Utilização de soluções business-to-business (B2B) no segmento downstream da cadeia de suprimentos de uma distribuidora de combustíveis

The pursuit of competitive advantage is lobbying organizations to strategically plan the use of their material, human, technological and financial resources, so that it s possible to add value to the product, even when it is considered a commodity. The scenario for this planning should not be limited to the company in question, but cover an entire supply chain, which is composed of several organizations which have common goals of growth and sustainability of the market. They should form trade links, integrating the chains of individual values, in a perspective of value system. In this supply chain there is a flow of services, payments and information, as products well as. The training of these links can be supported by the adoption of a set of information technology, here called solutions business-to-business (B2B), which will be responsible for the production, storage and distribution of relevant information to business transactions between the companies involved. On this view, this thesis aims to describe the B2B solutions adopted in the downstream segment of the supply chain of a distributor of fuel and the nature of these technologies as well as their impact on the creation of value for business and optimization of the relationship between companies. This is a case study on a national distributor of fuels, from a model of research produced under the influence of theories of integrated logistics system and value of Michael Porter. The analyses came to the conclusion that information technology is perceived as an essential tool to the operation of all activities carried out by the company. Among them, at was also brought the key activities of integrated logistics: administration of applications, inventory management, management transport and customer services, which were highlighted in this study. It was also noticed that even these activities are, in principle, purely operational; they all had in the adoption of strategies for leadership in cost or differentiation, supported by B2B solutions identified, making it more conducive to business and direct customer, the clinic reseller of fuel, to obtain value and benefits of this market segment as competitive

Competição e regulamentação no transporte de passageiros: Um estúdio no transporte rodoviário intermunicipal

The objective of this research is the verification of the competition in the intecity market, after the entrance of new competitors (vans and microbus) regulated and clandestine. For verification of this new view was effected one research of documentary character for the knowledge of the regulation and exploratory character of the system Natal - territory of the Seridó, for thus in making will know this problematic, well as its characteristics, attractivenesses and development of the territory of the Seridó, and its link with the Capital (Natal). Later, through a descriptive exploratory research of the type survey with the passengers to know as these are being taken care and its satisfaction in relation to the regulated companies. With the drivers if focus effected one group, and with the staff of the of sale ticket a research survey, aiming at to know the strategies used for the only company of bus that takes care of the territory of the Seridó, the implantation of these and the consequence of the user. In accordance with the generic tipologia of Porter and its strategies, were perceived that the bus company adopted the strategy of price leadership being competitive, using to advantage its bigger space in the market, already vans and the microbuses with its limited participation bet in a strategy of "differentiation" in its service, effecting faster trips and in the strategy of "approach" we find the not regulated services earn the service to the taste of the user

Experimentação, inovação cultura oganizacional: estudo de caso em uma indústria

A experimentação industrial é um método científico de aprendizagem que visa aprimorar conhecimentos sobre o funcionamento de sistemas, almejando redução de variabilidade e incertezas nos processos produtivos. Em inovação, constitui-se como uma oportunidade de teste e pré-implementação, permitindo à empresa aperfeiçoar seus projetos de inovação antes de levá-los ao mercado. Contudo, para que empresas obtenham sucesso em inovar, faz-se necessário um ambiente favorável à inovação, considerando que a cultura organizacional impacta diretamente no potencial inovador. Uma cultura de inovação bem desenvolvida demanda o envolvimento de todos os líderes da empresa atuando como facilitadores do processo. Nesse contexto, esta pesquisa tem como propósito avaliar o perfil da cultura organizacional visando o uso de experimentação no processo de inovação em uma indústria do ramo alimentício no Estado do Rio Grande do Norte. Para tanto, busca-se, por meio de fundamentação teórica, ampliar a compreensão da relação existente entre os temas experimentação, inovação e cultura organizacional, e tem-se como método de pesquisa, uma abordagem quanti-qualitativa em um estudo de caso. Os dados para análise da pesquisa são coletados por meio de entrevistas e aplicação de questionários. Para avaliar a cultura organizacional, utiliza-se como instrumento o questionário baseado no Modelo de Valores Competitivos, desenvolvido por Cameron e Quinn (2006), aplicado com os líderes na empresa em estudo. Este instrumento, denominado OCAI (em inglês Organizacional Culture Assessment Instrument), permite diagnosticar o perfil da cultura organizacional e da cultura da qualidade no cenário atual e no contexto ideal, a partir da percepção dos líderes da organização. Para análise dos dados, utiliza-se a técnica de análise de agrupamento, que permite avaliar a homogeneidade das opiniões dos líderes. Os resultados apontam, conforme a visão dos líderes, a necessidade de mudança no perfil cultural organizacional da empresa em estudo, de uma cultura em que predominam elementos da cultura de mercado (cenário atual) para uma cultura com maior ênfase em elementos da cultura clã e inovadora (cenário ideal), bem como uma cultura de qualidade que estimule a inovação, favorável à geração de ideia e conhecimento, a melhoria contínua e a busca por soluções criativas

