814 resultados para Consumer Behaviour, Stimulus-response Models, Qualitative Marketing Research, ZMET


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This research focused on the re-emerging of national and minority identities and the concomitant hostilities emerging from them in Hungary and in Romania. In particular the findings indicate that extremist incidents against members of minority groups on the local level seem to follow patterns in publicised media events. Violent attacks by skinheads against Gypsies in Hungary are often isolated incidents but are also inadvertently supported by biased media coverage, hostile majority attitudes and stereotyped behaviour reproduced in the media. The research also indicates that extremism both in Hungary against Gypsies and in Romania against Hungarians is of three kinds: organised within the framework of extremist groups, state-supported violence (both real and symbolic), and isolated, local instances with a few perpetrators committing atrocities. However, and this is a positive development, with rising interethnic tensions and extremist attacks prevalent in Hungary and Romania, there is also a parallel emergence of a more sophisticated human and minority rights campaign to combat them.

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Objective To examine the influence of a low dose dexmedetomidine infusion on the nociceptive withdrawal reflex and temporal summation in dogs during isoflurane anaesthesia. Study design Prospective experimental blinded cross-over study. Animals Eight healthy mixed breed dogs, body weight Mean +/- SD 26.5 +/- 8.4 kg and age 25 +/- 16 months. Methods Anaesthesia was induced with propofol and maintained with isoflurane (Fe'ISO 1.3%) delivered in oxygen and air. After stabilization, baseline recordings (time 0) were obtained, then a dexmedetomidine bolus (1 mug kg(-1) IV) followed by a continuous rate infusion (1 mug kg(-1) hour(-1) ) or saline placebo were administered. At times 10, 30 and 60 minutes after the initial bolus, electrical stimulations of increasing intensity were applied over the lateral plantar digital nerve, and administered both as single and as repeated stimuli. The resulting reflex responses were recorded using electromyography. Data were analysed using a multivariable linear regression model and a Kruskal Wallis test for single stimulation data, and repeated measures anova and paired t-test for repeated stimulation data. Results The AUC for the stimulus-response curves after single stimulation were similar for both treatments at time 0. At times 10, 30 and 60 the AUCs for the stimulus-response curves were significantly lower with dexmedetomidine treatment than with placebo. Temporal summation was evident in both treatments at times 0, 10, 30 and 60 starting from a stimulation intensity of 10 mA. The magnitude of temporal summation was smaller in dexmedetomidine than in placebo treated dogs at time 10, 30 and 60, but not at time 0. Conclusions During isoflurane anaesthesia, low dose dexmedetomidine suppresses the nociceptive reflex responses after single and repeated electrical stimulation. Clinical relevance This experimental study confirms previous reports on its peri-operative efficacy under clinical conditions, and further indicates that dexmedetomidine might reduce the risk of post-operative chronic pain development.

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Electrically induced reflexes can be used to investigate the physiology and pathophysiology of the trigeminal system in humans. Similarly, the assessment of the trigemino-cervical (TCR) and blink reflexes (BR) may provide a new diagnostic tool in horses. The aim of this study was to evoke nociceptive trigeminal reflexes and describe the electrophysiological characteristics in non-sedated horses. The infraorbital (ION) and supraorbital nerves (SON) were stimulated transcutaneously in 10 adult Warmblood horses in separate sessions using train-of-five electrical pulses. The current was increased gradually until the TCR threshold was found. The stimulus-response curve of the TCR was evaluated. At the same time as TCR, the BR response was also assessed. Surface electromyographic (EMG) responses were recorded from the orbicularis oculi, splenius and cleidomastoideus muscles. Latency, duration, amplitude of the reflexes and behavioural responses were analysed. Noxious electrical stimulation of the ION or SON evoked reflex EMG responses, with similar features regardless of the nerve that had been stimulated. Stimulations of increasing intensity elicited reflexes of increasing amplitude and decreasing latency, accompanied by stronger behavioural reactions, therefore confirming the nociceptive nature of the TCR. These findings provide a reference for the assessment of dysfunction of the equine trigeminal system.

