918 resultados para Blog posts


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Presentation at Open Repositories 2014, Helsinki, Finland, June 9-13, 2014

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The aim of this thesis was to examine whether company initiated commercial communication in personal blogs has an effect on consumers’ brand image. A detailed picture of the main topics was built based on the previous academic literature. The study explores how sponsored and company-initiated blog postings influence consumers’ brand image with a qualitative research. A framework defines the link between the main concepts of commercial blog communication and how this can be used in order to reach positive results in relation to consumers’ brand image. The findings of this study demonstrate that if the tech-savvy consumers consider that the commercial blog communication is genuine and the blogger stands behind the recommendation of the blog posting, it will result on a more positive brand image. However, if the consumers consider the content of the blog posting to be too controlled by the company, it is automatically seen as an advertisement instead of a recommendation by someone trustworthy. The company-controlled commercial blog communication without presenting the personality of the blogger has negative effects on brand image.

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Blogging software has popularly been used as a mode of writing about everyday life to interact with others. This thesis examines the political potentials that are opened up by self-reflective blogging. The self-reflective blog is a synergy of self-reflective practices and computer-mediated communication. A genealogy of the history of computer-mediated communication and various public self-reflective practices is conducted to uncover affect as the utility of various economies of subject production. Efforts made to blog-like the efforts made to interact online in other CMCs-are positioned as a kind of affective labor. Adapting Hardt and Negri's (2005) theorization of the multitude, whereby affective labor-the production of social relationshipsis a kind ofbiopolitical production, affect will be determined as a kind ofbiopolitical power that exists in everyday life.

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Tesis (Maestría en Docencia con orientación en Educación Media Superior) UANL, 2014.

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Objective: An interprofessional steering committee was created at Université de Montréal’s Faculty of Medicine to examine how social media are integrated in medical and health professional education in universities across the globe, and to propose a strategic plan for integrating social media in the Faculty’s various curricula. This presentation will summarize the steering committee’s work and describe the librarian’s contribution. Methods: The Committee’s project leader first conducted a literature search on best practices of social media in medical and health professional curricula. A reference website was then created (mse.med.umontreal.ca) to provide easy access to a large number of the articles and resources reviewed. A steering committee was constituted and 11 meetings were held over a 9-month period. The Committee comprised 18 members and included assistant deans, academic program directors, professors, communication advisors, undergraduate and graduate students and a librarian. An online survey on social media use by students and professors of the Faculty was conducted, ten pilot projects were put forward and a three-year strategic plan was proposed. Results: A total of 1508 students and 565 professors participated in the survey. Results showed that both groups had a strong interest in learning how social media could be integrated in academic and professional activities. Participants reported concern with risks associated with social media use and expressed the need for a Faculty policy and guidelines. The librarian’s contribution to the steering committee included: writing posts on the website’s internal blog, assisting in the design of the survey questionnaires and writing the final report’s survey results chapter. She also proposed two pilot projects: creating a social media learning portal and an altmetrics workshop. Conclusions: Based on the literature review and the survey results, the Committee affirmed the importance of integrating social media in the various study programs of the Faculty of Medicine. Despite the restricted timeline, this interprofessional steering committee was able to carry out its mandate because of the leadership and expertise of each of its members. As the librarian had the most experience with the use of social media in a professional context, her knowledge was instrumental in assisting the project leader in a group mainly composed of social media non-users.

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La proposta que es presenta a continuació s’emmarca en el desenvolupament de l’assignatura Noves Tecnologies Aplicades a l’Educació als Estudis de Mestre de la Facultat d’Educació i Psicologia de la Universitat de Girona. Tot i que l’assignatura forma part del pla d’estudis actuals, des de fa uns cursos la docència s’està duent a terme planificant activitats d’aprenentatge que van encaminades a adquirir els coneixements i les habilitats que els han de permetre començar a assolir algunes de les competències que ha de tenir un estudiant de Magisteri en acabar els seus estudis. Cal tenir en consideració que l’assignatura s’imparteix en el segon quadrimestre del 1r. curs dels estudis, la qual cosa ocasiona que els estudiants tinguin encara una escassa formació didàctica i psicològica, circumstància que dificulta emprendre amb certa profunditat l’anàlisi dels recursos tecnològics i la seva integració en la planificació de processos d’ensenyament-aprenentatge. Per tal de superar aquesta limitació i aconseguir que els estudiants puguin realitzar un aprenentatge significatiu que a la vegada els ajudi a comprendre la relació entre els aspectes teòrics i la futura pràctica professional, fa tres cursos es va preparar una proposta de treball basada en la metodologia de les WebQuest. L’experiència, que es va iniciar en el curs 2004-05, s’ha anat avaluant en finalitzar cada curs a partir de les opinions de l’alumnat i també de les reflexions del professorat implicat en la docència de l’assignatura. El resultat d’aquestes avaluacions han permès refermar la idea inicial que la metodologia emprada podia ser útil i a la vegada ha empès l’equip de professorat a valorar la conveniència de continuar amb la proposta adequant-la a les possibilitats que en aquests moments ofereix la Web 2.0: la utilització d’un bloc com a espai de creació i de difusió d’informació i d’opinió. La WebQuest serveix de guia en el procés de creació per part de cada equip d’alumnes. Donat que l’experiència s’està duent a terme en aquest curs, en aquests moments no es pot fer una avaluació en profunditat, però es presentarà la proposta i es farà una valoració d’acord el moment actual de desenvolupament

