O marketing e a atuação social das empresas: uma relação possível?

The present work is about a study of multiple cases with exploratory and descriptiveperspective and qualitative emphasis. Its field of study is constituted by three local companieswith description of social performance, with emphasis in the personal interview with thecontrollers. Its main objective consists of understanding as it has occurred the marketingrelation with the enterprise social performance in the context of these companies located inthe State of the Rio Grande do Norte who carry out social investments. For this, it hassearched to analyze the types and characteristics of the developed social actions, to evaluatethe motivations and objectives of the accomplishment of social actions, to verify theimportance and influence of the social performance in the dynamics of the companies, toverify the level of specific knowledge and information in the areas of marketing and socialperformance in the companies and to evaluate the process of communication (promotion andspreading) of the social performance carried out by the companies. It has been verified thatthe company A directly associates it its social and ambient activities with differentiationbenefits, competitiveness, creation of value, loyalty, relationships, image, prestige,positioning of the company, sale and financial return, beyond benefits in the internal level asbigger motivation of its employees and retention of talents, not existing rejection to theinterlacement of the concepts related to the marketing and the social one. Already in companyB rejection in relating its practical social to the marketing, being observed after posteriorquestionings, that the relation of direct and indirect form exists and those divulgations of theseactions are carried out, contradicting the arguments of the controllers of that the actions wouldnot be carried out to generate media. In company C, it been verified rejection andcontradiction with relation to the concepts related to the marketing, alleging itself that theimage of the harnessed company to its social performance is not used in proper benefit,evidencing itself that this company divulges its action and is marketable benefited, even so isnot this the main objective of its social programs. It has concluded that the association ofthese two concepts is positive and favorable to the development of the businesses and thesocial actions of the companies, legitimizing them and benefiting the involved company,groups in the actions and the society that profits socially from the private social involvement in the social matters

Spatially integrated erbium-doped fiber amplifiers enabling space-division multiplexing

L’augmentation exponentielle de la demande de bande passante pour les communications laisse présager une saturation prochaine de la capacité des réseaux de télécommunications qui devrait se matérialiser au cours de la prochaine décennie. En effet, la théorie de l’information prédit que les effets non linéaires dans les fibres monomodes limite la capacité de transmission de celles-ci et peu de gain à ce niveau peut être espéré des techniques traditionnelles de multiplexage développées et utilisées jusqu’à présent dans les systèmes à haut débit. La dimension spatiale du canal optique est proposée comme un nouveau degré de liberté qui peut être utilisé pour augmenter le nombre de canaux de transmission et, par conséquent, résoudre cette menace de «crise de capacité». Ainsi, inspirée par les techniques micro-ondes, la technique émergente appelée multiplexage spatial (SDM) est une technologie prometteuse pour la création de réseaux optiques de prochaine génération. Pour réaliser le SDM dans les liens de fibres optiques, il faut réexaminer tous les dispositifs intégrés, les équipements et les sous-systèmes. Parmi ces éléments, l’amplificateur optique SDM est critique, en particulier pour les systèmes de transmission pour les longues distances. En raison des excellentes caractéristiques de l’amplificateur à fibre dopée à l’erbium (EDFA) utilisé dans les systèmes actuels de pointe, l’EDFA est à nouveau un candidat de choix pour la mise en œuvre des amplificateurs SDM pratiques. Toutefois, étant donné que le SDM introduit une variation spatiale du champ dans le plan transversal de la fibre, les amplificateurs à fibre dopée à l’erbium spatialement intégrés (SIEDFA) nécessitent une conception soignée. Dans cette thèse, nous examinons tout d’abord les progrès récents du SDM, en particulier les amplificateurs optiques SDM. Ensuite, nous identifions et discutons les principaux enjeux des SIEDFA qui exigent un examen scientifique. Suite à cela, la théorie des EDFA est brièvement présentée et une modélisation numérique pouvant être utilisée pour simuler les SIEDFA est proposée. Sur la base d’un outil de simulation fait maison, nous proposons une nouvelle conception des profils de dopage annulaire des fibres à quelques-modes dopées à l’erbium (ED-FMF) et nous évaluons numériquement la performance d’un amplificateur à un étage, avec fibre à dopage annulaire, à ainsi qu’un amplificateur à double étage pour les communications sur des fibres ne comportant que quelques modes. Par la suite, nous concevons des fibres dopées à l’erbium avec une gaine annulaire et multi-cœurs (ED-MCF). Nous avons évalué numériquement le recouvrement de la pompe avec les multiples cœurs de ces amplificateurs. En plus de la conception, nous fabriquons et caractérisons une fibre multi-cœurs à quelques modes dopées à l’erbium. Nous réalisons la première démonstration des amplificateurs à fibre optique spatialement intégrés incorporant de telles fibres dopées. Enfin, nous présentons les conclusions ainsi que les perspectives de cette recherche. La recherche et le développement des SIEDFA offriront d’énormes avantages non seulement pour les systèmes de transmission future SDM, mais aussi pour les systèmes de transmission monomode sur des fibres standards à un cœur car ils permettent de remplacer plusieurs amplificateurs par un amplificateur intégré.

