808 resultados para Brand
Resumo:
his essay is premised on the following: a conspiracy to fix or otherwise manipulate the outcome of a sporting event for profitable purpose. That conspiracy is in turn predicated on the conspirators’ capacity to: (a) ensure that the fix takes place as pre-determined; (b) manipulate the betting markets that surround the sporting event in question; and (c) collect their winnings undetected by either the betting industry’s security systems or the attention of any national regulatory body or law enforcement agency.
Unlike many essays on this topic, this contribution does not focus on the “fix”– part (a) of the above equation. It does not seek to explain how or why a participant or sports official might facilitate a betting scam through either on-field behaviour that manipulates the outcome of a game or by presenting others with privileged inside information in advance of a game. Neither does this contribution seek to give any real insight into the second part of the above equation: how such conspirators manipulate a sports betting market by playing or laying the handicap or in-play or other offered betting odds. In fact, this contribution is not really about the mechanics of sports betting or match fixing at all; rather it is about the sometimes under explained reason why match fixing has reportedly become increasingly attractive as of late to international crime syndicates. That reason relates to the fact that given the traditional liquidity of gambling markets, sports betting can, and has long been, an attractively accessible conduit for criminal syndicates to launder the proceeds of crime. Accordingly, the term “winnings”, noted in part (c) of the above equation, takes on an altogether more nefarious meaning.
This essay’s attempt to review the possible links between match fixing in sport, gambling-related “winnings” and money laundering is presented in four parts.
First, some context will be given to what is meant by money laundering, how it is currently policed internationally and, most importantly, how the growth of online gambling presents a unique set of vulnerabilities and opportunities to launder the proceeds of crime. The globalisation of organised crime, sports betting and transnational financial services now means that money laundering opportunities have moved well beyond a flutter on the horses at your local racetrack or at the roulette table of your nearest casino. The growth of online gambling platforms means that at a click it is possible for the proceeds of crime in one jurisdiction to be placed on a betting market in another jurisdiction with the winnings drawn down and laundered in a third jurisdiction and thus the internationalisation of gambling-related money laundering threatens the integrity of sport globally.
Second, and referring back to the infamous hearings of the US Senate Special Committee to Investigate Organised Crime in Interstate Commerce of the early 1950s, (“the Kefauver Committee”), this article will begin by illustrating the long standing interest of organised crime gangs – in this instance, various Mafia families in the United States – in money laundering via sports gambling-related means.
Third, and using the seminal 2009 report “Money Laundering through the Football Sector” by the Financial Action Task Force (FATF, an inter-governmental body established in 1989 to promote effective implementation of legal, regulatory and operational measures for combating money laundering, terrorist financing and other related threats to the integrity of the international financial system), this essay seeks to assess the vulnerabilities of international sport to match fixing, as motivated in part by the associated secondary criminality of tax evasion and transnational economic crime.
The fourth and concluding parts of the essay spin from problems to possible solutions. The underlying premise here is that heretofore there has been an insularity to the way that sports organisations have both conceptualised and sought to address the match fixing threat e.g., if we (in sport) initiate player education programmes; establish integrity units; enforce codes of conduct and sanctions strictly; then our integrity or brand should be protected. This essay argues that, although these initiatives are important, the source and process of match fixing is beyond sport’s current capacity, as are the possible solutions.
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Featuring a brand new examination of Islamic fundamentalism in the wake of the Arab Spring, this fully revised and updated second edition of Islamic Fundamentalism since 1945 analyzes the roots and emergence of Islamic movements in the modern world and the main thinkers that inspired them.
Providing a much-needed historical overview of a fast-changing socio-political landscape, the main facets of Islamic fundamentalism are put in a global context, with a thematic debate of issues such as:
- the effects of colonialism on Islam
- secularism and the Islamic reaction
- Islam and violence in the 9/11 era
- globalization and transnational Islamist movements
- Islam in the wake of the Arab Awakening
Islamic Fundamentalism since 1945 provides an authoritative account of the causes and diversity of Islamic fundamentalism, a modern phenomenon which has grabbed the headlines as a grave threat to the West and a potentially revolutionary trend in the Middle East. It is a valuable resource for students and those interested in the history, effects and consequences of these Islamic movements
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While personalised cancer medicine holds great promise, targeting therapies to the biological characteristics of patients is limited by the number of validated biomarkers currently available. The implementation of biomarkers has undergone many challenges with few biomarkers reaching cancer patients in the clinic. There have been many biomarkers that have been published and claimed to be therapeutically useful, but few become part of the clinical decision-making process due to technical, validation and market access issues. To reduce this attrition rate, there is a significant need for policy makers and reimbursement agencies to define specific evidence requirements for the introduction of biomarkers into clinical practice. Once these requirements are more clearly defined, in an analogous manner to pharmaceuticals, researchers and diagnostic companies can better focus their biomarker research and development on meeting these specific requirements, which should lead to the more rapid introduction of new molecular oncology tests for patient benefit.
