O PAPEL DO GESTOR ESCOLAR NO PROCESSO DE QUALIFICAÇÃO PROFISSIONAL DOS ALUNOS NO ENSINO MÉDIO UM ESTUDO DE CASO EM UMA ESCOLA PÚBLICA ESTADUAL PAULISTA

A presente dissertação trata do papel da gestão escolar no Ensino Médio, no processo de qualificação profissional dos alunos em uma escola pública estadual na periferia do município de Osasco São Paulo. Observa-se que um novo modelo de gestão na educação é discutido nos últimos anos no Brasil. Os Governos Federais junto com o Ministério da Educação têm apresentado programas sociais com o objetivo de que o jovem brasileiro possa se profissionalizar e estar apto a enfrentar um mercado de trabalho competitivo. Entre os programas do Governo destaca-se o Prouni, (Programa de Universidade para todos), representa um programa do Ministério da Educação criado em 2004 com a finalidade de conceder bolsas de ensino integral e parcial em instituições privadas de ensino superior, em cursos de graduação, destinada a estudantes brasileiros que não tenham cursado o ensino superior. Essas bolsas são concedidas aos alunos que participaram do Exame Nacional do Ensino Médio (ENEM). Em 2011, o Ministério da Educação criou o Programa Nacional de Acesso ao Ensino Técnico e Emprego (Pronatec) com o propósito de ampliar a oferta de cursos de educação profissional e tecnológica. Com esses e outros programas oferecidos pelo Governo pretende-se preparar os jovens para o mercado de trabalho. A pergunta norteadora deste estudo é: qual o papel do gestor escolar do Ensino Médio e suas ações visando a qualificação profissional do aluno? A pesquisa busca analisar a gestão escolar no Ensino Médio, tendo como foco o papel do gestor de uma escola pública no processo de escolha da qualificação profissional dos alunos do Ensino Médio. Para auxiliar o alcance desse objetivo, foram delimitados dois aspectos para estudo: a) analisar as ações e concepções políticas da gestão escolar pela percepção do corpo docente e de funcionários da escola; b) analisar as ações da gestão escolar visando à qualificação profissional por meio da visão de alunos em curso e de egressos. Trata-se de uma pesquisa que será qualitativa exploratória- descritiva. A pesquisa documental e as entrevistas semiestruturadas fazem parte da coleta de dados que irão subsidiar a análise final. A contribuição científica e social que se discute neste trabalho é a reflexão sobre a gestão da escola no Ensino Médio no processo de qualificação profissional dos alunos.

O PERFIL DO PROFISSIONAL DE HOTELARIA: UM ESTUDO A PARTIR DAS DIRETRIZES CURRICULARES NACIONAIS DO ENSINO SUPERIOR EM HOTELARIA

Com oferta crescente e concorrência acirrada, o setor hoteleiro vive em constante preocupação com o desenvolvimento de estratégias que o torne mais competitivo. Desponta nessa área uma profissão em total ascensão. Trata se da profissão de hotelaria. Faz-se necessário superar o enfoque tradicional enraizado na educação profissional com olhar exclusivo ao treinamento e capacitação técnica de ostos de trabalho. Aprender a fazer não é mais suficiente. A ação profissional deverá embasar-se em sólidos conhecimentos científicos e tecnológicos que ofereçam ao profissional um grau maior e crescente de autonomia intelectual. As novas formas de gestão do trabalho presentes nas empresas e organizações modernas têm substituído trabalhadores de escasso grau de autonomia por trabalhadores com autonomia, decisão e capacidade para trabalhar em equipe, gerar tecnologia, prevenir disfunções, corrigir problemas e monitorar seus próprios desempenhos. Isso posto, a partir das diretrizes curriculares nacionais que norteiam a formação profissional do ensino superior em hotelaria, surgiu o principal questionamento dessa pesquisa. Qual é o perfil do profissional de hotelaria? Com essa questão norteadora desenhou-se o objetivo principal desse estudo que foi analisar o perfil do profissional de hotelaria a partir das diretrizes curriculares nacionais do ensino superior em hotelaria. Para atender a proposta deste trabalho, foi desenvolvida uma pesquisa exploratória e descritiva por meio de levantamento de dados primários e secundários. O procedimento deu-se por pesquisa documental e de campo. A amostra constituiu-se de cinco docentes da área que fossem egressos de um curso superior em hotelaria e que atuam ou tenham experiência no setor. Os resultados apontaram para uma consolidação das diretrizes curriculares nacionais enquanto enquadre e referência necessária estando adequada e próxima da exigência na formação do profissional em hotelaria. No entanto, percebe-se uma evocação para além de uma anamnese desse profissional. Percebe-se uma necessidade de compreender quem é esse ser humano que vai zelar e se dedicar a cuidar de outros seres humanos.

AS INFLUÊNCIAS DA REALIZAÇÃO DO CURSO SUPERIOR DE TECNOLOGIA EM GESTÃO DE RECURSOS HUMANOS A DISTÂNCIA NA SITUAÇÃO PROFISSIONAL E FAMILIAR DE ALUNOS EGRESSOS DO POLO DE APOIO PRESENCIAL DA CIDADE DE MAUÁ DA UMESP

Esta pesquisa traz as primeiras evidências das influências da realização do Curso Superior de Tecnologia em Gestão de Recursos Humanos a Distância na situação profissional e familiar dos alunos egressos de um polo de apoio presencial da UMESP: Mauá. A análise de conteúdo das entrevistas semiestruturadas com alunos e gestores, em uma abordagem qualitativa de caráter exploratório, e a análise do Projeto Pedagógico indicam influências do curso na situação profissional e familiar do aluno egresso, embora elas não representem mudanças radicais, bem como apontam para a possibilidade de o curso desenvolver competências pessoais e profissionais e aumentar a empregabilidade, apesar de não formar gestores e empreendedores. Essa pesquisa é relevante à medida que os resultados apresentam evidências do que pode acontecer na situação profissional e familiar e, nesse sentido, pode contribuir para pesquisas futuras , ainda que esses resultados sejam preliminares e, por isso, não devam ser generalizados.

Comunicação mercadológica e apropriações da indústria cultural: Batman e o consumo infantil

Este estudo tem por objetivo analisar o uso do licenciamento do personagem Batman dentro da estratégia de comunicação mercadológica, originada a partir da apropriação do super-herói das histórias em quadrinhos norte-americano de mesmo nome e sua aplicação em itens de consumo voltados ao público infantil (Kids), de 4 a 8 anos, e pré-adolescente (Tweens), de 9 a 13 anos, especificamente. Buscou-se compreender a evolução e popularidade de um super-herói sombrio da cultura de massa, com mais de 70 anos de existência, transformado em marca comercial para produtos infantis, sem qualquer relação aparente com sua caracterização dentro de seu universo simbólico, para um público novo que redescobre o super-herói através de sua divulgação na mídia. O estudo foi desenvolvido através de recuperação bibliográfica dos conceitos abordados, da revisão histórica do personagem, e da pesquisa de campo na forma de entrevistas qualitativas com licenciador e licenciados. Na conclusão, chegou-se às características que indicam as razões da popularidade de Batman, como personagem e marca, bem como os motivos que levam à sua utilização comercial através do licenciamento.(AU)

DISCURSOS SOBRE A PRÁTICA: O PROCESSO DE FORMAÇÃO DO PROFESSOR DO ENSINO SUPERIOR SEM A FORMAÇÃO PEDAGÓGICA

Esta pesquisa buscou analisar como os professores universitários formados bacharéis e não possuidores da formação pedagógica, interpretam suas práticas docentes e o seu percurso formador. O objetivo foi identificar as representações das práticas destes professores e o impacto do habitus e do campo no seu processo formativo. Foi considerado inicialmente que estes profissionais, que ministram aulas de disciplinas técnicas, não apresentam formação específica (pedagógica) para a condução de tais aulas, porém podem possuir práticas docentes inventivas que foram apreendidas ao longo de sua trajetória acadêmica e profissional e, que por meio delas, mediam o aprendizado. A opção metodológica para o desenvolvimento deste trabalho foi o de realização de pesquisa qualitativa por meio de aplicação de questionário de perfil e entrevista semi-estruturada com os professores sem a formação pedagógica de duas Instituições de Ensino Superior. Estas ferramentas objetivaram captar a representação de um grupo de professores da área de Humanas e de Exatas sobre suas práticas pedagógicas, de sua formação docente e trajetória profissional. O referencial teórico apresenta autores que problematizam as questões relacionadas à formação docente no âmbito do Ensino Superior com destaque para: Cunha (2007); Perrenoud (2002), Tardif (2002), Pimenta e Anastasiou (2002) e Nóvoa (1997). Para a análise das entrevistas, com a perspectiva de compreender a representação e as práticas docentes, foi utilizada parte do corpo teórico desenvolvido por Pierre Bourdieu e, ainda, a discussão sobre a visão instrumental da Didática e da formação pedagógica. O estudo possibilitou demonstrar que os professores do Ensino Superior que participaram desta pesquisa utilizam um conjunto de técnicas, práticas, conhecimentos e formas de conduta que não aprenderam em cursos específicos de formação de docentes. Seu desenvolvimento como professores ocorre, em grande medida, a partir de seu passado escolar e da sua convivência profissional.

