949 resultados para Knowledge Society


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The dispersal flights of West Indian drywood termite, Cryptotermes brevis (Walker) (Isoptera: Kalotermitidae) were surveyed in the major cities of Azores. The sampling device used to estimate termite density consisted of a yellow adhesive trap (size 45 by 24 cm), placed with an artificial or natural light source in a dark attic environment. In addition, data from two other projects were used to improve the knowledge about the geographical distribution of the species. The level of infestation in the two main Azorean towns differed, with high levels in the houses of Angra do Heroísmo, whereas in Ponta Delgada, there are fewer houses with high levels of infestation. The infestation in Ponta Delgada shows a pattern of spreading from the center outward to the city's periphery, whereas in Angra do Heroísmo, there was a pattern of spreading outward from several foci. The heavy infestation observed in Angra do Heroísmo and the clear increase of infestation levels observed from 2010 to 2011 is a reason for concern and calls for an urgent application of an Integrated Pest Management (IPM) control strategy.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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OBJECTIVE: To evaluate knowledge, attitude and practice related to mammography among women users of local health services, identifying barriers to its performance. METHODS: A total of 663 women were interviewed at 13 local health centers in a city of Southeastern Brazil, in 2001. Interviewees were randomly selected at each center and they were representative from different socioeconomic conditions. The number of interviewees at each center was proportional to monthly mean appointments. For data analysis, answers were described as knowledge, attitude, practice and their respective adequacies and then they were correlated with control variables through the chi-square test. RESULTS: Only 7.4% of the interviewees had adequate knowledge on mammography, while 97.1% of women had an adequate attitude. The same was seen for the practice of mammography that was adequate in 35.7% of the cases. The main barrier to mammography was lack of referral by physicians working at the health center (81.8%). There was an association between adequacy of attitude and five years or more of education and being married. There was also an association between adequacy of mammography practice and being employed and family income up to four minimum wages. CONCLUSIONS: Women users of local health services had no adequate knowledge and practice related to mammography despite having an adequate attitude about this exam.

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This paper aims to present a contrastive approach between three different ways of building concepts after proving the similar syntactic possibilities that coexist in terms. However, from the semantic point of view we can see that each language family has a different distribution in meaning. But the most important point we try to show is that the differences found in the psychological process when communicating concepts should guide the translator and the terminologist in the target text production and the terminology planning process. Differences between languages in the information transmission process are due to the different roles the different types of knowledge play. We distinguish here the analytic-descriptive knowledge and the analogical knowledge among others. We also state that none of them is the best when determining the correctness of a term, but there has to be adequacy criteria in the selection process. This concept building or term building success is important when looking at the linguistic map of the information society.

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Vivemos actualmente numa sociedade caracterizada pela informação, pela segmentação do público e pela crescente necessidade de experiências por parte deste mesmo público, em que é cada vez mais difícil para as marcas posicionarem-se no mercado, razão pela qual é necessário pensar em novas estratégias publicitárias para comunicar com os consumidores. Em face deste cenário, o Marketing de Guerrilha pode constituir-se como uma ferramenta diferenciadora e eficaz, já que se propõe desenvolver soluções à medida dos públicos através da implementação de acções inesperadas, ousadas, impactantes e, sobretudo, geradoras de experiências. Neste contexto este trabalho procura aprofundar o conhecimento deste novo tipo de comunicação publicitária a partir da identificação das suas técnicas e tácticas mais usadas e do estudo do seu impacto junto do grande público, entendido este como a viralidade da acção, medida em Plays, e o feedback do consumidor, medido em Likes e Dislikes. Considerando a diminuta investigação científica sobre este tema, bem como a parca literatura disponível, esta dissertação assume a forma de um estudo exploratório do tipo misto sequencial, desenvolvido com base numa análise qualitativa seguida de quantitativa de 150 casos publicados online, disponibilizados na base de dados Ads of the World. Identificadas as técnicas e tácticas mais comuns, os resultados do trabalho empírico sugerem a existência de dependência entre técnicas ou tácticas e a viralidade da acção e feedback do consumidor.

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Dissertação apresentada à Escola Superior de Educação de Lisboa para obtenção de grau de mestre em Educação Artística, na especialização de Teatro na Educação

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Trabalho apresentado em XIII Congreso Internacional Galego-Portugués de Psicopedagoxía, Área 6 Formación de profesores y agentes educativos. Universidad da Coruña, 2 de Setembro de 2015.

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Mestrado em Gestão e Empreendedorismo

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A sociedade contemporânea tem acompanhado a evolução da Internet, ligando cada vez mais pessoas que exigem mais dela a cada dia que passa e desencadeando uma proliferação tecnológica nunca antes observada. A utilização de recursos, como vídeo e áudio na Internet, tem ganho nos últimos anos um crescente interesse. No entanto, constata-se a carência ou falta de recursos educativos digitais na área do áudio, que sejam capazes de apresentar uma pedagogia eficiente face a um tema muito complexo e extenso, para todos aqueles que queiram aprender de forma mais aprofundada o áudio como componente de engenharia. Na internet, sites de vídeos como Youtube ensinam a usar software de edição de áudio como Audacity, conceitos sobre som e áudio. Contudo, todos estão espalhados, sendo que a maior parte deles não possui fundamentos científicos ou uma bibliografia que acompanhe os conteúdos que leccionam. A proposta desta investigação é pesquisar sobre conhecimentos e recursos de áudio, integrando-os num produto Learning Object, Investigar noções teóricas sobre o som, equipamentos e técnicas usadas na área, assim como obter melhores resultados num espaço para a gravação que o aluno poderia fazer, aglomerando esses conceitos num protótipo mediamente desenvolvido. Foi necessária uma investigação extensa nesta área e avaliar e investigar a possibilidade de um recurso educativo, como o DALCH, capaz de proporcionar uma aprendizagem efectiva dos conceitos relacionados com áudio, que é um conceito complexo. Uma vez realizada essa investigação, foi necessário desenvolver, testar e avaliar um produto Learning Object, que apresentasse o áudio na sua globalidade, desde conceitos básicos até conceitos inerentes à própria produção. Foi possível aferir que esta solução pode contribuir para a formação desses alunos mediante uma experiência de aprendizagem agradável e intuitiva.

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Knowledge plays an important role in health care. The production and diffusion of health-related knowledge are increasingly under the control of private commercial interests, which are characterized by conflicts of interests that result in abuses of power. Considerable research has been done on the medical-industrial complex and its role in the production of power imbalances and the consequent abuses, but little attention has been dedicated to the role played by the publishing industry, which can be subject to the same problems. The widely diffused idea that "frequent and major changes" occur in medicine, albeit unsupported by clearcut evidence, is an effective marketing tool for both the pharmaceutical and publishing industries, who feed and thrive on physicians' insecurities. The production and distribution of knowledge should be addressed as a strategic component of public health.

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Attending the British Liquid Crystal Society’s (BLCS) Annual Meeting was a formative experience in my days as a PhD student, starting way back in the 1990s. At that time, this involved travelling to (to me) exotic parts of the United Kingdom, such as Reading, Oxford or Manchester, away from Southampton where I was based. Some postdoctoral years in a different country followed, and three BLCS Meetings were missed, until in 1997 and 1998, I was able to attend again, in Southampton and Leeds, respectively. Not much had changed from my student days, the size and the format were still about the same, many of the leading characters were still around, and the closing talk would still be given by John Lydon. Well, at some point, I got myself a proper academic job on the Continent and stopped attending BLCS Annual Meetings altogether. The fond memories of my youth started to fade. Were the Meetings still on? It seemed so, as old friends and acquaintances would occasionally recount attending them, and even winning prizes at them. But, it all seemed rather remote now. Until, that is, it came to pass that the 27th BLCS Meeting would be held in Selwyn College, Cambridge, just down (or up, depending on how you look at it) the road from the Isaac Newton Institute, where I was spending part of my sabbatical leave. The opportunity to resume attendance could not be missed. A brief e-mail exchange with the organisers, and a cheque to cover the fee, duly secured this. And thus, it was with trepidation that I approached my first BLCS Annual Meeting in more than a decade.

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OBJECTIVE: To assess the relationship between locus of control and knowledge, attitude and practice regarding pill and condom use among university students. METHODS: The inquiry was developed in Campinas, a city in Southeastern Brazil, in 2006. A total of 295 adolescent newcomers to a public university answered a structured questionnaire and Levenson's multidimensional locus of control scale. The scores of the dimensions of locus of control were calculated and Spearman's correlation coefficient was used to assess their correlation with knowledge and practice concerning pill and condom use. In order to assess the relationship between the dimensions of locus of control and sociodemographic variables and variables related to the individuals' sex life, Kruskal-Wallis and Mann-Whitney tests were used. RESULTS: Male adolescents had higher scores of powerful others externality when compared to female adolescents (p=0.01). Students living alone had lower internality (p=0.01). When locus of control was compared to condom use in the first intercourse, considering only the 102 students who informed the age of the beginning of sexual activity, greater internality was found among male adolescents who did not use condoms (p<0.05). When the locus of control scores were correlated with contraceptive knowledge and practice, it was found that the higher the powerful others externality locus, the lower the adequate use of contraceptive methods (r = -0.22, p=0.03). CONCLUSIONS: The powerful others externality locus influences the practice of contraceptive use in this group of adolescents.

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In this paper, we will focus on the importance of languages as an asset to people and companies in knowledge-based society, giving special attention to the case of portuguese, not forgetting the role of Higher Education Institutions in preparing students to be part of the new creative multilingual and sucsessful class.

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The systemization and organization of ideas and concepts is an integral part of science. In chemistry, the organization of the periodic table of the chemical elements in the 1860s was one of the greatest scientific breakthroughs ever made and in fact during the 20th century it became a universally recognized scientific icon (1). The periodic table is the fundamental classificatory scheme of the elements and summarizes the realm of chemistry (2). Simply knowing the position of an element in the periodic table tells us about its properties and is usually enough to predict how the element will behave in a wide variety of different situations or reactions (1). Based on this potential mine of information, it is possible to make reliable predictions of the properties of the compounds that each element forms. Nowadays, the concept of the periodic table is starting to interact with other sciences and reports of periodic tables of amino acids (3), genetic codes (4), protein structures (5), and biology (6) can be found in the specialized literature. Symbiosis between science and art, for example, “The Periodic Table of The Elephants” (7), can also be seen. To appeal to a better understanding of the periodic table, the Instituto Superior de Engenharia do Instituto Politécnico do Porto and the Centro de Química da Universidade do Porto promoted a contest and exhibit with the goal of stimulating a wide and heterogeneous audience, ranging from young children and their parents to graduate students from several disciplines, to explore the nature of this icon. Imaginative educational activities such as contests (8–10), games (11, 12), and puzzles (13–15) provided a way to communicate with the general public with the goal of attracting students to science. This also constituted an interesting, informative, and entertaining alternative to non-interactive lectures. Simultaneously, artistic creativity was combined with scientific knowledge.