Corneal complications associated with topical ophthalmic use of nonsteroidal antiinflammatory drugs.
Resumo:
PURPOSE:
To explore the potential association between adverse corneal events and the use of topical nonsteroidal antiinflammatory drugs (NSAIDs).
SETTING:
Practice-based reports.
METHODS:
A detailed case-reporting form and request for medical records were sent to all practices reporting cases of corneal or conjunctival pathology in association with the use of topical NSAIDs to the American Society of Cataract and Refractive Surgery. Cases were classified as "mild," "moderate," or "severe" according to predetermined clinical criteria.
RESULTS:
Records of 140 eyes (129 patients) were reviewed; 51 cases (36.4%) were mild, 55 (39.3%) moderate, and 34 (24.3%) severe. An association with a specific topical NSAID was confirmed in 117 cases (81.8%). Most confirmed cases (53.8%) involved generic diclofenac (Falcon). Cases associated with brand diclofenac (Voltaren, CIBA Vision) and ketorolac (Acular, Allergan) were more likely to have ocular comorbidity and to have received significantly higher total doses of NSAIDs. Neither "off-label" use nor use of any specific agent was associated with severe compared to mild or moderate disease. However, patients with more severe adverse events were more likely to have a history of diabetes, previous surgery in the affected eye, and surgery other than cataract. Cases not occurring in the perioperative period had significantly worse outcomes, had significantly more ocular comorbidities, and received nearly 3 times the dose of NSAIDs.
CONCLUSIONS:
While topical NSAIDs as a class may be associated with severe adverse events, such events appeared to require potentiation in the form of high total doses, ocular comorbidities, or both with Acular and Voltaren. Severe adverse events might have been more likely to occur at lower doses and in routine postoperative settings with generic diclofenac.
Branding strategies for high technology products: The effects of consumer and product innovativeness
Resumo:
Choice of an appropriate branding strategy is a critical determinant of new product success. Prior work on fast-moving-consumer-goods (FMCG) prescribes that new products carry new (vs. existing) brand names to appeal to earlier adopters - a critical target for new products. However, such a prescription may not be prudent for high-technology (HT) products, as they often involve considerably more consumer perceived risk than FMCG. By drawing on Dowling and Staelin's (1994) framework of perceived-risk handling, we propose that both earlier and later adopters will favor existing brands to cope with the elevated risk associated with an innovative HT product. Two studies - one conducted in an experimental setting and the other in a field setting - support the proposition that both earlier and later adopters respond more favorably to existing (vs. new) brands on innovative HT products.
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BACKGROUND: The value of adjuvant radiotherapy in triple negative breast cancer (TNBC) remains unclear. A systematic review and meta-analysis was conducted in TNBC patients to assess survival and recurrence outcomes associated with radiotherapy following either breast conserving therapy (BCT) or post-mastectomy radiotherapy (PMRT). METHODS: Four electronic databases were searched from January 2000 to November 2015 (PubMed, MEDLINE, EMBASE and Web of Science). Studies investigating overall survival and/or recurrence in TNBC patients according to radiotherapy administration were included. A random effects meta-analysis was conducted using mastectomy only patients as the reference. RESULTS: Twelve studies were included. The pooled hazard ratio (HR) for locoregional recurrence comparing BCT and PMRT to mastectomy only was 0.61 (95% confidence interval [CI] 0.41-0.90) and 0.62 (95% CI 0.44-0.86), respectively. Adjuvant radiotherapy was not significantly associated with distant recurrence. The pooled HR for overall survival comparing BCT and PMRT to mastectomy only was 0.57 (95% CI 0.36-0.88) and HR 1.12 (95% CI 0.75, 1.69). Comparing PMRT to mastectomy only, tests for interaction were not significant for stage (p=0.98) or age at diagnosis (p=0.85). However, overall survival was improved in patients with late-stage disease (T3-4, N2-3) pooled HR 0.53 (95% CI 0.32-0.86), and women <40 years, pooled HR 0.30 (95% CI 0.11-0.82). CONCLUSIONS: Adjuvant radiotherapy was associated with a significantly lower risk of locoregional recurrence in TNBC patients, irrespective of the type of surgery. While radiotherapy was not consistently associated with an overall survival gain, benefits may be obtained in women with late-stage disease and younger patients.
