Sosiaalipsykologian uusia oppikirjoja

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Ihmiset, käsitteet ja kulttuurit liikkeessä

The 11th Congress of the International Society for Ethnology and Folklore SIEF 2013: Circulation, Tartossa 30.6.–4.7.2013.

Ensuring the efficient utilization of Business Intelligence

In recent years, chief information officers (CIOs) around the world have identified Business Intelligence (BI) as their top priority and as the best way to enhance their enterprises competitiveness. Yet, many enterprises are struggling to realize the business value that BI promises. This discrepancy causes important questions, for example: what are the critical success factors of Business Intelligence and, more importantly, how it can be ensured that a Business Intelligence program enhances enterprises competitiveness. The main objective of the study is to find out how it can be ensured that a BI program meets its goals in providing competitive advantage to an enterprise. The objective is approached with a literature review and a qualitative case study. For the literature review the main objective populates three research questions (RQs); RQ1: What is Business Intelligence and why is it important for modern enterprises? RQ2: What are the critical success factors of Business Intelligence programs? RQ3: How it can be ensured that CSFs are met? The qualitative case study covers the BI program of a Finnish global manufacturer company. The research questions for the case study are as follows; RQ4: What is the current state of the case company’s BI program and what are the key areas for improvement? RQ5: In what ways the case company’s Business Intelligence program could be improved? The case company’s BI program is researched using the following methods; action research, semi-structured interviews, maturity assessment and benchmarking. The literature review shows that Business Intelligence is a technology-based information process that contains a series of systematic activities, which are driven by the specific information needs of decision-makers. The objective of BI is to provide accurate, timely, fact-based information, which enables taking actions that lead to achieving competitive advantage. There are many reasons for the importance of Business Intelligence, two of the most important being; 1) It helps to bridge the gap between an enterprise’s current and its desired performance, and 2) It helps enterprises to be in alignment with key performance indicators meaning it helps an enterprise to align towards its key objectives. The literature review also shows that there are known critical success factors (CSFs) for Business Intelligence programs which have to be met if the above mentioned value is wanted to be achieved, for example; committed management support and sponsorship, business-driven development approach and sustainable data quality. The literature review shows that the most common challenges are related to these CSFs and, more importantly, that overcoming these challenges requires a more comprehensive form of BI, called Enterprise Performance Management (EPM). EPM links measurement to strategy by focusing on what is measured and why. The case study shows that many of the challenges faced in the case company’s BI program are related to the above-mentioned CSFs. The main challenges are; lack of support and sponsorship from business, lack of visibility to overall business performance, lack of rigid BI development process, lack of clear purpose for the BI program and poor data quality. To overcome these challenges the case company should define and design an enterprise metrics framework, make sure that BI development requirements are gathered and prioritized by business, focus on data quality and ownership, and finally define clear goals for the BI program and then support and sponsor these goals.

Pelillistäminen menetelmänä julkisen liikenteen käytön lisäämisessä

Joukkoliikenteen suosio hiipuu vähitellen, käyttö aste laskee. Tätä ongelmaa lähdimme ratkaisemaan sovelluksen ja pelillistämis menetelmän avulla. Menetelmää hyödyntäen tavoitteena oli luoda sovellus joka koukuttaa käyttäjän sovelluksen käyttöön ja sitä kautta joukkoliikenteen käyttöön. Pyrimme pysäyttämään joukkoliikenteen käyttöasteen laskun tai jopa kääntämään sen kasvuun. Varsinaista tulosta ei tällä työllä saatu, sillä aika ei vain riittänyt sovelluksen testaamiseen käytännössä. Pelillistämis menetelmiä kun tutkii ja vertaa sovellustamme niihin, niin sovelluksellamme on hyvä mahdollisuudet toimia joukkoliikenteen käytön lisäämisen työkaluna.

Parland, Henry

f. 29.7.1908 i Viborg, d. 10.11.1930 i Kaunas, Litauen Henry Parland har gått till litteraturhistorien som modernistisk författare och litterärt underbarn. Han debuterade som lyriker vid slutet av 1920-talet men hans författarbana avbröts snart av hans tidiga död. Parland var influerad av moderna strömningar så som den ryska futurismen och dadaismen. Moderna fenomen, t.ex. samtidens film och annan populärkultur, motorfordon och storstadslivet har också en framträdande roll i hans verk. Stilmässigt är iakttagande ”nysaklig” skildring av verkligheten och en fragmenterad skildring av t.ex. personer, typiska för Parland. I produktionen, som till stor del är postumt utgiven, ingår förutom lyrik den förvånansvärt moderna romanen Sönder (1929-1930) samt essäer och kortprosa. Tidigt påverkad av den ryska formalismen som starkt betonade det specifikt litterära i skönlitteraturen, företrädde han också en för sin tid ovanligt modern konstuppfattning. Parlands verk upplevs fortfarande som fräscha och moderna av dagens läsare och har översatts till andra språk långt efter författarens levnadstid.

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