249 resultados para Anúncios publicitários
Resumo:
La pertinence de ce travail réside dans le fait qu'il y a aussi une étude sur la position du sujet dans la période especifié, entre les années 1914 à 1924. Il faut se rappeler que ces études visent à trouver des explications pour les changements qui se produisent réellement dans la langue. A cet effet, l'analyse de la variation est essentiel, car un changement survient dans une situation de changement. Les recherches dans le Variação e Mudança Linguística exigent que le chercheur soit conscient des changements brusques qui peuvent survenir tout au long de votre projet. Cela signifie que de traiter directement avec un phénomène variable, tout incident qui se produit les causes ne changera pas le résultat final de la recherche. Après l'analyse des résultats a permis de conclure que la position de l'objet varie avec le verbe utilisé dans la phrase. Par ailleurs, il est intéressant de noter que peu de données ont été analysés, ce qui signifie pour confirmer un changement de la langue aurait besoin d'un plus grand nombre de données et de comparer nos résultats avec les études de phases antérieures de la langue
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This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers
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The passion, understood by Aristotle, as a contingency which causes a change in the essence of the subject, was object of research of the Greek philosopher as rhetorical strategy used by the speaker to touch its listeners. The greimasian semiotics, enlarging the concept of Aristotle’s passion, understands it as the soul states of a subject that can be gathered form the analysis of a text. Reflections towards the passion discursivization and its persuasion effects in advertisements lead us to establish the relationships between passion, myth and ways of life.
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Pós-graduação em Psicologia - FCLAS
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Pós-graduação em Psicologia - FCLAS
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Ainda que um conjunto de atributos confira ao rádio um grande potencial para chamar a atenção do ouvinte e envolvê-lo em sua mensagem; ainda que o rádio seja uma das mídias com maior penetração nos domicílios e automóveis do Brasil; ainda que a adaptação do rádio às tecnologias digitais trace perspectivas otimistas para o meio; ainda que a sociedade moderna esteja criando indivíduos extremamente ocupados, que passam mais tempo no trabalho e nos automóveis do que em casa, abrindo espaço para o único meio que permite a execução de outras tarefas enquanto é consumido; comercialmente, o rádio enfrenta grandes dificuldades para atrair investimentos publicitários principal fonte de renda do meio. Nesse sentido, esta pesquisa exploratória pretende identificar e analisar os fatores que influenciam o baixo posicionamento do rádio no ranking dos investimentos publicitários. Para tanto, serão analisadas duas questões consideradas fundamentais: o emprego das possibilidades expressivas e persuasivas da publicidade radiofônica nos anúncios veiculados pelas emissoras e a percepção dos profissionais envolvidos na operacionalização da publicidade radiofônica sobre a atividade publicitária no rádio.