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Numa época marcada pelas novas tecnologias da comunicação e informação, o sector empresarial debate-se com a necessidade de marcar a diferença. Inovar na forma de contactar o cliente (ou possível cliente) e promover a sua marca são objectivos ambicionados pelas empresas ao investirem na sua representação online. Na Web 2.0 a partilha de informação, a instantaneidade nos contactos, o feedback imediato e a proximidade (aparente) são levados ao extremo e apresentam-se como argumentos capazes de suscitar alterações profundas ao nível das estratégias de comunicação empresarial online. Abordando as mais recentes tendências e ferramentas da Web 2.0 na presença online das organizações, recorrendo a revisão bibliográfica alargada, à aplicação e análise de inquéritos por questionário e à observação de presenças organizacionais na World Wide Web, neste estudo procura-se compreender “como estão as empresas nacionais a integrar, na sua presença online, características / ferramentas da Web 2.0”. ABSTRACT: In an era marked by new technologies of information and communication, the business sector has to contend with the need to make the difference. Innovating in the manner of contacting a (possible) client and promoting their brand is a companyʼs desired objective when investing in their online presence. In Web 2.0, the share of information, the instant contact, the immediate feedback and (apparent) proximity are taken to the extreme and are presented as arguments capable of modifying strategies related with a businessʼs online communication. Exploring the latest trends and tools of Web 2.0 in the online representation of organizations, as well as the use of an extended literature review, the application and analysis of surveys and the observation of organizational presences on the World Wide Web; this study seeks to understand "in what way are national companies integrating in their online presence features/tools of the Web 2.0".
Resumo:
O presente trabalho situa a investigação em torno do marketing, particularmente do branding, territorial numa perspectiva holística e consubstanciadora de comportamentos, identidade e desenvolvimento territorial. Nesse âmbito, focaliza-se na problemática da amplitude e heterogeneidade de actores com capacidade de impacte na construção e transmissão da marca territorial e na necessidade da sua contemplação nos pressupostos de branding para a sustentação efectiva das marcas territoriais. A tese defendida advoga a relevância de empreender marcas territoriais assentes na colaboração e integração dos stakeholders no processo construtivo, de forma a potenciar a relação directa entre o branding, a identidade e comportamento territorial e aumentar o output da marca. Nesse sentido, essa orientação é consubstanciada sob a edificação conceptual de Stakeholders Based Branding e procede-se à exploração e aferição de contributos para o seu desenvolvimento e modelização. Empiricamente e tendo por base uma abordagem descritiva e exploratória, a investigação orienta-se a um trabalho de natureza qualitativa e interpretativa que estuda, neste âmbito e através da metodologia de Grounded Theory, 6 casos de estudo de municípios portugueses, através de 48 entrevistas em profundidade realizadas a líderes políticos e stakeholders territoriais e dados secundários. Os resultados obtidos em campo demonstram a relação entre a integração de stakeholders e o sentimento de branding e imagem territorial, reiterando que quanto mais envolvidos os stakeholders se sentem no processo construtivo da marca territorial, mais tendem a assumir a sua auto-imputação e que os territórios com posturas mais colaborativas na construção de branding são os que tendem a possuir auto-imagens e imagens públicas mais positivas. Paralelamente permitem aferir um conjunto de factores impulsores, implementados e/ou idealizados, tidos como relevantes para promover uma orientação de Stakeholders Based Branding, nos respectivos territórios. Do percurso investigativo emana um constructo de Stakeholders Based Branding, com carácter indutivo, respeitando os pressupostos da Grounded Theory e assente na modelização e constituição de proposições teóricas que visam contribuir para orientar a construção de marcas territoriais alicerçadas na integração e colaboração de stakeholders.
