Split message-based anonymity for JXTA applications

JXTA is an open peer-to-peer (P2P) protocols specification that, in its about 10 years of history, has slowly evolved to appeal to a broad set of applications. As part of this process,some long awaited security improvements have been included in the latest versions. However, under some contexts, even more advanced security requirements should be met, such as anonymity. Several approaches exist to deploy anonymity in P2P networks, but no perfect solution exists. Even though path-based approaches are quite popular, it is considered that, in dynamicgroups, using a split message-based one is better. In this work, we propose an anonymity service for JXTA using such approach. The proposal takes advantage JXTA's core services, in a manner so that it can be easily integrated to existing end applications and services.

Utilización de software de corrección automática en el campo de las ciencias de la salud

We live in an era of profound changes in university education. The implementation of Bologna plan has led us to raise new teaching methodologies, to review the role of the student, competency assessment, the incorporation of ICT. Unthinkable acts, one or two decade ago. The TIC concept is very broad and is attributed to the media, processes and content usage. Inside the supports and platforms, we stress tools that allow automatic correction of exercises, because they are instruments of great educational value because instantly they assess students and provide instant feedback about the knowledge that they have either as message support or note. If the power of these tools, we add the Internet, using e-learning environment, the results allow us to work, edit, evaluate, resolve doubts, and so on, anywhere, anytime. We present part of a platform and the results of its use in the field of health sciences

Instant-kenttäretki Sääksmäen Ritvalan kylään 25.7.2009

Ajankohtaista

We want Moshiach now! : understanding the Messianic message in the Jewish Chabad-Lubavitch movement

Då man rör sig i New York eller Jerusalem är det inte ovanligt att man stöter på judiska "missionärer" - ett fenomen som annars är ovanligt inom judendomen - och får ett traktat i sin hand som säger "Moshiach är här" eller "Welcome Moshiach". Det är den ultra-ortodoxa rörelsen Chabad-Lubavitch som har blivit känd för sitt utåtriktade missionsarbete och för att ha proklamerat sin ledare, Rabbi Schneerson som messias. Trots att han har varit död sedan 1994 och man från judiskt håll säger att en messias inte kan dö, lever förväntningarna på Rabbi Schneerson kvar inom rörelsen. Den akademiska forskningen har gjort gällande att denna messiastro, som tar sig ett så aktivt uttryck, är en produkt av den existentiella hopplöshet som lägrade sig över det judiska samfundet i och med Förintelsen, därför att väntan på messias omedelbara ankomst ingav livshopp. Dessutom har forskningen från ett religionssociologiskt perspektiv frågat hur en religiös rörelse överlever en så stor besvikelse som att ens ledare inte uppfyller de profetior som talats ut. Avhandlingen "We Want Moshiach NOW!" ifrågasätter den tidigare forskningen genom att påvisa de starka messianska förväntningar som fanns redan på 1700-talet vid rörelsens tillkomst. Avhandlingen tar upp vilka förväntningar som framkommer i det litterära verket "Tanja", författad av rörelsens grundare, och jämför dem med den moderna litteraturen. I "Tanja" ges även förklaringsmodeller till varför en person som man trodde var messias inte är det. Avhandlingens tes är att forskningen inte har beaktat utsagorna i "Tanja" tillräckligt mycket då man försökt förstå den samtida messiastron och de uttryck den tar.

A vehicle for message

Soitinnus: piano, rummut, ääninauha?

Effective Message Design and Media Mix of Senior Mobile Phone in China

The present research focuses on the study of how to design message and select media in advertising to generate customer’s purchase intention towards senior mobile phone in China. The message design concentrates mainly on message framing and fear appeals study while the media selection method is only based on direct matching. For exploring the main research question, the study utilized qualitative methodology. The data collection consisted of a pre-interview questionnaire, interviews, and three sets of experiments. The experiments were designed to test the selected 18 participants’ responses toward different emotional appeals and message framings. The findings illustrate participants’ understanding of senior mobile phone and their media usage habits. Moreover, positive message framing and emotional appeals in advertising are more effective. Gender differences in responding to emotional appeals were explored as well.

Pikavipit – Kuluttajien riistoa vai tiukan valvonnan alla olevaa liiketoimintaa?

