Outsource marketing : efeitos na relação entre investimentos em ações de marketing digital e desempenho financeiro

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Economia, Administração e Contabilidade, Programa de Pós-Graduação em Administração, 2016.

Propuesta al Proceso Comercial en Empresas BPO para el Servicio de Auditoría Médica en EPS Bajo la teoría de recursos y capacidades

51 p.

Control and performance in IS projects: a meta-analysis of hierarchical and market-based control relationships

Literature on IS project control distinguishes between hierarchical and market-based control relationships. Prior studies typically investigate one of these two forms of control relationships in isolation. Hence, little is known about the differences between hierarchical and market-based control relationships. Responding to this gap, we analyze how the effects of control modes on IS project performance differ in hierarchical compared with market-based control relationships. Specifically, we conduct a metaanalysis to compare the effects of control modes on IS project performance reported in research on hierarchical and market-based control relationships. The results suggest that the effects of behavior and self-control on performance differ between these two forms of control relationships. Based on our results, we derive implications for complementary and substitutive effects between control modes, and for interrelations among hierarchical and market-based control relationships.

Engineering searchable encryption of mobile cloud networks : when QoE meets QoP

Mobile cloud computing can effectively address the resource limitations of mobile devices, and is therefore essential to enable extensive resource consuming mobile computing and communication applications. Of all the mobile cloud computing applications, data outsourcing, such as iCloud, is fundamental, which outsources a mobile user's data to external cloud servers and accordingly provides a scalable and always on approach for public data access. With the security and privacy issues related to outsourced data becoming a rising concern, encryption on outsourced data is often necessary. Although encryption increases the quality of protection (QoP) of data outsourcing, it significantly reduces data usability and thus harms the mobile user's quality of experience (QoE). How to strike a balance between QoP and QoE is therefore an important yet challenging task. In this article we focus on the fundamental problem of QoP and QoE provisioning in searchable encryption of data outsourcing. We develop a fine-grained data search scheme and discuss its implementation on encrypted mobile cloud data, which is an effective balance between QoE and QoP in mobile cloud data outsourcing.

Provision of facilities management services in Sri Lankan commercial organisations: is in-house involvement necessary?

Purpose - The purpose of this paper is to explore sourcing strategies for facilities management services using core-competency theory of outsourcing. The aim is to develop a screening framework for deciding the suitability of outsourcing versus in-house delivery for these services based on three levels of managerial functions prevalent in a typical commercial organization.

Design/methodology/approach - A questionnaire survey was administered for facilities managers in Sri Lanka to investigate the relative importance of these managerial functions for facilities management services and obtain their opinions on the best delivery mode. The managerial functions were derived from a literature review and verified using three semi-structured interviews prior to the questionnaire survey design.

Findings - The findings showed that facilities management services that are aligned to strategic functions are suitable for in-house delivery, while those that are aligned to tactical and operational functions for outsourcing.

Research limitations/implications - Further studies should be conducted and extended to other types of organizations beyond commercial ones. Secondly, the quantitative study employed a smaller sample (n = 40), and the survey items were based on the review of literature which was verified using a very small number of interviews (n = 3).

Practical implications - The proposed framework can be utilized when choosing the best facilities management approach for commercial organizations in developing countries such as Sri Lanka.

Originality/value - This study contributes to the body of knowledge on the subject of facilities management by exploring the context in Sri Lankan which has not previously been done.

Reconfigurations de la chaîne de valeur de l’industrie aéronautique au Québec : mises à niveau des processus et des compétences des entreprises sous-traitantes

Étude de cas comparative portant sur l'évolution de la chaîne de valeur aéronautique du grand Montréal. L'objet d'étude est le développement des capacités organisationnelles des firmes sous-traitantes grâce à des mises à niveau de leurs systèmes de production. Ces mises à niveau sont considérées s'inscrire dans un cadre stratégique en lien avec le positionnement de marché visé et générer des opportunités de formation et apprentissage. Un processus d'apprentissage commun aux firmes est relevé et présente des activités de conversion de savoir centrales au développement des compétences. Les analyses indiquent que des mises à niveau de fonction sont à favoriser pour élargir les capacités organisationnelles et l'offre de services correspondante de ces firmes jusqu’à l’atteinte du rang d’intégrateur. Le paradigme des chaînes de valeur et l’approche basée sur les ressources et l’apprentissage issu de la gestion stratégique sont agencés en continuum pour l’analyse des phénomènes.

