A TV como objeto de leitura da imagem no contexto escolar: uma pesquisa-ação com alunos do ensino médio

This research seeks to reflect on the dynamics of television reception, studying the Brazilian TV miniseries Hoje é Dia de Maria, produced by Globo Television Network, and aims to generally promote inferences in the process of image reading, mainly for aesthetic reading in school context, aiming at the formation of visual proficient readers. The research was conducted with students from the third grade of a state high school, geographically located in the city of Natal, Rio Grande do Norte. The theoretical framework comes from the assumptions of cognitive social interactionism to understand language, and it is also based on the ideas of Bakhtin (1992) and Vygotsky (1998), which enabled us to understand the social interaction and the Theory of Aesthetics Reception and Aesthetic Effect with Jauss (1979) and Iser (1999), which provided a better understanding of aesthetic experience, aesthetic effects and production of meaning. The methodological approach assumes a qualitative nature and an interpretive bias, accomplished through interviews, observation, questionnaire and application of a set of investigative activities, such as introductory exposition of themes, handing out of images and mediation process. This research is the result of a research-action process in a pedagogical intervention in a state school. The results indicate that the interactional linguistic resources used by the speakers demonstrated lack of prior knowledge and repertoire regarding image reading, which initially led them to do a cursory reading. It was evident that the respondents were unaware of the initial proposal. However, throughout the meetings, it was possible to realize their transformation, because the pre-established concepts were analyzed with the help of mediation, so that the group felt more autonomous and safe to read images at the end. The survey also showed significant data, so that the school could develop new methods of teaching televisual reading.

Correlação entre imagem corporal e autoestima em pessoas com ostomias intestinais

Ostomized is every individual that, because of a traumatic or clinical condition, it required a surgery resulting in the externalization of a hollow organ through the skin, and such temporary or permanent condition. This study has the general objective to investigate the relationship between body image and self-esteem in these individuals; as well as to verify their levels of satisfaction with their body image regarding the aspect of appearance and to evaluate the degree of self-esteem related to that condition. This is a correlational research, cross-sectional, which was accomplished in an institution in support of these users of Rio Grande do Norte state, with location in Natal. There were used three sampling instruments: a structured general questionnaire covering socio-demographic and clinical data; the Satisfaction Scale with Appearance (SSA) and the Rosenberg Self-Esteem Scale (RSS). The information obtained was analyzed with the aid of an electronic spreadsheet software. The project is according with the resolution 466/12 of the National Health Council, It was approved by the Research Ethics Committee of UFRN, under number CAAE 19159713.5.0000.5537 in August 2013. The sample consisted of 93 participants with an average age of 50.4 years (SD = 15.4). In general they had low satisfaction with their body image (M = 66.9), as regards the appearance, although maintained high levels of self-esteem (M = 34.8). Therefore, It was found a positive correlation, moderate (ρ = 0.426) and statistically significant was found (p <0.001) from the application of the Spearman correlation test. Therefore, dissatisfaction with body image is an important issue to be observed by professionals who attend ostomizeds. however, it seems, other aspects are also influencing the level of self-esteem of these individuals, who were not able to be determined in this study.

Avaliação da imagem corporal de mulheres submetidas à cirurgia oncológica mamária

Breast cancer is the second type of cancer that affects more women of reproductive age in Brazil. Surgical treatments include: conserving surgery or mastectomy. Aimed to evaluate body image of women undergoing breast cancer surgery, based on the scale Body Image After Breast Cancer Questionnaire. It is a descriptive, exploratory, transversal, with a quantitative approach. Data were collected in Norte-riograndense League Against Cancer, between the months from March to May 2015, after consideration of the Research Ethics Committee of that institution CAEE 35155714.1.0000.5293. The study population consisted of women undergoing breast onco-surgery. To calculate the sample considered the finite population, totaling 120 subjects, collected four guys the most. Data were analyzed by the software Statistical Package for Social Sciences version 20.0. The domain scores of the scale were evaluated using descriptive and inferential statistics. The surgical group mastectomy without reconstruction showed greater impairment of body image in the field "vulnerability", "Care for the body" and "transparency" in relation to other surgical types, and suggests susceptibility to cancer, body appearance and worry that disturb other. The Kruskal-Wallis test showed greater dissatisfaction with body image in the fields "body Stigma" and "transparency" to the radical neoplastic surgery over other surgical types. Dissatisfaction with body image and physical appearance was detected in this study in all six image fields present in scale, with emphasis on the "body Stigma" and "Transparency". This means that the body image disorder is formulated based on the perception of others about themselves and not by perception "self", which justifies the concern with appearance, with body and hide the consequences stemmed cancer. It is expected that the data obtained from the evaluation of body image presented in this study contribute to enable the assistance to oncocirurgiada woman breast integral, essential for the practice of Nursing.