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BACKGROUND Patients can make valuable contributions towards promoting the safety of their health care. Health care professionals (HCPs) could play an important role in encouraging patient involvement in safety-relevant behaviours. However, to date factors that determine HCPs' attitudes towards patient participation in this area remain largely unexplored. OBJECTIVE To investigate predictors of HCPs' attitudes towards patient involvement in safety-relevant behaviours. DESIGN A 22-item cross-sectional fractional factorial survey that assessed HCPs' attitudes towards patient involvement in relation to two error scenarios relating to hand hygiene and medication safety. SETTING Four hospitals in London PARTICIPANTS   Two hundred sixteen HCPs (116 doctors; 100 nurses) aged between 21 and 60 years (mean: 32): 129 female. OUTCOME MEASURES Approval of patient's behaviour, HCP response to the patient, anticipated effects on the patient-HCP relationship, support for being asked as a HCP, affective rating response to the vignettes. RESULTS HCPs elicited more favourable attitudes towards patients intervening about a medication error than about hand sanitation. Across vignettes and error scenarios, the strongest predictors of attitudes were how the patient intervened and how the HCP responded to the patient's behaviour. With regard to HCP characteristics, doctors viewed patients intervening less favourably than nurses. CONCLUSIONS HCPs perceive patients intervening about a potential error less favourably if the patient's behaviour is confrontational in nature or if the HCP responds to the patient intervening in a discouraging manner. In particular, if a HCP responds negatively to the patient (irrespective of whether an error actually occurred), this is perceived as having negative effects on the HCP-patient relationship.

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The authors review the implicit association test (IAT), its use in marketing, and the methodology and validity issues that surround it. They focus on a validity problem that has not been investigated previously, namely, the impact of cognitive inertia on IAT effects. Cognitive inertia refers to the difficulty in switching from one categorization rule to another, which causes IAT effects to depend on the order of administration of the two IAT blocks. In Study 1, the authors observe an IAT effect when the compatible block precedes the incompatible block but not when it follows the incompatible block. In Studies 2 and 3, the IAT effect changes its sign when the order of the blocks reverses. Cognitive inertia distorts individual IAT scores and diminishes the correlations between IAT scores and predictor variables when the block order is counterbalanced between subjects. Study 4 shows that counterbalancing the block order repeatedly within subjects can eliminate cognitive inertia effects on the individual level. The authors conclude that researchers should either interpret IAT scores at the aggregate level or, if individual IAT scores are of interest, counterbalance the block order repeatedly within subjects.

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This study aimed to characterize the nociceptive withdrawal reflex (NWR) and to define the nociceptive threshold in 25 healthy, non-medicated experimental sheep in standing posture. Electrical stimulation of the dorsal lateral digital nerves of the right thoracic and the pelvic limb was performed and surface-electromyography (EMG) from the deltoid (all animals) and the femoral biceps (18 animals) or the peroneus tertius muscles (7 animals) was recorded. The behavioural reaction following each stimulation was scored on a scale from 0 (no reaction) to 5 (strong whole body reaction). A train-of-five 1 ms constant-current pulse was used and current intensity was stepwise increased until NWR threshold intensity was reached. The NWR threshold intensity (It) was defined as the minimal stimulus intensity able to evoke a reflex with a minimal Root-Mean-Square amplitude (RMSA) of 20 μV, a minimal duration of 10 ms and a minimal reaction score of 1 (slight muscle contraction of the stimulated limb) within the time window of 20 to 130 ms post-stimulation. Based on this value, further stimulations were performed below (0.9It) and above threshold (1.5It and 2It). The stimulus-response curve was described. Data are reported as medians and interquartile ranges. At the deltoid muscle It was 4.4 mA (2.9–5.7) with an RMSA of 62 μV (30–102). At the biceps femoris muscle It was 7.0 mA (4.0–10.0) with an RMSA of 43 μV (34–50) and at the peroneus tertius muscle It was 3.4 mA (3.1–4.4) with an RMSA of 38 μV (32–46). Above threshold, RMSA was significantly increased at all muscles. Below threshold, RMSA was only significantly smaller than at It for the peroneus tertius muscle but not for the other muscles.

