892 resultados para Marketing and Branding


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[ES] Danka Multimedia es una sociedad cooperativa que ofrece servicios de comunicación integral en el ámbito de marketing y la formación mediante el uso de las nuevas tecnologías. Por el sector de actividad en el que se encuentra, así como por su propia vocación empresarial, Danka ha experimentado desde sus inicios un proceso paulatino de crecimiento. Este crecimiento está siendo cada más vez progresivo y, por ello, la empresa se está viendo obligada a hacer frente a una serie de problemas derivados del mismo. Estos conflictos derivados del crecimiento, comunes a todo tipo de empresa, se ven acrecentados en el caso de Danka Multimedia por su personalidad jurídica, los valores y cultura que ello conlleva y el sector de actividad en el que desarrolla su actividad. La gestión de este crecimiento, por parte de Danka Multimedia, es el tema central que se aborda a lo largo del caso.

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[ES] Las empresas turísticas se encuentran inmersas en un entorno cambiante, caracterizado por los avances tecnológicos, al aumento de la competencia global y a las consecuencias derivadas de la crisis económica mundial. Ante estas circunstancias, las empresas turísticas se ven obligadas a diseñar estrategias de marketing y llevar a cabo planes estratégicos. Pues bien, para entender el marketing y desarrollar estrategias eficaces, es fundamental entender el contexto en el que opera la empresa, puesto que en él se generan las oportunidades del mercado y se presentan las amenazas que van a condicionar su futuro. Entre las fuerzas que integran el entorno empresarial se encuentran la economía, la sociedad, la política o la demografía, entre otras.

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Problems faced by the fishery sector in Nigeria are examined and the role that agricultural cooperatives play in fishery development considered. The importance of improving the marketing and distribution system through fishermen cooperatives is stressed. It is concluded that for the successful implementation of fishery products, there is need for regular communication, cooperation and collaboration among relative agencies

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A questionnaire survey was carried out to assess the role of women in the artisanal fisheries of fish markets sector along the Lower Benue River. Four (4) fishing settlement communities of fish markets along the Lower Benue were selected. They are namely North Bank, Wadata, Abinse and Gbajimba . Structure and unstructured questionnaire were administered to cover areas of personal data, fish production activities, processing and marketing among others. The study revealed that women along the Lower Benue River participate activity in the artisanal fisheries sub-sector. However, the major role played by the women was in the area of processing and preservation, marketing and distribution. These accounted 52 and 42% respectively. The distribution of the women was not tribally based however, Jukun women accounted for 66.20% followed by Agatu women 13.00%. The age bracket of the women mostly involved in fisheries activities was between 31-40 years. About 86% of them was married. The initial capital base was low and mostly by personal saving accounting for 52%. Need for government assistance was the highlight in this study. About 86% sought for Federal Government intervention from the National Poverty Eradication Programme. This they felt will be a welcome development to boost women participation in the Artisanal fisheries sub-sector along the Lower Benue River

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A presente pesquisa visa investigar as identidades e formas espaciais cambiantes produzidas pelo movimento emergente underground cristão. Situados dentro de um campo mais vasto ao qual estão ligados os evangélicos e jovens de outras redes de afinidade estética , o movimento agrega diferentes grupamentos e manifestações religiosas, identitário-culturais que, a despeito de suas distinções visuais, musicais, rituais e bíblico-doutrinárias, estão unidos por uma causa, na verdade um Ideal: levar Cristo a todas as culturas juvenis urbanas que, historicamente, são alvos de preconceito e negligência por parte das igrejas tradicionais católicas ou protestantes. Assim, configuram heterotopias do sagrado que revelam as novas tendências de identificação, filiação e ritualização religiosas, assim como as novas práticas de compromisso assumidas por estes jovens subversivos que, pela ideia de militância comunitária, lutam simbolicamente contra o institucionalismo, o marketing selvagem e a impessoalidade que dominam o cenário cristão atual, bem como buscam respostas, pela via da cultura, para as inquietações, radicalismos e outros distúrbios de uma Nova Era pós-secular, onde a geografia do sagrado faz-se imanente nos indivíduos, e onde a territorialidade não se restringe mais aos templos e ao controle de autoridades eclesiásticas. Um panorama desse tipo permite compreender como os cristãos emergentes configuram lugares religiosos e itinerários simbólicos para, simultaneamente, reabastecer a fé e alcançar os cativos do Mundo.

