O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

Reflexos da clarificação do caldo de cana com moringa sobre compostos inorgânicos do açúcar VHP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Polymorphisms in Oxytocin and alpha(1a) Adrenergic Receptor Genes and Their Effects on Production Traits in Dairy Buffaloes

The use of molecular markers may auxiliary the buffalo breeding. The oxytocin (OXT) and the adrenergic receptor alpha(1A) (ADRA1A) may be involved in milk ejection in ruminants. The aim of this study was to verify the existence of polymorphisms in the OXT and ADRA1A genes and their associations with milk production traits. A total of 220 buffaloes were genotyped using PCR-RFLP for both genes. The SNP identified in the ADRA1A gene was associated with protein percentage in dairy buffaloes. This is the first report of such association in the literature, which has not been studied in other species.

Dual descriptions of massive spin-3 particles in D=2+1 via Noether gauge embedment

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Relation between the level of self-mutilation and the concentration of fecal metabolites of glucocorticoids in captive chimpanzees (Pan troglodytes)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Existence and multiplicity of solutions for a prescribed mean-curvature problem with critical growth

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Thermal decomposition of the hydrated basic carbonates of lanthanides and yttrium

Thermogravimetry, differential thermal analysis, differential scanning calorimetry, IR absorption spectroscopy, X-ray diffraction, and other methods of analysis have been used in the characterization and study of the thermal decomposition of the basic carbonate hydrates of lanthanides and yttrium. These compounds were obtained by precipitation from homogeneous solutions via the hydrolysis of urea, without the addition of an auxiliary anion. The results show that the TG and DTA curves are characteristic for each compound. The results also permit suggestions concerning the compositions and mechanisms of thermal decomposition of these compounds. © 1989.

Thermal behaviour of the basic carbonates of lanthanum-europium

The basic carbonates of lanthanum with 10%, 20%, 50% and 80% of europium were prepared by precipitation from homogeneous solutions via the hydrolysis of urea, without the addition of an auxiliary anion, at two different temperatures. Elemental analysis, complexometric methods, X-ray diffraction patterns, solid state IR absorption, thermogravimetry/derivative thermogravimetry (TG/DTG) and differential thermal analysis (DTA) were used to characterise the compounds and study their thermal behaviour.

Vibrational-rotational analysis of supersingular plus quadratic A/r(4)+r(2) potential

Most work on supersingular potentials has focused on the study of the ground state. In this paper, a global analysis of the ground and excited states for the successive values of the orbital angular momentum of the supersingular plus quadratic potential is carried out, making use of centrifugal plus quadratic potential eigenfunction bases. First, the radially nodeless states are variationally analyzed for each value of the orbital angular momentum using the corresponding functions of the bases; the output includes the centrifugal and frequency parameters of the auxiliary potentials and their eigenfunction bases. In the second stage, these bases are used to construct the matrix representation of the Hamiltonian of the system, and from its diagonalization the energy eigenvalues and eigenvectors of the successive states are obtained. The systematics of the accuracy and convergence of the overall results are discussed with emphasis on the dependence on the intensity of the supersingular part of the potential and on the orbital angular momentum.

Shared Escovopsis parasites between leaf-cutting and non-leaf-cutting ants in the higher attine fungus-growing ant symbiosis

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Associação entre Síndrome de burnout, uso prejudicial de álcool e tabagismo em profissionais de enfermagem nas unidades de teripa intensiva do Hospital das Clínicas de Botucatu-UNESP

Pós-graduação em Saúde Coletiva - FMB

As tecnologias da informação e comunicação na formação continuada de professores: uma proposta para o uso do laboratório de informática

Pós-graduação em Docência para a Educação Básica - FC

Comparação entre as análises paramétrica e integrada na suscetibilidade a escorregamentos no entorno de dutos: Duto Orbel, Rio de Janeiro

Pós-graduação em Geociências e Meio Ambiente - IGCE

The use of a bite fork to help mobilize the maxilla after downfracture during the Le Fort I osteotomy: a technical note

Introduction The Le Fort I osteotomy is indicated to reposition the maxilla in the surgical correction of dentofacial deformities. Although it is a known surgical step, like any surgical procedure, it can have complications and difficulties; among these, the initial mobility of the jaw is very common after completing all corticotomies. Methods The authors present a technique in which the bite fork is used as an auxiliary tool in maxilla downfracture, especially in cases of maxillary impaction where vertical space is created on the walls of the corticotomy. Findings As the bite fork acts as a scraper with a long leverage arm, an advantage would be the better distribution of forces along the corticotomy, minimizing the risk of bad fracture and facilitating maxillary downfracture movement.

Análise de dados sobre crianças com excesso de peso com auxílio de recursos computacionais

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC