Identificación de la responsabilidad social corporativa como estrategia competitiva de la IPS cuidarte tu salud SAS durante el año 2012

El presente trabajo se refiere a la identificación de la Responsabilidad Social Corporativa como estrategia competitiva de una Institución prestadora de Servicios de Salud domiciliarios ubicada en la Ciudad de Bogotá con sedes en Armenia y Pereira. Se investigó la teoría, conceptos y acciones que contribuyen a una gestión socialmente responsable. Para su desarrollo se tomaron como base teórico prácticas los estándares ISO 26000 y la metodología sugerida en el texto publicado por Ramiro Restrepo Gonzalez auspiciado por el Icontec, Responsabilidad Social Nuevas Teorías Nuevas Prácticas. A partir de ello se adecuó un instrumento de diagnóstico aplicado a las partes interesadas de la empresa que permitió medir las prácticas responsables actuales. Adicionalmente se analizó la cadena de valor de la compañía y sobre ella se trazaron posibles acciones encaminadas a fortalecer la estrategia en Responsabilidad Social como agregadora de valor. Con estos elementos de proponen unas líneas de acción a seguir y un modelo de Gestión Socialmente Responsable vital para la continuidad de la empresa en el mercado a largo plazo.

Diagnóstico de las prácticas de responsabilidad social de los contratistas que tienen potenciales impactos en asuntos pertinentes de la Norma ISO26000 para Equion energía

Partiendo de la importancia que ha adquirido la Responsabilidad Social (RS) a nivel mundial y bajo el entendimiento que la cadena de suministro es de importancia para la efectiva ejecución de una política de RS de cualquier organización, en el presente trabajo se pretende realizar un diagnóstico de la RS de los contratistas que tienen potenciales impactos en los asuntos considerados pertinentes por Equión Energía según los lineamientos de la norma ISO 26000. El proceso se centra en Equión Energía, organización petrolera radicada en Colombia con operación de proyectos de exploración y explotación de hidrocarburos en el departamento de Casanare. Para el desarrollo de las actividades la empresa, Equión cuenta con aproximadamente 150 organizaciones contratistas a nivel internacional y nacional. Mediante la realización del diagnóstico a una muestra representativa del grupo de contratistas, el estudio servirá como insumo para definir una ruta de ajuste gradual para promover la RS en la cadena de suministro de Equión. El fin último del ajuste es mejorar la gestión de la RS en los procesos de compras y contratación, contribuyendo así, con el cumplimiento de la misión y visión de la compañía donde se espera que la organización contribuya con el desarrollo sostenible de la región donde opera y del país.

Championing the rhetoric: corporate social responsibility in the Ghanaian mining sector

This paper contributes to a growing body of literature that critically examines how mining companies are embracing community development challenges in developing countries, drawing on experiences from Ghana. Despite receiving considerable praise from the donor and industry communities, the actions being taken by Ghana's major mining companies to foster community development are facilitating few improvements in the rural regions where activities take place. Companies are generally implementing community development programmes that are incapable of alleviating rural hardship and are coordinating destructive displacement exercises. The analysis serves as a stark reminder that mining companies are not charities and engage with African countries strictly for commercial purposes.

Untangling rhetoric and reality in the CSR debate – the role of corporate social responsibility in effective business strategy

While there is a strong moral case for corporate social responsibility (CSR), the business case for CSR is certainly not irrefutable. A better understanding of how to integrate CSR into business strategy is needed but with ever increasing momentum towards sustainability as a business driver, it is often difficult to untangle the rhetoric from reality in the CSR debate. Through an analysis of eight case studies of leading firms from throughout the construction supply chain who claim to engage in CSR, we explore how consulting and contracting firms in the construction and engineering industries integrate CSR into their business strategy. Findings point to an inherent caution of moving beyond compliance and to a risk-averse culture which adopts very narrow definitions of success. We conclude that until this culture changes or the industry is forced by clients or regulation to change, the idea of CSR will continue to mean achieving economic measures of success, with ecological goals a second regulated priority and social goals a distant third.

Corporate social performance and stock returns: UK evidence from disaggregate measures

This study examines the relation between corporate social performance and stock returns in the UK. We closely evaluate the interactions between social and financial performance with a set of disaggregated social performance indicators for environment, employment, and community activities instead of using an aggregate measure. While scores on a composite social performance indicator are negatively related to stock returns, we find the poor financial reward offered by such firms is attributable to their good social performance on the environment and, to a lesser extent, the community aspects. Considerable abnormal returns are available from holding a portfolio of the socially least desirable stocks. These relationships between social and financial performance can be rationalized by multi-factor models for explaining the cross-sectional variation in returns, but not by industry effects.

‘Inherited commitments’: do changes in ownership affect corporate social responsibility (CSR) at African gold mines?

This paper critically examines the issue of ‘inherited corporate social responsibility’ in the gold mining industry, focusing specifically on the case of sub-Saharan Africa, a region plagued with excessive corruption, rampant poverty and weak governance. Whilst there appears to be little incentive to proactively engage with communities and implement cutting-edge environmental policies in the region, mine managers argue otherwise, highlighting a number of reasons for embracing corporate social responsibility (CSR). After briefly reviewing the philosophical underpinnings of CSR, the paper provides an in-depth analysis of these arguments, in the process, underscoring how tenuous the case for CSR in the extractive industries, and gold mining more specifically, is in the context of sub-Saharan Africa. Following a change in ownership, new management faces few pressures to embrace CSR in its entirety and therefore, more often than not, finds itself in a position to implement programs and policies of its choice. More research is needed that further popularizes the issue of ‘inherited CSR’ in the gold mining sector and extractive industries more generally.

Corporate social responsibility in the extractive industries: experiences from developing countries

This paper introduces a special issue on ‘Corporate Social Responsibility in the Extractive Industries: Experiences from Developing Countries’. Drawing upon case study analysis from Latin America, sub-Saharan Africa and Asia, the papers in this issue broaden understanding of how multinational mining and oil and gas companies have embraced the CSR challenge and responded to criticisms of their performance in developing countries. This paper provides an introduction to the debate on CSR in the extractive industries in developing countries, reviewing the key issues examined on this subject to date.

The impact of corporate social performance on financial risk and utility: a longitudinal analysis

This study focuses on the wealth-protective effects of socially responsible firm behavior by examining the association between corporate social performance (CSP) and financial risk for an extensive panel data sample of S&P 500 companies between the years 1992 and 2009. In addition, the link between CSP and investor utility is investigated. The main findings are that corporate social responsibility is negatively but weakly related to systematic firm risk and that corporate social irresponsibility is positively and strongly related to financial risk. The fact that both conventional and downside risk measures lead to the same conclusions adds convergent validity to the analysis. However, the risk-return trade-off appears to be such that no clear utility gain or loss can be realized by investing in firms characterized by different levels of social and environmental performance. Overall volatility conditions of the financial markets are shown to play a moderating role in the nature and strength of the CSP-risk relationship.

Corporate social responsibility in construction and engineering firms: key elements of effective strategy

Through multiple case studies of firms we argue that firms that have developed corporate responsibility strategies, albeit informally at first, do so by making intentional, informed and collective choices about CSR initiatives. More precisely, we point to the importance of considering corporate identity in making these choices and to the process of adaptive coordination, which includes both responding to and influencing the CSR environment. We conclude that CSR strategic landscape are determined more and more by the astute and careful management of a network of cooperative and competitive stakeholder interests which possess both tangible and intangible value to a firm.