ESTIMATING SENSORY SHELF LIFE OF CHOCOLATE AND CARROT CUPCAKES USING ACCEPTANCE TESTS

This study determined the sensory shelf life of a commercial brand of chocolate and carrot cupcakes, aiming at increasing the current 120 days of shelf life to 180. Appearance, texture, flavor and overall quality of cakes stored at six different storage times were evaluated by 102 consumers. The data were analyzed by analysis of variance and linear regression. For both flavors, the texture presented a greater loss in acceptance during the storage period, showing an acceptance mean close to indifference on the hedonic scale at 120 days. Nevertheless, appearance, flavor and overall quality stayed acceptable up to 150 days. The end of shelf life was estimated at about 161 days for chocolate cakes and 150 days for carrot cakes. This study showed that the current 120 days of shelf life can be extended to 150 days for carrot cake and to 160 days for chocolate cake. However, the 180 days of shelf life desired by the company were not achieved. PRACTICAL APPLICATIONS This research shows the adequacy of using sensory acceptance tests to determine the shelf life of two food products (chocolate and carrot cupcakes). This practical application is useful because the precise determination of the shelf life of a food product is of vital importance for its commercial success. The maximum storage time should always be evaluated in the development or reformulation of new products, changes in packing or storage conditions. Once the physical-chemical and microbiological stability of a product is guaranteed, sensorial changes that could affect consumer acceptance will determine the end of the shelf life of a food product. Thus, the use of sensitive and reliable methods to estimate the sensory shelf life of a product is very important. Findings show the importance of determining the shelf life of each product separately and to avoid using the shelf time estimated for a specific product on other, similar products.

A comunicação mercadológica no segmento do chocolate com ênfase no lojista e atacadista.

Dissertação apresentada ao Programa de Mestrado em Comunicação da Universidade Municipal de São Caetano do Sul - USCS

A comunicação organizacional no setor do chocolate

O objetivo deste trabalho é discorrer sobre a comunicação organizacional entre distribuidores de chocolate. Consiste em pesquisa de delineamento exploratório contendo referencial teórico para auxiliar a fundamentação dos conceitos e para apresentar modelos teóricos para a pesquisa de campo. Contém também estudo de caso (pesquisa de campo) envolvendo duas organizações: Harald e Chocolândia. Os resultados apontam que a comunicação mercadológica dos agentes intermediários no mercado de chocolate envolve vários instrumentos comunicacionais, tantos massivos como segmentados. Alguns são peculiares, como a promoção em aulas presenciais em centros culinários próprios, outros são informais, caso da intensa comunicação boca-aboca que parece formar uma autêntica rede de comunicação e de consumidores.

Chocolate

Imagem componente do jogo “DigesTower (http://www.loa.sead.ufscar.br/digestower.php)” desenvolvido pela equipe do Laboratório de Objetos de Aprendizagem da Universidade Federal de São Carlos (LOA/UFSCar).

Metáforas do alimento no filme A fantástica fábrica de chocolate (1971 e 2005)

Pós-graduação em Educação - IBRC

A pedra e a água: uma leitura comparada de Pedro Páramo (1955), de Juan Rulfo, e Como água para chocolate (1989), de Laura Esquivel

Pós-graduação em Letras - FCLAS

O hibridismo textual em como agua para chocolate (1989), de Laura Esquivel: folhetim, almanaque, caderno de receitas e diário íntimo

Este artigo pretende discutir como se articulam, na estrutura híbrida do romance Como agua para chocolate, alguns gêneros textuais discursivos comumente dedicados à leitura de mulheres – folhetim, almanaque, caderno de receitas e diário íntimo –, cuja presença fica sugerida desde o subtítulo “novela de entregas mensuales, con recetas, amores y remedios caseros”. Esses gêneros se misturam na construção da narrativa, possibilitando, no âmbito da pós-modernidade, uma leitura crítica do papel da mulher na sociedade patriarcal da primeira metade do século XX.

Development of cassava cake enriched with its own bran and Spirulina platensis

The cassava cake was developed enriching it with a biomass of Spirulina platensis and a type of bran made out of its own starch. This biomass, a part from being rich in protein, also contains vitamins, essential fatty acids and minerals. Around Umuarama, in the State of Parana, there is an agricultural/industrial complex annually producing and processing tons of cassava. Baked goods can be elaborated based in cassava as a way to expand the use of this raw material and to produce food free of gluten to celiac people. In this complex a solid byproduct is generated, which is rich in starch and fibres, and because of its low commercial value it is used for animal feed or discarded. The bran was dehydrated and analysed microbiologically as well as physically and chemically so as to be used in applied research. Developed energetic food based on cassava lacks protein, but this can be supplied by adding the biomass of Spirulina platensis. Different formulations of this cassava cake were developed varying the concentration of Spirulina platensis and cassava bran. The formulation that presented the best features received chocolate before being submitted to sensory tests by children in the public education system. The results show an excellent acceptance which made viable the development of this product because of aspects like nutrition, technology and sensorial.