Wage Matters & Globalization: South Florida’s Low-Wage Immigrant Plant Nursery Workers and Business Protectionism in the Age of Neoliberalism

Ornamental plant production in the State of Florida is an anomaly with respect to current theories of globalization and particularly their explanation of the employment of low-wage, immigrant labor. Those theories dictate that unskilled jobs that do not need to be performed within highly developed countries are outsourced to where labor is cheaper and more flexible. However, the State of Florida remains an important site of ornamental plant production in the US amidst a global economic environment of outsourcing and transnational corporate expansion. This dissertation relies on 50 semi-structured interviews with insiders of the Florida plant nursery industry, focus groups, and participant observation to explain how US trade, labor, and migration policy-making at local levels are not removed from larger global processes taking place in the world since the 1970s. In Florida, elite market players of the plant nursery industry have been able to resist global trends in free trade, operating instead in a protected market. They have done this by appealing to scientific justifications and through arbitrary implementations of neoliberal ideology that keeps small and middle range business alive, while maintaining a seemingly endless supply of marginalized and exploited low-wage, immigrant workers.

Reconfigurations de la chaîne de valeur de l’industrie aéronautique au Québec : mises à niveau des processus et des compétences des entreprises sous-traitantes

Étude de cas comparative portant sur l'évolution de la chaîne de valeur aéronautique du grand Montréal. L'objet d'étude est le développement des capacités organisationnelles des firmes sous-traitantes grâce à des mises à niveau de leurs systèmes de production. Ces mises à niveau sont considérées s'inscrire dans un cadre stratégique en lien avec le positionnement de marché visé et générer des opportunités de formation et apprentissage. Un processus d'apprentissage commun aux firmes est relevé et présente des activités de conversion de savoir centrales au développement des compétences. Les analyses indiquent que des mises à niveau de fonction sont à favoriser pour élargir les capacités organisationnelles et l'offre de services correspondante de ces firmes jusqu’à l’atteinte du rang d’intégrateur. Le paradigme des chaînes de valeur et l’approche basée sur les ressources et l’apprentissage issu de la gestion stratégique sont agencés en continuum pour l’analyse des phénomènes.

Les consultants face aux défis d’implantation de la Réforme du Secteur de la Sécurité (RSS)

Travail dirigé présenté à la Faculté des études supérieures et postdoctorales en vue de l’obtention du grade de Maître ès sciences (M. SC.) en Criminologie, option Sécurité Intérieure

Globala försörjningsbeslut i en industriell kontext

Purpose – The purpose with this study is to investigate which factors that needs to be considered for sourcing decisions to ensure an optimal long-term decision, and which of these factors that can be quantified in a product costing model. To fulfill this purpose two research questions have been proposed: Which factors needs to be considered for a sourcing decision? Which of these factors that needs to be considered can be quantified in a product costing model? Method – A case study was conducted to fulfill the purpose of this study. The case study produced empirical data through interviews and document studies. The empirical data was interpreted and analyzed on the basis of the theoretical framework, created through literature studies. This process produced the result of this study. Findings – Factors to be considered for a sourcing decision have been identified and categorized in four over-arching categories: unit cost, logistical factors, capability factors and risk factors. These factors have been quantified in a product costing model. A preparatory decision model was created to further integrate some risk factors that could not be quantified. Implications – Both the make or buy decision and the manufacturing location decision have been considered in the product costing model presented in this study. The product costing model visualize and take into account hidden costs, rarely considered in sourcing decisions. This further enables optimal long-term sourcing decisions. Limitations – Risk factors remain difficult to quantify. This makes it difficult to determine the cost of risk factors, and as a result of that, to include them in a product costing model. Companies with similar conditions suites the model since the case study was conducted at only one company. Whether the product costing model is true for business in other contexts remain uncertain.

Effects of knowledge management on client-vendor relationship quality : the mediating role of global mindset

Purpose: This study argues that knowledge management (KM) by itself has only limited effects on client–vendor relationship (CVR) of global providers of highly customised services. Rather, it is the ability of top management to properly evaluate and utilise a vast array of complex knowledge which allows global firms to develop and maintain superior CVR. The paper tests the proposition that global mindset (GM) of top management mediates the effects of KM on CVR quality. Design/methodology/approach: The paper uses survey data from a sample of 68 international service providers (ISPs) in the information technology sector in India and partial least squares approach to structural equation modelling to test the hypotheses. Findings: The results show that both KM and GM have positive and statistically significant effects on the quality of CVRs. The results also confirm that the GM of top management has significant and substantive mediation effects on the relationship between KM and CVR quality. Research limitations/implications: The small size of the sample and the focus on ISPs in a single country constitute the main limitations of the study. Future research should ideally draw from a larger sample of ISPs from multiple countries and sectors in order to allow for greater generalisation of the findings. Practical implications: ISPs will benefit from developing the GM of their top management teams to enhance their CVRs. Originality/value: The paper provides new insights into how, in an international context, firms can transform their KM into superior CVR quality through the development of GM.

