As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Possibilidades de organização de campeonatos de basquetebol e voleibol sub 1,80m masculino

Currently in the sports world, one of the prerequisites imposed by the organizers of sports sieves (selection of athletes) is the height, it becomes increasingly essential to play in clubs and teams worldwide. We noticed that teams base categories also suffer greatly from this height limitation. The objective of this research is to investigate the opinion of coaches, former coaches, players and former players and basketball players and volleyball on that possibility, or what to think about creating sub 1.80 m championships in men's tournaments. . This is a study of the qualitative and descriptive conducted with athletes and coaches volleyball and basketball courts, 6 volleyball players, six basketball players, volleyball players and a coach second technical basketball. We had the result of this work three main parameters: If athletes and coaches are in favor or not the creation of leagues, if there is any form of prejudice with the low in basketball and volleyball and opinions about the players lower in basketball and volleyball. Small players adhered to the idea of creating the league, high players were divided in high response and the coaches agreed saying that it grows with the Sports. Next step is the implementation, planning for these championships to assess the real possibilities of success of this initiative.

Jornalismo e Infotenimento na Copa do Mundo de 2010: uma análise sobre o Central da Copa

The proposed paper aims to understand and analyze how the sporting television journalism has changed in Brazil, affecting the coverage of major events like the World Cup. The impact of these changes are reflected in the use of interactivity, entertainment and presentation of news, in pictures and on television news programs inserted in Brazilian TV News. Using as an object of study the Central da Copa (presented in 2010), from Globo Television Network the study aims to examine concepts of interactivity, journalistic content and infotainment through Content Analysis and under journalistic theories of optics

Dança de salão: perspectivas de satisfação e motivos de adesão

The need to practice physical activity of any kind grows day by day. People look for studios, clubs, parks, either to practice some kind of sport, gymnastics classes, workout or a good walk. Over the last few years, another option has arived arose, which is a little different from what we are used to see. We are talking about Ballroom Dance, a new alternative for thoses who wants or needs to practice some physical activity but is looking for a different environment. Ballroom Dance is growing, thanks to the media, it has been an effective option for whom seeks to fill her free time and gains benefits such as leisure, satisfaction, health and quality of live, etc. Therefore, the objectives of this study were: investigating the reasons that lead the people to look for classes like Ballroom Dance and identify the degree of satisfaction of these students regarding Ballroom Dance classes. Thirty eight students participated in this study: some came from a dance studio from Rio Claro (SP), some from a gym academy with Ballroom Dance classes from Campo Grande (MS) and some from a Ballroom Dance Program of Unesp, Rio Claro in the community. The participants of both genders, ageing between 18 to 60 years, were enpaped on Ballroom program for at least one month. They answered a questionnaire related to the issue. After analyzing the data it was confirmed that people seeks for Ballroom Dance because they like to dance, they feel pleasure to dance, besides feeling relaxed in the activity and because dancing brought them fun. Regarding the Degree of satisfaction, all of them stated being satisfied with Ballroom Dance.

A prática pedagógica das lutas nas academias de ginástica

The fights are one of the most elementary manifestations of body culture, which are also constituted by sports, dances, games, and others. They are present in a lot of different ways, being very diverse among themselves. However, there is no consensus or agreements in the literature about the pedagogical practice of these modalities in fitness centers, sport clubs and sports centers. How do the teachers teach in these environments? What strategies do they use? How do they organize the contents? In what subjects they are based to execute the teaching and learning process? In this way, the objective of this study was to analyze some classes from different styles of fights/ martial arts teachers, trying to find what are their focus, goals, methodologies, classes’ dynamics and didactical and pedagogical procedures, aiming to check what is the focus of fights/ martial arts´ pedagogical practice in non-formal education. For this, it was selected one experienced teacher from the following modalities of fights from oriental origin: karate, judo, jiu jitsu and kung fu. The methodology used in this study consisted first in a literature review about the fights and sports pedagogy. Furthermore, there was one field research of qualitative nature, whose methods of data collection were divided in two: systematic observations of some classes of each teacher and semi-structured interviews with each teacher after the observation process, looking deeper into the pedagogical practice of these modalities. The results were analyzed through a content analyze, crossing the informations acquired with the instruments used. In addition to the description of these teachers and their classes, there was a classification of information, arriving the following categories: ritual and ceremony, tradition and discipline, didactical and pedagogical procedures ...(Complete abstract click electronic access below)

Memória de onde, memória de quem

The spatial formation of Rio Claro city preserves several features of the problematic transition from the slave to remunerated labor in the late 20th, when the tacit ethnic bipolar sociability standard emerged, imprinting “black” and “white” forms to the city’s urban space. The ethnic social clubs José do Patrocínio and Tamoio, are two objects of ethnic groups’ exclusive use. Such ethnic social clubs indicate the existence of conflicts in their formation, as well as in their present existence, they are forms that preserve in themselves the codes and histories of the local black movement’s fight for their rights and for an autonomous place in the local society. In the present context the spaces are increasingly subjected to commercial interests and the spirits are embedded in confusion. What is the value of these spaces for the subjects who built them? The versions and narratives from oral accounts will allow us to understand the existing dimensions in the relation between the places and the memory, evidencing the importance of the patrimony and the patrimonial policies to the cities in the present historical period of geographic space globalization

Entre ditos e não ditos: a marcação social de diferenças de gênero e sexualidade por intermédio das práticas escolares da Educação Física

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Gestão no futebol: os quatro grandes times do estado de São Paulo

This research aims to identify elements that show how management influences and is present in modern Brazilian soccer, the competition and rivalry between the soccer teams, especially in the state of São Paulo, have increased considerably and consequently causing the search for efficiency to advance even more. The research was based on how close a relationship between management and soccer could influence it. Is the management so significant for the outcome of soccer match? The clubs with the best results are always those who apply best management models? Data that enabled the determination of financial indicators was collected from those who are considered the four major clubs in the state of São Paulo (SC Corinthians Paulista, SE Palmeiras, Santos FC and São Paulo FC ). With the data, the indicators and events that occurred with the clubs in the period 2010-2012, it was possible to demonstrate the influence of management in soccer, both good and bad, and see that even with the immediate results that soccer requires, managers should invest in some long-term measures to improve the structure of the clubs they represent

Questão jurídica e social para o Terceiro Setor: associações sem fins lucrativos de atividades profissionais e clubes de serviços - Franca-SP

Pós-graduação em Serviço Social - FCHS

Itinerários, estruturas de sociabilidades e ação política: intelectuais de São Paulo na crise do Império (1875-1889)

Pós-graduação em História - FCHS

Aquisição de densidade mineral óssea e prática de modalidades esportivas de combate em jovens

Pós-graduação em Ciências da Motricidade - IBRC

Características epidemiológicas da frequência cardíaca de repouso: relação com a prática de atividade física estratificada por sexo e controlada por fatores de confusão

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estilo de liderança de técnicos de futebol

Psychological factors are gaining more space in sports, and increasingly common related professional psychology are inserted in the sporting context. Seeking a better understanding of the manifestations of leadership in football between technicians of different categories this study aimed to verify whether there is a preferred style of leadership among the football coaches and if there are differences between the leadership style ideal and real seconded by same. The methodology used the Search Specification (CERVO and BERVIAN, 2004) relying on the implementation of the Revised Leadership Scale for Sport (ELRE), ideal and real versions Profile, With the participation of twenty football coaches in the field (n = 20), working in teams of males in the City of São Bernardo do Campo - SP, and to process the data we calculated the Cronbach alpha to verify the reliability of the scale, and the average of the results relying on the software application SPSS version 17.0 for Windows. Of the total participants 30% have a degree in Physical Education and are inserted in the football an average of 8 years in different roles and the prevalence of autocratic decision-making model, with an alpha of 0.87 results in the ideal profile and the actual profile of alpha 0.86 , So the scale is stable and reliable. We conclude that the model of autocratic decision not differ very significantly compared to the model of democratic decision. Regarding the interaction with the group of technicians the situational model is highlighted in research showing that technicians take into account situational factors.

A criança difícil do século algumas configurações do esporte no velho e no novo milênio

The purpose of this article is through a brief review of some studies about the sport, check that the commodification of sporting activity, a process intensified in the late twentieth century, would corrupt its secularized and playful essence. In this sense, it discusses how athletes have left the "love for the shirt", and the sport, his romantic practice in exchange for the interests of advertisers and investors.

Análise do processo histórico da identificação de goleiros para o futebol

The purpose of the present research, of qualitative nature, was to analyzethe historical process of talent selection in soccer, specifically, themethodology used to identify goalkeepers, used by professionals who workedin Brazilian soccer clubs in the period of 1970 to 2005. Through the techniqueof semi-structured interviews, were collected the testimony of thirteenprofessionals who worked in soccer during the stated period. It was foundthat the process of identifying goalkeepers occurred predominantly duringthe collective training (traditional game) and the specific position training, inwhich technical fundamentals are observed. It was also found that theanthropometric characteristics (height) and the psychological aspects werementioned by respondents as the most observed ones in the process ofidentifying goalkeepers.