1000 resultados para Identidades espaciais


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Este trabalho se propõe a analisar as interações entre a Publicidade, as Identidades Nacionais e o Imaginário. Para isto, foi estabelecido o objetivo de verificar a atuação da publicidade, enquanto processo comunicacional, como mediadora cultural por meio da conformação de vínculos de uma marca/produto com a representação de identidade cultural nacional de um povo, valendo-se da utilização de símbolos, mitos e de um discurso de pertencimento presentes no imaginário social. Para o alcance deste objetivo, foram assentadas as bases teóricas que estudam as temáticas: imaginário; identidades culturais e sociologia do esporte. No que diz respeito especificamente à publicidade, o estudo se concentrou nas interações da publicidade com o consumidor em que o objetivo final é estabelecer vínculos emocionais duradouros. As reflexões dos teóricos Gilbert Durand, Michel de Certeau, Stuart Hall, Raymond Williams, Eric Hobsbawm, Mário Filho, Édison Gastaldo, Kevin Roberts e Magali Cunha foram privilegiadas. A partir desse assento teórico foi possível desenvolver uma metodologia de caráter qualitativo por meio da Análise de Conteúdo em bases comparativas. A conclusão da pesquisa é que a publicidade se conecta ao imaginário social porque ela é mais um elemento da construção deste imaginário e, em função de ser um processo comunicacional, também se alimenta dele. Portanto, o publicitário (e consequentemente a publicidade) busca elementos na sua imaginação para criar e o seu repertório inclui aspectos como a identidade nacional e relações com a religiosidade popular. O produto final, midiatizado, vai fazer com que novos entendimentos sejam produzidos no imaginário social, ao mesmo tempo em que pode, também, apenas reforçar o entendimento já sedimentado acerca dessas representações.

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This work analyses the effects of form over the emergence of new patterns of use and occupation in public spaces of housing estates designed in the 1980s and 1990s in Natal’s municipality (Brazil). We start from the premise that form acts on social process (HILLIER; HANSON, 1984), and verify how much the original spatial configuration of Parque Serrambi housing states contributed to the creation of new spatial patterns following the interventions of the people living there. The Serrambi states were built in Natal’s south based on an urbanization model following modernist’s principals and aimed to supply demands for popular dwellings. They were one of the last estates financed by the former National Dwelling Bank (BNH) and supervised by the Dwelling Cooperatives Orientation Institute (INOCOOP), materialized a spatial form different from the highrise dwelling experiences from the same period. The results were obtained through configurational analysis based on Space Syntax conceptual and methodological framework, in which space and society are viewed as interrelated. The analyses was based on represanting and quantifying spatial properties and identificatying social patterns related to the interventions. We identified that the original spatial configurations, associated to subtle changes in the states social patterns, analysed independently of non-morphological categories, gave way to the occupation patterns verrified in both Serrambi cases.

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The purpose of this study is to investigate the cultural identities of Santa Rita de Cassia constructed from the representations contained in the speech of Santa Cruz urban area residents, which is located in a harsh part of the State of Rio Grande do Norte. These residents make the story of the Saint full of meaning for themselves, in their daily lives, as well as to the society. This is observed in the narration of Rita de Cassia’s story which has been told in the city over the past one hundred and eighty years, the number of women's names and commercial establishments named “Santa Rita”. In 2010, with the inauguration of the Alto de Santa Rita – a space for worshiping the saint –, the amount of visitors increased in the city, due to the construction and inauguration of a colossal monument representing the image of Rita de Cassia. Then, new social, cultural, religious and political aspects became part of the local reality of the city of Santa Cruz, what made residents have something in common to talk about. According to the interdisciplinary approach of Applied Linguistics, our theoretical background is based on the socio-historical language concept, which understands language as discursive practice. Still theoretically speaking, this study establishes an interface with cultural studies, taking into account the concept of cultural identity in post-modernity society. Discourse analysis proved plural, with a multiplicity of cultural identities ranging from very obedient daughter to wife who suffered because of the husband, from very religious woman to the widow who entered the convent, on to the Saint of the miracles and healings interceding in the lives of the ones who seek for help. It was also observed in the above mentioned investigative path that these identities can be constructed and reconstructed if immersed in a different set of social practices historically determined