Context-awareness privacy in data communications

Internet users consume online targeted advertising based on information collected about them and voluntarily share personal information in social networks. Sensor information and data from smart-phones is collected and used by applications, sometimes in unclear ways. As it happens today with smartphones, in the near future sensors will be shipped in all types of connected devices, enabling ubiquitous information gathering from the physical environment, enabling the vision of Ambient Intelligence. The value of gathered data, if not obvious, can be harnessed through data mining techniques and put to use by enabling personalized and tailored services as well as business intelligence practices, fueling the digital economy. However, the ever-expanding information gathering and use undermines the privacy conceptions of the past. Natural social practices of managing privacy in daily relations are overridden by socially-awkward communication tools, service providers struggle with security issues resulting in harmful data leaks, governments use mass surveillance techniques, the incentives of the digital economy threaten consumer privacy, and the advancement of consumergrade data-gathering technology enables new inter-personal abuses. A wide range of fields attempts to address technology-related privacy problems, however they vary immensely in terms of assumptions, scope and approach. Privacy of future use cases is typically handled vertically, instead of building upon previous work that can be re-contextualized, while current privacy problems are typically addressed per type in a more focused way. Because significant effort was required to make sense of the relations and structure of privacy-related work, this thesis attempts to transmit a structured view of it. It is multi-disciplinary - from cryptography to economics, including distributed systems and information theory - and addresses privacy issues of different natures. As existing work is framed and discussed, the contributions to the state-of-theart done in the scope of this thesis are presented. The contributions add to five distinct areas: 1) identity in distributed systems; 2) future context-aware services; 3) event-based context management; 4) low-latency information flow control; 5) high-dimensional dataset anonymity. Finally, having laid out such landscape of the privacy-preserving work, the current and future privacy challenges are discussed, considering not only technical but also socio-economic perspectives.

Allgemeinbildung, Staat und Politik. Zur aktuellen Diskussion um die angelsächsische "liberal education"

In der angelsächsischen analytischen Erziehungsphilosophie wurde ein Konzept allgemeiner Bildung (Liberal education) herausgearbeitet, das den Bildungsanspruch in wissenstheoretischem Rekurs argumentativ zu legitimieren und zu begründen versucht. Dabei geht sie von einem differenzierten Erfahrungs- und Wissensfeld aus, das an öffentliche Standards der Verständigung gebunden ist. Diese Theorie wird an zwei ausgewählten Beispielen geprüft: Einerseits an den US-amerikanischen Debatten um die „cultural literacy" und andererseits an den Auseinandersetzungen um die Einführung des „National Curriculum" in England und Wales. Abschließend wird der Zusammenhang einer wissenstheoretisch fundierten Theorie der Liberal education mit bestimmten politischen Optionen diskutiert. Dabei wird sich zeigen, daß hinsichtlich politischer Zuordnungen dieser Theorie keine systematische Notwendigkeit besteht, und daß das Konzept einer integrierenden Allgemeinbildung in demokratischen, sozialen Staaten unverzichtbar und gleichzeitig nicht beliebig multikulturell ausrichtbar ist. (DIPF/Orig.)