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Dynamik der Gewalteskalation bei kritischen Situationen am Beispiel des Fußballstadions Alain Brechbühl, Annemarie Schumacher-Dimech & Roland Seiler Institut für Sportwissenschaft, Universität Bern Schlüsselwörter: Zuschauergewalt, Wahrnehmung, Fußball, Massenveranstaltungen, Fan Einleitung Zuschauergewalt bei Fußballspielen ist in der Schweiz ein aktuelles Thema, wie etwa politische Debatten um Maßnahmen zur Prävention von Eskalationen zeigen. Während in anderen Ländern bereits verschiedene Studien durchgeführt wurden (bspw. Hylander & Granström, 2010), existiert in der Schweiz kaum Forschung zur Dynamik und den möglichen Faktoren, die den Unterschied zwischen einer Eskalation oder Nichteskalation ausmachen könnten. Insbesondere die Sicht beteiligter Personen ist dazu von entscheidender Bedeutung. Das vorliegende Projekt beschäftigt sich mit der subjektiv wahrgenommenen Gewaltsituation und deren zentralen Faktoren und Ursachen im Kontext des Fußballs. Methode Aufgrund der spärlichen Forschungslage in der Schweiz wurde eine explorative qualitative Studie mit involvierten und nichtinvolvierten Personen (Fußballfans, Sicherheitspersonal und die Polizei) durchgeführt, um Daten über kritische Situationen bei Spielen der Raiffeisen Super League zu erheben. Die ausgewählten Personen wurden einzeln mit narrativen Interviews zu der erlebten Situation befragt um genauere Erkenntnisse zur Situation zu erhalten. Zu vier Situationen wurden 34 Interviews durchgeführt (12 mit Polizeiangehörigen, 11 mit Fans, 9 mit Fanarbeitern und 2 mit Sicherheitsarbeitern). Die Auswertung erfolgte mit der interpretativen phänomenologischen Analyse. Ergebnisse Es zeigten sich individuelle und gruppenspezifische Wahrnehmungen in kritischen Situationen. Bei den befragten Personen herrschte häufig eine Tendenz zur (negativen) Stereotypisierung der gegenüberstehenden Gruppenmitglieder. Schnelle und klare Kommunikation, genügend Distanz zwischen den Gruppen und das Entfernen von gruppenspezifisch bedrohlichen Hinweisreizen (bspw. Polizei-Rüstungen) konnten als relevante Faktoren für gewaltfreie Lösungen festgestellt werden. Diskussion Die vorliegenden Ergebnisse sprechen für die Aufrechterhaltung einer differenzierten Betrachtungsweise und das Beiziehen von Vermittlungspersonen (von Fan- wie auch Polizeiseite) in kritischen Situationen, um Eskalationen vermeiden zu können. Es zeigen sich Ähnlichkeiten zu den Ergebnissen von Hylander & Granström (2010). Es werden noch weitere kritische Situationen analysiert, um konkrete Praxisempfehlungen zu formulieren. Literatur Hylander, I., & Granström, K. (2010). Organizing for a peaceful crowd: an example of a football match. Fo-rum Qualitative Social Research, 11 (2), Zugriff am 22.01.2014 unter http://www.qualitative-research.net/index.php/fqs/article/view/1462/2969.

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This study compares the performance of four commonly used approaches to measure consumers’ willingness to pay with real purchase data (REAL): the open-ended (OE) question format; choicebased conjoint (CBC) analysis; Becker, DeGroot, and Marschak’s (BDM) incentive-compatible mechanism; and incentive-aligned choice-based conjoint (ICBC) analysis. With this five-in-one approach, the authors test the relative strengths of the four measurement methods, using REAL as the benchmark, on the basis of statistical criteria and decision-relevant metrics. The results indicate that the BDM and ICBC approaches can pass statistical and decision-oriented tests. The authors find that respondents are more price sensitive in incentive-aligned settings than in non-incentive-aligned settings and the REAL setting. Furthermore, they find a large number of “none” choices under ICBC than under hypothetical conjoint analysis. This study uncovers an intriguing possibility: Even when the OE format and CBC analysis generate hypothetical bias, they may still lead to the right demand curves and right pricing decisions.

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We construct two-parameter families of integrable λ -deformations of two-dimensional field theories. These interpolate between a CFT (a WZW/gauged WZW model) and the non-Abelian T-dual of a principal chiral model on a group/symmetric coset space. In examples based on the SU(2) WZW model and the SU(2)/U(1) exact coset CFT, we show that these deformations are related to bi-Yang–Baxter generalisations of η-deformations via Poisson–Lie T-duality and analytic continuation. We illustrate the quantum behaviour of our models under RG flow. As a byproduct we demonstrate that the bi-Yang–Baxter σ-model for a general group is one-loop renormalisable.

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Bargaining is the building block of many economic interactions, ranging from bilateral to multilateral encounters and from situations in which the actors are individuals to negotiations between firms or countries. In all these settings, economists have been intrigued for a long time by the fact that some projects, trades or agreements are not realized even though they are mutually beneficial. On the one hand, this has been explained by incomplete information. A firm may not be willing to offer a wage that is acceptable to a qualified worker, because it knows that there are also unqualified workers and cannot distinguish between the two types. This phenomenon is known as adverse selection. On the other hand, it has been argued that even with complete information, the presence of externalities may impede efficient outcomes. To see this, consider the example of climate change. If a subset of countries agrees to curb emissions, non-participant regions benefit from the signatories’ efforts without incurring costs. These free riding opportunities give rise to incentives to strategically improve ones bargaining power that work against the formation of a global agreement. This thesis is concerned with extending our understanding of both factors, adverse selection and externalities. The findings are based on empirical evidence from original laboratory experiments as well as game theoretic modeling. On a very general note, it is demonstrated that the institutions through which agents interact matter to a large extent. Insights are provided about which institutions we should expect to perform better than others, at least in terms of aggregate welfare. Chapters 1 and 2 focus on the problem of adverse selection. Effective operation of markets and other institutions often depends on good information transmission properties. In terms of the example introduced above, a firm is only willing to offer high wages if it receives enough positive signals about the worker’s quality during the application and wage bargaining process. In Chapter 1, it will be shown that repeated interaction coupled with time costs facilitates information transmission. By making the wage bargaining process costly for the worker, the firm is able to obtain more accurate information about the worker’s type. The cost could be pure time cost from delaying agreement or cost of effort arising from a multi-step interviewing process. In Chapter 2, I abstract from time cost and show that communication can play a similar role. The simple fact that a worker states to be of high quality may be informative. In Chapter 3, the focus is on a different source of inefficiency. Agents strive for bargaining power and thus may be motivated by incentives that are at odds with the socially efficient outcome. I have already mentioned the example of climate change. Other examples are coalitions within committees that are formed to secure voting power to block outcomes or groups that commit to different technological standards although a single standard would be optimal (e.g. the format war between HD and BlueRay). It will be shown that such inefficiencies are directly linked to the presence of externalities and a certain degree of irreversibility in actions. I now discuss the three articles in more detail. In Chapter 1, Olivier Bochet and I study a simple bilateral bargaining institution that eliminates trade failures arising from incomplete information. In this setting, a buyer makes offers to a seller in order to acquire a good. Whenever an offer is rejected by the seller, the buyer may submit a further offer. Bargaining is costly, because both parties suffer a (small) time cost after any rejection. The difficulties arise, because the good can be of low or high quality and the quality of the good is only known to the seller. Indeed, without the possibility to make repeated offers, it is too risky for the buyer to offer prices that allow for trade of high quality goods. When allowing for repeated offers, however, at equilibrium both types of goods trade with probability one. We provide an experimental test of these predictions. Buyers gather information about sellers using specific price offers and rates of trade are high, much as the model’s qualitative predictions. We also observe a persistent over-delay before trade occurs, and this mitigates efficiency substantially. Possible channels for over-delay are identified in the form of two behavioral assumptions missing from the standard model, loss aversion (buyers) and haggling (sellers), which reconcile the data with the theoretical predictions. Chapter 2 also studies adverse selection, but interaction between buyers and sellers now takes place within a market rather than isolated pairs. Remarkably, in a market it suffices to let agents communicate in a very simple manner to mitigate trade failures. The key insight is that better informed agents (sellers) are willing to truthfully reveal their private information, because by doing so they are able to reduce search frictions and attract more buyers. Behavior observed in the experimental sessions closely follows the theoretical predictions. As a consequence, costless and non-binding communication (cheap talk) significantly raises rates of trade and welfare. Previous experiments have documented that cheap talk alleviates inefficiencies due to asymmetric information. These findings are explained by pro-social preferences and lie aversion. I use appropriate control treatments to show that such consideration play only a minor role in our market. Instead, the experiment highlights the ability to organize markets as a new channel through which communication can facilitate trade in the presence of private information. In Chapter 3, I theoretically explore coalition formation via multilateral bargaining under complete information. The environment studied is extremely rich in the sense that the model allows for all kinds of externalities. This is achieved by using so-called partition functions, which pin down a coalitional worth for each possible coalition in each possible coalition structure. It is found that although binding agreements can be written, efficiency is not guaranteed, because the negotiation process is inherently non-cooperative. The prospects of cooperation are shown to crucially depend on i) the degree to which players can renegotiate and gradually build up agreements and ii) the absence of a certain type of externalities that can loosely be described as incentives to free ride. Moreover, the willingness to concede bargaining power is identified as a novel reason for gradualism. Another key contribution of the study is that it identifies a strong connection between the Core, one of the most important concepts in cooperative game theory, and the set of environments for which efficiency is attained even without renegotiation.