Resumo:
O processo de criação de marcas – branding – decorre da intervenção de um diversificado número de especialistas de áreas científicas distintas como são: a da comunicação, da publicidade, do marketing e das relações públicas. O designer, apesar de ser um dos mais significantes actores no processo de construção da marca é, geralmente, relegado para o plano de fazedor das coisas esteticamente úteis. As razões deste facto podem ser encontradas neste estereótipo que constrange o entendimento sobre a vocação do designer, desvalorizando- se o seu papel de conceptualizador e não respeitando os seus argumentos. A flexibilidade do seu pensar analítico, criativo e sistémico associado à acção direccionada para a mudança leva à consideração de que o Designer é um agente multifacetado e, numa equipa, é um membro agregador de diversas sensibilidades. A síntese que opera através do desenho permite ao designer colocar-se numa posição de dinamização e, porventura, de liderança de carácter identitário. Tendo em conta o exposto o designer necessita de metodologias de apoio ao seu desempenho que lhe permitam realizar o trabalho para o qual está vocacionado. Enquadrado pela lógica sistémica da comunicação institucional, essas metodologias potenciam a observação, análise e avaliação da marca, uma vez que está focalizada na recolha das orientações dos destinatários da marca – cidadãos e consumidores. Conhecer como percepcionam a marca, qual a relação que mantêm com ela e como reagem à forma como a marca comunica é o desafio da metodologia criada. Deste modo, o designer poderá contribuir para a desconstrução dos estereótipos referidos, reforçar a sua posição no mercado de trabalho e afirmar a sua diferença face aos especialistas das áreas complementares com quem intervém. A tese que se apresenta tem por finalidade elaborar uma metodologia para a afirmação e avaliação dos impactos da marca, no sentido de conhecer as orientações de quem melhor sabe lidar com a marca - o público-alvo. E, integrar toda a informação no processo decisão que o designer protagoniza.
Resumo:
The work reported in this thesis aimed at applying the methodology known as metabonomics to the detailed study of a particular type of beer and its quality control, with basis on the use of multivariate analysis (MVA) to extract meaningful information from given analytical data sets. In Chapter 1, a detailed description of beer is given considering the brewing process, main characteristics and typical composition of beer, beer stability and the commonly used analytical techniques for beer analysis. The fundamentals of the analytical methods employed here, namely nuclear magnetic resonance (NMR) spectroscopy, gas-chromatography-mass spectrometry (GC-MS) and mid-infrared (MIR) spectroscopy, together with the description of the metabonomics methodology are described shortly in Chapter 2. In Chapter 3, the application of high resolution NMR to characterize the chemical composition of a lager beer is described. The 1H NMR spectrum obtained by direct analysis of beer show a high degree of complexity, confirming the great potential of NMR spectroscopy for the detection of a wide variety of families of compounds, in a single run. Spectral assignment was carried out by 2D NMR, resulting in the identification of about 40 compounds, including alcohols, amino acids, organic acids, nucleosides and sugars. In a second part of Chapter 3, the compositional variability of beer was assessed. For that purpose, metabonomics was applied to 1H NMR data (NMR/MVA) to evaluate beer variability between beers from the same brand (lager), produced nationally but differing in brewing site and date of production. Differences between brewing sites and/or dates were observed, reflecting compositional differences related to particular processing steps, including mashing, fermentation and maturation. Chapter 4 describes the quantification of organic acids in beer by NMR, using different quantitative methods: direct integration of NMR signals (vs. internal reference or vs. an external electronic reference, ERETIC method) and by quantitative statistical methods (using the partial least squares (PLS) regression) were developed and compared. PLS1 regression models were built using different quantitative methods as reference: capillary electrophoresis with direct and indirect detection and enzymatic essays. It was found that NMR integration results generally agree with those obtained by the best performance PLS models, although some overestimation for malic and pyruvic acids and an apparent underestimation for citric acid were observed. Finally, Chapter 5 describes metabonomic studies performed to better understand the forced aging (18 days, at 45 ºC) beer process. The aging process of lager beer was followed by i) NMR, ii) GC-MS, and iii) MIR spectroscopy. MVA methods of each analytical data set revealed clear separation between different aging days for both NMR and GC-MS data, enabling the identification of compounds closely related with the aging process: 5-hydroxymethylfurfural (5-HMF), organic acids, γ-amino butyric acid (GABA), proline and the ratio linear/branched dextrins (NMR domain) and 5-HMF, furfural, diethyl succinate and phenylacetaldehyde (known aging markers) and, for the first time, 2,3-dihydro-3,5-dihydroxy-6-methyl-4(H)-pyran-4-one xii (DDMP) and maltoxazine (by GC-MS domain). For MIR/MVA, no aging trend could be measured, the results reflecting the need of further experimental optimizations. Data correlation between NMR and GC-MS data was performed by outer product analysis (OPA) and statistical heterospectroscopy (SHY) methodologies, enabling the identification of further compounds (11 compounds, 5 of each are still unassigned) highly related with the aging process. Data correlation between sensory characteristics and NMR and GC-MS was also assessed through PLS1 regression models using the sensory response as reference. The results obtained showed good relationships between analytical data response and sensory response, particularly for the aromatic region of the NMR spectra and for GC-MS data (r > 0.89). However, the prediction power of all built PLS1 regression models was relatively low, possibly reflecting the low number of samples/tasters employed, an aspect to improve in future studies.
