A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

Um debate sobre os limites do crescimento econômico no Brasil sob a perspectiva do modelo Harrod-Domar

Desde fins da década de 70, com as crises do petróleo e a crise externa, ocorreram mudanças no sistema internacional de financiamento que levaram o sistema econômico brasileiro do “milagre econômico” à “década perdida”. Com isso, os anos 80 foram marcados por períodos de recessão, desequilíbrios internos, descontrole inflacionário, déficits no setor público, resultando em problemas macroeconômicos, os quais se tornaram herança para as próximas décadas. Sendo assim, nos anos 80, 90 e, parte dos anos 2000, a economia brasileira teve como principal foco políticas de visassem o ajuste econômico e a estabilização, deixando o crescimento econômico como segundo plano, fato que resultou em um baixo crescimento econômico, ou seja, baixas taxas do PIB real. Contudo, este fato foi contrariado a partir de 2004 quando o Brasil passou a apresentar taxas mais significativas de investimento, permitindo um crescimento do PIB superior a 5% a.a., sendo que para este período muitos economistas defendiam que a economia nacional poderia crescer de forma “sustentada”, sem causar pressões inflacionárias, a um nível de 4,5% a 5% ao ano. Assim sendo, nos dias atuais uma das abordagens com maior enfoque no ramo econômico é a questão do crescimento sustentável, o qual esteja dentro dos limites estruturais da economia brasileira, e com isso não gere pressões inflacionárias. Este questionamento ganhou força devido ao fato de que nos últimos anos o Brasil tem apresentado um crescimento acelerado, preocupando muitos economistas, os quais acreditam que este crescimento seja insustentável e contrariando outros, que defendem que, as taxas de crescimento do PIB (Produto Interno Bruto) se dão em níveis muito baixos, inferiores ao crescimento permitido pelo potencial estrutural do Brasil, devido ao controle que é aplicado a esta taxa em relação à meta de inflação determinada... (Resumo completo, clicar acesso eletrônico abaixo)

Proposta de traçado de alcoolduto ligando a hidrovia Tietê Paraná à refinaria do planalto paulista com uso de avaliação multicritérios e geotecnologias

From the beginning of the century, with the advent of the flex fuel car, successor fluctuations in oil prices and the rise of awareness of the impending shortage of fossil fuels, the alcohol sector begins to reappear in the panorama of national economy making Brasill reaches the point of becoming a leading exporter of this product. Ethanol assumed the role of such importance in Brazilian exports, which Petrobras through the Growth Acceleration Program (PAC) has made investments in the Brazilian pipeline network to better ensure the production of ethanol to major ports. The means of transport in pipelines are safe and inexpensive, but require careful evaluation in its implementation, they may lead to negative social and environmental impacts. Thus, the purpose of this project is to propose the best route for an ethanol pipeline connectin the Tietê-Paraná, leaving the municipality of Santa Maria da Serra (SP), to the Planalto Paulista Refinery (REPLAN), located in Paulinia (SP), belonging to the passage of ethanol export corridor, currently under revelopment. The technique used for the development of the stroke is the association of multicriteria evaluation, the geographical information system (SIG) and geotechnologies. This study presented three possible layouts for the ethanol pipeline, highlighting the best option, in addition, demonstrated the suitability of the area to receive projects of similar nature to a pipeline

Desenvolvimento de solução para o problema de alocação de navios em berços de terminais portuários: aplicação de algoritmos genéticos e otimização por nuvens de partículas

This work proposes two optimization algorithms for the solution of the Berth Allocation Problem (PAB). Due to the economic development of the country, it became necessary for the improvement of means of transport, which mainly shipping. For this, you need a better system management port, you will receive a lot of ships carrying cargo. In this work the PAB is approached so that the goals are to reduce costs and time handling in ports. For this, we applied two computational techniques, genetic algorithms and optimization for cloud particles, to obtain the best results for this problem. The results obtained with each type of algorithm are compared to conclude which method is more efficient for the port system

Diagnóstico dos resíduos de construção e demolição para elaboração e implantação da gestão integrada dos RCD no município de Guanambi – BA

Taking as starting the environmental, social and economic impact of construction and demolition waste in Brazilian cities were created legal mechanisms for management and administration, seeking to minimize the impacts to the maximum, since the irregular deposition can be characterized as environmental crime. CONAMA Resolution No. 307 of 2002 establishing the mandatory implementation of an Integrated Management System Construction Waste and Demolition, guiding the classification and designation of the waste generating agents, collection agents and transporters, and the areas of culling and disposal of waste. The technical partnership between the Ministry of Cities, the Environment Ministry and the Caixa Econômica Federal, coordinated by Pinto & Gonzales (2005) Management in the work and management of construction waste, proposed a guidance manual to guide the implementation of a System Integrated Management of Construction Waste in Municipalities. The municipality of Guanambi in the state of Bahia, in full economic rise, lacks a waste management of construction and demolition, since there has areas for the disposal of waste being proposed in this paper the diagnosis of waste generation in the municipality as part of the methodology proposed by the work of Pinto & Gonzales (2005).

