Horseless vehicles, automobiles, motor cycles operated by steam, hydro-carbon, electric and pneumatic motors; a practical treatise for ... everyone interested in the development, use and care of the automobile, including a special chapter on how to build an electric cab, with detail drawings.

Mode of access: Internet.

Review of the United Nations Charter. Hearings before a subcommittee of the Committee on Foreign Relations, United States Senate, Eighty-third Congress, second session[--Eighty-fourth Congress, first session] on proposals to amend or otherwise modify existing international peace and security organizations, including the United Nations.

Hearings held Jan. 18, 1954-May 3, 1955 in various cities.

Brickwood's Sackett on Instructions to juries; containing a treatise on jury trials and appeals with forms of approved instructions and charges annotated; also erroneous instructions with comment of the court in condemning them ...

Paged continuously.

Activities of the Farm security administration. Report of select committee of the House Committee on agriculture to investigate the activities of the Farm security administration /

Mode of access: Internet.

The life and public services of Hon. Abraham Lincoln : with a portrait on steel, to which is added a biographical sketch of Hon. Hannibal Hamlin /

Early history -- In Congress -- The great senatorial contest -- The convention and its nominations -- Speeches -- Sketch of the life of Hon. Hannibal Hamlin -- Letters of acceptance.

On the use of impact theory for slender configurations exhibiting flow separation /

Photocopy.

Report from the Select committee on loans to foreign states ; with the proceedings of the committee.

Report deals with loans made to Costa Rica, Honduras, Paraguay, and San Domingo.

Hands-on solutions to improve your profits & productivity.

"DE95009205"--P. [4] of cover.

The effect of provocation in the form of mild erotica on attitude to the ad and corporate image: Differences between cause-related and product-based advertising

Provocative advertising is characterized by a deliberate attempt to gain attention through shock. This research investigates the reactions of individuals to a provocative appeal for a cause as opposed to a provocative advertisement for a standard consumer product, using mild erotica as the element of provocative imagery. An experiment using 391 adult subjects was conducted, and two analyses were performed. The first examined the effect of stimulus type (mildly erotic/nonerotic) by product category (cause appeal/consumer product) on attitude to the ad. The second examined the effect of stimulus type (mildly erotic/nonerotic) by cause (AIDS [acquired immunodeficiency syndrome]/SIDS [sudden infant death syndrome]) on corporate image. Both analyses also included gender as a third independent variable. The results suggest that people prefer mildly erotic ads generally, that an organization using mild erotica in appeals for a cause will be viewed more favorably where the erotica is congruent with the cause, and that women may be more responsive to mild erotica in cause appeals than are men.

The effects of consumer knowledge on responses to event sponsorships

Research into consumer responses to event sponsorships has grown in recent years. However, the effects of consumer knowledge on sponsorship response have received little consideration. Consumers' event knowledge is examined to determine whether experts and novices differ in information processing of sponsorships and whether a sponsor's brand equity influences perceptions of sponsor-event fit. Six sponsors (three high equity/three low equity) were paired with six events. Results of hypothesis testing indicate that experts generate more total thoughts about a sponsor-event combination. Experts and novices do not differ in sponsor-event congruence for high-brand-equity sponsors, but event experts perceive less of a match between sponsor and event for low-brand-equity sponsors. (C) 2004 Wiley Periodicals, Inc.