Resumo:
No atual contexto de disseminação e uso das tecnologias da comunicação para a geração de conteúdo não especializado, igualmente partilhado e utilizado, torna-se pertinente sublinhar a participação dos recursos humanos na cocriação da marca organizacional. Esta participação, todavia, encontra alguns constrangimentos e necessidades, tais como a falta de orientação no uso devido da marca gráfica, e a adequação das ferramentas comunicacionais e de gestão do conhecimento de que estes indivíduos são portadores. Neste enquadramento, pretende-se validar um modelo heurístico que explique, satisfatoriamente, de que forma as organizações podem envolver os seus recursos humanos em atividades de valorização da marca, em contextos de informação e comunicação tecnologicamente mediados, e que possa assumirse como um impulsionador da adoção destas práticas. A abordagem metodológica é de natureza exploratória, iterativa e qualitativa, assentando na Grounded Theory e, portanto, num processo indutivo de produção de conhecimento, reconhecendo a existência de momentos de descoberta e, aproximando-se do paradigma construtivista. O estudo que conduz à proposta final de um modelo de comunicação mediada por computador para a valorização da marca assenta, essencialmente, na revisão da literatura através da pesquisa bibliográfica, e num estudo de caso, que assume como procedimentos técnicos os inquéritos por entrevista, para uma primeira verificação dos pressupostos do modelo, a construção de um protótipo não-funcional de uma Central Participativa de Marca (CPM), capaz de expressar a componente tecnológica presente no modelo, e a realização de grupos focais, com o intuito de alcançar a sua validação não-experimental. O estudo de caso realizado debruça-se sobre a Universidade de Aveiro (UA) e sobre o uso e apropriação da sua marca, por parte dos membros da sua comunidade docente e não-docente. Os resultados das entrevistas exploratórias, para as quais se recorre a uma amostra por conveniência composta por entidades relevantes no que à promoção da marca da UA concerne, são combinados com os conteúdos extraídos do levantamento bibliográfico, de modo a serem contemplados tanto na aferição dos domínios de interação que informam o modelo, como na conceção do protótipo de uma plataforma de colaboração online, especificamente orientada à marca, apresentado a cinco grupos focais que neles integram a população-alvo estudada. Este estudo empírico permite uma primeira validação do modelo heurístico proposto, confirmando que a participação na cocriação de artefactos de marca tende a acontecer de forma não oficial, por falta de iniciativas organizacionais que valorizem o capital humano, e que a orientação para o uso e apropriação da marca é fundamental na concretização deste tipo de contributos, dados por indivíduos não especializados em branding, design, comunicação ou estratégia de marketing. Os resultados permitem validar ainda a configuração e a estrutura de interação propostas para o sistema subjacente ao protótipo da CPM, assim como a generalidade das suas funcionalidades, permitindo a proposta de uma heurística focada na experimentação da marca no seio organizacional. Finalmente, são identificadas linhas de investigação futura nesta área, decorrentes dos resultados alcançados e das limitações do estudo realizado.
