Análise da estrutura de interação do web documentário One Millionth Tower: um estudo semiótico

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Uma discussão sobre os conceitos de fronteira e território no ensino fundamental, anos iniciais, de Geografia

Pós-graduação em Geografia - FCT

Plano de marketing para o centro de excelência em natação e condicionamento físico acquamondo

This work of course conclusion has as objective main the development of a plan of marketing for academy of Acquamondo gymnastics. The enterprise has good equipment and training structure, allowing the client a propitious exercise that shows valuables results. However, there's no structured organization of internal and external communication and marketing: the concern with this topics, essential nowadays to the companies' survivor, practically doesn't exists. Expecting the improvement of the relationship between academy and its clients, enlarge the horizons of the mark and make it known at Bauru and region, stablish priority publics and actions and prospect new clients, the main ideas have been used of practices which contribute in an expressive way for the e stablished objective, like planning, strategic planning, marketing, communication and Public Relations, all applied to the reality of a micro and small company. Based on the concepts described above and by means of SWOT Analysis, a model of marketing plan was proposed with the aim of expanding the reach and impact power of Acquamondo gymnastics in the region its operates

Idéias fora do lugar na aula de História: historiografia e conceitos dos alunos sobre escravidão no Brasil

This article makes a historiography discussion about slavery, indicates the advances in combats for an afro-brasilian history and, in view of cultural re-sense shows a need to consider the student’s prior knowledge and content of teaching History. These knowledges are essential to move beyond the denunciation of the violence of slavery and lead to the classroom buildings of the recent historiography on slavery in Brazil in view of breaking of stereotypes and changing attitudes.

Uma proposta para o 6ºano do EF: primeiras formas de geometria espacial-construindo conceitos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Entre palavras e imagens: o acontecimento de 11 de setembro nas revistas Veja e Carta Capital : a arquitetura do imaginário social sobre o terrorismo

Pós-graduação em Educação - IBRC

A investigação apreciativa como metodologia participativa e as suas possíveis interfaces com comunicação organizacional: um estudo de caso na Nutrimental

This work aims to present Appreciative Inquiry as a participative methodology and seeks to establish possible relationships with organizational communication. For this, we make a literature review about topics such as participation, participative planning, appreciative inquiry, it's basic concepts, it's methodology and possibilities. It also presents the fundamental concepts of communication and organizational culture and public relations, searching to highlight the perceived interfaces through the interrelation of concepts, the main references, authors such as Demo (1999), Gandin (1994) Brose (2010), Cooperrider and Whitney (2006), Varona (2004), Bordenave (1999), Kunsch (2002) and Marchiori (2013). In order to verify the applicability of this methodology, this paper also develops a qualitative study, using the technique of indepth research with the first Brazilian organization using Appreciative Inquiry: Nutrimental, a food company. The results of the application of AI in the organization are presented and then seeks to make the possible connections with the concepts of communication and organizational culture

A pedagogia no campo expandido da arte: a 8ª Bienal do Mercosul

This research intend to investigate the main concepts on the pedagogical activities from the 8th Bienal de Artes Visuais do Mercosul, through its history and in a field research made in 2011, by the occasion and in the same year of that edition. It tries to recognize the innovative points of its pedagogical curatorial project and its meaning for the educational art in museums - the expanded field of the art. The expository and educational experience in the Bienal do Mercosul, through its concepts, proposes a reflection about educational art in museums or big events

Comunicação pública e os interesses do cidadão: uma perspectiva de relações públicas

This Project aims to study and verify the importance of effective communication in public organizations, considering current factors such as globalization and new trends in the behavior of the individuals. The issue is relevant because of the need to understand the relationships between the public institution and the various interest groups and research development of new practices of Public Relations as regards their influence on the municipal level. In this context, we present the concept of city, communication, citizenship and participation, focusing on the integration of these elements in the concept of Public Communication. Thus, attem pts to develop the applicability of instruments involving these concepts through scenario analysis, making communication purposal to the prefecture of Laranjal Paulista

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Fabricação e caracterização de diodo Schottky orgânico com arquitetura planar

Usually organic polymeric diodes are made with a semiconductor layer placed between two electrodes in a sandwich-like architecture, where the electrodes are deposited on the surfaces of a polymeric semiconductor film. This methodology leads to two main problems: i) the polymeric film top surface is rough and irregular, resulting in non-uniform electric field into the device; ii) during the deposition of metallic electrode in the top surface polymeric film, by thermal evaporation, occurs the diffusion of metal atoms into the polymeric film, changing the material electronic structure. Thus, the metal-semiconductor junction is not well defined, which is essential for the production of good quality Schottky diode, which exhibits ideality factor close to the unity and low turn-on voltage. In order to avoid these two problems, in the present research was proposed to manufacture an organic diode with the semiconductor polymeric layer deposited over bimetallic (gold and aluminum) interdigitated electrodes. The doping of the active layer was performed by immersing the device in hydrochloric acid solution with pH 2 during different times in order to promote different doping levels of the semiconductor polymer. Was verified that the proposed diode, which exhibits well-defined metal-semiconductor junction, operates as a Schottky diode, with good ideality factor, 10 ± 3, and low turn-on voltage, 1,2 ± 0,2 V, in comparison with conventional organic polymeric diodes. Contrasting with the ideality factor and turn-on voltage, the diode rectification ratio was obtained as 7, a value lower than the expected for a good organic diode. Was also showed that the diode characteristics were dependent on the semiconductor polymer doping level, and that the diode characteristics were optimized with doping promoted by immersion in the acid solution for times longer than 50 s. Furthermore, as was showed that the diodes properties are dependent on the semiconductor...

Análise do conforto de aplicadores para terapia estética sob a ótica da ergonomia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A construção do escândalo político midiático na Folha de S. Paulo: uma análise dos seis escandâlos envolvendo ministros do primeiro mandato do governo Dilma Rousseff (2011-2014)

Pós-graduação em Comunicação - FAAC

Uma metodologia para a geração de conteúdos digitais baseado na utilização de estudios virtuais com realidade aumentada

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC