MEDO, ANSIEDADE E DESCONFORTO EM VIAGENS AÉREAS:FATORES PSICOLÓGICOS E FISIOLÓGICOS

A finalidade desta tese de mestrado é enriquecer o conhecimento sobre ansiedade, medo e desconforto em viagens aéreas. Sua proposta é identificar os aspectos fisiológicos e psicológicos que estão envolvidos nas diversas etapas que constituem uma viagem de avião. A primeira etapa deste estudo foi a aplicação de escalas e questionários em 51 indivíduos, trabalhadores de empresas de grande porte e que realizavam viagens aéreas com freqüência. A etapa posterior foi relacionar os dados obtidos através dos instrumentos de avaliação. Os resultados demonstraram que a ansiedade e o desconforto estão ligados mais às etapas que precedem a viagem propriamente dita. Em relação à aeronave, o desconforto e a ansiedade estão muito mais relacionados ao movimento do avião do que a cognição que os indivíduos experimentam enquanto voam. Os dados obtidos têm uma implicação significativa no que se refere aos tratamentos utilizados para a eliminação do medo e ansiedade ao voar, sugerindo possíveis adaptações para um melhor resultado.

Contribuições de modelagem de equações estruturais na análise de dados em modelos comportamentais de destino turístico

A fragilidade brasileira quanto à competitividade turística é um fato observável nos dados da Organização Mundial do Turismo. O Brasil caiu em 2011, da 45ª para a 52ª posição, apesar de liderar no atributo recursos naturais e estar colocado na 23° em recursos culturais. Assim, grandes interesses e esforços têm sido direcionados para o estudo da competitividade dos produtos e destinos turísticos. O destino turístico é caracterizado por um conjunto complexo e articulado de fatores tangíveis e intangíveis, apresentando alta complexidade, dados de elevada dimensionalidade, não linearidade e comportamento dinâmico, tornando-se difícil a modelagem desses processos por meio de abordagens baseadas em técnicas estatísticas clássicas. Esta tese investigou modelos de equações estruturais e seus algoritmos, aplicados nesta área, analisando o ciclo completo de análise de dados, em um processo confirmatório no desenvolvimento e avaliação de um modelo holístico da satisfação do turista; na validação da estrutura do modelo de medida e do modelo estrutural, por meio de testes de invariância de múltiplos grupos; na análise comparativa dos métodos de estimação MLE, GLS e ULS para a modelagem da satisfação e na realização de segmentação de mercado no setor de destino turístico utilizando mapas auto-organizáveis de Kohonen e sua validação com modelagem de equações estruturais. Aplicações foram feitas em análises de dados no setor de turismo, principal indústria de serviços do Estado do Rio Grande do Norte, tendo sido, teoricamente desenvolvidos e testados empiricamente, modelos de equações estruturais em padrões comportamentais de destino turístico. Os resultados do estudo empírico se basearam em pesquisas com a técnica de amostragem aleatória sistemática, efetuadas em Natal-RN, entre Janeiro e Março de 2013 e forneceram evidências sustentáveis de que o modelo teórico proposto é satisfatório, com elevada capacidade explicativa e preditiva, sendo a satisfação o antecedente mais importante da lealdade no destino. Além disso, a satisfação é mediadora entre a geração da motivação da viagem e a lealdade do destino e que os turistas buscam primeiro à satisfação com a qualidade dos serviços de turismo e, posteriormente, com os aspectos que influenciam a lealdade. Contribuições acadêmicas e gerenciais são mostradas e sugestões de estudo são dadas para trabalhos futuros.

Fatores capazes de influenciar o encantamento do cliente de turismo de lazer a partir da experiência em parques temáticos