Cloud security

Cloud computing systems and services have become major targets for cyberattackers. To provide strong protection of cloud platforms, infrastructure, hosted applications, and data stored in the cloud, we need to address the security issue from a range of perspectives-from secure data and application outsourcing, to anonymous communication, to secure multiparty computation. This special issue on cloud security aims to address the importance of protecting and securing cloud platforms, infrastructures, hosted applications, and data storage.

Les consultants face aux défis d’implantation de la Réforme du Secteur de la Sécurité (RSS)

Travail dirigé présenté à la Faculté des études supérieures et postdoctorales en vue de l’obtention du grade de Maître ès sciences (M. SC.) en Criminologie, option Sécurité Intérieure

The significant role of third-party logistics (3pl) operators as fosterers of organizational performance in colombian companies

La eliminación de barreras entre países es una consecuencia que llega con la globalización y con los acuerdos de TLC firmados en los últimos años. Esto implica un crecimiento significativo del comercio exterior, lo cual se ve reflejado en un aumento de la complejidad de la cadena de suministro de las empresas. Debido a lo anterior, se hace necesaria la búsqueda de alternativas para obtener altos niveles de productividad y competitividad dentro de las empresas en Colombia, ya que el entorno se ha vuelto cada vez más complejo, saturado de competencia no sólo nacional, sino también internacional. Para mantenerse en una posición competitiva favorable, las compañías deben enfocarse en las actividades que le agregan valor a su negocio, por lo cual una de las alternativas que se están adoptando hoy en día es la tercerización de funciones logísticas a empresas especializadas en el manejo de estos servicios. Tales empresas son los Proveedores de servicios logísticos (LSP), quienes actúan como agentes externos a la organización al gestionar, controlar y proporcionar actividades logísticas en nombre de un contratante. Las actividades realizadas pueden incluir todas o parte de las actividades logísticas, pero como mínimo la gestión y ejecución del transporte y almacenamiento deben estar incluidos (Berglund, 2000). El propósito del documento es analizar el papel de los Operadores Logísticos de Tercer nivel (3PL) como promotores del desempeño organizacional en las empresas colombianas, con el fin de informar a las MIPYMES acerca de los beneficios que se obtienen al trabajar con LSP como un medio para mejorar la posición competitiva del país.

Detalgraf S.A.: Plan Estratégico Empresarial

DETALGRAF S.A., es una empresa colombiana con Capital Nacional, fundada en febrero de 1993. A través del tiempo la empresa se ha venido transformando y sus líneas comerciales se han ampliado significativamente, pasando de ofrecer a sus clientes insumos para la industria gráfica a productos de aseo, papelería, químicos, cafetería, medicamentos y seguridad industrial. Actualmente, se posiciona como una de las mejores empresas comercializadoras en el sector institucional. Este proyecto busca desarrollar un plan estratégico para la empresa Detalgraf S.A., para los próximos cinco años, basándose en la elaboración de estrategias claves, producto de un análisis previo de los problemas que afectan la empresa y su desarrollo; esperando como resultado la solución a diferentes falencias en los departamentos de logística, comercial y finanzas. Teniendo en cuenta lo anteriormente mencionado, se presenta este proyecto como una alternativa de mejora fundamentada en una pregunta investigativa principal la cuales es ¿Cómo garantizar el crecimiento y la sostenibilidad de la empresa Detalgraf S.A., por medio de un plan estratégico que ayude a lograr la perdurabilidad de la compañía? Con el fin de dar respuesta a ésta, se desprenden otros interrogantes igual de importantes como: ¿Es posible por medio de un plan estratégico mejorar el proceso de cobro y seguimiento de cartera?, con base a estas mejoras, ¿Se logrará tener la capacidad de identificar los principales problemas internos y externos que afectan a la empresa y a su entorno? Y finalmente, ¿Se pueden incrementar las ventas penetrando nuevos mercados? El desarrollo de estas preguntas permitirá buscar una mejora en la comunicación interna dentro de la empresa, con el fin de obtener una mayor coordinación en el uso de los recursos y el funcionamiento de la organización para garantizar la creación de valor, un factor clave para la empresa.