Inteligência coopetitiva setorial: uma proposta de modelo

The business environment context points at the necessity of new forms of management for the sustainable competitiveness of organizations through time. Coopetition is characterized as an alternative in the interaction of different actors, which compete and cooperate simultaneously, in the pursuit of common goals. This dual relation, within a gain-increasing perspective, converts competitors into partners and fosters competitiveness, especially that of organizations within a specific sector. The field of competitive intelligence has, in its turn, assisted organizations, individually, in the systematization of information valuable to decision-making processes, which benefits competitiveness. It follows that it is possible to combine coopetition and competitive intelligence in a systematized process of sectorial intelligence for coopetitive relations. The general aim of this study is, therefore, to put forth a model of sectorial coopetitive intelligence. The methodological outlining of the study is characterized as a mixed approach (quantitative and qualitative methods), of an applied nature, of exploratory and descriptive aims. The Coordination of the Strategic Roadmapping Project for the Future of Paraná's Industry is the selected object of investigation. Protocols have been designed to collect primary and secondary data. In the collection of the primary ata, online questionary were sent to the sectors selected for examination. A total of 149 answers to the online questionary were obtained, and interviews were performed with all embers of the technical team of the Coordination, in a total of five interviewees. After the collection, all the data were tabulated, analyzed and validated by means of focal groups with the same five members of the Coordination technical team, and interviews were performed with a representative of each of the four sectors selected, in a total of nine participants in the validation. The results allowed the systematization of a sectorial coopetitive intelligence model called ICoops. This model is characterized by five stages, namely, planning, collection, nalysis, project development, dissemination and evaluation. Each stage is detailed in inputs, activities and outputs. The results suggest that sectorial coopetition is motivated mainly by knowledge sharing, technological development, investment in R&D, innovation, chain integration and resource complementation. The importance of a neutral institution has been recognized as a facilitator and incentive to the approximation of organizations. Among the main difficulties are the financing of the projects, the adhesion of new members, the lack of tools for the analysis of information and the dissemination of the actions.

Comunicação em MOOC: estratégias e recursos comunicacionais adotados em cursos MOOC

A comunicação é essencial para a vida em sociedade. Na atualidade, com o desenvolvimento de novas formas e possibilidades tecnológicas a comunicação se faz presente também no âmbito educacional utilizando as Tecnologias da Informação e Comunicação (TIC) para atender às exigências sociais e educativas. No caso da educação on-line, os MOOC – Massive Open Online Courses, vêm ganhando destaque e constituem um modelo recente de educação e formação, com a possibilidade de democratização e acesso ao conhecimento e à informação, disponível a um número cada vez maior de pessoas. Neste sentido, o objetivo deste estudo é o de analisar as estratégias e recursos comunicacionais utilizados em cursos MOOC, visando elaborar diretrizes a ter em conta na construção de um curso desta natureza. Para tal, optou-se por uma investigação qualitativa, de natureza exploratória-descritiva, em que a revisão bibliográfica e a construção e aplicação de um modelo de análise dos recursos e estratégias comunicacionais utilizados nos cursos ofertados em plataformas MOOC, integram a metodologia do estudo. Como principais resultados destacamos que os vídeos e fóruns são os recursos mais utilizados nos cursos analisados, observando-se uma tendência de práticas mais empiristas e tradicionais, há pouca utilização de recursos lúdicos e uma ausência do uso de redes sociais como recurso comunicacional. Para além disso, não é utilizada a avaliação dos cursos pelos alunos e predominam as estratégias avaliativas de escolha múltipla. Visando compartilhar as experiências e reflexões advindas desta pesquisa, são apresentadas, ao final, recomendações que podem contribuir para a elaboração de cursos MOOC.

