Marketing responsibility in an era of economic and climatic challenge

Purpose – The purpose of this paper is to illustrate Michael Thomas's concept of civic professionalism and social trusteeship as a future alternative to the current marketing profession's code of conduct and to put this in the context of climate change and ecological sustainability as a model for firms everywhere. Design/methodology/approach – Review of the marketing profession's responsibility towards society, communities and the ecology of the planet in the twenty-first century in the light of climate change. Findings – The hypothesis for the paper emerges as: whether it is possible for Chinese firms to embrace the needs of twenty-first century global ecological sustainability in meeting their own economic requirements for development and financial prosperity. Research limitations/implications – Limited secondary research and primary research that is also limited in terms of scope. Practical implications – As we move into an era of Chinese economic supremacy, we marketers must face up to the responsibility we have towards balancing the progression of global economic development (and selling goods and services in global market systems) with our responsibility towards our cultural systems and the global ecological system (the global ecosystem), the home of all our economic wealth. Social implications – To extrapolate lessons and opportunities for firms from developing economies as they move towards global domination of world economic markets and, suggest strategies for sustainability that they can, and should, adopt. Originality/value – The paper presents a theoretical framework for a global strategy for sustainability, and provides a vision of marketing responsibility that embraces civic professionalism, social trusteeship and a strategy for sustainability.

Space division multiple access for wireless sensor networks

This dissertation proposed a self-organizing medium access control protocol (MAC) for wireless sensor networks (WSNs). The proposed MAC protocol, space division multiple access (SDMA), relies on sensor node position information and provides sensor nodes access to the wireless channel based on their spatial locations. SDMA divides a geographical area into space divisions, where there is one-to-one map between the space divisions and the time slots. Therefore, the MAC protocol requirement is the sensor node information of its position and a prior knowledge of the one-to-one mapping function. The scheme is scalable, self-maintaining, and self-starting. It provides collision-free access to the wireless channel for the sensor nodes thereby, guarantees delay-bounded communication in real time for delay sensitive applications. This work was divided into two parts: the first part involved the design of the mapping function to map the space divisions to the time slots. The mapping function is based on a uniform Latin square. A Uniform Latin square of order k = m 2 is an k x k square matrix that consists of k symbols from 0 to k-1 such that no symbol appears more than once in any row, in any column, or in any m x in area of main subsquares. The uniqueness of each symbol in the main subsquares presents very attractive characteristic in applying a uniform Latin square to time slot allocation problem in WSNs. The second part of this research involved designing a GPS free positioning system for position information. The system is called time and power based localization scheme (TPLS). TPLS is based on time difference of arrival (TDoA) and received signal strength (RSS) using radio frequency and ultrasonic signals to measure and detect the range differences from a sensor node to three anchor nodes. TPLS requires low computation overhead and no time synchronization, as the location estimation algorithm involved only a simple algebraic operation.

The use of computing technology in highway construction contractor companies as a Total Jobsite Management Tool (TJMT)

The integration of automation (specifically Global Positioning Systems (GPS)) and Information and Communications Technology (ICT) through the creation of a Total Jobsite Management Tool (TJMT) in construction contractor companies can revolutionize the way contractors do business. The key to this integration is the collection and processing of real-time GPS data that is produced on the jobsite for use in project management applications. This research study established the need for an effective planning and implementation framework to assist construction contractor companies in navigating the terrain of GPS and ICT use. An Implementation Framework was developed using the Action Research approach. The framework consists of three components, as follows: (i) ICT Infrastructure Model, (ii) Organizational Restructuring Model, and (iii) Cost/Benefit Analysis. The conceptual ICT infrastructure model was developed for the purpose of showing decision makers within highway construction companies how to collect, process, and use GPS data for project management applications. The organizational restructuring model was developed to assist companies in the analysis and redesign of business processes, data flows, core job responsibilities, and their organizational structure in order to obtain the maximum benefit at the least cost in implementing GPS as a TJMT. A cost-benefit analysis which identifies and quantifies the cost and benefits (both direct and indirect) was performed in the study to clearly demonstrate the advantages of using GPS as a TJMT. Finally, the study revealed that in order to successfully implement a program to utilize GPS data as a TJMT, it is important for construction companies to understand the various implementation and transitioning issues that arise when implementing this new technology and business strategy. In the study, Factors for Success were identified and ranked to allow a construction company to understand the factors that may contribute to or detract from the prospect for success during implementation. The Implementation Framework developed as a result of this study will serve to guide highway construction companies in the successful integration of GPS and ICT technologies for use as a TJMT.