Verstehen, was zählt. Ein Forschungsbericht über quantitative Arbeitsformen im Linguistik- und Deutsch-als-Fremdsprache-Unterricht in Großbritannien

UK schools and universities are trying to remedy a nationally recognized skills shortage in quantitative methods among graduates. This article describes and analyses a research project in German Studies funded by the Economic and Social Research Council (ESRC) aimed at addressing the issue. The interdisciplinary pilot project introduced quantitative methods into undergraduate curricula not only in Linguistics, but also in German Studies.

The journey towards cultural competence

Graduates increasingly need to operate across national and cultural boundaries. This paper discusses the need to ensure that all students are equipped to operate within complex and diverse multicultural environments. The work builds on three earlier studies. Using these, the author has created a new theoretical framework and designed an intervention which aimed to increase diverse students' awareness of intercultural differences and their ability to function effectively in multicultural learning (and thus work) environments. The paper evaluates this highly innovative training. It concludes that it was effective in making a wide range of students aware of issues around cultural difference and competence. The training significantly changed the outlook of students who took part in it. Whilst the framework was robust, effective, and generalisable to other contexts, there are a number of issues which will be addressed in the re-running the programme.

Encouraging student to reflect on their employment experience

The purpose behind this case study is to share with a wider audience of placement officers, tutors and those who are involved in the management of placement students or employment of graduates, the approach taken to encourage reflective learning in undergraduate placement students at Aston Business School. Reflective learning forms an important foundation of the placement year at Aston Business School, where a professional placement is a mandatory element of the four year degree, for all Home/EU students (optional for International students) who are taking a Single Honours degree (i.e. a fully business programme). The placement year is not compulsory for those students taking a Combined Honours degree (i.e. a degree where two unrelated subjects are studied), although approximately 50% of those students taking an Aston Business School subject opt to take a placement year. Students spend their year out undertaking a ‘proper’ job within a company or public sector organisation. They are normally paid a reasonable salary for their work (in 2004/5 the average advertised salary was £13,700 per annum). The placement year is assessed, carrying credits which amount to a contribution of 10% towards the students’ final degree. The assessment methods used require the students to submit an academic essay relating theory to practice, a factual report about the company which can be of use to future students, and a log book, the latter being the reflective piece of work. Encouragement to reflect on the placement year has always been an important feature of Aston Business School’s approach to learning. More recently, however, feedback from employers indicated that, although our students have excellent employability skills, “they do not think about them” (Aston Business School Advisory Panel, 2001). We, therefore, began some activities which would encourage students to go beyond the mere acquisition of skills and knowledge. This work became the basis of a programme of introductions to reflective learning, mentoring and awareness of different learning styles written up in Higson and Jones (2002). The idea was to get students used to the idea of reflection on their experiences well before they entered the placement year.

Preparing Aston Business School students for placement

Aston Business School (ABS) has offered four-year sandwich degrees (including a year long placement) for over 30 years, and ABS has often been ranked top for graduate employability. This report outlines the activities ABS uses to meet its ever increasing placement targets. ABS builds relationships in students’ thinking between theory and practice, and this has implications for their study, the placement period and beyond. Developing the links has certainly been a factor in the enhanced employabilility of ABS graduates, resulting in ABS having been ranked top for graduate employability for many years. The eight employability skills used as the basis for the placement preparation objectives originate from Smith at al’s (2002) work on employability. We were encouraged to find that these employability skills overlap with the benchmark of the ‘Profile summary for Business and Management’ outlined by Hawkridge (2005). In this case study we provide a rationale and then the objectives of the placement preparation period, followed by specific details of the preparation process. The evaluation highlights key achievements and areas for development, and the discussion is future-focused. Readers should note that the ABS Undergraduate curriculum is aimed at preparing students for employment but this case study focuses on the role of the Placements Team.

Entrepreneurship and innovation through experience:student and employer perspectives of the value of work-based learning in promoting entrepreneurialism

The 'internationalisation' of Business and Management education, reflective of EU enlargement and the unprecedented globalisation of education, has resulted in growing numbers of overseas students adding a diversity and richness to the learning environment within many contemporary European Higher Educational Institutions (Green, 2006, Sliwa & Grandy, 2006). However, cross-national studies analyzing the impact that the internationalisation of business education has on the employability of business and management graduates are rare. Furthermore, there exists a notable gap in research aimed at identifying and conceptualising the generic business skills and competencies required by European employers of business and management graduates. By proposing a conceptual framework based upon a working model of business graduate employability, this goes some way to addressing this gap.