Avaliação da imagem corporal de mulheres submetidas à cirurgia oncológica mamária

Breast cancer is the second type of cancer that affects more women of reproductive age in Brazil. Surgical treatments include: conserving surgery or mastectomy. Aimed to evaluate body image of women undergoing breast cancer surgery, based on the scale Body Image After Breast Cancer Questionnaire. It is a descriptive, exploratory, transversal, with a quantitative approach. Data were collected in Norte-riograndense League Against Cancer, between the months from March to May 2015, after consideration of the Research Ethics Committee of that institution CAEE 35155714.1.0000.5293. The study population consisted of women undergoing breast onco-surgery. To calculate the sample considered the finite population, totaling 120 subjects, collected four guys the most. Data were analyzed by the software Statistical Package for Social Sciences version 20.0. The domain scores of the scale were evaluated using descriptive and inferential statistics. The surgical group mastectomy without reconstruction showed greater impairment of body image in the field "vulnerability", "Care for the body" and "transparency" in relation to other surgical types, and suggests susceptibility to cancer, body appearance and worry that disturb other. The Kruskal-Wallis test showed greater dissatisfaction with body image in the fields "body Stigma" and "transparency" to the radical neoplastic surgery over other surgical types. Dissatisfaction with body image and physical appearance was detected in this study in all six image fields present in scale, with emphasis on the "body Stigma" and "Transparency". This means that the body image disorder is formulated based on the perception of others about themselves and not by perception "self", which justifies the concern with appearance, with body and hide the consequences stemmed cancer. It is expected that the data obtained from the evaluation of body image presented in this study contribute to enable the assistance to oncocirurgiada woman breast integral, essential for the practice of Nursing.

Identidade e imagem da marca: uma análise comparativa em uma empresa do setor de serviços de telecomunicações

In a highly connected society, avid for information and technological innovations, constantly changing the consumption patterns, the brand management strategy occupies a growing place. Allied with the increased competition among companies, the brand that can differentiate in consumers’ minds becomes strong. This aspect is even more important in the service industry, where the consumer experience, the definition and support of the brand’s values are vital to the continued strength of both your identity and image. These aspects are seen as a process of communication in which the way the image is developed in the minds of consumers comes from how identity is constructed and transmitted to them (DE CHERNATONY; DRURY; SEGAL-HORN, 2004). Considering the dynamic and complex scenario, this study aims to identify and analyze the possible convergences or divergences between the identity built by the organization and the brand image perceived by consumers of a telecommunications services company. To achieve this objective, the model proposed by De Chernatony, Drury and Segal-Horn (2004) was used as a theoretical basis, which addresses the transformation of identity in brand image, specifically under the perspective of Pontes (2009). For him, customers are more motivated to buy and consume products that they believe that take a complementary image that they have of themselves, and proposes the existence of multiple selves: the perceived, which refers to the employees and the organization’s management opinions on the brand; the ideal, which deals with effective brand identity thought by its leaders, the vision of what it should be; social, which shows how managers think that consumers see it; the apparent, formed by the image of the brand by customers; and finally the real self, that would be an integrated composite of all of these visions. In this regard, a case study was made in a telecommunications company with regional actions, from a qualitative and quantitative approach. It was identified the company’s vision through semi-structured interviews with marketing managers and analysis of documents related to the brand strategy. The point of view of consumers was addressed for text mining techniques applied to internal unstructured data coming from the collection of posts made on Facebook and Twitter, related to the brand, and customer interaction with the company through these social networks. The results showed the importance of the concepts of identity and brand image, and how they are interrelated. Moreover, the qualitative analysis it was shown that the vision of marketing executives is quite close and in line with the Brand Book, showing that there is a cohesive and well disseminated speech internally in the organization. On the other hand, when evaluating the customer's point of view there was no specific comments on the brand, and it was not possible to identify the evaluation of Algar Telecom image by consumers. Nevertheless, other relevant aspects could be identified for the consolidation of the brand identity, as the occurrence of a number of complaints, especially regarding the internet as well as the concern of customers for the quality of the provision of services.

O ESTÉTICO E O SOCIAL, IMAGEM E CONTEXTO NA CAPA DA ILUSTRÍSSIMA

Esta pesquisa investiga a presença da imagem na capa do suplemento cultural dominical da Folha de S. Paulo, a Ilustríssima, a partir de um estudo de caso. O foco foi a análise das condições sociais e estéticas de produção dessa imagem de origem artística, levando em conta a mistura entre arte e jornalismo que o suplemento comporta e os conceitos de hibridação e de convergência. Técnicas da Análise de Discurso auxiliaram na análise da articulação entre as questões estéticas (condições textuais) e extratextuais (condições sociais), onde os sentidos são renovados a partir das tensões e contradições entre texto e contexto. A metodologia baseia-se nos Estudos Visuais, campo que tem o pensamento de Edgar Morin como principal influência, possibilitando-nos um olhar complexo sobre a produção da imagem presente na Ilustríssima.

A importância da imagem na definição de um destino como turístico: estudo de caso Monte Real

Aquilo que outrora era um lugar distante está hoje mais próximo. O turismo e o seu desenvolvimento deram-nos uma nova perspetiva do mundo e das suas distâncias. Na aldeia global em que vivemos atualmente, a competitividade é feroz e quem quer vencer deverá estar preparado, com estratégias bem delineadas, fazendo a diferença. A diferença pode estar nas coisas mais simples ou mais complexas, pode existir ou pode ser criada, mas tem sempre um recurso, um ponto de partida. Assim, por forma a identificar possíveis caminhos futuros para o turismo de Monte Real, uma pequena Vila do concelho e distrito de Leiria, e reconhecendo a importância do planeamento turístico, da definição de estratégias a curto, médio e longo prazo, que promovam o destino convenientemente, de forma eficiente e eficaz, e que assegurem a sua sustentabilidade, o presente trabalho tem dois objetivos muito claros, que pretendem analisar Monte Real na perspetiva da oferta e da procura: pelo lado da oferta, pretende-se identificar e hierarquizar os recursos turísticos de Monte Real e, pelo lado da procura, compreender qual a sua Imagem, através da realização de um inquérito. O desenvolvimento do trabalho inicia com um enquadramento teórico sobre a importância do turismo como fator de desenvolvimento, sobre os destinos turísticos e as suas atrações, a importância do seu planeamento e a imagem dos destinos turísticos e a sua formação. Após a teorização de toda a temática envolvente, damos a conhecer Monte Real, factos históricos e aquilo que tem sido a atividade turística da Vila, para, posteriormente, identificarmos e hierarquizarmos os seus recursos turísticos. Na fase seguinte, descrevemos a metodologia do inquérito a ser aplicado e, por fim, apresentamos os resultados e as respetivas conclusões.

Imagem corporal de idosos praticantes de musculação

O objetivo deste estudo foi identificarmos as mudanças na percepçao da imagem corporal de idosos praticantes de musculaçao. Como metodologia, foi feito um estudo transversal, e aplicadas três perguntas sobre auto percepçao da imagem corporal. Observamos que a musculaçao, de alguma forma, auxilia na melhora da imagem corporal, pois houve uma melhora desta comparando antes e depois do início da prática de musculaçao. Concluímos que a musculaçao pode sim ter um resultado benéfico para a autoimagem corporal

Imagem corporal de idosos praticantes de musculação

O objetivo deste estudo foi identificarmos as mudanças na percepçao da imagem corporal de idosos praticantes de musculaçao. Como metodologia, foi feito um estudo transversal, e aplicadas três perguntas sobre auto percepçao da imagem corporal. Observamos que a musculaçao, de alguma forma, auxilia na melhora da imagem corporal, pois houve uma melhora desta comparando antes e depois do início da prática de musculaçao. Concluímos que a musculaçao pode sim ter um resultado benéfico para a autoimagem corporal

Clarice Lispector no século XXI na Espanha: um diagnóstico dos processos de construção de sua imagem nos campos editorial e acadêmico-científico

Este trabajo tiene como objetivo dar a conocer cómo se está construyendo la imagen de la escritora brasileña Clarice Lispector en España en el siglo XXI. Mediante la compresión de que esta imagen es el resultado de la manifestación de una serie de dinámicas que interactúan, elaboraremos un diagnóstico de los campos editorial y académico-científico para indicar cómo su funcionamiento contribuye en ese proceso de construcción.