Com o aumento da demanda por empreendimentos no ramo do entretenimento, observa-se o aumento da competitividade no setor de turismo, gerando a necessidade de diferenciação em meio aos demais, visando à fidelização de clientes. Nesse sentido, os profissionais de Marketing passaram a acreditar que, para oferecer algo que fosse capaz de fidelizar os clientes, as empresas deveriam oferecer um produto ou serviço que fosse além das necessidades dos consumidores, surgindo então o termo “encantamento do cliente”. Nesse contexto, o presente estudo tem o objetivo de analisar fatores considerados como capazes de influenciar o encantamento do cliente (Customer Delight) de turismo de lazer, a partir de experiências em parques temáticos, por meio de uma abordagem baseada na Teoria da Avaliação Cognitiva. Para tanto, a investigação apresentou caráter exploratório-descritivo com enfoque analítico-quantitativo. A pesquisa foi do tipo Levantamento (Survey). Os dados foram coletados a partir de um público composto por 176 adolescentes que viajaram em excursão para o Walt Disney World, localizado em Orlando, Flórida, em junho de 2014, por uma agência de viagem localizada na cidade de Natal/ RN. O parque escolhido para objeto da pesquisa foi o Magic Kingdom. Para análise das respostas, foram utilizadas as análises descritiva, fatorial exploratória e confirmatória, assim como a modelagem de equações estruturais. Os resultados apontam para um grande nível de encantamento do entrevistado com o objeto, seja relacionado com a importância do objetivo da viagem, assim como à dimensão Inesperado da viagem. Pelas relações causais encontradas, observou-se que as dimensões “Coerência do Objetivo” e “Importância do Objetivo”, ambas consideradas como antecedentes do Encantamento, têm impactos significativos na formação do Encantamento do Cliente. As constatações permitiram ampliar a compreensão sobre o comportamento do consumidor no turismo de lazer.

A injunção em livros didáticos de língua portuguesa do 4º e 5º anos do ensino fundamental

This investigation aims at identifying, describing, analyzing and interpreting how textbooks on Portuguese Language approach, beginning with the linguistic material, the effects of sense in texts that predominately employ injunctives. The corpus of this study is comprised of six collections of textbooks on Portuguese Language, which are part of the National Program Guide for Textbooks (PNLD) from 2010, adopted by the public schools in the city of Natal and the object of study for the Read/Tell Project of the Educational Observatory of the Federal University of Rio Grande do Norte (UFRN). Textbooks from the 4th and 5th grades, Elementary School, were analyzed – 12 copies total. For the analysis, we selected 16 writing proposals of injunctive texts. Our study is based on theoretical discussions by Adam (2001a, 2001b) with regard to the genre of: inciting to action. In addition, we consider the work of Koch and Fávero (1987), Koch and Elias (2009), Marcuschi (2003, 2008) Pery-Woodly (2001), Rodrigues (2013), Travaglia (1992, 2007) and Rosa (2007). With respect to discussions on textbooks, we refer to Choppin (2004, 2009), Batista (2003, 2009), Rojo e Batista (2005), and with regard to Portuguese Language textbooks specifically, we consider Soares (1998, 2001, 2004) and Bunzen and Rojo (2005). The proposals for writing in injunctive texts, in the collections analyzed, are tips/recommendations, instructions on making toys and/or games, travel itineraries and cooking recipes, such that 69% of them appear in the 4 th grade textbooks and only 31% appear in the 5th grade textbooks. With respect to the linguistic elements responsible for the construction of directive speech acts and the effects on sense produced by them, the data shows that 50% of the writing proposals do not exploit linguistic categories that implicate the effects on sense using injunctives, or rather, there is no work done dealing with linguistic analysis, while 33% mention the imperative mode and 17% investigate infinitive verbs. In this dissertation, the textual plans of incitation to act genres were studied and in them the linguistic materiality that vehicles injunction. This study might contribute to the improvement of Portuguese language teaching in what concerns the articulation of grammatical studies to textual sequences/types, mainly in the case of Portuguese language textbooks for the 4th and 5th grades of Elementary School.

Tomada de decisão individual e aprendizado em Dinoponera quadríceps (Ponerinae, Hymenoptera) forrageando em ambientes dinâmicos