Resumo:
Muitas são as teorias que sugerem uma explicação para a realização do comércio internacional, tentando justificar porque é que determinados países são mais atrativos para Investimento Direto Estrangeiro (IDE) do que outros. A revisão de literatura realizada no âmbito desta investigação permitiu perceber que, embora sejam muitas as teorias existentes, os autores são unânimes ao afirmar que a internacionalização das empresas, através de IDE, é influenciada por fatores de atração relacionados com as características específicas dos países de acolhimento (meio envolvente contextual e transacional) e por fatores impulsionadores relacionados com características específicas das empresas e do país de origem das mesmas. Apesar do número existente de estudos sobre IDE ser vasto, são poucos aqueles que analisam este tipo de investimento no setor do Turismo e inexistentes os que analisam o IDE no setor do Turismo português. A presente investigação pretende colmatar essa lacuna e tem como objetivo identificar os principais fatores de atratividade para IDE no setor do Turismo português. Para o efeito, foi construído um modelo teórico onde foram considerados como fatores de atração seis fatores relacionados com o meio envolvente de Portugal e cinco fatores relacionados com o setor do Turismo. Como fatores impulsionadores consideraram-se aspetos relativos ao país de origem das empresas estrangeiras e às características endógenas das mesmas. A metodologia utilizada para validar o modelo e respetivas hipóteses assentou, numa primeira fase, na elaboração de entrevistas exploratórias semiestruturadas à Agência para o Investimento e Comércio Externo de Portugal e ao Turismo de Portugal. Numa segunda fase, foram aplicados inquéritos por questionário aos investidores estrangeiros a explorar empreendimentos turísticos e unidades de alojamento local em Portugal continental. Foram considerados válidos para análise 53 questionários, representando 63,9% do universo de investidores estrangeiros em Portugal (subsetor do Alojamento), responsáveis pela exploração de 20.999 camas. Os resultados obtidos no âmbito deste estudo permitem concluir que a localização geográfica de Portugal, a imagem/marca do setor do Turismo português e a oferta turística portuguesa são considerados os fatores de atração mais importantes para IDE. As afinidades culturais e históricas foram consideradas fatores de atração pelos investidores de pequena dimensão, enquanto a procura turística foi considerada atrativa pelos investidores de média/grande dimensão. Este estudo identificou claramente que os maiores entraves ao IDE são a burocracia, a carga fiscal e a atual situação económica do país. Conclui-se, ainda, que os países que mais investem no setor do Turismo português são também os principais emissores de turistas para Portugal e que investidores provenientes de diferentes mercados de origem procuram diferentes regiões em Portugal para investir. Por fim, apresentam-se as principais contribuições da investigação do ponto de vista teórico e prático, indicam-se algumas limitações e sugerem-se recomendações para investigações futuras.
Resumo:
Rationale Electronic cigarettes are becoming increasingly popular among smokers worldwide. Commonly reported reasons for use include the following: to quit smoking, to avoid relapse, to reduce urge to smoke, or as a perceived lower-risk alternative to smoking. Few studies, however, have explored whether electronic cigarettes (e-cigarettes) deliver measurable levels of nicotine to the blood. Objective This study aims to explore in experienced users the effect of using an 18-mg/ml nicotine first-generation e-cigarette on blood nicotine, tobacco withdrawal symptoms, and urge to smoke. Methods Fourteen regular e-cigarette users (three females), who are abstinent from smoking and e-cigarette use for 12 h, each completed a 2.5 h testing session. Blood was sampled, and questionnaires were completed (tobacco-related withdrawal symptoms, urge to smoke, positive and negative subjective effects) at four stages: baseline, 10 puffs, 60 min of ad lib use and a 60-min rest period. Results Complete sets of blood were obtained from seven participants. Plasma nicotine concentration rose significantly from a mean of 0.74 ng/ml at baseline to 6.77 ng/ml 10 min after 10 puffs, reaching a mean maximum of 13.91 ng/ml by the end of the ad lib puffing period. Tobacco-related withdrawal symptoms and urge to smoke were significantly reduced; direct positive effects were strongly endorsed, and there was very low reporting of adverse effects. Conclusions These findings demonstrate reliable blood nicotine delivery after the acute use of this brand/model of e-cigarette in a sample of regular users. Future studies might usefully quantify nicotine delivery in relation to inhalation technique and the relationship with successful smoking cessation/harm reduction.