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Genital warts are a sexually transmitted disease with high prevalence in the U.S. Imiquimod 5% cream is a self-applied treatment, prescribed three-times weekly, at bedtime, for 16 weeks. The post-marketing research addressed questions of imiquimod dosing frequency. MEDLINE, Embase, and the Cochrane Library were searched for randomized trials on efficacy and safety of imiquimod 5% cream with either three-times weekly or once-daily regimens to systemically review treatment options. Efficacy was evaluated by completely cleared warts at the end of treatment, and safety - by frequency of adverse events and at least one rest period taken from treatment. Six studies were selected for the analysis, including circumcised men, uncircumcised men, and women. The once-daily compared to three-times weekly regimen did not improve the efficacy, but resulted in increased incidence of local skin reactions and events, when at least one rest period was taken from treatment. The optimal regimen is three-times weekly.^

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A multivariate frailty hazard model is developed for joint-modeling of three correlated time-to-event outcomes: (1) local recurrence, (2) distant recurrence, and (3) overall survival. The term frailty is introduced to model population heterogeneity. The dependence is modeled by conditioning on a shared frailty that is included in the three hazard functions. Independent variables can be included in the model as covariates. The Markov chain Monte Carlo methods are used to estimate the posterior distributions of model parameters. The algorithm used in present application is the hybrid Metropolis-Hastings algorithm, which simultaneously updates all parameters with evaluations of gradient of log posterior density. The performance of this approach is examined based on simulation studies using Exponential and Weibull distributions. We apply the proposed methods to a study of patients with soft tissue sarcoma, which motivated this research. Our results indicate that patients with chemotherapy had better overall survival with hazard ratio of 0.242 (95% CI: 0.094 - 0.564) and lower risk of distant recurrence with hazard ratio of 0.636 (95% CI: 0.487 - 0.860), but not significantly better in local recurrence with hazard ratio of 0.799 (95% CI: 0.575 - 1.054). The advantages and limitations of the proposed models, and future research directions are discussed. ^

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La movilización del 24 de marzo, aniversario del último golpe de Estado en la Argentina, ha adquirido enorme relevancia política a lo largo del tiempo. Este espacio de participación y acción conjunta, resulta un ámbito pertinente para indagar la elaboración de una memoria colectiva sobre el pasado reciente y su impacto en las primeras generaciones de jóvenes que no vivieron la época de la dictadura en forma directa. La caracterización sobre el pasado, conlleva visiones sobre el presente y condiciona modos de intervención en la realidad social. El trabajo que se presenta, fue realizado en base a estrategias cualitativas de investigación social, a partir de entrevistas y observaciones en la provincia de Mendoza.