China: uma análise dos fatores do crescimento econômico pós-abertura de 1978

A China têm se destacado entre os países emergentes desde sua abertura comercial, no ano de 1978, pelas altas taxas de crescimento econômico, o que permitiu que o país chegasse a segunda maior economia mundial em 2011. Apesar de ter tido um passado pautado, majoritariamente, na agricultura e no isolamento econômico, com um regime político comunista, no final da década de 1970, a China desenvolveu estratégias de modernização, atraindo Investimento Direto Estrangeiro, seguindo com uma moeda desvalorizada, além do baixo custo de mão de obra que permitiu ao país o desenvolvimento de indústrias, se tornando grande exportador de produtos de alta tecnologia

Rafard (SP) e a cultura da cana-de-açúcar: considerações sobre a urbanização e as relações sociais

We intend to expose this paper a brief review about the social factors that include the capitalist system. Having the city of Rafard as our focus of study, we are going to analyze how agribusiness and migration have great political significance in this small town, and still are determining factors for socio-cultural training of its citizens, as well the formation and economic development of their own city. We are going to observe how a town with only 8.599 inhabitants is subjected to the laws dictated by capital through the interference of a large sugarcane agro industrial production unit present in its territory

Proposta de criação de um Parque Natural Municipal no entorno no bairro Mãe Preta em Rio Claro - SP

This study aims to identify the environmental and social elements that should underpin the creation of a Municipal Natural Park in accordance with Law 9985/2000, establishing the SISTEMA NACIONAL DE UNIDADES DE CONSERVAÇÃO ( SNUC ) . The northeast sector of the city of Rio Claro - SP , envolving, among others , the neighborhood Mãe Preta, the most significant of the site is consolidated as an area of significant environmental value for the consolidation of a conservation area . The proposed establishment of this unit has been discussed since the beginning of this year by Secretaria Municipal de Planejamento, Desenvolvimento e Meio Ambiente de Rio Claro- SP (SEPLADEMA ) and meets the Municipal Director Plan that provides for the establishment of several protected areas in the City . The study area suffers severe pressure due to peripheral urbanization and characterized environmental fragility according to numerous studies by researchers at UNESP, Rio Claro - SP and research in situ. Stand out in soils susceptible to sheet erosion area, the presence of a large proportion of gully area subject to flooding and significant breeding capitation water for public supply

Análise da dinâmica do uso da terra e sua interferência em enchentes na área urbana do município de Americana (SP)

Due to an intense process of population growth and urban density in Americana (SP), mainly due to the development of the local textile industry after 1970, there was, concomitant to the occupation of the margin of rivers and streams, soil sealing that increased the level of superficial runoff, triggering frequent floods. Based on the analysis of these processes we investigate the conditions of one densely urbanized area of the county, the Córrego do Parque, in three time series, 1977, 1996 and 2008. Taking as the starting the characterization and spatial distribution of landscape physiography, we prepared thematic letters and synthetic maps digital scale 1:10,000 from photointerpretation of aeroframes. The thematic maps were produced by scanning with subsequent edition using the software Auto-Cad Map. Checking the data and of geographic coordinates with GPS (Global Positioning System). Regarding land use classes, we used the description of the Soil Conservation Service (1975) which allowed us to get the Curve Number parameter, which will be used in hydrologic modeling for verification of flooding (Tucci, 1989). For the process of hydrologic modeling, we used models based on Methodology Object Oriented Modeling Applied to Water Resource Systems, Viegas Filho (1999), using the computer program called IPHS1, which uses models of the Soil Conservation Service (SCS , 2004), for conversion of rainfall-runoff and the spread of excessive rain. The results indicate that increased waterproofing generated by the change in use and occupation over the past decades promoted the increased surface runoff and drainage system overload, increasing the intensity of floods

Uso e ocupação da terra e impactos ambientais na subprefeitura de Butantã, município de São Paulo - SP, com aplicação de geotecnologias

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Medidas de adequação ambiental para indústria de leite e derivados, como requisito para gestão ambiental

The society continues demonstrating its need regarding the products and services, even though it becomes increasingly value the protection of the environment. In this context, environmental management is defined as a management method that emphasizes to continuously improve results and promote sustainable development. Moreover it has as a tool the laws which provide the benchmarks and mechanisms for companies to adapt their activities in such a way that does not alter the quality of the environment. In this sense, in order to propose improvements to a dairy aiming their environmental suitability, a present study was prepared by following the production activities of the enterprise, the raising of standards and applicable legal requirements and environmental assessment for the preparation of an array of aspects and impacts with the task of identifying the most significant according to MOREIRA (2006). The results indicated that some of the impacts of high relevance are related to the generation of wastewater and solid waste, which do not have treatment and / or proper disposal and indeed require intervention for their suitability. Through, these results were drawn up proposals for actions conformation. In addition, they were proposed meeting the requirement for health and safety at work, in accordance with the standard regulations. This study has the function, therefore, propose to the company in question, an environmental management plan that ensures the protection of the environment and health of employees and consequently the improvement of production processes and products

