996 resultados para Actitudes hacia la publicidad


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Murciano is a non-standard variety that is spoken in Murcia, a region in the southeast of Spain.This study aims to investigate which are the attitudes toward the variety from the dimensions ofsolidarity and status.We will use two groups of informants. One integrated by 20 natives from Murcia who use thevariety, and the other by 16 non-spanish-natives that have never been in contact with murciano.The intention with the study is to investigate which attitudes both groups show towardmurciano and analyse the differences and similarities between them. We expect the natives toshow positive attitudes in the dimension of solidarity, and negatives in the dimension of status.We expect the non-natives to show the same kind of attidudes toward both varieties (thestandard-spanish and murciano) while they have never been in contact with the non-standardand therefore should not have the sociocultural background that help people to create negativeattitudes toward non-standard varieties.The chosen method is an indirect one, and the used technique is the matched-guise. Theinformants listen to two different voices talking two times each: one in standard-spanish andone in murciano. After they have listened to one voice in one variety they answer 10 differentquestions to measure their attitudes in the both dimensions we aim to investigate. The resultsare analysed from the gender and the education variables.The results show that the natives attitudes toward murciano are positives from the solidaritydimension but negatives from the status one, results that confirm the first hypothesis. However,the study shows that the non-natives also have negative attitudes toward the variety in the statusdimension but positive toward the standard-spanish, which means that the second hypothesiswas wrong, something that could have been caused by the fact that all non-natives had a higheducational-level. Other studies show that education is a factor that can have a bearing onhaving negative attitudes toward non-standard varieties.

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Grammar is one of the most discussed part of language learning. Many studentshave problems understanding how to use the grammatical forms in their ownproduction and communication. The purpose of this work is to investigate theteachers´ attitudes towards grammar and what methods they use when they teachgrammar. The method used in this work is qualitative, with four interviews ofteachers working in the Swedish high school. In order to determine how the teacherswork, we have studied the course plans presented by Skolverket and we have alsostudied what the current research have to say about this. The result shows that theinterviewed teachers mostly vary their methods, using both inductive and deductiveapproaches in order to promote the communicative competence of the students. Theinterviews also show that the teachers have a positive attitude towards grammar,considering it an important part of language learning.

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The aim of this study is to measure and analyse the attitudes towards a linguisticvariety called murciano. This variety is a regional standard of Spanish, namely, theSpanish talked in Murcia, a city located in the South of Spain.There are two groups of informants in this study. The first group is composed of12 people from Murcia and the second group consists of 12 people who know thevariety of murciano but are not natives from the city of Murcia. The methodapplied is the indirect method matched guise. The informants listened to fourdifferent recordings of voices acting as either a Spanish speaking person or amurciano speaking person. Ten short questions related with the voices were askedto the informants, who gave their answers on a Likert attitude scale.The results show that the attitudes towards murciano and the standard Spanishdiffer in both groups of informants. The group of natives from Murcia show morepositive attitudes toward the variety murciano than the group of non-natives fromMurcia. However, when the results towards the variety murciano and the standardSpanish are compared with each other, it is the standard Spanish the one thatreceives more positive valuations. In addition, the observations show that thegroup of non-natives from Murcia are more critical and negative in their attitudestoward the different linguistic varieties than the group of natives from Murcia.

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Postula que la revalorización de las culturas campesinas debe ser un proceso de la voluntad política, solidario, y componente esencial del verdadero desarrollo.

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