Imagem corporal de idosos praticantes de musculação

O objetivo deste estudo foi identificarmos as mudanças na percepçao da imagem corporal de idosos praticantes de musculaçao. Como metodologia, foi feito um estudo transversal, e aplicadas três perguntas sobre auto percepçao da imagem corporal. Observamos que a musculaçao, de alguma forma, auxilia na melhora da imagem corporal, pois houve uma melhora desta comparando antes e depois do início da prática de musculaçao. Concluímos que a musculaçao pode sim ter um resultado benéfico para a autoimagem corporal

Dissertação = Imagem das marcas de instituições de ensino superior no Instagram: o discurso da marca e a construção de identidade do estudante

Dissertação apresentada ao Programa de Pós-Graduação em Comunicação da Universidade Municipal de São Caetano do Sul como requisito para a obtenção do título de Mestre em Comunicação.

Validação Transcultural das Escalas ZKPQ-50-CC (Personalidade), BAS (Imagem Corporal) e AS (Ambivalência na Decisão de Ter Relações Sexuais) para Adolescentes

Introdução: A adolescência é um período onde se operam muitas mudanças tanto físicas como psíquicas. É comum o surgimento de algumas perturbações que devem ser convenientemente avaliadas pelo Psicólogo. É assim, muito importante o rigor na avaliação em Psicologia sendo essencial a utilização de instrumentos que sejam válidos e fiáveis. Metodologia: O principal objetivo deste estudo foi traduzir e validar, para a população portuguesa, três instrumentos de avaliação de adolescentes: O Zuckerman Kuhlman Personality Questionnaire Cross-cultural 50 items version (ZKPQ-50-CC) (Aluja, Rossier, García, Angleitner, Kuhlman, & Zuckerman, 2006), para avaliação da personalidade; a Body Appreciation Scale (BAS) (Avalos, Tylka & Wood-Barcalow, 2005), para avaliação da apreciação corporal positiva e; a Ambivalence Scale (AS) (Pinquart, 2009) para avaliação da ambivalência na decisão de ter relações sexuais. Este estudo metodológico incidiu sobre 877 a adolescentes das escolas secundárias em Leiria e Porto de Mós sendo maioritariamente (64,08%) do sexo feminino e com média de 16,70 anos (DP = 1,21) de idade. Na validação seguiu-se a mesma metodologia dos autores das escalas originais a quem foi solicitada autorização, assim como às direções das instituições onde recolhemos os dados. Solicitou-se igualmente consentimento aos pais e aos adolescentes. Resultados: A Body Appreciation Scale (BAS) e a Ambivalence Scale (AS) constituídas por 7 itens, permitem obter uma pontuação global e apenas um fator. Por seu lado, a determinação das caraterísticas psicométricas do ZKPQ-50-CC permite manter as 5 escalas da estrutura do original. Conclusão: Os três instrumentos apresentam valores de consistência interna e validade que permitem que sejam considerados rigorosos e fiáveis podendo ser utilizados futuramente em avaliação e investigação. / Introduction: Adolescence is a period of a lot of changes both physical and psychic. It´s common the emergence of some disorders that should be properly evaluated by the Psychologist. It is thus very important the rigor of Psychological Evaluation and it´s essential to use instruments that are valid and reliable. Metodology: The main objective of this study was to translate and validate, for the Portuguese population, three assessment instruments in adolescence: The Zuckerman Kuhlman Personality Questionnaire Cross-cultural 50 items version (ZKPQ-50-CC) (Aluja, Rossier, García, Angleitner, Kuhlman , & Zuckerman, 2006) for personality assessment, the Body Appreciation Scale (BAS) (Avalos, Tylka, & Wood Barcalow, 2005), to evaluate the positive body assessment; and the Ambivalence Scale (AS) (Pinquart, 2009) for assessment of ambivalence in the decision about having sexual intercourse. This methodological study focused on 877 adolescents from high schools in Leiria and Porto de Mós, mostly females (64,08%), mean age of 16,70 years old (SD = 1,21). The validation followed the same methodology the authors of the scale, to whom consent was requested, as well as to directors of the institutions where we collect data. We also asked for consent to parents and adolescents. Results: The Body Appreciation Scale (BAS) and the Ambivalence Scale (AS), both with seven items, allow to obtain an overall score and only one factor. For its part, the determination of the psychometric features of QPZK-50-CC allows to maintain the five scales of the original structure. Conclusion: The three instruments show internal consistency and validity that allow them to be considered accurate and reliable and used in future evaluation and research.