Hospital-acquired infections: a cost estimation for CLABSI in Portugal

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Economics from the NOVA – School of Business and Economics

Operating profitability in branded pharmaceutical firms

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Exploring profitability diversity through financial statement analysis

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

How can the luxury sector in Portugal capture the full Potential from emerging countries tourists' market?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Transparency in project bond ratings: Assessment of rating methodologies and development of a proven rating simulator

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

Determinants of the Portuguese government bond yield spread

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

Recognising, measuring and disclosing intangible assets under IAS 38 and IFRIC 12: Evidence from the Portuguese listed companies

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Market analysis of a new business opportunity in mobile-casual gaming: Partnership between Nmusic and Rovio Entertainment Ltd

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Resilience in organizations: The perspective of managers in Portugal and Germany

The concept of organizational resilience has become popular in Organizational Studies during the last decades - yet researchers have not been able to find one commonly accepted definition for what exactly it is. What are the drivers of resilience in organizations? Are there certain cultural factors and national differences regarding the perception of the concept? This paper aims to answer these questions from a perspective of within institutions. A group of managers from different corporations in Portugal and Germany has been interviewed in order to understand how managers experience and characterize organizational resilience. Based on qualitative inductive research the results show that organizational resilience is built on four main drivers: a sense of proximity, a sense of openness, a sense of challenge and a sense for structure.

Projeto do acionamento eletrónico de um veículo unipessoal de mobilidade urbana

O acionamento eletrónico de motores desempenha um papel cada vez mais importante nos transportes e mobilidade, devido às inúmeras aplicações, entre as quais o controlo de velocidade e direção dos motores das cadeiras de rodas elétricas. No entanto, as soluções disponíveis no mercado apresentam um custo elevado, e consequentemente são inacessíveis para muitas pessoas. O objetivo desta dissertação é projetar o sistema de acionamento eletrónico para um veículo unipessoal de mobilidade urbana, de acordo com os requisitos estabelecidos, e realizar um protótipo funcional com o mínimo custo possível. O sistema estará subdividido em quatro módulos: interface com o utilizador, controlador central, sistema de potência e atuadores. A sua implementação será feita através da programação num Arduino, o sistema de potência utiliza drivers, e o controlo de velocidade dos motores CC será efetuado por PWM. O sistema de controlo foi implementado de uma forma modular e parametrizada para que numa próxima fase se possa afinar os parâmetros de controlo do movimento adequando o veículo para diferentes condições de operação. Numa perspetiva futura, pretende-se que este veículo unipessoal de mobilidade urbana seja comercializado de forma económica e possibilite a mobilidade total em meio urbano a pessoas com limitações de ordem motora.

Impacto directo dos custos com ECMO no total de custos da UCI no tratamento de doentes com insuficiência respiratória aguda grave

RESUMO - Contexto: Os custos associados ao ECMO (Extracorporeal Membrane Oxygenation) não estão tão amplamente divulgados como os resultados sobre a sua efectividade. A identificação dos custos e dos cost-drivers do ECMO representam informação crucial quer para os clínicos, quer para os administradores hospitalares e, por isso, é profícuo conhecer o impacto desta terapêutica nos custos totais incorridos nas UCI. Objectivos: Analisar o impacto do ECMO no total de custos imputados a doentes com insuficiência respiratória aguda grave internados nas Unidades de Cuidados Intensivos do CHSJ. Metodologia: Desenvolveu-se uma análise de custos retrospectiva onde se consideraram os custos directos médicos associados ao internamento de 33 doentes no CHSJ com insuficiência respiratória aguda grave entre Dezembro de 2009 e Janeiro de 2012. Foram incluídos custos com material de consumo clínico (MCC), recursos humanos (RH), medicamentos, meios complementares de diagnóstico e terapêutica (MCDT) e técnicas de suporte da função renal (TSFR). Foram aplicadas quer a abordagem de análise de custos botoom-up, quer a top-down. Coligiram-se custos consultando diferentes bases de dados, nomeadamente, o processo clínico de cada doente e o SONHO. A sua valorização foi possível consultando a base de dados da farmácia/logística hospitalar do CHSJ, dados estatísticos da unidade de planeamento e controlo de gestão da UAG-UCI e consultando um estudo interno realizado no CHSJ de custeio baseado nas actividades associadas aos MCDT. Resultados: Obteve-se um custo médio por doente internado na UCI e tratado com ECMO de 56.872€ e um custo médio por dia de internamento em UCI de 1.278€. O custo médio por dia de internamento excluindo os custos exclusivos ao ECMO foi de 1.169€, verificando-se, assim, que a consideração do ECMO no processo terapêutico acresceu por dia de internamento 110€. O impacto do ECMO no total de custos em UCI foi de 10%, sendo o material de consumo clínico exclusivo ao circuito ECMO a rubrica com maior peso no total de custos exclusivos ao ECMO (aproximadamente 81%).