(Table S1) Calcium isotope ratios of Pacific Ocean sediments

Multiple lines of evidence have shown that the isotopic composition and concentration of calcium in seawater have changed over the past 28 million years. A high-resolution, continuous seawater calcium isotope ratio curve from marine (pelagic) barite reveals distinct features in the evolution of the seawater calcium isotopic ratio suggesting changes in seawater calcium concentrations. The most pronounced increase in the d44/40Ca value of seawater (of 0.3 per mil) occurred over roughly 4 million years following a period of low values around 13 million years ago. The major change in marine calcium corresponds to a climatic transition and global change in the carbon cycle and suggests a reorganization of the global biogeochemical system.

Primary data sets of the hydrographic atlas of the Southern Ocean

The general knowledge of the hydrographic structure of the Southern Ocean is still rather incomplete since observations particularly in the ice covered regions are cumbersome to be carried out. But we know from the available information that thermohaline processes have large amplitudes and cover a wide range of scales in this part of the world ocean. The modification of water masses around Antarctica have indeed a worldwide impact, these processes ultimately determine the cold state of the present climate in the world ocean. We have converted efforts of the German and Russian polar research institutions to collect and validate the presently available temperature, salinity and oxygen data of the ocean south of 30°S latitude. We have carried out this work in spite of the fact that the hydrographic programme of the World Ocean Circulation Experiment (WOCE) will provide more new information in due time, but its contribution to the high latitudes of the Southern Ocean is quite sparse. The modified picture of the hydrographic structure of the Southern Ocean presented in this atlas may serve the oceanographic community in many ways and help to unravel the role of this ocean in the global climate system. This atlas could only be prepared with the altruistic assistance of many colleagues from various institutions worldwide who have provided us with their data and their advice. Their generous help is gratefully acknowledged. During two years scientists from the Arctic and Antarctic Research Institute in St. Petersburg and the Alfred Wegener Institute for Polar and Marine Research in Bremerhaven have cooperated in a fruitful way to establish the atlas and the archive of about 38749 validated hydrographic stations. We hope that both sources of information will be widely applied for future ocean studies and will serve as a reference state for global change considerations.

Osmium concentrations and isotope ratios of ODP Hole 207-1260B and the Furlo section

Oceanic anoxic events (OAEs) were episodes of widespread marine anoxia during which large amounts of organic carbon were buried on the ocean floor under oxygen-deficient bottom waters (Schlanger and Jenkyns, 1976; Schlanger et al., 1987). OAE2, occurring at the Cenomanian/Turonian boundary (about 93.5 Myr ago) (Gradstein et al., 2004), is the most widespread and best defined OAE of the mid-Cretaceous. Although the enhanced burial of organic matter can be explained either through increased primary productivity or enhanced preservation scenarios (Schlanger and Jenkyns, 1976; Schlanger et al., 1987). the actual trigger mechanism, corresponding closely to the onset of these episodes of increased carbon sequestration, has not been clearly identified. It has been postulated that large-scale magmatic activity initially triggered OAE2 (Sinton and Duncan, 1997; Kerr, 1998, doi:10.1144/gsjgs.155.4.0619), but a direct proxy of magmatism preserved in the sedimentary record coinciding closely with the onset of OAE2 has not yet been found. Here we report seawater osmium isotope ratios in organic-rich sediments from two distant sites. We find that at both study sites the marine osmium isotope record changes abruptly just at or before the onset of OAE2. Using a simple two-component mixing equation, we calculate that over 97 per cent of the total osmium content in contemporaneous seawater at both sites is magmatic in origin, a ~30-50-fold increase relative to pre-OAE conditions. Furthermore, the magmatic osmium isotope signal appears slightly before the OAE2 -as indicated by carbon isotope ratios- suggesting a time-lag of up to ~23 kyr between magmatism and the onset of significant organic carbon burial, which may reflect the reaction time of the global ocean system. Our marine osmium isotope data are indicative of a widespread magmatic pulse at the onset of OAE2, which may have triggered the subsequent deposition of large amounts of organic matter.

Age and alkenone-derived Holocene sea-surface temperature records of sediment core M40-4-SL78

This Special Issue of The Holocene contains 16 research papers based on a symposium at the 11th International Meeting of the European Union of Geosciences held in Strasbourg in April 2001. The aim of the symposium was a state-of-the-art assessment of empirical studies of postglacial marine and terrestrial climatic archives and their integration with numerical climate models. This editorial places the individual papers in the broader context of natural climate variability and anthropogenic impacts on the global climate system, regional differences in climate between maritime and continental areas, and the need for an improved theoretical basis for understanding the underlying causes of environmental change. The focus of the Special Issue is the dynamic and relatively well-understood climate of the North Atlantic and the European realm, where, in relation to the steepest offshore temperature gradient on Earth, observational data are abundant and many recent advances have been made in climate reconstruction from proxy archives. The editorial also contains a summary and overview of the papers included in the four main sections of the Special Issue, which emphasize: (1) numerical modelling experiments; (2) models of glacier buildup and equilibrium-line altitude; (3) marine and terrestrial proxy records of climatic change; and (4) multiproxy palaeoenvironmental reconstruction of a Portuguese lagoonal system.