The influence of past behavior on future behavior: a mind-set perspective

A behavioral mind-set refers to the effect of performing a behavior in one situation (e.g., deciding which animals jump higher, dolphins or sea lions) on the likelihood of performing a conceptually similar behavior in subsequent, unrelated situations (e.g., deciding which of two candies to purchase). It reflects the activation and persistence of procedural knowledge. My dissertation circumscribes the construct of a behavioral mind-set and proposes a theoretical framework describing how mind-sets operate as well as their cognitive and motivational determinants. Three sets of studies investigated the role of mind-sets in different domains. The first set of studies explored the influence of making comparative judgments on subsequent decision making. Specifically, I found that making comparative judgment in one situation activates a which-to-buy mind-set that increases the willingness to decide which of two products to purchase in a later situation without considering the option of not buying anything at all. This mind-set can be activated not only by stating preferences for one of two products but also by comparing the relative attractiveness of wild animals, comparing the animals with respect to physical attributes, and estimating how similar one object is to another. Furthermore, the mind-set, once activated, influences not only purchase intentions in hypothetical situations but the actual decisions to purchase one of different types of products that are on sale after the experiment. The second set of studies investigated whether generating supportive elaborations or counterarguments in one situation will influence people’s tendency to engage in similar behavior in a subsequent, unrelated situation. I found that making supportive elaborations in one situation gives rise to a bolstering mind-set that, once activated, increases participants’ disposition to generate supportive thoughts in response to persuasive communications that they receive later and, therefore, increases the effectiveness of persuasion. Correspondingly, generating opposing arguments in an initial situation activates a counterarguing mind-set that increases the tendency to argue against the persuasive communications and decreases its effectiveness. However, a counterarguing mind-set may increase the effectiveness of persuasion if the messages are difficult to be refuted. The third set of studies distinguished between the influence of motivation on consumer behavior and the influence of a mind-set that is activated by this motivation. Specifically, I found that appetitive motivation, which naturally increases people’s tendency to acquire food products, can give rise to a cognition-based acquisition mind-set that increases people’s disposition to acquire non-food products as well. This acquisition mind-set may persist even when the appetitive motivation that gave rise to it is satiated by eating. Moreover, the disposition to acquire non-food products is not mediated by the products’ attractiveness. The studies suggest that motivation and mind-sets may independently influence consumers’ evaluation of a product and their dispositions to acquire it. Motivation is more likely to influence product evaluations whereas a mind-set is more likely to influence consumers’ acquisition dispositions. In summary, a behavioral mind-set can be activated in the process of performing a behavior. And the mind-set may influence people’s subsequent behaviors in unrelated situations in which the activated procedure is applicable. Moreover, motivation to engage in one behavior could also elicit a cognition-based mind-set, which may change people’s subsequent behaviors.

Homomorphic encryption and database query privacy

Homomorphic encryption is a particular type of encryption method that enables computing over encrypted data. This has a wide range of real world ramifications such as being able to blindly compute a search result sent to a remote server without revealing its content. In the first part of this thesis, we discuss how database search queries can be made secure using a homomorphic encryption scheme based on the ideas of Gahi et al. Gahi’s method is based on the integer-based fully homomorphic encryption scheme proposed by Dijk et al. We propose a new database search scheme called the Homomorphic Query Processing Scheme, which can be used with the ring-based fully homomorphic encryption scheme proposed by Braserski. In the second part of this thesis, we discuss the cybersecurity of the smart electric grid. Specifically, we use the Homomorphic Query Processing scheme to construct a keyword search technique in the smart grid. Our work is based on the Public Key Encryption with Keyword Search (PEKS) method introduced by Boneh et al. and a Multi-Key Homomorphic Encryption scheme proposed by L´opez-Alt et al. A summary of the results of this thesis (specifically the Homomorphic Query Processing Scheme) is published at the 14th Canadian Workshop on Information Theory (CWIT).