Social media: The new tool in firms’ marketing strategies

In this work project we discuss the advantages and disadvantages of social media as a marketing tool. Four international cases were analyzed to provide anecdotal evidence of how social and viral marketing have been used by four firms in very different industries. We reviewed empirical evidence on the topic to discuss the main components of viral marketing. We concluded that positive (electronic) word of mouth, short response time and seeding through high network value customers are the main drivers of the success of a viral marketing campaign. We also conducted a study of the Portuguese telecommunications industry, in particular, the mobile segment. We found that the three main players operating in this market have been using social media successfully as a marketing tool in a strategic approach to the 14-25 years old segment.

Application of different heuristic classes in memory-based and stimulus-based decisions

This paper studies the drivers of heuristic application in different decision types. The study compares differences in frequencies of heuristic classes' such as recognition, one-reason choice and trade-off applied in, respectively, memory-based and stimulus-based choices as well as in high and low involvement decisions. The study has been conducted online among 205 participants from 28 countries.

The establishment mode choice of German multinational enterprises in Brazil: A comparative approach

We examine the drivers behind the establishment mode choice of German multinational enterprises (MNEs) in the sectors of Automotive, Chemicals and Mechanical Engineering in Brazil for the years 1993-2013 using a novel sample of primary data obtained directly from German MNEs. Based on prevalent theories found in the literature, we test the most common hypotheses on our sample. Firms with high R&D activities and firms with prior market knowledge in Brazil in from of previous sales offices are more likely to enter Brazil by a Greenfield investment. We also show that it is the specific private ownership of the German so-called hidden champions that drive those specific SMEs to enter Brazil by Greenfield, a sneaking suspicion that has been made before. Finally, we show that the establishment mode choice between Brazil and the USA only deviates to a low extent, with German MNEs preferring to enter Brazil by Greenfield and the USA by M&A. Thereby, we provide valuable insights for future research in this field.

How can clusters help in the product type choice? The case of a specialized retail store

This work project (WP) is a study about a clustering strategy for Sport Zone. The general cluster study’s objective is to create groups such that within each group the individuals are similar to each other, but should be different among groups. The clusters creation is a mix of common sense, trial and error and some statistical supporting techniques. Our particular objective is to support category managers to better define the product type to be displayed in the stores’ shelves by doing store clusters. This research was carried out for Sport Zone, and comprises an objective definition, a literature review, the clustering activity itself, some factor analysis and a discriminant analysis to better frame our work. Together with this quantitative part, a survey addressed to category managers to better understand their key drivers, for choosing the type of product of each store, was carried out. Based in a non-random sample of 65 stores with data referring to 2013, the final result was the choice of 6 store clusters (Figure 1) which were individually characterized as the main outcome of this work. In what relates to our selected variables, all were important for the distinction between clusters, which proves the adequacy of their choice. The interpretation of the results gives category managers a tool to understand which products best fit the clustered stores. Furthermore, as a side finding thanks to the clusterization, a STP (Segmentation, Targeting and Positioning) was initiated, being this WP the first steps of a continuous process.