Brand equity's influence on responses to event sponsorships

---

Autoria(s): Roy, D. P.; Cornwell, B. T. B.

Contribuinte(s)	Dr M. A. Morganosky
Data(s)	01/01/2003
Identificador	http://espace.library.uq.edu.au/view/UQ:66515
Publicador	Emerald
Palavras-Chave	#C1 #350204 Marketing and Market Research #720401 Marketing
Tipo	Journal Article