A ideologia da nova educação profissional no contexto da reestruturação produtiva

Nesta obra, Roberto Leme Batista analisa a ideologia da nova educação profissional no momento histórico criado e vivido pelo capitalismo globalizado. O ponto de partida da análise é a crise estrutural do capital a partir da década de 1970, que motivou a ofensiva do capital contra o trabalho como uma forma de superá-la. Batista trata a reestruturação produtiva como um dos componentes essenciais da ofensiva capitalista, explicando como se processou a transformação do conceito de qualificação para o de competências, e como a reforma da educação na década de 1990, no Brasil, assimilou essa ofensiva no âmbito da educação profissional. Para o autor, busca-se com um novo tipo de educação profissional um sujeito social palatável e útil ao capital, um trabalhador flexível e adaptável às transformações organizacionais e técnicas do capitalismo global, cujo momento predominante veio a ser o toyotismo, a experiência mais bem sucedida de flexibilização da produção e do trabalho da moderna sociedade industrial.

Questões sociocientíficas na prática docente: ideologia, autonomia e formação de professores

Pós-graduação em Educação para a Ciência - FC

O Fetiche do Capital Intelectual: A ideologia do Conhecimento e da Adaptação no Contexto da Reestruturação Produtiva do Capital

This article presents a discussion about the fetishism of the intellectual capital, analysing the ideology of knowledge and the need of adaptation of the worker in connection with the restructuring of capital in recent decades. We analyze the emergence of this ideology - through the concepts of knowledge society, information society, intellectual capital, among others - in some authors of the area human resource management, following it presents the critique of this notion based on the analysis of some authors of critical social thought. Finally we position ourselves in order to assert that this is a new version of fetishism in the time of globalization of the capital.

Políticas Sociais e Luta de Classes: o Estado sitiado pela ideologia

This paper represents a double endeavor: on the one hand, it aims at refuting Easton’s critique, in his paper “The political system besieged by the State”, of Poulantzas’s Theory of State, and, on the other hand, it aims at presenting a brief contribution to the development of this last Theory.

Educação Profissional e Ideologia das Competências: Elementos para uma Crítica da Nova Pedagogia Empresarial sob a Mundialização do Capital

This article aims to address the relationship between work and professional education, specifically the ideology skills and the new pedagogy business under the globalization of capital. Is analyzed at first, the world-historical context, the restructuring of the productive and political capital from the 1970s, and the demand for a new organization of work based on model Toyota. Second, discuss such changes are productive within the Brazilian state and its influence on educational policies geared to work, permeated by the ideology skills as an instrument that seeks to obscure the relationshipcapital. It discusses the emergence of new education business connected to the ideals of human capital. It is the influence of international organizations in Brazil of the United Nations (UN) and the United Nations Organization for Education, Science and Culture (UNESCO), aimed at articulating the education according to the ideological aspect global, verified legislative apparatus in education. Ends up not only to reflect the content of the skills ideology, but it is suggested the redemption value of the denied promise of emancipation human-general.

A ideologia dos filmes utilizados na educação infantil: uma análise a partir da teoria crítica

This work has as purpose to show what are the influences of media in the education and in the shaping the thinking and understand that ideologies are present in the films used in the classroom in kindergarten. For this, I directed the discussion beginning by concepts as Ideology and its more different definitions by several thinkers over the years, the thinkers of Critical Theory of Frankfurt School, called “frankfurtians” of first and second generation of this school, also making an association between Cinema and Education, evidencing concepts involving this association as Cultural Industry, using films properly in classrooms in kindergarten, with the teacher as mediator and then discussed what amounts of movies on children's education, how they assist and deepen the knowledge developed by students in schools of infantile education. Additionally, they are exposed the different opinions about the subject Film and Education for students from kindergarten, what benefits and what disadvantages in the use of films, the different opinions on the subject. We also discuss, in this work, the ideologies present in three films produced by Walt Disney, they are Cinderella, Snow White and the Seven Dwarfs and Alice in Wonderland, relating them to how they can contribute to the development and learning students in kindergarten. I associated more as possible the previous discussions to analyze the ideologies present in these films, by summarizing these, and decomposing them through an analysis tool called frame. Finally, I completed everything that was discussed and analyzed, which students in kindergarten may develop with the use of films in schools, what they contribute, in some way, for the learning and education of students as viewers using the school as access to different cultures and the teacher as a mediator of this relationship

Entre o convencer e vencer: estudo sobre as relações entre políticas de subjetivação e ideologia