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Blogging has become one of the key ingredients of the so-called socials networks. This phenomenon has indeed invaded the world of education. Connections between people, comments on each other posts, and assessment of innovation are usually interesting characteristics of blogs related to students and scholars. Blogs have become a kind of new form of authority, bringing about (divergent) discussions which lead to creation of knowledge. The use of blogs as an innovative, educational tool is not at all new. However, their use in universities is not very widespread yet. Blogging for personal affairs is rather commonplace, but blogging for professional affairs – teaching, research and service, is scarce, despite the availability of ready-to-use, free tools. Unfortunately, Information Society has not reached yet enough some universities: not only are (student) blogs scarcely used as an educational tool, but it is quite rare to find a blog written by University professors. The Institute of Computational Chemistry of the University of Girona and the Department of Chemistry of the Universitat Autònoma de Barcelona has joined forces to create “InnoCiència”, a new Group on Digital Science Communitation. This group, formed by ca. ten researchers, has promoted the use of blogs, twitters. wikis and other tools of Web 2.0 in activities in Catalonia concerning the dissemination of Science, like Science Week, Open Day or Researchers’ Night. Likewise, its members promote use of social networking tools in chemistry- and communication-related courses. This communication explains the outcome of social-network experiences with teaching undergraduate students and organizing research communication events. We provide live, hands-on examples and interactive ground to show how blogs and twitters can be used to enhance the yield of teaching and research. Impact of blogging and other social networking tools on the outcome of the learning process is very depending on the target audience and the environmental conditions. A few examples are provided and some proposals to use these techniques efficiently to help students are hinted

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Seleccionado en la convocatoria: Ayudas a la innovación e investigación educativa en centros docentes de niveles no universitarios, Gobierno de Aragón 2010-2011

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Se narra el proceso de creación del blog de la biblioteca del I.E.S. Sánchez Lastra de Mieres, Asturias. Con él se pretende crear un espacio propio en el que el alumnado sea el protagonista y desde el que difundir las propuestas, actividades y experiencias lectoras y creativas que desde la biblioteca escolar se impulsan. Se facilita el enlace al sitio Web del blog.

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Ante los retos del EEES, la experiencia de la asignatura Tendencias Historiográficas II se ha propuesto desarrollar un proceso de enseñanza – aprendizaje mediante un bloc que facilite el desarrollo del pensamiento crítico en el alumnado, un conocimiento adecuado de las grandes formas de hacer historia en la actualidad y la capacidad de aplicar este conocimiento para valorar los textos historiográficos (y, por tanto, para capacitar al alumnado para aplicarlo en otras circunstancias). Pieza clave de este proceso ha sido el uso del blog del profesor y de los blogs del alumnado para elaborar comentarios de textos que sean accesibles para todos, permitan la autoevaluación del alumnado y el desarrollo de su aprendizaje autónomo, y, en último término, consigan un aprendizaje significativo. El texto expone los objetivos que se proponían, el desarrollo de la asignatura, evalúa los resultados obtenidos y, finalmente, reflexiona sobre los efectos del uso de Internet sobre nuestra forma de trabajar y de pensar

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Editorial de la revista Engega sobre la renovació del mandat de la rectora, la creació del Blog Engega, i la nova seu de la Facultat d'Educació i Psicologia

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Se presenta el blog realizado en la Biblioteca del CPEB de Navelgas. En él se recogen las últimas novedades editoriales de Literatura infantil y juvenil, recomendaciones, actividades y otras cuestiones de interés relacionadas con las bibliotecas escolares. Aquí se facilita el enlace a la Web que aloja este blog.

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