O mito nas Heróides de Ovídio: epístola I (De Penélope a Ulisses)

The objective of this work is to carry out a study about some aspects of the myth in the book Heroides, written by the Latin author Ovid (43 b.C. – 17/18 A.D.). To do so, this study will focus on the Letter I (“From Penelope to Ulysses”) approaching not only the stylistic issues of the elegiac genre, but also, studying them in connection with the epistolary subgenre. Departing from some biographical remarks about the author and from studies made by scholars about this poet, this work seeks to address the myth and certain little explored features of this genre, as the use of rhetoric

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Parábolas e projeções nas crônicas de Rubem Alves

Esse trabalho tem como objetivo analisar algumas crônicas do escritor Rubem Alves à luz da Moderna Linguística Cognitiva. Para tanto, será utilizado, em termos funcionais, o princípio da “presença” da Nova Retórica e, em termos cognitivistas, a Teoria da Integração Conceptual (Blending). A partir da análise do corpus foi possível compreender melhor como esses textos acabam sendo não apenas leitura de entretenimento

A influência da mídia para crianças de educação infantil

It is through the media that information is transmitted, both educational or noneducational. Among the various forms of media there’s television, as one of the means of communication most used since the 50’s. Most of the time, television displays images and words to reach the target audience, something that is done in a simple, but often appealing way. Media is present in our daily lives and takes a significant educational role in the constitution of subjects. That is to say, the persuasive power of television is amazing, in order to influence children in their habits and their ways of thinking and acting. It was intended to discuss in this paper the influence of media on kindergarten children. For this, the historic rescue of television in Brazil was presented and also its trajectory to the present day and the power of media on children in preschool

Newsgames – jogando o jornalismo: categorizações do conceito e estudos de caso da revista Superinteressante

This work aims to investigate more deeply the concept of Newsgame in order to map essencial features for this new type of media product. Based on several examples, we will analyze the different ways in which a game can behave journalistically. We shall seek the author who coined the term “newsgame”, Gonzalo Frasca, and other international authors, based or not on the first, that attempt to point out limits for these electronic games that aspire Journalism. Some models are harsh, while others are more embracing, but all are intended to achieve a new paradigm in communication that releases itself from static representation stemmed from analog media and ventures into the potential of simulation brought from the digital platform. Examples of newsgames and its theories set forth herein also include Brazilian cases, which we will try to prove to be the most laymen on the subject

Qvod erat demonstrandvm: os Exempla no discurso gramatical de Mário Vitorino e Élio Aftônio

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A forma poética do mundo: notas sobre o poema em prosa "Paisagem", de Julien Gracq

In this article, we examine the landscape “locus” by reading a poem in prose of Julien Gracq’s collection “Liberté grande”. Our aim is to understand how the poet uses rhetorical strategies in order to recreate or create – by means of the verb, the space around him. The term “rhetorical strategy” is used here in its broadest sense, and relates to devices that the poet uses to give iconic visibility to the space described, exploring the landscape through language and in this way unraveling a bit of  the poetic form of the world

A Subfunção Interacional de checagem na Gramática Textual-Interativa

Na Gramática Textual-interativa, os Marcadores Discursivos são definidos mediante a combinação de traços linguísticos referentes a um conjunto de parâmetros de análise. Um desses parâmetros diz respeito à função que as expressões linguísticas exercem em termos de orientação da interação. Neste trabalho, discutimos um aspecto da função de orientação da interação, procurando contribuir para tornar cada vez mais precisa a definição de Marcadores Discursivos da Gramática Textual-interativa. Especificamente, discutimos a subfunção de Checagem, aqui entendida como uma das possíveis formas de particularização da função mais geral de orientação da interação. A esse respeito, dentre outras questões que abordamos, destacamos a natureza retórica como aspecto central das expressões de Checagem e analisamos a relação entre a subfunção de Checagem e o estatuto de Marcador Discursivo, procurando demonstrar que praticamente todas as expressões com essa subfunção constituem também, necessariamente, Marcadores Discursivos.

Das ideias de Roland Barthes à teoria do enquadramento: análise de uma cobertura política

Pós-graduação em Comunicação - FAAC

Discurso e identidade feminina na mídia impressa: a evolução da mulher no mercado de trabalho

The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

Anchieta, o Orfeu Brasílico: a prática do gênero epidíctico em três epigramas

Pós-graduação em Letras - FCLAS

A metáfora fundamental do discurso de John Dewey

This work aims to identify the rootmetaphor of John Dewey’s philosophical and educational discourse, by means of rhetorical analyses parameters. This methodology is founded in Aristotle and in the works of Chaïm Perelman and other contemporary authors involved in the revision of Aristotelian philosophy. The article examines the essays “The philosophical work of Herbert Spencer” and “The influence of darwinism on philosophy”, published by John Dewey respectively in 1904 e 1909. They were written in the early years of Dewey in Columbia University, which intellectual environment was not dominated by Pragmatism, and for this reason they can be considered seminal in the structuring of the author’s arguments. The analysis reveals that Dewey is favorable to Darwinian evolutionism thesis and opposite to Spencer’s one. This positioning suggests that Dewey’s discourse is bound to the metaphor “undetermined route” because it situates evolution as a process devoid of previously listed purposes at a pre-determined plan, subject only to the relations that are established, so unpredictable, between organisms and the environmental conditions that surround. Analyzing Dewey’s ideas about education, the article concludes that “undetermined route” is the rootmetaphor of Dewey’s discourse, hypothesis that can contribute to discuss Dewey in the context of contemporary philosophy.

Alguns apontamentos sobre Cícero tradutor de poesia

Within the De optimum genere oratorum we can find the statements of a Rhetoric of Translation (106-43 B. C.) where Cicero defines a set of discursive rules considered necessary for an efficient translatorial act. As his ideas about translation are reviewed, this article aims to present some important theoretical aspects of Cicero’s thought and to display his practice through the commentary of a short excerpt from Homer translated by him.

A divulgação do pensamento saussuriano no Brasil

The ideas of Ferdinand de Saussure (1857-1913) still stimulate keen interest among language scholars today, be it complementary or contradictory. Saussurean thought has become widespread, in a more or less explicit manner, in undergraduate and graduate education in the humanities. Since the mid-1950s, Saussure’s ideas have been introduced and debated as part of the training of first-language and foreign-language teachers, communicators, anthropologists, sociologists and psychologists. In the majority of undergraduate and graduate disciplines in the areas of Linguistics and Communication, from the moment academics begin to address the nature of human signification and communication, it is impossible to ignore Saussure’s reflections on language and parole. The aim of this study is to reflect on the transmission of the general lines of Saussurean thought in Brazil. For this purpose, an inventory and analysis are carried out of Linguistics manuals originally published in Brazil since the 1970s, with the aim of reflecting on their construction in terms of programming and persuasion, categories of analysis of didactic speech proposed by A. J. Greimas.

Canto e fala: o espetáculo do poder da linguagem na tragédia grega

No presente estudo, destacamos como a estrutura da poesia trágica em partes cantadas e dialogadas resulta num grande espetáculo dominado pela palavra. Nos cantos corais e nos cantos de ator, os estados emocionais são marcados pelo viés da tradição do dialeto dórico. Nos diálogos, o ritmo próximo da fala quotidiana, em dialeto ático, acelera os acontecimentos em cena, põe em ação e movimenta o que Aristóteles depois vai chamar de “ação”. O resultado da mescla de tradição e novidade, de canto e fala, de dança e gestos, é um espetáculo contendo mito e “realidade”, poesia e retórica, entre outras dicotomias, em que o poder da linguagem é colocado em cena. Na tragédia, então, a palavra em todos os seus modos de expressão é o espetáculo a ser visto e ouvido. Assim, a tragédia grega insere-se numa longa tradição iniciada pela poesia oral homérica e anuncia o estabelecimento da filosofia.