995 resultados para Economia comportamental


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This paper aims to make a historical and bibliographical review on the Creative Economy, from its birth to the implementation of this in the Brazilian scenario. Through this historical review, we intend to point out the main problems and prospects for this branch is in an incipient stage in Brazil, despite the recent institutional growth and increased financial incentives. The justification curtails the fact the literature on the creative economy in Brazil is extremely sparse, limited to articles based on case studies and legislation itself and plans of the Department of Creative Economy (SEC) of. Thus, we intend to help the promotion of this business booming and has low theoretical analysis.

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The aim of this article is to present the theoretic-methodological bases for the construction of a bilingual terminological dictionary of economics which serves either Portuguese and Spanish speakers. Th e contrasted languages are the Brazilian Portuguese variety and the peninsular and Argentinean varieties. The purpose of this text is based on the principles of the Communicative Theory of Terminology - CTT (Cabré, 1999).

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This study, based on the model of Positive Behavior Support, aims to identify how 40 primary school directors describe the process of development, application, and evaluation of educational strategies for pupils with behavioral problems. The results from a questionnaire indicated that 77.5% of the directors had pupils with behavioral problems. The most commonly used educational strategies of intervention were to speak with the child (13.3%) or with the parents (13.3%). The most common action for evaluation was observation of the child (27.6%). In general, the study verified that the strategies were employed informally and unsystematically. These findings indicate that research about the inclusion of children with behavioral problems is needed and challenge to rethink about the educators professional training.

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In our analysis of Antonil, author of Cultura e opulência do Brasil, we oppose to the historiography that analyses him as a writer who examines Brazilian society of the late seventeenth and early eighteenth centuries, sometimes from a religious perspective, others from the economy perspective. Thus, the historiography sometimes explains him as an author who has a religious vision of society, others as an author who would have an economic view of it. In our viewpoint, both ways to consider him fail for being extreme. To comprehend him, it is necessary to understand him from the issues he has dealt with and how he dealt with them. Only then we can reconcile the religious and economic aspects of his worldview.

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This work is a clipping of a Master's research which aims to discuss critically the Work Cooperated in the field of Solidarity economy (EcoSol), starting from the benchmark of the Institucional Analysis and rom their fundamental operators. Initially, we performed an analysis of how the EcoSol was built institutionall in Brazil. To this end, we researched and analyzed documents in official files of public policies and of the social movement of this field.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The goal of the present study was to investigate possible differences towards strenght recovery measured by different methods and running economy (RE), after one session of downhill running (DR), in order to induce muscle damage (MD). Our hypothesis is that the strenght recovery measured by jumps is more alike RE markers, due to the measures' specificity. Ten male subjects, ages 18 to 30, apparently healthy, without any experience with strenght training at least 6 months before the tests took place in this study. After going to the lab twice (to familiarize themselves with the protocols, and determine their maximum oxygen consumption/running speeds), they went to the lab five times in the following week, in order to collect all the variables before, immediately after, and 24, 48, 72 and 96 hours in. The variables obtained were: stride frequency (SF), stride lenght (SL), oxygen volume (VO2), carbon dioxide volume (VCO2), ventilation (VE), lactate blood concentration ([Lac]), isometric peak torque (IPT), subjective pain perception (SPP), effort perception (EP), medial-portion circumference (CIR), knee movement extent (EXT), torque development rate (TDR), counter movement jump and squat jump height (HCM and HS), strenght development rate of both jumps (SDCM and SDS), and maximum soil strenght reaction (SRCM and SRS). Changes over time in all variables were verified by one way variancy analysis. Differences between the strenght measures were verified by two way variancy analysis. When significant effects were verified, Tuckey's post-hoc were applied. The significancy level taken on this study was p < 0,05. Of all indirect muscle damage markers, IPT, SPP and TDR were the only ones in which ocurred significant changes. We couldn't find the moments where this happened for TDR with the post-hoc used. On RE markers, VO2, [Lac] and VE suffered significant effects over time. About the jumps variables, only SDCM and HCM presented significant...

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Creative spaces need freedom. Any productions, especially with artistic content, need space to mistakes, that is, for an attempt away from the standard. The independent production environment is recognized in different artistic sectors as a space for innovation, to be free of the serial production logic. The major innovations in the international scenario of games came from the independent productions. Great classics revolutionized the aesthetics and functionality of this new media. This project aims to analyze the productive chains of Brazilian independent games, starting with a regional analysis. The goal is to observe the factors responsible for the innovation that these games can offer, the management aspects of creative processes, articulation of innovative agents and resources mobilized. Brazil currently has the fourth largest gaming market in the world with expectation of strong growth for years to come, but arises in the international market as a consumer. Given this regional demand is necessary to study the tools of production, even to help fill that need. Not only the production of games should be thought, the media coverage is also another important factor, in view of the economic importance of this segment. Understanding the mechanisms of innovation in the gaming universe, its impact on the formation of public and coverage of specialized journalism in this new media are possible outcomes of future studies and research that scientific research can contribute

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This study addresses the topic of e-commerce as a competitive strategy for companies seeking innovation and to reach new markets. In last few years, the e-commerce has intensified in Brazil, as a result, many companies have adapted to that new market demand and have invested in new strategies. An example, is the use of social medias to promote the products, specifically the fashion retail industry, which promotes its products through partnerships with fashion blogs. To prove this new market trend, based on researches and indicators, this study will present growth data of e-commerce in Brazil, the fashion industry characteristics and the influence of blogs to increase sales, to further, understand its relation to the growth in e-commerce of fashion and future expectations

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The effects of an intervention in social skills were assessed in four university students with ages between 19 and 31, with social phobia diagnosis. The performance in social skills as well as performance-compatible disorder was assessed before, after the intervention, and follow-up in four months later, by the instruments: SCID-I, Mini-SPIN, QACC-VU and IHS in a multiple baseline design among participants. The intervention programmed twelve weekly meetings in which the researcher discussed socially skilled alternatives to the described difficulties; leaded dialogued theoretical explanations about the theme of the meeting and also performed functional assessments and repertory training of the participants. It was observed deficits such as public speaking, starting and maintaining conversation in the participants’ social skills repertory, which are consistent with the criteria for social phobia and the difficulties into the adapting to university. After the intervention, the participants left difficulties in public speaking, performance characteristic compatible with the social phobia diagnosis and they also increased social repertory, although it is still necessary the improvement of other skills, such as expressing positive feeling.