Business models enhancing the diffusion of mobile Internet in emerging markets

Tämän tutkimuksen päätavoitteena oli selvittää, millaiset liiketoimintamallit soveltuvat mobiilin internet-liiketoiminnan harjoittamiseen kehittyvillä markkinoilla. Tavoitteena oli myös selvittää tekijöitä, jotka vaikuttavat mobiilin internetin diffuusioon. Tutkimus tehtiin käyttäen sekä kvantitatiivista että kvalitatiivista tutkimusmenetelmää. Klusterianalyysin avulla 40 Euroopan maasta muodostettiin sisäisesti homogeenisiä maaklustereita. Näiden klustereiden avulla oli mahdollista suunnitella erityyppisille markkinoille soveltuvat liiketoimintamallit. Haastatteluissa selvitettiin asiantuntijoiden näkemyksiä tekijöistä, jotka vaikuttavat mobiilin internetin diffuusioon kehittyvillä markkinoilla. Tutkimuksessa saatiin selville, että tärkeimmät liiketoimintamallin elementit kehittyvillä markkinoilla ovat hinnoittelu, arvotarjooma ja arvoverkko. Puutteellisen kiinteän verkon todettiin olevan yksi tärkeimmistä mobiilin internetin diffuusiota edistävistä tekijöistä kehittyvillä markkinoilla.

Uma ferramenta para treinamento na avaliação de imagens mamográficas via Internet

Este trabalho consiste na implementação de um esquema computacional instalado em um "site" associado à "homepage" do Laboratório de Análise e Digitalização de Imagens do Departamento de Engenharia Elétrica da Escola de Engenharia de São Carlos ¾ Universidade de São Paulo, São Carlos, SP, para proporcionar um procedimento de interatividade com o usuário remoto na elaboração de laudo a partir da análise de imagens mamográficas via rede, com avaliação automática do parecer emitido. Isto foi feito a partir da implantação de um banco de imagens mamográficas digitalizadas, adequadamente pré-selecionadas, associado a uma base de dados com os laudos fornecidos por radiologistas especialistas. Como o processo tem a finalidade de ser utilizado para treinamento na avaliação diagnóstica em mamografia, o laudo do especialista é disponibilizado para comparação após a finalização de cada avaliação, juntamente com o parecer fornecido pelo usuário e sua porcentagem de acerto. Esse esquema, denominado "Laudos Online", objetiva também permitir ao usuário aprimorar seus conhecimentos, funcionando como uma ferramenta de ensino a distância.

Internet, brändit ja aikakauslehdet

Internet, brändit ja aikakauslehdet –tutkimushankkeessa tutkittiin aikakauslehtien Internet-sivujen ja brändin suhdetta. Tutkimuksen aineistona oli 3293 kuluttajavastausta, jotka kerättiin lehtien Internet-sivuilta verkkokyselynä keväällä 2007. Tutkimukseen osallistui 10 eri kustantajan yleisölehtiä yhteensä 38. Tässä raportissa esiteltävä tutkimushanke on toteutettu Lappeenrannan teknillisessä yliopistossa, Technology Business Research Centerissä kansainvälisen markkinoinnin ja tietojohtamisen yhteishankkeena. Hanketta rahoittivat Graafisen teollisuuden tutkimussäätiö, Viestintäalan taloudellinen tutkimussäätiö, Suomen kulttuurirahaston Aikakauslehtirahasto sekä Liikesivistysrahasto. Tutkimuksen tulokset tukevat käsitystä brändeistä aikakauslehtien merkittävinä kilpailutekijöinä. Aikakauslehtibrändi, johon kuluttajat ovat sitoutuneita, edesauttaa menestystä myös Internetissä. Tämä ilmenee sekä suurempana Internet-sivujen käytön tiheytenä ja siellä vietettynä aikana, myös aktiivisempana sivujen keskustelupalstoille osallistumisena. Tutkimuksemme perusteella vaikuttaa siltä, että lehden Internet-sivut tukevat sekä lehtibrändiä että printtilehteä. Tuloksemme osoittavat, että positiiviset kokemukset lehden Internet-sivuilla vahvistavat kuluttajan sitoutumista aikakauslehtibrändiin, ja että lehden Internet-sivujen käyttö vahvistaa kuluttajan aikomuksia lukea ja tilata printtilehteä. Keskustelupalstojen rooli sekä niiden vaikutus erityyppisten lehtien brändiuskollisuuteen ovat kuitenkin asioita, jotka mielestämme vaativat lisätutkimusta. Jatkotutkimusaiheina tärkeitä olisivat myös lehtien verkkoliiketoiminta- ja brändistrategiat, koska näillä voi olla suuri merkitys kuluttajien lehtibrändiin sitoutumisessa.

Internet-Based Brief Intervention to Prevent Unhealthy Alcohol Use among Young Men: A Randomized Controlled Trial.

Alcohol use is one of the leading modifiable morbidity and mortality risk factors among young adults. 2 parallel-group randomized controlled trial with follow-up at 1 and 6 months. Internet based study in a general population sample of young men with low-risk drinking, recruited between June 2012 and February 2013. Intervention: Internet-based brief alcohol primary prevention intervention (IBI). The IBI aims at preventing an increase in alcohol use: it consists of normative feedback, feedback on consequences, calorific value alcohol, computed blood alcohol concentration, indication that the reported alcohol use is associated with no or limited risks for health. Intervention group participants received the IBI. Control group (CG) participants completed only an assessment. Alcohol use (number of drinks per week), binge drinking prevalence. Analyses were conducted in 2014-2015. Of 4365 men invited to participate, 1633 did so; 896 reported low-risk drinking and were randomized (IBI: n = 451; CG: n = 445). At baseline, 1 and 6 months, the mean (SD) number of drinks/week was 2.4(2.2), 2.3(2.6), 2.5(3.0) for IBI, and 2.4(2.3), 2.8(3.7), 2.7(3.9) for CG. Binge drinking, absent at baseline, was reported by 14.4% (IBI) and 19.0% (CG) at 1 month and by 13.3% (IBI) and 13.0% (CG) at 6 months. At 1 month, beneficial intervention effects were observed on the number of drinks/week (p = 0.05). No significant differences were observed at 6 months. We found protective short term effects of a primary prevention IBI. Controlled-Trials.com ISRCTN55991918.

Aplicació web pel posicionament a internet de l'empresa Tot Jardí

El propòsit del projecte és realitzar una aplicació web amb un gestor de continguts (Joomla!) per gestionar la relació amb els clients d'una empresa.

Veinte años de tecnologías y ELE. Reflexiones en torno a la enseñanza del español como lengua extranjera en la era de Internet

Cuando en 1994 se creo el primer foro de debate en Internet para profesores de español como lengua extranjera, no podíamos imaginar hasta qué punto la comunicación electrónica llegaría a formar parte de nuestras vidas cotidianas, pero ya entonces intuimos que un gran cambio social estaba en marcha y, con la curiosidad que nos caracteriza como docentes, quisimos ver qué podían aportar esas 'nuevas tecnologías' a nuestras clases. Veinte años más tarde, en el presente artículo se analizan estas dos décadas de"tecnologías y ELE" con la intención de contribuir a la comprensión del momento actual. El recorrido se distribuye en cuatro etapas que corresponden a las cuatro grandes aportaciones de la tecnología a la comunicación: los medios textuales para la comunicación electrónica, las denominadas Web 1.0 y Web 2.0, y las redes sociales. Finalmente, la revisión de los trabajos publicados permitirá comprobar que la red se ha instalado en nuestras vidas acompañada de unos códigos discursivos particulares, que la novedad inicial ya no es tal, que los entornos de aprendizaje se abren hoy a las redes sociales y que, aunque las tecnologías cambien sin cesar, muchas de las reflexiones de aquellos docentes pioneros continúan vigentes.

Educação a distância mediada pela internet: "Linfonodo sentinela, prevenção, diagnóstico precoce e biópsia - nova técnica de abordagem do câncer de mama"

OBJETIVO: O objetivo deste estudo é o desenvolvimento e a aplicação de um curso na modalidade "Educação a distância mediada pela internet". MATERIAIS E MÉTODOS: Foi utilizado o curso "Linfonodo sentinela, prevenção, diagnóstico precoce e biópsia - nova técnica de abordagem do câncer de mama" como modelo de aplicação. O material didático para a modalidade "Educação a distância" foi elaborado visando a um público composto por médicos envolvidos com o tratamento do câncer de mama. O curso foi estruturado em ambiente virtual de aprendizagem, um espaço virtual que permitiu a interação entre os participantes. RESULTADOS: A duração do curso foi de 12 semanas. Iniciou-se com nove participantes, médicos ginecologistas com pelo menos oito anos de experiência profissional. Todos os alunos participaram de alguma forma, dois realizaram exercícios e interagiram. O alcance do curso pelo método atingiu quatro estados e oito municípios. Não ocorreu adesão integral dos alunos, apesar de a maioria permanecer até o fim do curso. Possivelmente, não houve motivação suficiente para participação nas atividades propostas. CONCLUSÃO: Os resultados mostram que é necessário quebrar as barreiras da falta de cultura relacionada a esta forma de aprendizagem. É fundamental a participação facilitadora do coordenador para integração e mobilização dos participantes.

The relation between internet use and overweight among adolescents: a longitudinal study in Switzerland.