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En pleno siglo XXI, el uso de Internet y los avances no sólo afectan a las personas sino que las empresas también deben evolucionar al mismo ritmo y adaptar todas sus prácticas a dichos avances. Con la aparición de la Web 2.0, ciertos aspectos de las empresas han quedado obsoletos y se han debido adaptar a la nueva era: la era de la comunicación e de la interacción a través de Internet. Se han creado nuevos modelos de negocio, se han mejorado actividades de la cadena de valor, han surgido nuevas estrategias de marketing y comunicación corporativa y se han creado unos nuevos canales de venta, alrededor del fenómeno e-Commerce. En cuanto a los trabajadores, las empresas han comenzado a valorar nuevas competencias relacionadas con el uso de Internet y la Web 2.0. Dichas competencias pueden ser comunes para muchos puestos de trabajo, por ejemplo el uso de redes sociales o la gestión de la información, otras son más específicas y dependen del puesto de trabajo que consideremos. Finalmente, la aparición de la Web 2.0 ha exigido a las empresas a crear nuevas áreas y puestos de trabajo o modificar los actuales para adecuarse a los nuevos tiempos y tendencias. Así surgen los diferentes perfiles profesionales de las áreas de Estrategia Digital, Marketing Digital, Contenido Digital, Social Media, Análisis Big Data, e-Commerce y Mobile Marketing. Estos perfiles gozan de mucha popularidad y demanda por parte de las empresas y se estima que va a crecer aún más el número de puestos relacionados con el ámbito digital, ya que son las profesiones del futuro.

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Lan honetan, marketinean eman diren azkeneko aldaketak direla eta Omnikanalitatearen ingurune berrira egokitzeko enpresen beharra adierazten da, gai honen garapena burutzeko marko teoriko bat sortuz. Marko teoriko honetan, marka-esperientzia, kontsumitzaileen lotura eta kontsumitzaile berrien portaera aipatzen dira, bakoitzaren alderik garrantzitsuenen azalpena emanez eta aldagai hauek Omnikanalitatearekin duten lotura adieraziz. Gainera, lanaren azkeneko zatian, bi ikerketa praktiko garatu dira; bat kontsumitzaileen ikuspuntua zehaztuz bi enpresa garrantzitsuren kontsumitzaileei galdeketa eginez eta bigarrena, gaian aditua denarekin izandako elkarrizketaren ikuspuntua adieraziz. Azkenik, aztertu diren aldagaiak kontuan hartuta eta bateratuta, lanaren ondorioak atera dira.

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Aquaculture production in Africa has remained low despite the huge potential that exists on the continent. In order for this potential to be realized, it is necessary to refocus the direction of aquaculture development. This paper concludes that for further growth to occur it is necessary to: (i) widen the range of production systems; (ii) increase production intensities and efficiencies; (iii) develop management technologies for indigenous species that target local niche markets; (iv) put more emphasis on marketing and processing of high value products; (v) promote policy research on how aquaculture production can respond to changing macroeconomic policies; and (vi) accelerate the disengagement of government from activities that can best be done by the private sector.

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Imphal is the main marketing centre of fish in Manipur. As fish production of the state is not sufficient to meet the demands, about 120 metric tons of iced fishes are annually brought from other states and sold in this market. Microbiological quality of iced Wallago attu, Labeo rohita, L. gonius and Aorichthy aor in respect of total fungal count (TFC), total plate count of bacteria (TPC), Most Probable Number (MPN) of coliforms, Streptococci, Staphylococcus, Salmonella and Escherichia coli in four tissues (skin, muscle, gill and intestine) were analysed. In all cases, the counts were highest in the gills and lowest in the muscles. The values of TFC, TPC, coliforms, Streptococci and Staphylococci were 0-10³/g 10(sup)6-10⁸/g, 2-α/g, 10-10⁵/g, 10-10⁵/g respectively. E. coli and Salmonella were not detected in any of the samples while the ice used in the preservation contained 10⁵-10⁷ of TPC per gram. The microbiological qualities of the iced fishes of Imphal market were adjudged poor. The extremely high counts of bacteria might be due to (1) poor quality and left over fishes being packed, (2) contact with contaminated ice and (3) repeated thawing and freezing during the process of marketing and transportation.

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Lake Victoria, straddling the Equator, is the second largest lake in the world, with a surface area of approximately 26,000 square miles (41,500 square kilometers) and a maximum depth of about 300 feet. Uganda possesses most of the north end of the lake which consists of a long, indented coastline and a chain of offshore islands on the edge of a 'continental shelf' separating relatively shallow sheltered inshore waters from the deeper open waters of the lake. At the present time the lake is harvested mainly by a native gill net fishery confined almost entirely to the shallow sheltered inshore waters. The annual production of all species from Uganda waters is in the region of 24,000 tons per annum, and Tilapia(Cichlidae)is commercially the most important genus. Haplochromis, a close relative of Tilapia, but generally much smaller, contributes only a small amount to this annual production; see Table 1, although they are probably the most abundant group of fish present in the lake. Through international aid programmes Uganda has been offered a canning plant and it is thought that Haplochromis is the most suitable type of fish to be utilized by such a plant. The Uganda Fisheries Department are conducting research into processing techniques and marketing and the East African Freshwater Fisheries Research Organization was asked to conduct a survey of the Haplochromis stocks of the lake with a view to estimating the ability or otherwise of these stocks to support a commercial canning industry.

