Pieter Bruegel the Elder’s Netherlandish Proverbs and Sixteenth Century Dutch Semiotics

"In 1559, Pieter Bruegel the Elder‘s depiction of {7f2015}Netherlandish Proverbs‖ illustrated his profound understanding of the Dutch love for proverbs, their contemporary values, and appreciation for moral lessons in art forms. Depicting gestures and poses that represented proverbial phrases enabled Bruegel‘s leap from didactic labels employed by other artists to his inscription-free success of {7f2015}Netherlandish Proverbs.‖ My examination reveals that Bruegel‘s employment of gestural imagery, indicating rhetorical phrases or proverbs, was reinforced by a history of scholarly curatorship for written proverb collections, humanist interest in proverbs, and use of Dutch vernacular to bolster protonational pride"

Towards the Semiotics of Noosphere

Civilization has brought us into the noosphere world. Besides physical, around (and inside of) us exist and function also mental and cultural entities. It is impossible to perform now knowledge acquisition, knowledge base creation and organizational systems management without adequate consideration of object’s noosphere statuses. I tried here to clarify basic viewpoints concerning this issue, hoping that elaboration of common methodological foundations of semiotic modeling will be useful for developers and also for users of new generation automation systems.

Deconstruction-reconstruction of Computer Game and Immersive Environment Semiotics

Computer game technology produces compelling ‘immersive environments’ where our digitally-native youth play and explore. Players absorb visual, auditory and other signs and process these in real time, making rapid choices on how to move through the game-space to experience ‘meaningful play’. How can immersive environments be designed to elicit perception and understanding of signs? In this paper we explore game design and gameplay from a semiotic perspective, focusing on the creation of meaning for players as they play the game. We propose a theory of game design based on semiotics.

Tensive semiotics: theoretical foundations

Considering this thematic dossier, which aims to establish an overview of theoretical and methodological studies of various theories of discourse, we present in this paper the main theoretical foundations of tensive semiotics. Current development of French semiotics, such theoretical approach, developed mostly by the French semiotician Claude Zilberberg, it can be characterized by, in general, grant privileged place for the continuity and affection in discourse. Semiotics, discipline whose object of study is the meaning, has an interdisciplinary basis making it one of the most advanced theories of text/discourse presently. One of the subjects that drew to configure itself as a discipline was phenomenology, which has been rescued in recent decades by semiotic studies. This phenomenological turn, into which fits the tensive semiotics, implies a change in which the sensitive aspect of meaning overlaps the intelligible. Thus, this paper presents firstly the relationship between semiotics and phenomenology, highlighting the Merleau-Ponty’s concept of the presence field. Secondly, it addresses the question of continuity and affection in theory and, finally, presents its main theoretical and methodological foundations, whose most important analytical tool is the tensive space, a result of the intensity axis projection (sensible) on the axis of extent (intelligible). Therefore, the tensive semiotics, which has is in France and Brazil its prominent poles of development, progressively emerges as a solid theoretical perspective to analyze textual and discursive phenomena, characterized by instability, affection, by chance, in short, by event.

From the consciousness industry to the creative industries : consumer-created content, social network markets, & the growth of knowledge

In studies of media industries, too much attention has been paid to providers and firms, too little to consumers and markets. But with user-created content, the question first posed more than a generation ago by the uses & gratifications method and taken up by semiotics and the active audience tradition (‘what do audiences do with media?’), has resurfaced with renewed force. What’s new is that where this question (of what the media industries and audiences did with each other) used to be individualist and functionalist, now, with the advent of social networks using Web 2.0 affordances, it can be re-posed at the level of systems and populations as well.

WorkChoices, ImageChoices and the marketing of new industrial relations legislation

This article takes a critical discourse approach to one aspect of the Australian WorkChoices industrial relations legislation: the government’s major advertisement published in national newspapers in late 2005 and released simultaneously as a 16-page booklet. This strategic move was the initial stage of one of the largest ‘information’ campaigns ever mounted by an Australian government, costing more than $AUD137 million. This article analyse the semiotic (visual and graphic) elements of the advertisement to uncover what these elements contribute to the message, particularly through their construction of both an image of the legislation and a portrayal of the Australian worker. We argue for the need to fuse approaches from critical discourse studies and social semiotics to deepen understanding of industrial relations phenomena such as the ‘hard sell’ to win the hearts and minds of citizens regarding unpopular new legislation.

A Theoretical and Analytical Synthesis of Autopoiesis and Sociolinguistics for the Study of Organisational Communication

The purpose of this paper is threefold. First, we propose a systemic view of communication based in autopoiesis, the theory of living systems formulated by Maturana & Varela (1980, 1987). Second, we show the links between the underpinning assumptions of autopoiesis and the sociolinguistic approaches of Halliday (1978), Fairclough (1989, 1992, 1995) and Lemke (1995, 1994). Third, we propose a theoretical and analytical synthesis of autopoiesis and sociolinguistics for the study of organisational communication. In proposing a systemic theory for organisational communication, we argue that traditional approaches to communication, information, and the role of language in human organisations have, to date, been placed in teleological constraints because of an inverted focus on organisational purpose-the generally perceived role of an organisation within society-that obscure, rather than clarify, the role of language within human organisations. We argue that human social systems are, according to the criteria defined by Maturana and Varela, third-order, non-organismic living systems constituted in language. We further propose that sociolinguistics provides an appropriate analytical tool which is both compatible and penetrating in synthesis with the systemic framework provided by an autopoietic understanding of social organisation.