981 resultados para Persuasão (retórica)


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This article compares Thomas Mann´s The death in Venice with its cinematographic version directed by Luchino Visconti.

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The text focuses on the relation between the Law of Directives and Bases of National Education, as well as its deployment in the National Curriculum, and contemporary culture in three aspects: the predominantly naive about the relation between technological development / education, the translation rhetoric about family’s institution as a partner of educational practices, and finally, the use of systems theory applied to the context of politicaleducational diagnosis. Results from a larger research project in progress titled "Cultural Industry and formative processes: Subsidies to reflect the new educational demmands”.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The objective of this paper is to present a Portuguese translation, with notes and commentary, and the corresponding Greek text of a small excerpt of book I (Onir. I. 56.25 -45), of Artemidorus’ Interpretation of dreams, Oneirokritika, based on Pack’s edition (1963), and on Houlihan’s (1997a,b) reviews and of Bowersock (1994)’s. It is a particular and important passage, focused on dreams about tragedy, comedy, choruses and hymns. To this translation, which serves as the basis for the present study of the onirocritic text, other excerpts were added in order to examine the (re)configuration of the dramatic action or hypokrisis into dream interpretations, within the author’s model of analysis, and its relationship with truth and falseness on physis, ethos and tekhne levels; all on a common denominator, memory. A rhetoric basis for author’s onirocritic vision and the keys to onirocritics in the dramatic scenes are discussed.

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This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.

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This paper examines how the reinvigoration of the exceptional American historical experience appears as a solution to some of the leading neoconservatives, considering Nathan Glazer and Irving Kristol as emblematic, regarding the fall of the American empire, beginning in the 1960s and 1970s, after its rise during the Cold War, the so-called 25 glorious years. We note that the arguments of these authors is rooted in the revival of reactionary rhetoric as an antidote to the decadence of American virtue supposedly caused by Communism, by the counterculture movement and the alleged perverse effect of the welfare state.

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Once the choices set involved in the selection of compositional techniques of a photography is mediated by ideological universes, this final project aims to analyze the photographic coverage of the World War II presented in the brazilian publication Revista da Semana during the period in which Brazil was part of the conflict (1942 to 1945). We study the different composition techniques used and the different effects of meaning articulated by these techniques. Thus, our goal is to see how the repetitions are articulated and the translations of meaning in photojournalistic composition from its narrative structure, that is, their way of coded organization. For this, we used the analysis methodology proposed by Umberto Eco on the rhetoric of the image, involving the five levels of photography decomposition (ie iconic levels, iconographic, tropological, topic and enthymematic). We will analyze these images from the perspective of the effects of meaning that the composition techniques to engender glimpse which were woven meanings to this event in that specific space, and which were mediated discourses of Brazilian participation in the conflict

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By understanding the reader as a central link to the meaning of the literary text and with the opportunity to extend the relevance of such studies, this work aims at analyzing the short story A benfazeja, by João Guimarães Rosa, with subsidies from Aesthetic Response Theory, by Wolfgang Iser. It investigates how structures of the text conduct the reading, in a subversive manner, by technique, repertory of themes, allusions, inversions of expectations, determinations and “gaps”. It verifies that there is an allegorical court with a persuasive rhetoric, in which the defense lawyer not only intends to protagonist MulaMarmela’s absolution, but also an invitation to new ways to see and judge to implied reader, beyond obvious reason and prejudice.

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In this article we intend to discuss the type of letters produced by Cláudio Manuel da Costa when he was member of Academia Brasílica dos Renascidos basing the analyses on the ancient rhetoric, used as a model by scholars between sixteenth and eighteenth century. These documents show his filiation with academicism practices, presents evidence of his biography and his domain of two writing styles: the poetic style for which he is known, and the academic style, employed in the exercise of his function under the literate associations, confirming his actions, both in the political and intellectual framework of that time.

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The oral records, deprived of great rhetoric elaboration, mark the family accounts and the testimonies about remarkable and apparently minor particularities of grand conflicts, like the World War II. The oral memory fulfilled an important function of historical transmission, especially in handing on to written record the organization of testimonies, revealing personal memories in the form of letters, diaries and narratives, besides of integrating itself to several works of fiction. In the present work we present the value of former partigiani’s testimonies collected in the volume Io sono l’ultimo (I am the last one) as evocation and transmission of personal remembrances strongly linked to the conflict and as manifestations in the literary field as well. The valuing by descendants and fellow countrymen of a tradition of memory communication make the testimony of men and women that fought for the liberation of many Italian locations much more than fragmented reports when the interested reader in the memory of those that survived, integrated to the micro-history of the events, perceive its expressive logic. We explore both the meaning of witness adopted by Giorgio Agamben and the esthetical value of the traumatized voice in the perspective of Márcio Seligman-Silva.

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Os Estatutos da Academia Brasílica dos Renascidos tratam dos deveres cabí- veis aos membros e fornecem as bases para o entendimento de uma das agremia- ções mais bem organizadas do Brasil Colonial, no mesmo instante em que se tornam fundamentais para a compreensão da dimensão histórica, política e científica do século XVIII. Elaborado em linguagem rebuscada, e fundamentado na cientificidade, esse documento dá a dimensão dos aspectos a serem tratados por três olhares, que se complementam, a saber, a formalidade, a representação e a prática da linguagem retórica, conferindo-lhe perspectivas interdisciplinares promovidas pela literatura, pela filologia e pela linguística, respectivamente.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Estudos Linguísticos - IBILCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)