Neste estudo desenvolvemos uma análise das relações entre a ideologia e as políticas de subjetivação na sociedade moderna através do rastreamento de marcas discursivas em peças publicitárias próprias das práticas de governo vinculadas ao autoritarismo. O corpus da pesquisa se delimita no diálogo com os registros que chegaram até nós por meio dos esforços de Victor Klempere, em seu livro “A linguagem do terceiro Reich”. Este autor nos coloca em contato com propagandas utilizadas na imprensa escrita e falada. Por meio da Análise do Discurso discutimos o sentido de “convencer”, enquanto recurso de argumentação e cartografamos os recursos simbólicos utilizados nas estratégias de “vencer” sobre o público alvo das propagandas políticas. Queremos observar as marcas dos processos de subjetivação que acompanham os deslizamentos das práticas políticas de convencimento para o exercício da violência concentrada nos termos daquilo que se expressou como um ato de “vencer” pela força física. Que processos de subjetivação se consolidam sob o jugo da força colocada em exercício por formas autoritárias de governos sobre os cidadãos? Como estas marcas reverberam em nossos corpos e limitam as possibilidades de expressão da vida? Estas são as nossas perguntas que nos acompanharam nas leituras, no trabalho do pensamento e da escrita.

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

Ideologia industrial x cultura rural: o método SESI de ensino em uma escola rural

This study compares two educational practices: the Rural School method (Escola do Campo) and the SESI teaching method, suggesting that the latter one is inefficient when applied to rural schools, as illustrated with a case study of a rural school that was obliged to adopt this method in 2012. The epistemological basis of a dialogical pedagogy for rural education has been used in order to criticize the practices of a method whose origins in the industrial ideology and in consumerism promotes a true cultural invasion, according to Paulo Freire, hindering the students' dialogues with respect to the ways of life in rural areas and in towns – an interaction that assured school performance in the previous educational system, which has been arbitrarily discontinued by the political power. Different surveys were used in this study for both compared cases, specially dissertations that have evaluated the Rural School project (Projeto Escola do Campo), adopted in Araraquara in 2004, a dissertation about the SESI teaching method that has discussed its new didactic material and, also, an evaluation of the contents of a representative sample of textbooks of History, Geography, Sciences and Mathematics for the 6th grade of elementary school. It is a theoretical text, not an essay, considering that it is based on concrete situations, which were explained using researches on the implicit themes and summarizes the analytical procedures that have allowed to unveil, in the textbooks prepared by SESI, the stimulus and the valorization of consumerism, without any criticism and environment concerns.

Possibilidades de diálogo entre o conceito de ideologia em Bakhtin e a teoria das representações sociais

Introducing the theoretical trajectory of social representations theory, outline here the parallel between this theory in social psychology and the Bakhtinian concept of ideology. Both approaches include individual and society as inseparable and views the array of social construction of knowledge forms, related to day-to-day, or composed by formal record of science, as state, religion etc. With this interdisciplinary study, although limited, we hope to contribute to a better understanding of theories that have made important contributions to social psychology, linguistics, ethnography, cultural studies etc.

Organizações estratégicas: campo de (re)produção da ideologia narcisista e do espetáculo

This paper aims to present a reflection on the contemporary way of life substantiated by its pillars -consumption, individualism, competitiveness, fluid relationship - aiming to assimilate it to an administrative management model that is widely distributed in monopolistic-financial capitalism - strategic management model - guided by the question: Why does this management model find such a fertile field for development in the contemporary scenario? Thus, the study was theoretically and methodologically based on the approach of psychosociology and was developed from a theoretical review. We have conducted a contextualization and definition of contemporaneity in which a market society that celebrates the spectacle lies, analyzing, from this point, the strategic organizational management model that has been working as a drug in the subjective constitution of the individuals producing the striking resonances in the psychosocial field. The assimilation performed in this paper allowed us to clarify some possible causes of social pathologies arising from the increasingly cruel world we face in professional life.

A construção do herói vitoriano sob a ótica do enunciador do século XIX: ideologia e simbologia

In this paper the figure of Alice from the book Alice in Wonderland (1865) by Lewis Carroll will be analyzed from Tim Burton’s sight in the adaptation for the movies (2010), noticing his analysis of a Victorian argument and his emphasis to a construction of a heroine with a characterization in the female pattern at the present time, considering the structures of the unconsciousness that allowed the character to obtain the wisdom, courage and the capacity to decide its own destiny.

Velhice, ideologia e crítica: uma análise sobre a participação, protagonismo e empoderamento dos (as) velhos (as) nos espaços conferências

Pós-graduação em Serviço Social - FCHS

Ideologia sobre a mulher em pride and prejudice: uma análise dialógica do filme e do livro

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)