795 resultados para Cause-brand fit


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El presente trabajo pretende mostrar algunos avances en el término “engagement”, y como puede ser implementado en las organizaciones, teniendo en cuenta los diferentes factores que intervienen, para que los trabajadores se sientan “engaged” dentro de la organización. Además busca relacionar las diferentes habilidades y tipos de liderazgo que los altos mandos utilizan con sus empleados y como éste afecta la productividad de los trabajadores en las organizaciones. Para esto, se realizó una investigación de las clases de liderazgo y los comportamientos de los altos mandos, que pueden afectar positiva y negativamente el vínculo y sentido de pertenencia que tienen los trabajadores con la empresa en la que trabajan. Considerando importante las habilidades del liderazgo transformacional, para lograr desarrollar algún grado de engagement en los trabajadores, lo cual genera a su vez, un alza en la productividad de sus resultados dentro de la organización.

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Previous research has shown that often there is clear inertia in individual decision making---that is, a tendency for decision makers to choose a status quo option. I conduct a laboratory experiment to investigate two potential determinants of inertia in uncertain environments: (i) regret aversion and (ii) ambiguity-driven indecisiveness. I use a between-subjects design with varying conditions to identify the effects of these two mechanisms on choice behavior. In each condition, participants choose between two simple real gambles, one of which is the status quo option. I find that inertia is quite large and that both mechanisms are equally important.

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Se presenta una experiencia de enseñanza interdisciplinaria de educación física e inglés en educación secundaria. El material se elaboró en el curso 1991-1992, y presenta las siguientes características, por un lado la materia del inglés y la materia de educación física dejan de ser dos materias separadas para integrarse en una sola y, por otro lado, todos los alumnos y alumnas participan en la experiencia, incluyendo el alumnado que habitualmente estaría exento de educación física, el trato a la diversidad permite integrar a todos los alumnos y alumnas según sus aptitudes y necesidades. Se describe la fundamentación del programa así como las características y metodología seguida en su implementación.

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No contexto complexo dos mercados de consumo, entender e dominar todas as bases e práticas de marketing tornou-se essencial para a sobrevivência de qualquer marca/empresa. No mercado global da moda, a transformação ainda é mais acelerada em resultado da evolução das necessidades e desejos dos consumidores e do fácil acesso à informação. A partir da pesquisa bibliográfica especificamos e analisamos complexo mundo da moda, o conceito de marketing de moda e os factores estratégicos necessários para compreender a sobrevivência e crescimento de uma marca de moda no mercado actual, compreendendo a capacidade do sector da moda em adaptar-se às constantes mudanças do mercado e da sociedade, sem deixar de corresponder às expectativas e necessidades dos consumidores. Aprofundaremos esta problemática explorando o caso da marca de moda Zara, reconhecida e aplaudida pelo seu êxito global, realizando um estudo de caso, com o objectivo de compreender a percepção dos diferentes consumidores em resultado das estratégias de comunicação e de marketing da marca. O do nosso estudo empírico é compreender se a marca age correctamente ou não ao aplicar as mesmas estratégias em dois países distintos, Portugal e Espanha, que considera como domésticos. Em resultado do estudo realizado, constatámos que apesar da percepção da marca ser algo semelhante, as divergências no que toca no factor preço e influência dele, misturado com as diferenças socioeconómicas e de disponibilidade económica de ambos os países, provocam uma discrepância de opiniões e percepções.Concluímos a nossa dissertação com a apresentação de sugestões relativas ao marketing mix que visam um melhor ajustamento entre a percepção da imagem de marca da Zara e a estratégia de marketing seguida por esta marca de moda.

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The purpose of this study is to compare three hearing aid manufacturers' recommended "First Fit" to the generic recommended fittings by DSL i/o and NAL-NL1 for a 12 month old child with varying degrees of sensorineural hearing loss.

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A high-resolution textural study has been made of laminated and banded estuarine silts exposed intertidally at representative localities and horizons in the Holocene deposits of the Severn Estuary Levels. The laminae, on a submillimetre to millimetre scale, are sharp-based, graded couplets formed of a lower silty part overlain by a finer-textured clayey element. The centimetre- to decimetre-scale banding is formed of laminae in alternating, gradually intergrading sets of relatively coarse and relative fine-grained examples. At outcrop in the field, the banding is recognizable because the coarse sets prove to be recessive to varying degrees under the influence of weathering and current action. Independent evidence at two localities points toward an annual origin for the banding; at a third it arose during part of what appears to have been a relatively short period. Quantified physical arguments suggest that the textural banding is a response of suspended fine sediment to marked seasonal changes in sea temperature and windiness. The banded silts occur in four distinct stratigraphical contexts and record high deposition rates (order 0.01-0.1 m/yr). Because physical factors determine their textures, the silts potentially afford insights in all contexts into aspects of changing Holocene climatic conditions. In one context, the thickness of the bands points to high (order 0.01-0.1 m/yr) but comparatively short-lived (order 10s-100s yrs) rates of relative water-level rise. In the others, however, the banding has no implications for sea-level behaviour, and simply records gross environmental disequilibrium, for example, the recovery of mudflats/marshes after an erosional episode. Similarly, because on account of their rapid accumulation the banded silts preserve animal and human tracks and trackways especially well, they provide an archive of animal and human behaviour in the area during the Holocene.

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In order to gain understanding of the movement of pollutant metals in soil. the chemical mechanisms involved in the transport of zinc were studied. The displacement of zinc through mixtures of sand and cation exchange resin was measured to validate the methods used for soil. With cation exchange capacities of 2.5 and 5.0 cmol(c) kg(-1). 5.6 and 8.4 pore volumes of 10 mM CaCl2, respectively, were required to displace a pulse of ZnCl2. A simple Burns-type model (Wineglass) using an adsorption coefficient (K-d) determined by fitting a straight line relationship to an adsorption isotherm gave a good fit to the data (K-d=0.73 and 1.29 ml g(-1), respectively). Surface and subsurface samples of an acidic sandy loam (organic matter 4.7 and 1.0%. cation exchange capacity (CEC) 11.8 and 6.1 cmol(c) kg(-1) respectively) were leached with 10 mM calcium chloride. nitrate and perchlorate. With chloride. the zinc pulse was displaced after 25 and 5 pore volumes, respectively. The Kd values were 6.1 and 2.0 ml g(-1). but are based on linear relationships fitted to isotherms which are both curved and show hysteresis. Thus. a simple model has limited value although it does give a general indication of rate of displacement. Leaching with chloride and perchlorate gave similar displacement and Kd values, but slower movement occurred with nitrate in both soil samples (35 and 7 pore volumes, respectively) which reflected higher Kd values when the isotherms were measured using this anion (7.7 and 2.8 ml g(-1) respectively). Although pH values were a little hi-her with nitrate in the leachates, the differences were insufficient to suggest that this increased the CEC enough to cause the delay. No increases in pH occurred with nitrate in the isotherm experiments. Geochem was used to calculate the proportions of Zn complexed with the three anions and with fulvic acid determined from measurements of dissolved organic matter. In all cases, more than 91% of the Zn was present as Zn2+ and there were only minor differences between the anions. Thus, there is an unexplained factor associated with the greater adsorption of Zn in the presence of nitrate. Because as little as five pore volumes of solution displaced Zn through the subsurface soil, contamination of ground waters may be a hazard where Zn is entering a light-textured soil, particularly where soil salinity is increased. Reductions in organic matter content due to cultivation will increase the hazard. (C) 2004 Elsevier B.V. All rights reserved.

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