A confluência dos olhares compreendendo o bairro Nossa Senhora da Apresentação - Natal/RN - A partir da concepção popular da segregação e da violência

The neighborhood of Nossa Senhora da Apresentação emerged in the 1970s, with its origins linked to housing policies carried out during the Brazilian Military Regime (1964-1985) by the Company Housing (COHAB) subordinated to the National Housing Bank (BNH). In this sense, the neighborhood is considered a periphery, located in the northern part of the city. With a large territory and population, it is considered the largest neighborhood in the state capital Natal - and its metropolitan area. The neighborhood also represents an urban space that presents social, economic and structural contrasts among them violence. The neighborhood is the leader in homicide rates in the capital. Therefore, the following study, based on empirical analysis of three distinct spaces within the neighborhood, aims to analyze how social actors perceive their own neighborhood and, specifically, segregation and violence. As this work shows, these two instances of urban life are not separated in the discourse of the residents. The main contribution of this work is the analysis of the impact of those views on the construction of social stigmas, reproduced within the neighborhood, on the fragmentation of the social and spatial fabric, and on the formation of poor and elitist spaces within the neighborhood, confirming the hypothesis that we are facing a New Urban Periphery

As praças de cultura no governo Djalma Maranhão

Le présent texte vise à analiser la apropriation de l'espace par le pouvoir publique. Entre les années 1956 et 1964, la ville brésilien de Natal a été administré par le maire Djalma Maranhao, dirigeants politiques marquées par des idées nationalistes, comme la lutte contre l'impérialisme et l'émancipation du peuple a travers de ce que l'on appelle « culture populaire ». Le terme a acquis une connotation politique, en même temps dans ce qui était considéré comme la plus pure manifestation du peuple brésilien. La dynamique politique signifie aussi un nouveau regard sur la ville, enquant que le désir de progrès, de industrialisation et de réformes sociales propagée dans la politique nationale brésilienne, directement traduit par des changements dans son espace physique. Dans cette orientation nationaliste, la ville a entrepris des actions systématiques à l'encontre des nouveaux besoins urbains qui se posent en même temps que tourné certains places de la ville à espaces culturelles, appelée « places de la culture ». Ces espaces sont destinés à la promotion de la culture populaire en même temps il a été un domaine stratégique de la production et la réception des valeurs défendues par Djalma Maranhao. En ce sens, nous avons demandé répondre quelle a été la position du maire face à la besoins urbaines qu'ils se posaient et comme les places de la culture sont intégré à la vie quotidienne de la ville de Natal, donnant une nouvelle signification à la place publique. Pour la construction de ce travail, nous utilisons les sources orales et de revues, de journaux et de A República et Folha da Tarde, comme le principal ressources méthodologiques

A coleção mossoroense e a construção dos mitos: Dix-Sept Rosado, o herói imolado

This research comprises a study on the values and ideals attributed to Dix-sept Rosado, by the Coleção Mossoroense journal. Local researchers demonstrate how the Coleção Mossoroense constructs an image of Mossoró, forming in the members of the city an identity with the place, a social cohesion or creating one forms to see and to say about the Mossoró city. The Coleção Mossoroense, through Vingt-un Rosado together with its family, established a form of seeing and identifying of the Mossoró s population with the city, just because it associated and it was, at the same time, a movement at the same time social (civic parties for example), political (the domination of the Rosado s family) and cultural (the books and theatrical parties about the city). The conjunction of the Coleção Mossoroense as and with a social movement, cultural and political was capable to establish a social identity, a subjective constituent . With this background, it was possible to make a study of the image attributed to Dix-sept Rosado, by the Coleção Mossoroense, through an analysis of the inherent discourse in the works by Bakhtin (1989) and Bourdieu (2000), of and on Dix-sept Rosado in the Coleção Mossoroense based on. The image of Dix-sept Rosado was constructed by the Coleção Mossoroense after its death, and the responsible for this was Vingt-un Rosado, which was the chief-editor of the Coleção Mossoroense up to 2006, year of its death. The Coleção Mossoroense built an image of Dix-sept Rosado as an enterprising man, progressive and innovator, of great capacity of leadership and oratory (a conductor of the crowds ), popular and charismatic, an honest and dynamic politician. This image made by the Coleção Mossoroense, although when enhancing in surplus the qualities of Dix-sept Rosado have as objective to transmit an image of a heroic personage, it has some relation with the reality. Dix-sept Rosado was a man identified with its locality. This can resemble a regional nationalism. The attitudes of Dix-sept Rosado must be understood inside of a broader social context, of a time marked by the populist politics. Qualities also appreciated and developed inside of a specific historical context and determined both national and locally. The Coleção Mossoroense enhances the qualities of Dix-sept Rosado so that the current politicians of the Rosado s family can establish a link of continuity in its contemporary political practice