(Table 1) Age markers and errors for the last 1215 ka in IODP Exp302

Despite its importance in the global climate system, age-calibrated marine geologic records reflecting the evolution of glacial cycles through the Pleistocene are largely absent from the central Arctic Ocean. This is especially true for sediments older than 200 ka. Three sites cored during the Integrated Ocean Drilling Program's Expedition 302, the Arctic Coring Expedition (ACEX), provide a 27 m continuous sedimentary section from the Lomonosov Ridge in the central Arctic Ocean. Two key biostratigraphic datums and constraints from the magnetic inclination data are used to anchor the chronology of these sediments back to the base of the Cobb Mountain subchron (1215 ka). Beyond 1215 ka, two best fitting geomagnetic models are used to investigate the nature of cyclostratigraphic change. Within this chronology we show that bulk and mineral magnetic properties of the sediments vary on predicted Milankovitch frequencies. These cyclic variations record ''glacial'' and ''interglacial'' modes of sediment deposition on the Lomonosov Ridge as evident in studies of ice-rafted debris and stable isotopic and faunal assemblages for the last two glacial cycles and were used to tune the age model. Potential errors, which largely arise from uncertainties in the nature of downhole paleomagnetic variability, and the choice of a tuning target are handled by defining an error envelope that is based on the best fitting cyclostratigraphic and geomagnetic solutions.

Geochemistry and sedimentology of IODP Hole 307-U1317E

The Plio-Pleistocene intensification of Northern Hemisphere continental ice-sheet development is known to have profoundly affected the global climate system. Evidence for early continental glaciation is preserved in sediments throughout the North Atlantic Ocean, where ice-rafted detritus (IRD) layers attest to the calving of sediment-loaded icebergs from circum-Atlantic ice sheets. So far, Early-Pleistocene IRD deposition has been attributed to the presence of high-latitudinal ice sheets, whereas the existence and extent of ice accumulation in more temperate, mid-latitudinal regions remains enigmatic. Here we present results from the multiproxy provenance analysis of a unique, Pleistocene-Holocene IRD sequence from the Irish NE Atlantic continental margin. There, the Challenger coral carbonate mound (IODP Expedition 307 site U1317) preserved an Early-Pleistocene record of 16 distinctive IRD events, deposited between ca 2.6 and 1.7 Ma. Strong and complex IRD signals are also identified during the mid-Pleistocene climate transition (ca 1.2 to 0.65 Ma) and throughout the Middle-Late Pleistocene interval. Radiogenic isotope source-fingerprinting, in combination with coarse lithic component analysis, indicates a dominant sediment source in the nearby British-Irish Isles, even for the oldest, Early-Pleistocene IRD deposits. Hence, our findings demonstrate, for the first time, repeated and substantial (i.e. marine-terminating) ice accumulation on the British-Irish Isles since the beginning of the Pleistocene. Contemporaneous expansion of both high- and mid-latitudinal ice sheets in the North Atlantic region is therefore implied at the onset of the Pleistocene. Moreover, it suggests the recurrent establishment of (climatically) favourable conditions for ice sheet inception, growth and instability in mid-latitudinal regions, even in the earliest stages of Northern Hemisphere glacial expansion and in an obliquity-driven climate system.