As políticas de ciência e tecnologia no Brasil: um estudo de seus desdobramentos para o desenvolvimento através da formação de mão-de-obra especializada

O presente trabalho discute a evolução histórica das políticas de ciência e tecnologia (C&T) no Brasil e seus desdobramentos para o desenvolvimento do país. É sabido que a C&T pode estimular o crescimento econômico, o investimento e a competitividade de um país. Nesse sentido, a inovação também se torna importante para as políticas de C&T. Além disso, o nível de pesquisa e desenvolvimento (P&D) acaba sendo estimulado, permitindo que haja dinamismo tecnológico e absorção de avanços – que são gerados em outros países – no país. No caso brasileiro, a C&T começou a se desenvolver ainda na época da ditadura (fim da década de 60), mas pode-se dizer que ela começou a ter uma importância realmente evidente a partir da década de 90 e, em particular, durante o governo Lula (2003-2010). Entende-se também que recursos humanos com alta qualificação constituem um contingente fundamental para o desenvolvimento econômico e social do país, sendo decisivo para a difusão e a criação de novos produtos e processos. É a partir destas idéias, que o trabalho discute a forma como as políticas de C&T voltadas para a formação de mãode- obra especializada podem ajudar no processo de desenvolvimento do país através, entre outros, de um maior esforço em P&D, de projetos cooperativos que unem as universidades e empresas e, conseqüentemente, através da promoção de inovações

Dos limites do crescimento econômico ao crescimento sustentável: a proposta do decrescimento e seus desafios

This study aims to assess the evolution of the environmental debate, starting by the contextualization of its first appearance, and perform a theoretical and methodological analysis of its ramifications, especially regarding the two main lines of thought in economics: environmental economics and ecological economics. Once confirmed the incompatibility of economic growth per se with the environmental limits, the degrowth proposal will be presented, its theoretical basis and especially the means by which its creators aim to promote a economic, politic and social restructuring. Finally, the challenges regarding the degrowth implementation on both the developed Northern economies and the third-world or emerging Southern countries will be exposed

A política nacional de resíduos sólidos e o plano diretor municipal de Rio Claro/SP: o uso como instrumento para a gestão urbano-ambiental municipal

Due to the large economic development associated with the growing consumerist lifestyle of our capitalist society, the problem of uncontrolled solid waste generation worsens, which one is considered to be one of the main responsible factors for environmental degradation. As a case study and in order to solve the problem of large generation of municipal solid waste, this work aims to study the “plano diretor” of Rio Claro city, São Paulo. The “plano diretor” is a municipal law that provides guidelines for the administration of the city, which include guidelines for the management of solid waste generated in the city. The guidelines required in order to write the “plano diretor” are provided by the national law “estatuto da cidade”, providing information for the planning and development of the cities, as well as the management of the urban environment. However, only the “estatuto da cidade” does not provide enough instructions for creating management plans in order to solve the many problems from the urban environment. Thus, studies have been done about urban and environmental management, to understand how municipal management plans should be structured. As a form of seeking information that can complement the “plano diretor” to the creation of policies for managing solid waste of the city, the “Política Nacional de Resíduos Sólidos”(PNRS) emerges in 2010 as a document which provides principles, objectives and guidelines to create plans for Solid Waste Management at the national, state, regional and municipal levels. Therefore, it was possible to make a joint analysis of the “plano diretor” of Rio Claro with the PNRS to identify what is already done within the municipality about the solid waste management, and identify which aspects are most significant in the municipal solid waste management that the national policy provides. Yet studies have been done on the current municipal solid waste management...

Os rumos do desenvolvimento nos anos 50: as visões da Cepal e de Roberto Campos Araraquara – SP 2012

In the decade of 1950, the economic policies almost in their entirety, are aimed at promoting domestic industry, culminating finally in the most consistent action planned in favor of industrialization in the economic history of Brazil: the Plano de Metas (Goal’s Plan). This study aims to analyze the Brazilian planning at this moment studying the proposals in the economic thought of the Economic Commission for Latin America and the Caribbean (ECLAC) and Roberto de Oliveira Campos, divergent, but both connected to important reports of the Brazilian economy developed in the period, which served as the basis for policies at the period and even Goal’s Plan, and with enormous influence on the decisions of the 50s. The first one was the most important school of thought in the Third World. Campos was one of the most important thinkers of the economy in the period, one of the most consistent critics of ECLAC, and their proposals were very close to what was actually executed. The paper concludes that, despite the importance of ECLAC thought, this encountered difficulties applying workable solutions to economic growth. The eclectic tone of Roberto Campos brought clarity to his proposals, and these, when applied, have led to growth