Gestão de portfólio de produtos em empresas de base tecnológica: um estudo multicasos

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Trayectoria tecnológica Web y el orden digital en Latinoamérica: reflexiones históricas desde Brasil

The emergence of the digital order renewed the Victorian civilizing ideal and strengthened a world order of techno-economic dependence. The new grand narrative is the urgency of digital transformation of societies; a dream pursued without reflection by the populations of the periphery that ended into in a collision between McLuhan's two informational orders: cold and hot societies. Latin America as part of the periphery did not participate in the development of the informatic technologies and its historical legacy made the appropriation of these technologies more difficult. This paper examines the historical circumstances of this process: the development of a discourse around the digital networks, the consequences of this social construction in the region, the fragile efforts of Brazil to create technology, and the entrance of IT networks in the region. The results showed that the status of this kind of research in the region is weak so we alert about its consequences. We concluded that to create an informational order that may serve as a space of self-affirmation, freedom and heterogeneity, it is necessary to have a deep knowledge of the social and historical context that created its basic technologies, but Latin America is indifferent in such regard. Information Science has a central role in the region within this process but it has not developed it yet.

Mudança tecnológica e a descentralização da P&D no segmento das montadoras de automóveis

Não disponível

Projeto D.A.N.T.E: desenvolvimento artístico de uma narrativa tecnológica

This monograph discuss the postmodernity social reality issues, emphasizing cultural, communicational, technological and informational extents. Via data collection through specific literature, and sources of different medias( internet, books, comic books, movies, novels, sociological, informational, technological, communicational and humanistic theories) behavioral patterns could be analyzed and the postmodern technological,informational and communicational reality as well, and how they mutually influence the “digital culture” construction (also called cyberculture). The results of this research were used to build a narrative which suits the new culture in development both in shape and in content: the scrip “Hotel Seol”. Therefore, “Hotel Seol” is consisted of an interactive and hypermedia narrative, in which the main reference sources are the study mentioned above, cyberpunk science fiction genre and “Hell”-first part of the book “Divine Comedy”, by DanteAlighieri

O prosumidor e as Relações Públicas na era da convergência midiática

This study supports the role of Public Relations within Organizations, inserted in the context of the media convergence age, in which all the medias complement each other and can be used together to achieve a given goal. The approach is exposed after reflection on consumers’ specificity and identity, in addition to an approach about media convergence age characteristics, such as collective intelligence, participatory culture and affective economy. Throughout this paper, it is also discussed the concept of Transmedia Storytelling and how consumers and communicators stories have become especially important in the convergence age. In this context, consumers are understood as prosumers, since they infer and influence brands, organizations or products, by using words. We showed that, because of those prosumers narratives, an organization may became susceptible to their image destruction in a short period of time or get more acceptance and profitability. Thus, Public Relations presents itself as a communication professional that can use several corporate strategies in the relationship between organizations and their different target audience

Efeitos e tendências dos processos de convergência nos modelos de produção jornalística: ecossistema, audiência, instituições e agentes locais em análise

The research aims to analyze the main changes in the concepts of the processes of production and consumption of news content information. The theoretical framework used will be the new consequent social, economic and technological paradigms of the current scenario of convergence of platforms, content and languages. The research aims to investigate the changes in the macro environment of journalistic production and, therefore, examine whether the local flow of news content meets the requirements of a new public consumption target set by the new Brazilian generations, composed of young people influenced by the cultures of computing, audiovisual communication and also by economic and cultural globalization. As expansion of the analyzes sought to verify the impact of these changes in the current models of traditional media, as well as the interference caused and trends in models of existing production. Also a case study is performed on this production flow in comparison with current market research of Jornal da Cidade (JC) of the city of Bauru (SP), the main media of the Grupo Comunicação. The intent of the approach will be to establish some preambles to assist in bringing the theory with the practical impacts on journalistic production, its agents, institutions and the workplace

Comunicação e ações sociais na era da convergência e da interatividade

This paper aims to propose a communication plan to Internet media that explores interaction, expanding “Agência Propagação” institutional communication and of its principal product, the social propaganda messages named “Minuto Consciente”. This study will be based on the concepts of Convergence Culture (JENKINS, 2009), Digital Marketing (TORRES, 2009), Integrated Communication (KUNSCH, 2003) and Computer Mediated Interaction (PRIMO, 2007) to understand the communication an interaction phenomenon in digital era and select the strategies to establish a continuous communication flow in different medias. Therefore, this paper will use exploratory and empirical methodology

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Uma Experiência de implantação do método da corrente crítica no gerenciamento de portfólio de projetos de uma empresa tecnológica

TFor companies to remain competitive should seek investment in the project management through new tools. The method Critical Chain has been considered an innovative way to manage projects, to promote change and give great results. However, there are still some questions to be answered and there are few papers reporting on the implementation of CCPM method in real environment of multiple projects. This work analyze the deployment process of Critical Chain at a company in the technology sector, in order to check the risk factors, advantages and difficulties in that process. Showing not only the likely benefits, but also the possible difficulties, mainly cultural and behavioral, inherent in all business transformation processes in order to support the implementation of all theoretical architecture for corporate reality

Aprendendo xadrez: entre a abordagem metodológica presencial e a tecnológica

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Dinâmica territorial do conhecimento e da inovação: uma análise da Incubadora Tecnológica de São Carlos (SP)

Pós-graduação em Geografia - IGCE

Economia da educação, inovação tecnológica e o conceito de capital humano

The paper shows the basic economic theories that support the rationality behind the financial and technological dominance in present social relations, and try to demonstrate the paradoxes and contradictions of the theoretical system, having as background elements from the Frankfurt School. From the field of theoretical economics of education, authors discuss the concept of human capital with its economical dimensions, presenting their affinities and disparities with Keynesians, neoclassical economics and the evolutionary economics of Schumpeter.

Desmatamento no Estado de Mato Grosso: avaliação de convergência e interação espacial

Este trabalho faz uma análise de convergência espacial para o processo de desmatamento em 139 municípios do estado de Mato Grosso durante o período de 2000 a 2008. Primeiramente, realiza-se uma análise exploratória de dados espaciais (Aede), que detecta a presença de autocorrelação espacial entre as taxas de desmatamento dos municípios da referida região. Dessa forma, pode-se considerar que o desmatamento não segue um processo aleatório no estado de Mato Grosso. Após isso, são estimados alguns modelos de β convergência, indicando que o modelo de erro espacial é o que fornece melhores resultados. Contudo, mesmo o coeficiente β sendo estatisticamente significativo para todos os períodos, apresenta sinal positivo, sugerindo que não ocorre convergência, mas sim incremento das disparidades regionais no processo de desmatamento.

Cenas didático-pedagógicas e suas relações com o desenvolvimento da racionalidade tecnológica

Marcuse’s concept of technological rationality is still quite real because it allows for a critical analysis of our society. When applied to education it shows how our social practices, objectively organized with the help of technological devices, supercede themselves and create systemic consequences. This article analyzes some of these consequences for educational policies and forms of school management by investigating day-to-day occurences in a small school in the São Paulo countryside.

Teoria crítica da sociedade: um olhar sobre a educação em tempos de sociedade tecnológica

This article aims to discuss and reflect on the contributions of the Critical Theory of Society called for the field of education in times of increasing technological development. Therefore, we look to the works of three authors exponents of Critical Theory: Walter Benjamin, Theodor W. Adorno and Herbert Marcuse, highlighting the reflections and analyzes of these authors and using them as input in the educational field. The selfreflective and self-education is conceived in its potential to overcome the conditions of domination that remain in our society increasingly technified and supposedly democratic. Thus, the educational praxis think it seems like something urgent and necessary to be broken with certain conditions that keeps our potential to barbarism.