Widespread occurrence of the non-indigenous ascidian Corella eumyota Traustedt, 1882 on the shores of Plymouth Sound and Estuaries Special Area of Conservation, UK

The ascidian Corella eumyota, originally from the Southern Hemisphere, was first reported in the Northern Hemisphere in Brittany, France, in 2002. Since then, it has been recorded in Spain, Ireland, the south coast of England and South Wales. Most European records to date have been from artificial habitats such as marinas. In Plymouth, England, C. eumyota was first found in two marinas in 2005 but individuals were soon also detected in small numbers on nearby shores. Shore surveys in March and August of 2008 indicated that C. eumyota has established reproductive populations on natural and semi-natural shores of Plymouth Sound and the adjacent coastline, largely restricted to relatively sheltered sites in the lower reaches of estuaries. At these sites it is generally the most abundant non-colonial ascidian. The species clearly has the capacity to become a significant component of the biota of sheltered shores in the Northern Hemisphere.

The emotional structure of the advertising message in radio

Radio advertising is suffering from a remarkable crisis of creativity as it has yet not found its role in a radio model based on voice locution and information genres. This article suggests the need for implementing a peripheral or heuristic strategy to attract and hold listeners’ attention. Within this framework, the narration and scene representation are proposed as suitable persuasion techniques. The objective is to design a useful conceptual tool for an efficient creative conception of narration at the service of certain commercial strategy. First, the concept of narrative persuasion is grounded according to the possibilities of the sound code. Second, the keys of scene representation and commercial strategy (brand, product, advantage, benefit and target) within the sound message are presented. And third, these keys are articulated in a model. This model is pre-tested by means of analyzing eight different case-radio ads.

La existencia de necesidades de información y comportamiento informativo en los entrenadores en deportes de combate

Este trabajo tiene como propósito esencial, realizar un acercamiento para detectar e identificar las necesidades de información y el comportamiento informativo de entrenadores en deportes de combate. Para ello se aplicó un cuestionario a instructores de aikido, boxeo, esgrima, judo, karate, kendo, lima lama, lucha y taekwondo seleccionados mediante un muestreo no probabilístico por causalidad. En general encontramos que los principales temas de interés entre los instructores son: los programas de entrenamiento, nutrición y dietas de entrenamiento. Por otra parte, los entrenadores son más propensos a utilizar su experiencia, internet y cursos para obtener información. En contraste se nota que la biblioteca y los libros son poco usados.