Bulk sediment parameters and coarse-fraction analysis of ODP Leg 178 holes

The area west of the Antarctic Peninsula is a key region for studying and understanding the history of glaciation in the southern high latitudes during the Neogene with respect to variations of the western Antarctic continental ice sheet, variable sea-ice cover, induced eustatic sea level change, as well as consequences for the global climatic system (Barker, Camerlenghi, Acton, et al., 1999). Sites 1095, 1096, and 1101 were drilled on sediment drifts forming the continental rise to examine the nature and composition of sediments deposited under the influence of the Antarctic Peninsula ice sheet, which has repeatedly advanced to the shelf edge and subsequently released glacially eroded material on the continental shelf and slope (Barker et al., 1999). Mass gravity processes on the slope are responsible for downslope sediment transport by turbidity currents within a channel system between the drifts. Furthermore, bottom currents redistribute the sediments, which leads to final build up of drift bodies (Rebesco et al., 1998). The high-resolution sedimentary sequences on the continental rise can be used to document the variability of continental glaciation and, therefore, allow us to assess the main factors that control the sediment transport and the depositional processes during glaciation periods and their relationship to glacio-eustatic sea level changes. Site 1095 lies in 3840 m of water in a distal position on the northwestern lower flank of Drift 7, whereas Site 1096 lies in 3152 m of water in a more proximal position within Drift 7. Site 1101 is located at 3509 m water depth on the northwestern flank of Drift 4. All three sites have high sedimentation rates. The oldest sediments were recovered at Site 1095 (late Miocene; 9.7 Ma), whereas sediments of Pliocene age were recovered at Site 1096 (4.7 Ma) and at Site 1101 (3.5 Ma). The purpose of this work is to provide a data set of bulk sediment parameters such as CaCO3, total organic carbon (TOC), and coarse-fraction mass percentage (>63 µm) measured on the sediments collected from the continental rise of the western Antarctic Peninsula (Holes 1095A, 1095B, 1096A, 1096B, 1096C, and 1101A). This information can be used to understand the complex depositional processes and their implication for variations in the climatic system of the western Pacific Antarctic margin since 9.7 Ma (late Miocene). Coarse-fraction particles (125-500 µm) from the late Pliocene and Pleistocene (4.0 Ma to recent) sediments recovered from Hole 1095A were microscopically analyzed to gather more detailed information about their variability and composition through time. These data can yield information about changes in potential source regions of the glacially eroded material that has been transported during repeated periods of ice-sheet movements on the shelf.

News agencies, their constant reinvention as a strategy to face competition

News agencies compete for a foothold as providers of information and mass media. Covered by a technological class infrastructure, Associated Press, Reuters, Agence FrancePresse (AFP) and EFE are leaders of the global media system because they introduce revolutionary changes in their production routines, professional culture, journalistic genres and styles; also for its innovative product offerings and services. This article also focuses on the strategies of the agencies to get closer to their audiences, from the agreements established and the treatment of very specific themes. Some solutions that contribute to the future survival of these entities are also proposed.

A Survey on Mobile Anchor Node Assisted Localization in Wireless Sensor Networks

Localization is one of the key technologies in Wireless Sensor Networks (WSNs), since it provides fundamental support for many location-aware protocols and applications. Constraints on cost and power consumption make it infeasible to equip each sensor node in the network with a Global Position System (GPS) unit, especially for large-scale WSNs. A promising method to localize unknown nodes is to use mobile anchor nodes (MANs), which are equipped with GPS units moving among unknown nodes and periodically broadcasting their current locations to help nearby unknown nodes with localization. A considerable body of research has addressed the Mobile Anchor Node Assisted Localization (MANAL) problem. However to the best of our knowledge, no updated surveys on MAAL reflecting recent advances in the field have been presented in the past few years. This survey presents a review of the most successful MANAL algorithms, focusing on the achievements made in the past decade, and aims to become a starting point for researchers who are initiating their endeavors in MANAL research field. In addition, we seek to present a comprehensive review of the recent breakthroughs in the field, providing links to the most interesting and successful advances in this research field.

Diseño optimizado de alimentación de servicios auxiliares de un parque eólico off-shore en aguas profundas

[ES]La energía eólica marina supone respecto a la energía eólica en tierra una mayor generación de energía, debido a condiciones menos turbulentas del viento y más constantes que permiten mayores diámetros de palas y por tanto mayor generación de energía. En este trabajo se estudia la eficiencia energética en los sistemas auxiliares de una plataforma offshore con aerogenerador para obtención de energía eólica, y se aplican medidas de ahorro y racionalización energética. El ahorro de energía hará más viable la instalación de un sistema de posicionamiento dinámico en las plataformas, en el trabajo se estudia esta posibilidad, de manera que se asegure un mejor recurso, y la posibilidad de instalación sin restricciones legislativas y de profundidades excesivas.

Atmospheric mercury concentrations observed at ground-based monitoring sites globally distributed in the framework of the GMOS network

Long-term monitoring of data of ambient mercury (Hg) on a global scale to assess its emission, transport, atmospheric chemistry, and deposition processes is vital to understanding the impact of Hg pollution on the environment. The Global Mercury Observation System (GMOS) project was funded by the European Commission (http://www.gmos.eu) and started in November 2010 with the overall goal to develop a coordinated global observing system to monitor Hg on a global scale, including a large network of ground-based monitoring stations, ad hoc periodic oceanographic cruises and measurement flights in the lower and upper troposphere as well as in the lower stratosphere. To date, more than 40 ground-based monitoring sites constitute the global network covering many regions where little to no observational data were available before GMOS. This work presents atmospheric Hg concentrations recorded worldwide in the framework of the GMOS project (2010–2015), analyzing Hg measurement results in terms of temporal trends, seasonality and comparability within the network. Major findings highlighted in this paper include a clear gradient of Hg concentrations between the Northern and Southern hemispheres, confirming that the gradient observed is mostly driven by local and regional sources, which can be anthropogenic, natural or a combination of both.