Pikavippi on nykykäsityksen mukaan vakuudeton, lyhytaikainen, euromääräisesti pienehkö luotto, joka hankitaan yleensä joko tekstiviestillä tai Internetissä täytettävällä hakemuksella. Luotto maksetaan hakijan tilille asiakkaan suostuttua luotontarjoajan ehtoihin luottotietojen tarkistuksen jälkeen. Tutkielmassa on selvitetty millainen oli lainsäädännöllinen lähtötilanne, kun pikavipit tulivat markkinoille. Lisäksi halusin selvittää lainsäätäjän toimia alaa kohtaan, sekä selvittää ovatko pikaluotot koronkiskontaa tai ovatko ne sitä joskus olleet. Tutkielma toteutettiin lainopillista ja de lege ferenda – menetelmiä käyttäen. Lainsäätäjä on tehnyt kaksi merkittävää lainmuutospakettia pikaluottoja kohtaan erityisesti kuluttajansuojan parantamiseksi. Pikaluotot eivät ole täyttäneet missään vaiheessa koronkiskonnan tunnusmerkistöä. Jos maksamattomat luotot päätyvät oikeuteen perittäviksi niin perintäkulut muodostuvat lain asettamien taulukkohintojen mukaisesti, vaikka kuluttajasta saattaa tuntua kohtuuttomalta maksaa suuria perintäkuluja. Mikäli pikaluotot kielletään, siirtynevät lyhytaikaisten pienluottojen markkinat ainakin osittain pimeille markkinoille tai tarjolle tulee lakia kiertäviä korvaavia lainatuotteita.

Target audience and message alignment for integrated marketing communication of luxury products: entering the Chinese market

The purpose of this study is to identify opportunities to match marketing communication message strategies with the target audience characteristics in the Chinese luxury market entry context. Therefore, consumer behaviour and psychographic marketing segmentation fields are being reviewed in a holistic view in order to identify the similarities and connection points. Through the analysis of the messages in advertisements placed in a certain luxury and fine living magazine, message creation strategies are being anticipated.

Measuring Effectiveness of Marketing Message: The Role of Verbal, Visual and Brand Elements

The aim of this paper is to study the role of verbal, visual and brand elements while meas-uring effectiveness of marketing message. The thesis is written in the context of mobile gaming industry. The object of the study is marketing message. To achieve the aim, the main research question was formulated: How do the elements of marketing message, such as verbal, visual and brand, affect the consumer’s attitude toward the ad, emotional response and attention capture? The theory development chapter lays on three corner stones – analysis of previous litera-ture on marketing message and its elements, namely verbal, visual and brand; overview of literature on attitude formation and particularly attitude toward the ad. In addition, investiga-tion of key points of emotional response and attention capture literature finalizes the chap-ter. The empirical part consists of experiment, conducted with 27 participants. Experiment includes the self-report semantically anchored scale, measuring the attitude toward the ad, as well as autonomic measures – eye tracking (attention capture) and facial expressions (emotional response). The results of the experiment showed that the size of the brand element – the logo – has an effect on the attention capture and the overall attitude toward the ad. The bigger the logo, the more time people spend viewing it, and they realise the message is more educa-tional and factual. The measure related to the visual element – the visual complexity – in-creases the intensity of participant’s facial expression. While the measure of verbal ele-ment – the contrast between text and background colours – leads to a better attitude to-ward the ad. The higher the contrast between text and background, the more known the message appears to the viewer.

Sensory evaluation of black instant coffee beverage with some volatile compounds present in aromatic oil from roasted coffee

The oil obtained from Brazilian roasted coffee by supercritical CO2 extraction shows considerable aromatic properties, mainly composed by five aromatic compounds, 2-methylpyrazine; 2-furfurylalcohol, 2,5-dimethylpyrazine; γ-butyrolactone and 2-furfurylacetate. Sensory analyses were used to verify the influence of a mixture of these important classes of aromatic coffee compounds (pyrazines, furans and lactones) and of the roasted coffee aromatic oil on the coffee aroma and flavour of black instant freeze and spray-dried coffee beverages. In the acceptance evaluation of the aroma, the samples prepared with freeze-dried instant coffee without the mixture of volatile compounds (sample 4) were not significantly different from the freeze-dried instant coffee in which the aromatic coffee oil was added (sample 5) and from the sample prepared with freeze-dried coffee in which the mixture of the five volatile was added (sample 3), coincidentally from the same drying process. Therefore, sample (3) did not differ from samples prepared with spray dried instant coffee without (sample 1) and to which (sample 2) the mixture of volatile was added. Therefore, with respect to this attribute, the addition of this mixture did not interfere in this drink acceptance. Taking into consideration the flavor, samples prepared with freeze-dried instant coffee in which the aromatic coffee oil was added (5) and the samples with (3) and without (4) the mixture of the five volatile was added did not differ significantly, however sample (4) did not differ from samples (1) and (2). Regarding this attribute, the addition of the aromatic oil of roasted coffee or a mixture of volatile in samples of freeze-dried instant coffee had a better acceptance than those dried by spray dryer (1) and (2). Thus, the enrichment of drinks with the aromatic oil of roasted coffee, or even with the mixture of the five components did not influence the consumer acceptance with respect to the aroma, but exerts influence with respect to flavour.