source of rich nutrients with impact on human health

Copyright © 2014 Elsevier Ltd. All rights reserved.

Sistema de correlação de eventos e notificações - SCEN

Mestrado em Engenharia Electrotécnica e de Computadores

Espresso coffee residues: a valuable source of unextracted compounds

Espresso spent coffee grounds were chemically characterized to predict their potential, as a source of bioactive compounds, by comparison with the ones from the soluble coffee industry. Sampling included a total of 50 samples from 14 trademarks, collected in several coffee shops and prepared with distinct coffee machines. A high compositional variability was verified, particularly with regard to such water-soluble components as caffeine, total chlorogenic acids (CGA), and minerals, supported by strong positive correlations with total soluble solids retained. This is a direct consequence of the reduced extraction efficiency during espresso coffee preparation, leaving a significant pool of bioactivity retained in the extracted grounds. Besides the lipid (12.5%) and nitrogen (2.3%) contents, similar to those of industrial coffee residues, the CGA content (478.9 mg/100 g), for its antioxidant capacity, and its caffeine content (452.6 mg/100 g), due to its extensive use in the food and pharmaceutical industries, justify the selective assembly of this residue for subsequent use.

Contribuição para a aplicação de um plano de segurança de água ao sistema de abastecimento do concelho de Angra do Heroísmo

Dissertação de Mestrado em Engenharia do Ambiente

Mapping multi-species habitat use for marine conservation planning

Tese de Doutoramento, Ciências do Mar (Biologia Marinha)

O ensino de matemática em duas escolas profissionalizantes: Brasil e Portugal, no período de 1942 a 1978

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Cryptotermes brevis (Isoptera: Kalotermitidae) in the Azores : Lessons After 2 yr of Monitoring in the Archipelago

The dispersal flights of West Indian drywood termite, Cryptotermes brevis (Walker) (Isoptera: Kalotermitidae) were surveyed in the major cities of Azores. The sampling device used to estimate termite density consisted of a yellow adhesive trap (size 45 by 24 cm), placed with an artificial or natural light source in a dark attic environment. In addition, data from two other projects were used to improve the knowledge about the geographical distribution of the species. The level of infestation in the two main Azorean towns differed, with high levels in the houses of Angra do Heroísmo, whereas in Ponta Delgada, there are fewer houses with high levels of infestation. The infestation in Ponta Delgada shows a pattern of spreading from the center outward to the city's periphery, whereas in Angra do Heroísmo, there was a pattern of spreading outward from several foci. The heavy infestation observed in Angra do Heroísmo and the clear increase of infestation levels observed from 2010 to 2011 is a reason for concern and calls for an urgent application of an Integrated Pest Management (IPM) control strategy.

A aprendizagem da Matemática no 1º ciclo através de atividades de investigação numa comunidade de aprendizagem

Dissertação apresentada para obtenção do grau de Mestre em Educação Matemática na Educação Pré-Escolar e nos 1º e 2º Ciclos do Ensino Básico na especialidade de Didática da Matemática

A dimensão política da segurança para o ciberespaço na União Europeia : a agenda digital, a estratégia de cibersegurança e a cooperação UE-OTAN

Mestrado em Relações Internacionais.

Knowledge, attitude and practice of mammography among women users of public health services

OBJECTIVE: To evaluate knowledge, attitude and practice related to mammography among women users of local health services, identifying barriers to its performance. METHODS: A total of 663 women were interviewed at 13 local health centers in a city of Southeastern Brazil, in 2001. Interviewees were randomly selected at each center and they were representative from different socioeconomic conditions. The number of interviewees at each center was proportional to monthly mean appointments. For data analysis, answers were described as knowledge, attitude, practice and their respective adequacies and then they were correlated with control variables through the chi-square test. RESULTS: Only 7.4% of the interviewees had adequate knowledge on mammography, while 97.1% of women had an adequate attitude. The same was seen for the practice of mammography that was adequate in 35.7% of the cases. The main barrier to mammography was lack of referral by physicians working at the health center (81.8%). There was an association between adequacy of attitude and five years or more of education and being married. There was also an association between adequacy of mammography practice and being employed and family income up to four minimum wages. CONCLUSIONS: Women users of local health services had no adequate knowledge and practice related to mammography despite having an adequate attitude about this exam.

Fonte de carga de condensadores de alta tensão com compensação de fator potência

Trabalho Final de Mestrado para a obtenção do grau de Mestre em Engenharia Electrotécnica Ramo de Automação e Electrónica Industrial