Arts marketing : a new tool for development of the arts sector in the market context in Vietnam

Since the economic reform in Vietnam in 1986 provided more artistic and financial autonomy, the arts community has had more opportunity to develop. It has hence become necessary for arts leaders to obtain management and marketing skills to adapt to the new competitive environment. This necessity became vital when the Vietnamese government sought to tackle the problem of inadequate state funding for arts organisations through its policy of socialisation. This paper sets out to examine how performing arts organisations in Vietnam apply arts marketing strategies to adapt to the market context via empirical data from the cases studied: Vietnam National Symphony Orchestra and Hanoi Youth Theatre. Further, it identifies implications for the development of the sector. Findings indicate that Vietnamese performing arts organisations focus on the role of marketing for organisational development, although there are a lack of resources and a limited knowledge in this area. Thus, training in arts marketing and arts management is needed to maximise capacity of arts leaders in managing their organisations in the changing context.

Establishment of Regional Herbarium Leads to More Than 200 New Flora Atlas Records for New York State

Loss of small herbaria is an unfortunate global trend, and initiation of new collections at small academic institutions is an increasingly rare occurrence. In 2006, a new herbarium was established at the State University of New York College at Plattsburgh. The PLAT herbarium has since grown to more than 7,000 specimens, many of them representative of the flora of northeastern New York (especially Clinton County). Previous to 2006, this region was without a recognized herbarium, the nearest in-state collections being more than 150 miles away. Although botanists have previously worked in the region, relatively few plant species were recorded for Clinton County by the New York Flora Atlas – a resource providing species distribution records based on specimens accessioned in herbarium collections. Given the dearth of available distribution data for Clinton County (including the eastern Adirondack Mountains and the western Lake Champlain valley), this project sought to provide records of previously unreported species by comparing NY Flora Atlas maps with current holdings. 203 species will now be added to the NY Flora Atlas for Clinton County, roughly half of those considered exotic. This exercise has amplified the importance of supporting and maintaining small regional herbaria as repositories of valuable biodiversity information. Likewise, this project also highlights the enduring value of training in floristics and taxonomy.

Transactions of the New-York State Agricultural Society ...

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Transactions of the New-York State Agricultural Society ...

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Transactions of the New-York State Agricultural Society ...

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Transactions of the New-York State Agricultural Society ...

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Transactions of the New-York State Agricultural Society ...

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Annual report of the New York State College of Agriculture at Cornell University and the Agricultural Experiment Station.

1912

Annual report of the New York State College of Agriculture at Cornell University and the Agricultural Experiment Station.

1910

Annual report of the New York State College of Agriculture at Cornell University and the Agricultural Experiment Station.

1912, pt. 2

Annual report of the New York State College of Agriculture at Cornell University and the Agricultural Experiment Station.

1918, pt.1

Annual report of the New York State College of Agriculture at Cornell University and the Agricultural Experiment Station.

1915, pt.2

Warrants from the governor and chief justice of New York, 1703-1704

Copies of warrants and writs concerning public unrest caused by an attempt to survey lands on Long Island in 1702.