When searching for food, animals often make decisions of where to go, how long to stay in a foraging area and whether or not to return to the last visited spot. These decisions can be enhanced by cognitive traits and adjusted based on previous experience. In social insects such as ants, foraging efficiency have an impact on both individual and colony level. The present study investigated, in the laboratory, the effect of distance from food, capture success and food size, and reward rate on decisions of where to forage in Dinoponera quadriceps, a ponerine ant that forage solitarily and individually make their foraging decisions. We also investigated the influence of learning on the performance of workers over successive trips searching for food by measuring the patch residence time in each foraging trip. Four scenarios were created differing in food reward rates, food size offered and distances colony-food site. Our work has shown that as a rule-of-thumb, workers of D. quadriceps return to the place where a prey item was found on the previous trip, regardless of distance, food size and reward rate. When ants did not capture preys, they were more likely to change path to search for food. However, in one of the scenarios, this decision to switch paths when unsuccessful was less evident, possibly due to the greater variation of possible outcomes ants could experience in this scenario and cognitive constraints of D. quadriceps to predict variations of food distribution. Our results also indicated a learning process of routes of exploration as well as the food site conditions for exploration. After repeated trips, foragers reduced the patch residence time in areas that they did not capture food and quickly changed of foraging area, increasing their foraging efficiency.

O corpo em Michel Onfray

This inquiry looks it to think of the body through Hedonistic Philosophy of Michel Onfray. To compose his written, the philosopher launches strong criticism to the asceticism (constituted by the philosophical tradition and by the monoteístas religions), accusing it of despise the body and the pleasure of his teachings, anchored by the Christian moral. However, his philosophy defends the hedonismo and emphasizes the pleasure as an ethical / moral beginning, which aims the other as much as the individual himself, elevating the body and his potentialities through five senses. The contemplated philosophy allowed us think on the Physical Education, area wich, traditionally, was tied to the execution of disciplinary tasks of the body, disregarding the sensibility of his pedagogic practice. In this scenery, there is an ideal of body that attacks us daily, intensified by this area, which turns in the ethical problem of the body. From then, we launch our questions: From Michel Onfray philosophy, how the body shapes between the asceticism and the hedonismo?, What are the possible implications for the Physical Education? Ruled in the method of the Hedonistic Materialism, proposed by Michel Onfray, we think about this inquiry on two central points that contemplate our categories of study to be known: Glorious body and Loose living Body. We resort to Michel Onfray´s books, as well as, interviews given by the author in magazines / newspapers to help in our inquiry intentions. For the approach ethics / esthetics in the Physical Education, we use the texts of Silvino Santin and Hugo Lovisolo. Besides, we brought the cinema dialog. We classify this inquiry as a true Odyssey that transported us to unknown places and as a return to other already visited. This travel provided teachings that will help our wisdom on how survive the life, alerting us for the worship to the body like the cultivation of ourselves, and not as search of reaching physical standards stipulated by the society in force.

Qualidade dos serviços hoteleiros: percepções dos turistas de negócios de Teresina-PI

Business tourism is one of tourist segments with different market characteristics in relation to others segmentations, such as low seasonality, there is no requirement of natural attractions, it serves as destination projection and it generates profitable larger numbers. Due to the context around business travels, the hotel so many times has a fundamental whole among the elements of the production chain in this segmentation. Business tourism in Teresina is the primary segmentation of the capital, since it represents almost 70% of hotel demand; hence this research has as objective to evaluate through the perceptions of business travelers, the level of quality services of hotels of Teresina. The research is exploratory and descriptive, of functionalist character. This study is characterized by qualitative and quantitative research, supported by a basis of methodological pluralism. For primary data collection was performed applying a suitable research instrument of SERVPERF model (Service Performance). The universe of this study were Teresina's accommodations, restricted to only those that fit in hotel category and it was inside metropolitan area of Teresina. The study subjects were business travelers who were hosted in these hotels. For the analysis, it was considered certain factors: descriptive analysis, factor analysis, correlation matrix analysis of the variables; It was still compiling a graphic of lexicons obtained in the survey about respondent's the notion of quality of vision in the hotel service; Finally, qualitative analysis was based on the theories of marketing, targeting and quality of tourism services applied. The results show that the Teresina hotel service is on a regular average, especially for Reliability and Safety dimensions were highlighted. Whereas, the factor analysis showed the emergence of two factors to explain "Empathy" dimension, one of this is about the organization and the other one is about consumer. And by Lexicometria was possible to observe the importance to the customer of other variables such as: personal aspects, price and location for this tour segmentation.