OBJECTIVE: This longitudinal study aimed to investigate the characteristics and predictive risk factors of overweight among adolescents. The hypothesis was that baseline overweight predicted most overweight over time compared to other factors, especially excessive internet use. SUBJECTS: A sample of 621 youths were followed from age 14 (T0 Spring 2012) to age 16 (T1 Spring 2014) in Switzerland. Participants were divided into two groups according to their weight at the final assessment: overweight and non-overweight. At T0, participants reported demographic, health, substance use and internet use data. A logistic regression was performed to assess the explanatory variables of overweight at T1. Data are presented as adjusted odds ratios (aORs) with 95% confidence interval. RESULTS: The 2-year evolution showed a net BMI increase of 4.8%. Overweight adolescents were significantly more likely to be male, to live in an urban area, to be on a diet and to report using the internet more than 2 h per day on weekends at T0. However, with the addition of baseline overweight, only the excessive use of internet on weekends remained as an explanatory variable. An adolescent who was already overweight at T0 had a more than 20-fold risk (aOR 21.04) of being overweight 2 years later. Moreover, among adolescents becoming overweight between T0 and T1, internet use did not show any significant effect. CONCLUSION: The risk of being overweight is mostly influenced by weight status at baseline compared to excessive internet use. Thus, our results do not confirm the negative effect of internet on healthier activities. Internet use could at most reinforce an already existing risk of being overweight.

Patients, médecins et internet [Patients, doctors and the internet].

The majority of the Swiss population uses the internet to seek information about health. The objective is to be better informed, before or after the consultation. Doctors can advise their information-seeking patients about high quality websites, be it medical portals or websites dedicated to a specific pathology. Doctors should not see the internet as a threat but rather as an opportunity to strengthen the doctor-patient relationship.

Rapport final de l'étude longitudinale Ado@Internet.ch

En Suisse, à l'instar de ce que l'on constate dans d'autres pays d'Europe, le pourcentage des 14 à 19 ans utilisant régulièrement Internet a augmenté de manière spectaculaire entre 1997 (4%) et 2013 (97%) selon les chiffres de l'Office fédéral de la statistique. De par sa commodité d'accès en tout lieu et en tout temps, les jeunes ont su s'approprier les usages et les activités variées d'Internet et ils y passent une partie importante de leur temps pour se divertir, s'informer ou étudier. A ce jour, rares sont encore les études longitudinales qui permettent d'examiner l'évolution de leurs usages d'internet ou les implications à moyen et long terme de ce média sur la santé des adolescents. Pratiques en constante mutation, il est impératif de suivre l'évolution d'Internet des adolescents, car ces derniers constituent un groupe particulièrement vulnérable aux multiples attractions du web. Objectifs : Les objectifs principaux de cette étude étaient de: 1. Quantifier l'évolution sur les deux ans de l'utilisation d'Internet chez les adolescents vaudois en faisant la distinction entre le temps dédié à l'école/au travail et le temps dédié aux loisirs ; 2. Décrire les activités en ligne qui occupent les adolescents et investiguer si ces activités changent au fil du temps.

Internet-Based Brief Intervention to Prevent Unhealthy Alcohol Use among Young Men: A Randomized Controlled Trial.

INTRODUCTION: Alcohol use is one of the leading modifiable morbidity and mortality risk factors among young adults. STUDY DESIGN: 2 parallel-group randomized controlled trial with follow-up at 1 and 6 months. SETTING/PARTICIPANTS: Internet based study in a general population sample of young men with low-risk drinking, recruited between June 2012 and February 2013. INTERVENTION: Internet-based brief alcohol primary prevention intervention (IBI). The IBI aims at preventing an increase in alcohol use: it consists of normative feedback, feedback on consequences, calorific value alcohol, computed blood alcohol concentration, indication that the reported alcohol use is associated with no or limited risks for health. INTERVENTION group participants received the IBI. Control group (CG) participants completed only an assessment. MAIN OUTCOME MEASURES: Alcohol use (number of drinks per week), binge drinking prevalence. Analyses were conducted in 2014-2015. RESULTS: Of 4365 men invited to participate, 1633 did so; 896 reported low-risk drinking and were randomized (IBI: n = 451; CG: n = 445). At baseline, 1 and 6 months, the mean (SD) number of drinks/week was 2.4(2.2), 2.3(2.6), 2.5(3.0) for IBI, and 2.4(2.3), 2.8(3.7), 2.7(3.9) for CG. Binge drinking, absent at baseline, was reported by 14.4% (IBI) and 19.0% (CG) at 1 month and by 13.3% (IBI) and 13.0% (CG) at 6 months. At 1 month, beneficial intervention effects were observed on the number of drinks/week (p = 0.05). No significant differences were observed at 6 months. CONCLUSION: We found protective short term effects of a primary prevention IBI. TRIAL REGISTRATION: Controlled-Trials.com ISRCTN55991918.