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Esta investigación, orientada bajo un enfoque cualitativo-interpretativo, describe las concepciones de un grupo de setenta y ocho profesores de inglés de los niveles de Educación Media General y Educación Universitaria de la ciudad de San Cristóbal, Venezuela, sobre la expansión, uso y enseñanza del inglés como idioma internacional. Desde una perspectiva crítica y posestructuralista en la que se concibe al inglés como un fenómeno social cargado de ideologías y valores culturales, este estudio pretende dar cuenta de las conexiones existentes entre el inglés y las fuerzas económicas, políticas, sociales e ideológicas que subyacen detrás de su expansión, uso y enseñanza en el mundo (Holliday, 2005, 2006, 2013; Pennycook, 1994; Phillipson, 1992, 2010), y la forma en como estas conexiones son percibidas por los profesores de inglés de un contexto específico de la periferia (Canagarajah, 1999a). Para la exploración en profundidad del fenómeno se adopta en este estudio el método fenomenológico (Colás, 1998b) como propuesta metodológica para descubrir la forma en que los profesores de inglés de este contexto específico comprenden el fenómeno y conciben la expansión, uso y enseñanza del inglés como idioma internacional. Como instrumentos para la recolección de los datos se utilizan dos cuestionarios con preguntas abiertas y cerradas administrados por internet a los participantes, y entrevistas semi-estructuradas cara a cara en profundidad con nueve profesores seleccionados como informantes clave. Para el análisis de los datos se toma el proceso analítico de Strauss y Corbin (2002), proceso que apunta hacia la generación inductiva de teoría a través de la comparación constante de los datos para formar categorías. En este estudio, el análisis de los datos comprende un proceso integral y cíclico que toma en cuenta los datos provenientes de todos los participantes y de todos los instrumentos de recolección. También se hace uso técnico del software Atlas.ti versión 6.0 para el almacenamiento y xivmanipulación sistemática de las entrevistas semi-estructuradas en profundidad. Entre los hallazgos se devela una complejidad enmarcada en el estudio de las concepciones de los profesores de este contexto sociocultural específico que resultan ser fluidas y en oportunidades simultáneamente contradictorias entre sí sobre la expansión, uso y enseñanza del inglés como idioma internacional. En tal sentido, los resultados reflejan poca conciencia crítica de los participantes sobre la hegemonía del inglés en el mundo y su percepción del idioma como un asunto necesario y beneficioso para la comunicación internacional, de allí que consideren su enseñanza y aprendizaje como necesarios en todos los contextos del mundo. Este estudio también expresa una concientización de los participantes en algunos aspectos específicos como su sentido de propiedad del idioma y su percepción como hablantes y docentes competentes del inglés en un contexto específico. Asimismo, revela algunos asuntos sociopolíticos enmarcados en la dicotomía 'nativo' - 'no nativo' del inglés fundamentado en el concepto del 'native speakerism'. Al mismo tiempo, muestra la concepción de los participantes sobre la enseñanza del inglés como una actividad apolítica y neutral aunque simultáneamente refleja su inclinación hacia la promoción del pensamiento crítico y reflexivo de los estudiantes a través de sus clases de inglés

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El presente trabajo se propone analizar la accesibilidad y uso de las Nuevas Tecnologías de la Información y la Comunicación en las Escuelas de Educación Secundaria Superior de la ciudad de Tandil, desde las manifestaciones territoriales y las prácticas de aula de la geografía escolar. El trabajo es el resultado de una investigación de carácter cuali-cuantitativo desarrollada en el marco del Programa de investigación "Educación y Territorio" de la Facultad de Ciencias Humanas (CIG-UNICEN). Como resultados de la investigación se presentarán los mapas temáticos correspondientes a la accesibilidad y uso de las nuevas tecnologías en el "Territorio escolar", que muestran la desigual territorialización de las densidades comunicacionales e informacionales. Fruto de las encuestas realizadas a directivos de las escuelas secundarias de la ciudad, podemos decir que la accesibilidad a las Nuevas Tecnologías en algunas instituciones escolares no siempre garantiza su uso en las prácticas de aula de la geografía escolar