Algoritmos meta-heurísticos para a solução do problema do caixeiro viajante com múltiplas caronas

The Traveling Salesman with Multiple Ridesharing (TSP-MR) is a type of the Capacitated Traveling Salesman, which presents the possibility of sharing seats with passengers taking advantage of the paths the salesman travels through his cycle. The salesman shares the cost of a path with the boarded passengers. This model can portray a real situation in which, for example, drivers are willing to share parts of a trip with tourists that wish to move between two locations visited by the driver’s route, accepting to share the vehicle with other individuals visiting other locations within the cycle. This work proposes a mathematical formulation for the problem, and an exact and metaheuristics algorithms for its solution, comparing them.

Algoritmos meta-heurísticos para a solução do problema do caixeiro viajante com múltiplas caronas

The Traveling Salesman with Multiple Ridesharing (TSP-MR) is a type of the Capacitated Traveling Salesman, which presents the possibility of sharing seats with passengers taking advantage of the paths the salesman travels through his cycle. The salesman shares the cost of a path with the boarded passengers. This model can portray a real situation in which, for example, drivers are willing to share parts of a trip with tourists that wish to move between two locations visited by the driver’s route, accepting to share the vehicle with other individuals visiting other locations within the cycle. This work proposes a mathematical formulation for the problem, and an exact and metaheuristics algorithms for its solution, comparing them.

Da educação infantil ao ensino fundamental: o que contam as crianças sobre essa travessia na cultura de escola

From inquiries concerning the child as an individual with rights, this work takes as its object of study the perception of 5-7 years old children on their journey from kindergarten to elementary school, in a school culture. The objective of the research is, therefore, to investigate what the children tell in narratives drawn into a conversation circle about their experiences of school life in kindergarten and the first grade of elementary school. The participants were 18 children from a public school in the city of Natal (RN). Five rounds of conversation were held in which the children told a little alien, who was unaware of the school culture, what they knew about school and what they did at it. The research is linked to the project "Children's Narratives. What the children tell about childhood schools?"(Passeggi et all, 2011) and adopts epistemological principles and research methods of (auto)biographical education, taking as a working hypothesis the child's ability to reflect on their experiences and understand from their point of view, what happens to them. Analyses were organized based on the concept of school culture (Barroso, 2012). In the narratives of children, the three dimensions of school culture: the functionalist (purpose and rules), structural (structure and pedagogical organization) and the interactional (relations with others, with the spaces and with knowledge) are considered intertwined in their school perceptions and signal experienced tensions in a process of "conversion" from child to student. Children seem to realize the uniqueness of each level of education. They recognize as a characteristic of early childhood education the recreational activities, and as injunctions of the first year of elementary school the "study", "learning to read and write" to "be smart" to "change." The schooling will thus, constitute, in their eyes, as a time and a place where the children's culture gives way to school culture, and in this journey they experience that the desire to play and the duty/want to study cross the three dimensions of school. At the end of the journey, the status of children as cultural beings with rights is confirmed, whose narratives about school and about their experiences of "conversion" in a student, reveal much about the power of reflection on themselves, the school and the society in which they live, legitimizing their place in educational research and in child care policies.

Influência dos intermediários de distribuição de produtos turísticos no processo de decisão do meio de hospedagem pelo consumidor

This study examines the complex hotel buyer decision process in front of the tourism distribution channels. Its objective is to describe the influence level of the tourism marketing intermediaries, mainly the travel agents and tour operators, over the hotel decision process by the buyer-tourist. The data collection process was done trough a survey with three hundred brazilian tourists hosted in nineteen hotels of Natal, capital of Rio Grande do Norte, Brazil. The data analysis was done using some multivariate statistic techniques as correlation analysis, multiple regression analysis, factor analysis and multiple discriminant analysis. The research characterizes the hotel services consumers profile and his trip, and identifying the distribution channels used by them. Furthermore, the research verifies the intermediaries influence exercised over hotel buyer decision process, looking for identify causality relations between the influence level and the buyer profile. Verifies that information about hotels available on internet reduces the probability that this influence can be practiced; however it was possible identifying those consumers considers this information complementary and non-substitutes than the information from intermediaries. The characteristics of the data do not allow indentifying the factors that constraint the intermediaries influence neither identifying discriminant functions of the specific distribution channel choice by consumers. The study concludes that consumers don t agree in have been influenced by intermediaries or don t know if they have, still considering important to consult them and internet doesn t substitute their function as information source

Os exus em casa de catiço : etnografia, representações, magia

This dissertation is the result of an ethnographic journey undertaken in three spiritual centers of Umbanda , located in different districts of Natal/RN. The aim of the study was to understand how the representations of exus (spirit category) are established in the studied religious environment. In order to study this, mythical narratives of songs and of people were analyzed. In addition, the incorporated spirit entities, loaded with codes and values, were possible to be read and understood. The present work was developed according to a theoretical and methodological approach that interprets culture as a constant construction process, with representations and significations. The empirical research focuses on the ethnographic observations and the narratives; providing the experimentation of the models of discursive dialogues and polyphony. It was observed that the studied empirical field is marked by the cult of the Jurema which influences the mythical construction of exus . Therefore, this study enabled a reflection on the meeting of notions of two distinct worlds ( Umbanda and Jurema ). This reflection is crucial to the understanding of the position that exus occupy in the local umbandista system

Avaliação de características que influenciam nos votos de utilidade de opiniões sobre serviços em português

The large number of opinions generated by online users made the former “word of mouth” find its way to virtual world. In addition to be numerous, many of the useful reviews are mixed with a large number of fraudulent, incomplete or duplicate reviews. However, how to find the features that influence on the number of votes received by an opinion and find useful reviews? The literature on opinion mining has several studies and techniques that are able to analyze of properties found in the text of reviews. This paper presents the application of a methodology for evaluation of usefulness of opinions with the aim of identifying which characteristics have more influence on the amount of votes: basic utility (e.g. ratings about the product and/or service, date of publication), textual (e.g.size of words, paragraphs) and semantics (e.g., the meaning of the words of the text). The evaluation was performed in a database extracted from TripAdvisor with opinionsabout hotels written in Portuguese. Results show that users give more attention to recent opinions with higher scores for value and location of the hotel and with lowest scores for sleep quality and service and cleanliness. Texts with positive opinions, small words, few adjectives and adverbs increase the chances of receiving more votes.

A formação dos educadores de infância: estratégias e práticas. Estudo realizado num agrupamento de escolas na zona Norte de Portugal

Trabalho de Projeto apresentado à Escola Superior de Educação de Paula Frassinetti para obtenção do Grau de Mestre em Ciências da Educação - Especialização em Supervisão Pedagógica

Caim, Gaspard, Melchior, Balthazar e demais cúmplices : jornada às avessas rumo à inefável transcendência

Tendo como ponto de partida a leitura intertextual das obras Caim, de José Saramago, e Gaspard, Melchior et Balthazar, de Michel Tournier, encaradas à luz da Teoria da Carnavalização do filósofo russo Mikhail Bakhtin, procura-se estabelecer afinidades e antinomias passíveis de constarem na temática da revisitação subversiva de mitos bíblicos. Assim sendo, pretende-se concluir, nomeadamente, acerca da relevância do diálogo efetuado pelos autores em torno da verdade oficial e sua reinterpretação, ainda que insolente; da validade da viagem de iniciação, enquanto lenitivo, “via-sacra” e demanda de absoluta Plenitude, empreendida pelos heróis e pelos anti-heróis; do grotesco na representação carnavalesca do corpo e da vida terrena; da presença de um discurso narrativo fazendo uso de uma linguagem subversiva, onde grotesco, ironia e/ou paródia são percetíveis; dos valores morais e ética social a preservar versus crítica acérrima ao poder instituído; da queda do Homem e do confronto com Deus e suas imperdoáveis limitações “humanas”; da presença do binómio entidade divina/entidade mefistofélica e o modo como as várias vozes narrativas surgem articuladas. Concomitantemente, pretende-se comprovar que os textos de José Saramago e Michel Tournier, embora mergulhando no desmascaramento, “profanação” e aparente niilismo do Texto Bíblico, na dessacralização de um cosmos oficial e na adoção do riso e impertinência enquanto catarse, longe de provocarem a aniquilação do mito, antes concorrem para uma releitura profícua, pois repleta de pluralidade de significados, onde o Transcendente, por oposição à desilusão prodigalizada pela vida terrena, é objeto de revitalização; pretendendo autores, narradores e leitores, postos em diálogo polifónico, a não reiteração de modos perniciosos de “estar” e “ser”, mas um olhar lúcido e puro sobre o futuro da Humanidade.