The journey towards cultural competence: first interventions

Graduates worldwide are increasingly entering a global workplace which will require them to operate across national and cultural boundaries. This paper discusses the need to ensure that all students are equipped to work within this increasingly complex multi-cultural environment. It examines the issues which occur in preparing students within a UK Higher Education environment so that they are able to operate effectively within the international work situations in which they find themselves. This research builds on earlier research, which found that the effectiveness of an individual to work across cultural boundaries, in terms of work and communication, was increased by the number of international or intercultural experiences that a person has. Using this as a premise, an intervention was designed which aimed to increase students’ awareness of intercultural differences and their ability to function effectively in multicultural groups. This paper analyses the effectiveness of this highly innovative training intervention. It concludes that it was an effective way of making students aware of some of the issues around cultural competence is groups. In fact, the training was seen as most effective by students in addressing issues round group dynamics. The training obviously changed the outlook of a number students who took part it. There are, however, a number of issues which need to be addressed the re-running the training. These are notably, at what time in a student’s academic career such intervention is given, its integration into the curriculum and managing of student expectations.

The future workplace:views from the floor

Speculation on the future of work and the nature of the future workplace has come to dominate much academic discourse in recent years. Rarely however has the voice of what might be termed the average skilled employee been heard; those who are still shaping a career and may be most at the mercy of whatever changes occur. This study seeks to fill this gap. Stemming from a 1-year research project at Cranfield School of Management, this paper focuses on data collected from a survey exploring the understanding of current and future organisations, and the nature of current and future leadership. The survey was carried out in 2003 and sampled 469 MBA graduates and a further 340 respondents to a web-based questionnaire. The paper provides an overview of the academic discourse on the future workplace, explores the perceptions and expectations of the sample and draws conclusions regarding significant anticipated trends for the future workplace as seen by those on the shop floor. These centre around increased flexibility and autonomy, but with limited awareness of the nature of leadership skills required to lead such a workforce. © 2006 Elsevier Ltd. All rights reserved.

How to survive your doctorate

If you are doing, thinking about doing, or know someone who is doing a doctorate, then this is the survival kit you need! Rather than focusing on the technical side of the doctorate, this book looks at all the other crucial skills that are part of everyday doctoral life. This candid book provides real insight into what it's like to do a doctorate and offers practical advice on: The application process, Sources of financial support, Motivational issues, Student-supervisor relationships, Departmental and university politics, Publishing, conferences and networking, Career strategies, Written by recent doctoral graduates, the book also includes real examples and case studies from current doctoral students and recent graduates across a range of disciplines and universities. By demystifying the doctoral process How to Survive Your Doctorate prepares you for life as a doctoral student like no other book. See for yourself and be a survivor!

The role of the undergraduate work placement in developing employment competences:results from a 5 year study of employers

There is increasing research interest into the nature of competences required to secure a graduate job. This paper examines the role of the undergraduate work placement in developing such employment competences. In order to do this we draw upon a framework of generic competences developed in a previous project by one of the authors, together with data on how these competences are valued by graduates and employers. We also draw upon a survey of employers and students who have participated in an Aston Business School work placement. The work placement year is an integral feature of Aston’s undergraduate business programme and gives up to 600 students a year the experience of working with well known companies. For the past five years we have conducted a survey of these companies to assess their experience of employing our undergraduates on work placements and to examine the skills and competencies developed by students in the learning process. In this paper we compare data from both pieces of research to examine how competences developed during the undergraduate work placement contribute to the enhancement of graduate employment.

How SME owners’ characteristics influences external advice and access to finance

This paper aims to investigate the linkage between the use of external advice and access to finance for small and medium-sized enterprises (SMEs) in the UK, with particular consideration of differences in personal characteristics: gender, ethnicity and education. The approach adopted for the research is a telephone survey conducted by the Barclays small business research team in late 2005 on behalf of the authors. These data are quantitative in nature and involve a large sample of 400 SMEs with specific questions analysed by gender, ethnicity and education level. The approach adopted is robust and empirically sound and is a long established research methodology. We find that there appears to be a correlation between the provision of external advice and the ability to raise bank finance. Furthermore, there are clear gender, ethnic and educational differentials in the use of particular sources of advice, for example: Gender • men and women are equally likely to use accountants as sources of advice. • men are more likely to use family and friends and solicitors. • women, however, are around twice as likely to access external advice from Business Link and Enterprise Agencies. Ethnicity • family and friends is predominant amongst Asians or black respondents and the other ethnic group, which is also slightly true of accountants and solicitors. • ethnic minority respondents were considerably less likely to use Business Link/ Enterprise Agencies. Education • graduates are most likely to use solicitors and accountants, whilst they are very low users of advice from family and friends and Business Links/Enterprise Agencies. • O level and A level educated respondents predominate in family and friends and Business Link/ Enterprise Agencies.