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The discussion involving the identity of social actors has taken place for some years, however, it has become significant for the discourse studies over the last years due to the fragmentation of postmodern actors. Understanding the identity as a symbolic concept that can aid in the detection of certain realities - a kind of mechanism / a magnifying glass (MERLUCCI, 1985) - you can check the linguistic materiality of the introductory text of the lattes resume as a adequate place for the formation of collective identities . The aim of this dissertation is to reflect, in a time of postmodernity, through the lattes introductory curriculum texts, the collective identities of the language researchers are portrayed in discursive and social practices based on the accumulation of cultural and academic capital. For analysis, surrounding the indisciplinary posture in Applied Linguistics (MOITA-LOPES, 2006), the descriptive / interpretive methodology was used (MAGALHÃES, 2001). Whereas the study method and the social theory, as state reasons of the research makes use of the Sociological Approach and Communicational Discourse, chain linked to the assumptions of Critical Discourse Analysis (PEDROSA, 2012a). The corpus is constituted of twenty-seven introductory texts from the lattes curriculum of language researchers, connected to three institutions of higher learning in Sergipe. After the collection, on the lattes platform, and the numbering of the curriculum in order to achieve the research objective, we performed the analysis based on three identity themes: teaching, social belonging (BAJOIT, 2006; DESCHAMPS; MOLINER, 2009) and the accumulation of academic-cultural capital (BOURDIEU, 2004; HEY, 2008). The data show that the texts of the lattes curriculum are based on hegemonic and ideological principals, referring to the accumulation of academic assets, the valuation of actors and the hierarchical positions, recognized and ratified by couples who socialize among themselves Right now, the research allows us to infer that, in postmodernity, some collective identity assumptions, contribute to the understanding of the academic reality, around the the lattes curriculum.

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The revolution caused by the internet and its various social networks eventually bring forth fruitful reflections on cyberculture and the power of identity construction. What seemed purely fashion has become way of being, representation of self, reality creation (Lévy, 1996). Considering language as a social phenomenon, which occurs through interaction, as explicit in Bakhtin (1929), the speech aired on social networks shapes the profile of their users, constructing identities which, according to Hall (2006), are multiple and non-permanent . This research seeks to examine the use of Twitter by school students, developing a reflection on the construction of their own identities in cyberspace. The subjects are students of Educandário Nossa Senhora das Vitórias, private school in Assú/RN, all graduates from high school. Understanding the Vestibular year as a decisive and a reflection engine ever present about their condition of students, subjects eventually express their anxieties, fears and perspectives in the virtual environment, providing us with enough material to analyze how they are high school students, expectations for appropriate selection processes, plus several representations belonging to the school environment. From the discourse conveyed on Twitter expressed in Featured posts, this study reveals the identities of high school students that emerge from it, which led the cast of some evidence. From them, despite the multiplicity of identities observed, presented some common aspects that corroborate the requirements provided for specific objectives, such as: feeling of belonging to a group - class and school; change of routine and behavior towards education; desecration of traditional teaching practices; changing the identity of students'writings. The analysis of postings enables us to know the perceptions of students regarding the school, the disciplines , the pace of studies, interest in school practices, and from such evidence, the perception of how vestibular modify your daily life and a fondness their identities as school students.

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This research has vegan groups in the city of Natal-RN as interlocutors, although I also report to other research contexts, such as those located in the cities of Recife (Pernambuco State) and Campina Grande (Paraíba State). Moved by ethical principles based on animal rights, vegans refuse to consume any product with animal origin. To the extent that consumption habits can be considered powerful elements of identification, the relationship between consumption, food, identity, and politics is an important analytical key in the development of this work. As my main theoretical question, I follow the ways by which the vegan discourse (of abolitionist character) takes shape and materializes into actions, demonstrations and political mobilization. Therefore, I aim to present an ethnography of activities performed collectively by these individuals, such as those of a more ludic character (picnics, etc.) as well as those more politically oriented, especially protests and demonstrations in public places.

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Analogous to sunspots and solar photospheric faculae, which visibility is modulated by stellar rotation, stellar active regions consist of cool spots and bright faculae caused by the magnetic field of the star. Such starspots are now well established as major tracers used to estimate the stellar rotation period, but their dynamic behavior may also be used to analyze other relevant phenomena such as the presence of magnetic activity and its cycles. To calculate the stellar rotation period, identify the presence of active regions and investigate if the star exhibits or not differential rotation, we apply two methods: a wavelet analysis and a spot model. The wavelet procedure is also applied here to study pulsation in order to identify specific signatures of this particular stellar variability for different types of pulsating variable stars. The wavelet transform has been used as a powerful tool for treating several problems in astrophysics. In this work, we show that the time-frequency analysis of stellar light curves using the wavelet transform is a practical tool for identifying rotation, magnetic activity, and pulsation signatures. We present the wavelet spectral composition and multiscale variations of the time series for four classes of stars: targets dominated by magnetic activity, stars with transiting planets, those with binary transits, and pulsating stars. We applied the Morlet wavelet (6th order), which offers high time and frequency resolution. By applying the wavelet transform to the signal, we obtain the wavelet local and global power spectra. The first is interpreted as energy distribution of the signal in time-frequency space, and the second is obtained by time integration of the local map. Since the wavelet transform is a useful mathematical tool for nonstationary signals, this technique applied to Kepler and CoRoT light curves allows us to clearly identify particular signatures for different phenomena. In particular, patterns were identified for the temporal evolution of the rotation period and other periodicity due to active regions affecting these light curves. In addition, a beat-pattern vii signature in the local wavelet map of pulsating stars over the entire time span was also detected. The second method is based on starspots detection during transits of an extrasolar planet orbiting its host star. As a planet eclipses its parent star, we can detect physical phenomena on the surface of the star. If a dark spot on the disk of the star is partially or totally eclipsed, the integrated stellar luminosity will increase slightly. By analyzing the transit light curve it is possible to infer the physical properties of starspots, such as size, intensity, position and temperature. By detecting the same spot on consecutive transits, it is possible to obtain additional information such as the stellar rotation period in the planetary transit latitude, differential rotation, and magnetic activity cycles. Transit observations of CoRoT-18 and Kepler-17 were used to implement this model.

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This wor k problematizou - if the relationship between trade and city, with a view to considering the role of this activity in urban dynamics of Pau dos Ferros, from the decade of 1980. From this perspective, characterized the city from a historical point of view, em phasizing the commercial dynamics in the urban context, regarding the number of establishments, typologies, specializations; identified the vectors of modernization of commercial activity in the city; it was recognized from the dissemination of trade in ur ban space, the processes and the space forms associated with this dynamic. The methodology involved bibliographic research, documentary research in organs, such as the Instituto Brasileiro de Geografia e Estatística (IBGE), Serviço Brasileiro de Apoio a Mi cro e Pequenas Empresas (SEBRAE), Câmara de Dirigentes Lojistas (CDL) of Pau dos Ferros and Municipal Government, as well as field research. The results of the survey indicate that the City of Pau dos Ferros, from a historical point of view, had its origin linked to trade and has the center as the site of the genesis of this activity, because the largest number of establishments, typologies and specializations are there; the commercial activity is marked by the coexistence between traditional ways and moder n, these being allocated in the central area of the city, for example, supermarkets and specialty stores; and the dissemination of trade in the urban area of Pau dos Ferros revealed the center of the city and the Avenue Independence as the places where the y are more expressive, the processes and forms associated with this activity.

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Miles de trabajadores en Argentina se encuentran en puestos de baja productividad y sin poder acceder a los beneficios de la seguridad social, siendo estos algunos de los indicadores más importantes para considerarlos uno de los sectores más vulnerables de la sociedad. Se estima que en la última década en nuestro país los trabajadores informales representaron entre el 35y el 45de los trabajadores ocupados. Pero la informalización del mercado de trabajo argentino no es un fenómeno aislado, ya que se estima que en América Latina, hacia 1999, el 46.4de los ocupados urbanos desempeñaba actividades informales. Muchas han sido las discusiones académicas que se han suscitado en torno a la conceptualización de estas actividades laborales, pero pocas veces se ha recurrido a ver qué piensan y qué dicen los propios trabajadores. Sus trayectorias laborales, sus identidades sociales, y la vivencia del día a día, les permite percibir de una forma particular sus actividades cotidianas. Y esto es que intentaremos presentar a través de estas notas. Esta ponencia se propone, por tanto, comprender la percepción que estos trabajadores tienen de su propia actividad laboral, es decir, recuperaremos la voz de los denominados "trabajadores informales" analizando su autodenominación, su identidad social, su reconocimiento y opinión respecto al término "informal". Para ello se recurrirá a datos primarios de carácter cuantitativos y cualitativos, relevados a partir de la técnica de encuestas, y de entrevistas en profundidad, respectivamente. El trabajo de campo ha tenido como unidad de observación a trabajadores feriantes de la ciudad de La Plata

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El presente texto no refleja el resultado de una investigación, sino las primeras reflexiones acerca de un problema que nos preocupa: la relación que existe entre la educación, las identidades y las fronteras. El texto se divide en tres partes. En primer lugar ofreceremos algunas ideas acerca de cómo puede entenderse a nivel teórico la relación entre educación, identidades y fronteras. En la segunda parte analizaremos cómo se resolvió esta relación en épocas en las cuáles el espacio político se organizaba principalmente a través del Estado-Nación. Finalmente, en la última parte de este texto intentaremos plantear algunas coordenadas para entender la relación entre educación, identidades y fronteras en la actualidad, partiendo del supuesto de que el espacio ya no se organiza principalmente alrededor del Estado Nación y que este cambio tiene efectos sobre las fronteras simbólicas que se constituyen en los procesos de construcción identitaria