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During the reporting period, NaFIRRI realigned its projects under ARTP II extension to focus on: 1. Determination of appropriate technologies and methods for harvesting and conservation of fish species in the Albert and Kyoga Systems 2. Impact of policies and technologies on livelihoods 3. Generation of knowledge for the management of aquatic invasive weeds and their hot spots in Lakes Albert and Kyoga 5. Determination of environmental factors influencing productivity for fisheries in Lakes Albert and Kyoga Systems 6. MSI - Nile perch project 7. Adaptation and Facilitating Dissemination of Appropriate technologies for harvesting Commercial Species 8. Identification of fish species suitable for culture and marketing, and promotion of their commercial culture in the Eastern AEZ.

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The paper presents the success story of the Bacolod, Negros Occidental based shrimp cooperative, the Negros Prawn Producers' Marketing Cooperative, Inc. (NPPMCI) in integrating prawn production and marketing, and providing services to their members.

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This Annual report sets out clearly the various activities undertaken by the ministry in the field of fisheries for the period 1971. It has highlighted some commendable achievements for fisheries to claim its place among the rapidly expanding rural industries in this country. Fish production now at 162,000 metric tons per annum worth over 130 million shillings at the lakeshore, is not only a source of food but also a source of employment. It is believed that the fishing industry is at the moment employing more than 35,000 people in the various aspects of the industry, for example, fishing, fish processing, fish marketing and manufacture of fishing equipment. It is, therefore, greatly contributing not only to our nutrition but also to the economic development.

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Grown in arid regions of western China the cyanobacterium Nostoc flagelliforme - called fa cai in Mandarin and fat choy in Cantonese - is wild-harvested and used to make soup consumed during New Year's celebrations. High prices, up to $125 USD/kg, led to overharvesting in Inner Mongolia, Ningxia, Gansu, Qinghai, and Xinjiang. Degradation of arid ecosystems, desertification, and conflicts between Nostoc harvesters and Mongol herdsman concerned the Chinese environmental authorities, leading to a government ban of Nostoc commerce. This ban stimulated increased marketing of a substitute made from starch. We analysed samples purchased throughout China as well as in Chinese markets in the United States and the United Kingdom. Some were counterfeits consisting of dyed starch noodles. A few samples from California contained Nostoc flagelliforme but were adulterated with starch noodles. Other samples, including those from the United Kingdom, consisted of pure Nostoc flagelliforme. A recent survey of markets in Cheng Du showed no real Nostoc flagelliforme to be marketed. Real and artificial fa cai differ in the presence of beta-N-methylamino-L-alanine (BMAA). Given its status as a high-priced luxury food, the government ban on collection and marketing, and the replacement of real fa cai with starch substitutes consumed only on special occasions, it is anticipated that dietary exposure to BMAA from fa cai will be reduced in the future in China.

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Along with Chinese general national power upgrades constantly, the gaps between the rich and the poor in different areas and groups increased by contraries. Charity career in China attracts more and more attention. In western society, there is consanguineous correlativity between the development of charity career and charity marketing, and donation motivation is one of the most important factors. It’s mainly focus on two issues, one is the process of donation behavior and the other one is the drive of donation behavior. There are great differences between domestic studies on donation motivation and the current correlative theory due to different cultures, religions, regions and so on. In this article, western theory of donation motivation has been summarized and meanwhile the unique domestic donation motivation has been analyzed. The article includes two studies. Firstly, investigated domestic individual donation motivation as well as primary donation behavior, secondly studied the structure of donation motivation by questionnaire. Results show that, firstly, there are four factors in Chinese individual donation motivation which were cost-income balance, passive donation, to do good and accumulate merit, public morality and habit-share. Organization disadvantage and ability limit are the two factors in unwilling donation motivation. Secondly, in this survey, there are no significant differences between cost-income balance and demographic variables. Passive donation motivation shows significant differences only on gender and occupation. To do good and accumulate merit shows significant difference only on occupation. To do good and accumulate merit and habit-share also show significant differences on age. Passive donation is one of special factors in China. Thirdly, donors are prefer to help children who unable to go to school and people who hit by a natural calamity than to help agriculture labourer and laid-off worker. At last, donors concern more about the information feedback such as how was their donation has been used. If the charity organization can not meet the donors’demands in this aspect, it will be surely result in unwilling donation.