La asignatura virtual."Fundamentos de Cirugía en Internet"

Introducción: Internet permite desarrollar un nuevo modelo de clase teórica basado en la enseñanza no presencial y asincrónica. Objetivo: Publicación virtual de un tema de 'Fundamentos de Cirugía' y evaluación de los resultados de uso y participación de los 80 alumnos matriculados. Material y Métodos: Se diseñaron tres partes: teoría, cuestionario de autoevaluación, y foro de preguntas. La teoría consistía en hipertexto y gráficos, con cuatro tipos de asistentes de aprendizaje: 1) remarcadores de información esencial; 2) información no esencial adicional; 3) mnemotécnicos; 4) ampliación conceptos complejos. El cuestionario consistía en diez preguntas. La pantalla de respuesta ofrecía las respuestas correctas comentadas, la puntuación del alumno, y los centiles de cada nota. El foro de preguntas se basaba en el servidor Ez-Board. El profesor sólo explicó el sistema y los aspectos principales de la lección. Los alumnos podían consultar el material indefinidamente y el foro de preguntas estuvo activo durante dos meses. Resultados: El sistema facilitó la clase por parte del profesor y fue muy bien recibida por los alumnos. Se contabilizaron 239 visitas en dos meses, originadas en la Universidad en 80% de los casos. 16 alumnos usaron el asistente interactivo explicativo. El cuestionario fue respondido por 52 alumnos: 36 alumnos 1 vez y 16 alumnos 2 o más veces. El foro recibió 337 visitas. Se hicieron 38 preguntas de alumnos y 46 respuestas del profesor y otros especialistas. Conclusiones: 1) Diseño y funcionamiento correcto; 2) Excelente acogida y participación; 3) Probable mejora en el aprendizaje y adquisición de conocimientos.

Reframing video gaming and internet use addiction : empirical cross-national comparison of heavy use over time and addiction scales among young users

BACKGROUND AND AIMS: Evidence-based and reliable measures of addictive disorders are needed in general population-based assessments. One study suggested that heavy use over time (UOT) should be used instead of self-reported addiction scales (AS). This study compared UOT and AS regarding video gaming and internet use empirically, using associations with comorbid factors. DESIGN: Cross-sectional data from the 2011 French Survey on Health and Consumption on Call-up and Preparation for Defence-Day (ESCAPAD), cross-sectional data from the 2012 Swiss ado@internet.ch study and two waves of longitudinal data (2010-13) of the Swiss Longitudinal Cohort Study on Substance Use Risk Factors (C-SURF). SETTING: Three representative samples from the general population of French and Swiss adolescents and young Swiss men, aged approximately 17, 14 and 20 years, respectively. PARTICIPANTS: ESCAPAD: n =22 945 (47.4% men); ado@internet.ch: n =3049 (50% men); C-SURF: n =4813 (baseline + follow-up, 100% men). MEASUREMENTS: We assessed video gaming/internet UOT ESCAPAD and ado@internet.ch: number of hours spent online per week, C-SURF: latent score of time spent gaming/using internet] and AS (ESCAPAD: Problematic Internet Use Questionnaire, ado@internet.ch: Internet Addiction Test, C-SURF: Gaming AS). Comorbidities were assessed with health outcomes (ESCAPAD: physical health evaluation with a single item, suicidal thoughts, and appointment with a psychiatrist; ado@internet.ch: WHO-5 and somatic health problems; C-SURF: Short Form 12 (SF-12 Health Survey) and Major Depression Inventory (MDI). FINDINGS: UOT and AS were correlated moderately (ESCAPAD: r = 0.40, ado@internet.ch: r = 0.53 and C-SURF: r = 0.51). Associations of AS with comorbidity factors were higher than those of UOT in cross-sectional (AS: .005 ≤ |b| ≤ 2.500, UOT: 0.001 ≤ |b| ≤ 1.000) and longitudinal analyses (AS: 0.093 ≤ |b| ≤ 1.079, UOT: 0.020 ≤ |b| ≤ 0.329). The results were similar across gender in ESCAPAD and ado@internet.ch (men: AS: 0.006 ≤ |b| ≤ 0.211, UOT: 0.001 ≤ |b| ≤ 0.061; women: AS: 0.004 ≤ |b| ≤ 0.155, UOT: 0.001 ≤ |b| ≤ 0.094). CONCLUSIONS: The measurement of heavy use over time captures part of addictive video gaming/internet use without overlapping to a large extent with the results of measuring by self-reported addiction scales (AS). Measuring addictive video gaming/internet use via self-reported addiction scales relates more strongly to comorbidity factors than heavy use over time.