Modelo de gestão do conhecimento para a unidade organizacional de saúde

Nos últimos anos têm surgido vários debates e estudos sobre a importância do conhecimento. As organizações consideram a Gestão do Conhecimento (GC) uma vantagem competitiva, capaz de gerar riqueza e poder. Para tal necessitam de desenvolver mecanismos e de ter pessoas com capacidade de criar, compartilhar e disseminar conhecimentos na organização. As Tecnologias de Informação e os Sistemas de Informação são uma ferramenta de grande impacto na GC, pois assumem um papel importante no sucesso e na renovação dos conhecimentos. A partir do Modelo de GC desenvolvido por Nonaka e Takeuchi, o Modelo Metavisão, e as técnicas de Business lntelligence, elaborou-se um Modelo de Gestão do conhecimento para a Unidade de Saúde. Com este modelo pretende-se obter beneficies, que passam pelo desenvolvimento de mecanismos de comunicação interna, formação e melhorias no processo de tomada de decisão. ABSTRACT; During the last years, debates and studies have arisen in relation to the importance of knowledge. The organizations consider Knowledge Management a competitive advantage, capable of generating wealth and power. Therefore, new mechanisms have to be developed in the organizations and employ people with capacity to create, share and disseminate knowledge. The information and Communication Technology is an important tool and has a great impact on Knowledge Management because it assumes an important role in the success and the renovation of knowledge. The Model of Knowledge Management developed by Nonaka and Takeuchi, the "Metavision" Model and the techniques of Business intelligence were the starting point to elaborate a Model of Knowledge Management for a Health Unit. With this model we aim to obtain benefits, such as development of mechanisms of internal communication, training plans and improvement during the process of decision making.

Inteligência coletiva e gestão do conhecimento: uma aplicação na rede social Facebook

Social networks rely on concepts such as collaboration, cooperation, replication, flow, speed, interaction, engagement, and aim the continuous sharing and resharing of information in support of the permanent social interaction. Facebook, the largest social network in the world, reached, in May 2016, the mark of 1.09 billion active users daily, draining 161.7 million hours of users’ attention to the website every day. These users share 4.75 billion units of content daily. The research presented in this dissertation aims to investigate the management of knowledge and collective intelligence, from the introduction of mechanisms that aim to enable users to manage and organize current information in the feeds from Facebook groups in which they participate, turning Facebook into a collective knowledge and information management device that goes far beyond mere interaction and communication among people. The adoption of Design Science Research methodology is intended to instill the "genes" of collective intelligence, as presented in the literature, in the computational artifact being developed, so that intelligence can be managed and used to create even more knowledge and intelligence to and by the group. The main theoretical contribution of this dissertation is to discuss knowledge management and collective intelligence in a complementary and integrated manner, showing how efforts to obtain one also contribute to leveraging the other.

Wirtschaftswissen neu verhandeln. Economic Literacy mittels Psychodrama

Economic Literacy ist ein politischer und demokratischer Ansatz. Er entstand in den 1980er Jahren im Kontext der Internationalen Frauenbewegung. Angelehnt an die Pädagogik der Befreiung von Paulo Freire, soll dabei Wirtschaftswissen in gemeinschaftlicher Auseinandersetzung gestaltet und veränderbar gemacht werden. Die beiden Autorinnen stellen in diesem Beitrag ihre Bildungsarbeit vor. Sie plädieren in der Tradition eines feministisch inspirierten Hinterfragens neoliberaler Konzepte für ein Wirtschaftswissen, das die Lebensdienlichkeit der Ökonomie ins Zentrum stellt. Mittels der Methode des Psychodramas suchen sie Antwort auf Fragen wie: Wem wird die Kompetenz (nicht) zugeschrieben, über Wirtschaft zu sprechen? Welche AkteurInnen mit welchen Interessen bekommen den Raum, ihre wirtschaftlichen Positionen kundzutun? Wer hält die Deutungsmacht über das "richtige" Wirtschaftswissen, wer die Macht zu entscheiden? Wirtschaftswissen soll so neu verhandelt werden, die Wirtschaftsexpertise von Frauen sichtbar gemacht und letztlich die Frage virulent werden: Wie wollen wir, als Gesellschaft, die Bereitstellung von lebensnotwendigen Gütern und Dienstleistungen gestalten? (DIPF/Orig.)

Reimagining the Public Library as Public Space

Once regarded as the public’s center of knowledge and information, public libraries today are challenged by the rise of mobile technology and the Internet. Information behavior of everyday library patrons have transformed to rely on instant access of information through Google search instead of the resources housed in their local libraries. The focus of public library design is shifting from storing & protecting valuable resources (books) to the experience of an active public space of learning, engaging and reading. This thesis reimagines a public library branch in East Baltimore City by evaluating the architecture of public library examples of the past and of today. By understanding the user experience of the three key elements of public library design – procession, services & flexible space - a new public library design that engages and responds to the local community can be proposed.

Sobre el papel del bibliotecólogo

Sin duda el lenguaje fue el primero y más importante instrumento, utilizado en sus inicios, por el hombre para transmitir los conocimientos e información adquirida.Mediante este medio y la memoria, se conservaron y transmitieron tradiciones, rituales, leyendas, plegarias y toda clase de conocimientos de generación en generación. Por ejemplo, en la antigüedad los ancianos de Israel usaban la "mnemotecnia" para transmitir el patrimonio religioso y cultural de su pueblo. Estos podían memorizar el Talmud y la Biblia sin problema y transmitirlos a sus descendientes y discípulos.Con el surgimiento de la escritura, en la noche de los tiempos, el hombre se da cuenta de que sus pensamientos y conocimientos es posible estamparlos por medio de símbolos en rocas, corteza vegetal y cualquier otro material a su alcance, logrando mayor permanencia y tangibilidad. Esto provocó la producción y acumulación de tablillas, papiros y otros materiales escritos, que debían ser custodiados y conservados por personas, que en las bibliotecas más antiguas correspondió a los sacerdotes (pues muchas estaban ubicadas en los templos por considerarse obras sagradas) o al cuidado de sabios y letrados como en la antigua Alejandría.

A Belief rule-based environmental responsibility assessment system for small and medium-sized enterprises

Various environmental management systems, standards and tools are being created to assist companies to become more environmental friendly. However, not all the enterprises have adopted environmental policies in the same scale and range. Additionally, there is no existing guide to help them determine their level of environmental responsibility and subsequently, provide support to enable them to move forward towards environmental responsibility excellence. This research proposes the use of a Belief Rule-Based approach to assess an enterprise’s level commitment to environmental issues. The Environmental Responsibility BRB assessment system has been developed for this research. Participating companies will have to complete a structured questionnaire. An automated analysis of their responses (using the Belief Rule-Based approach) will determine their environmental responsibility level. This is followed by a recommendation on how to progress to the next level. The recommended best practices will help promote understanding, increase awareness, and make the organization greener. BRB systems consist of two parts: Knowledge Base and Inference Engine. The knowledge base in this research is constructed after an in-depth literature review, critical analyses of existing environmental performance assessment models and primarily guided by the EU Draft Background Report on "Best Environmental Management Practice in the Telecommunications and ICT Services Sector". The reasoning algorithm of a selected Drools JBoss BRB inference engine is forward chaining, where an inference starts iteratively searching for a pattern-match of the input and if-then clause. However, the forward chaining mechanism is not equipped with uncertainty handling. Therefore, a decision is made to deploy an evidential reasoning and forward chaining with a hybrid knowledge representation inference scheme to accommodate imprecision, ambiguity and fuzzy types of uncertainties. It is believed that such a system generates well balanced, sensible and Green ICT readiness adapted results, to help enterprises focus on making improvements on more sustainable business operations.