Música dos espaços: paisagem sonora do Nordeste no movimento armorial

This work exams the presence of music in the imaginary constitution of spaces, taking as study s object part of the musical production of the Armorial Movement, officially casted in 1970 in the city of Recife, Pernambuco. From that so called, by the Armorial s discourse, the essence of the brazilian northeastern popular art , the armorialists has intended to make an art that express an idea of northeasternity and brazility . Tries to demonstrate how the music has exerted a basic function of condensation and spreading of the armorial aesthetics, auditorily delimiting the territory of Brazilian Northeastern and, at the same time, trying to impose a sonority to it. This work still analyses the elaboration of what would be a proper soundscape of the Northeastern and how this elaboration passes trough the desire of crystallization of an idealized space, perpetual, escape line of the characteristic modernizing and postmodernizing experience of the twentieth century, product, in turn, of the anxiety of conservation of the Northeastern as a shelter to the traditions that has been evidenced by the construction of an visibility and, also, an audibility to the so called northeastern universe. It analyses, too, the way as works the confrontation between the idea of a so called northeastern soundscape - sonorous events set taken as typical from the rural space - and a sonorous archives series produced since 1920 with the regionalist discourse, showing how was elaborated an armorial music that has intended to represent the brazilian Northeastern. It evidences how, to the elaboration of armorial music, it was managed elements from the European musical culture so called scholar. It argues that the utilization of, to the manufacture of the armorial thinking and aesthetics, of a European mimical capital, so called that way by Stephen Greenblat, was consequence of the intellectual leadership of the Movement, centered in the writer Ariano Suassuna. It argues that Suassuna, followed by the musicians and the artists of the Movement, has searched to evidence a genetic linking between what he has considered the Brazilian true popular art and the medieval Iberian culture. For in such a way, the music was taken as a formation element of the social imaginary and directed to verify a relationship between the Northeastern idealized by the Armorial and the music produced by the Movement. This work has searched, therefore, through the analysis of the armorial music, to study the possible confluences between music and the space that has produced it to, by this analysis, to think the complicity between music and history

Protocolo de Quioto e as possibilidades de inserção do Brasil no Mecanismo de Desenvolvimento Limpo por meio de projetos em energia limpa

Este artigo pretende estudar a inserção do Brasil no Mecanismo de Desenvolvimento Limpo (MDL) do Protocolo de Quioto, por meio de projetos em energia limpa, enfatizando a cooperação entre países desenvolvidos e em desenvolvimento e visando as ações práticas que esse mecanismo permite desenvolver para se alcançar o desenvolvimento sustentável e para conter o aquecimento global. Para isto, realizou-se extensa revisão bibliográfica dos acordos internacionais referentes às mudanças climáticas e de livros e artigos sobre a inserção brasileira no Protocolo de Quioto e no Mecanismo de Desenvolvimento Limpo. O Protocolo de Quioto é um acordo internacional que prevê a redução das emissões de gases de efeito estufa por intermédio de mecanismos flexibilizadores. O Mecanismo de Desenvolvimento Limpo é o único que permite a participação de países em desenvolvimento, para que eles reduzam emissões por meio de projetos que busquem o desenvolvimento sustentável. Neste contexto, o Brasil surge como um país atrativo para o recebimento destes projetos, por sua vocação para desenvolver fontes alternativas de energia e pela sua liderança no processo negociador do Protocolo. O MDL configura-se, portanto, em uma grande oportunidade para o Brasil, visto que esses projetos representam uma fonte de recursos financeiros para que o país busque o desenvolvimento sustentável, além de incentivarem um maior conhecimento científico e a adoção de novas tecnologias.

Sistemas certificáveis de gestão ambiental e da qualidade: práticas para integração em empresas do setor moveleiro

O principal objetivo deste artigo é propor, a partir do referencial teórico e de um estudo de caso em uma empresa moveleira, práticas para integração de sistemas certificáveis de gestão ambiental e da qualidade. A coleta de dados do estudo de caso se deu por meio de entrevistas semiestruturadas com o responsável direto pelos dois sistemas e com alguns colaboradores-chave do nível operacional, além de análise documental e de visitas in loco. Ao final deste artigo, são propostas práticas para integração desses sistemas, relacionadas aos seguintes elementos: alta administração; apoio administrativo, financeiro e pessoal; serviço de consultoria; coordenação do programa de integração; interface entre os sistemas; capacitação técnico-gerencial; sistema de liderança, prospecção, avaliação e desenvolvimento de fornecedores; sistema de informação; indicadores; comunicação com o cliente, e integração contínua.

A gestão participativa do desenvolvimento rural sustentável: o PRONAF na Subzona de Touros/ RN

To investigate the possibilities and limits of mechanisms of participativa management in the scope of the Pronaf - National Program of Fortalecimento of Familiar Agriculture, and the corresponding effectiveness of its actions in the construction of alternatives of sustainable agricultural development in the Coast North of the State of the Great River of the North, more specifically, in the composed Subzona de Touros for the cities of Bulls, White Well, Pureness, Is Miguel of the Gostoso and Taipu. To carry through this analysis they had been carried through Research of Field with the objective to reconstitute the trajectory of the CMDRS, to trace the profile of the citizens that compose each one of the five advice, its expectations, interests and the level of participation of the local population

A produção de biodiesel no assentamento Canudos RN: perspectivas e limites da inclusão social

The need to become energy self-sufficient a country with which Brazil has sought renewable energy sources due to the possibility of depletion of oil in coming decades. This paper will examine the perspective of social inclusion the latest energy plan developed by the Federal Government: the National Program of Biodiesel Production and Use - PNPB. It aims to find out whether that work with family farmers who participated in the PNPB socially included and what limits its inclusion. Secondly, the objective is to analyze the Brazilian biodiesel production and its uses. The methodology used for the preparation of this study was to examine the literature, visits to the study area, conducting interviews with the leadership of the settlement, questionnaires and semi-structured interviews with families producing sunflower. Finally, the research dealt with the statistical data. After analyzing the data was verified that the instrument PNPB is able to promote the social inclusion of family farmers, but this occurred in the initial stages because the families involved need a minimum framework of organization and infrastructure to develop activities related to biodiesel

Ambiente institucional e desempenho diferenciado na agropecuária norte-rio-grandense: quais as relações?

This thesis aims to identify how civil servants perceive changes made inthe carrying out of their work after their taking part in the Course forTechnicians in Public Management of the Government of Rio Grande do NorteState. As for the methodological procedures, an exploratory-descriptivequantitative research has been carried out through structured questionnaires appliedto 118 civil servants from the first groups of the Course for Technicians, thusshowing a margin of error of 4.18% to 95% of confidence, according to theprocedures of finite sampling. The table processing and analysis rested uponthe Statistical Package for the Social Sciences SPSS and was carried outthrough univariate, bivariate and multivariate techniques with emphasis on thetechnique called Factor Analysis. It was possible to identify that the level ofsatisfaction of the students was high and there was a clear perception by themthat the course assisted to changes in their work. Through Factor Analysis itwas verified that the factors that may be related to changes in the work of thecivil servants are "Contribution to Society", "Efficiency andEfficacy in the Work Environment", "Applicability of Contents"and "Capacitating for Leadership". The conclusion of the studyindicates that the factors obtained are directly related to the basis of thenew public management by means of guidance toward efficiency and efficacy in aperspective of leadership, the contents of the course being thus made into newattitudes toward work which end up yielding better results for society

Raptors and campo-cerrado bird mixed flock led by Cypsnagra Hirundinacea (Emberizidae:Thraupinae)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Práticas de saúde em Enfermagem e Comunicação: um estudo de revisão da literatura

As mudanças na prática de saúde do enfermeiro em programas emergentes como o Programa Saúde da Família nos levaram a estudar os processos comunicacionais que se colocam a esta prática. Mediante estudo de revisão bibliográfica de janeiro de 1994 até dezembro de 2004, investigamos 26 artigos de periódicos nacionais e internacionais, quatro dissertações, três teses e quatro livros nas bases de dados da BIREME (LILACS e SCIELO-Br) a partir dos unitermos comunicação, Programa Saúde da Família e enfermagem. Foram identificadas 373 citações com comunicação e enfermagem, 12 citações usando programa saúde da família e comunicação (LILACS) e 18 citações com comunicação e enfermagem e zero citações com programa saúde da família e comunicação (SCIELO-Br). Para analisar as publicações, buscamos agrupá-las em quatro tendências acerca da relação comunicação e práticas na enfermagem: comunicação nas equipes do PSF, comunicação na prática profissional do enfermeiro, comunicação como instrumento de liderança do enfermeiro, comunicação no contexto do ensino da enfermagem. O estudo permitiu observar que, apesar do modelo hegemônico nas práticas de saúde ser o unilinear, já é nítido um movimento no sentido de uma prática comunicacional mais dialógica que aparece como um desafio na prática do enfermeiro no PSF.

Flexibilidade do mercado de trabalho, proteçao aos trabalhadores e treinamento vocacional de força de trabalho: a experiência de América Latina e perspectivas (análise do caso brasileiro)

Incluye Bibliografía