992 resultados para United States. Agricultural Marketing Service


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Includes bibliographies.

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Pt. 2 issued as U.S. Farm Credit Administration. Cooperative Research and Service Division. Miscellaneous report no. 107 (HD1491.U5A3); pt. 3 as U.S. Dept. of Agriculture. Marketing research report no. 17 (HD1751.A9183)

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Mode of access: Internet.

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Mode of access: Internet.

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This paper examines the issue of racial discrimination of Black United States (U.S.) restaurant patrons from a service quality and customer satisfaction perspective. In spite of the progress the industry has made in recent years to alleviate this problem, many contemporary examples clearly demonstrate that racial discrimination is still of great concern. The articles stresses the importance of an ethical approach in human resource management-intensive and offers suggestions for reducing discriminatory practices in U.S. restaurant service delivery.

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"Prepared by G. Joachim [i.e. Joachim G.] Elterich and Linda Graham"--Prelim. p.

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With increasing revenues for video game manufacturers, higher software sales and a more diverse audience, the video games industry has been experiencing strong and rapid growth in recent times, rivalling other forms of entertainment. As a result, games have begun to attract the attention of marketing practitioners who are finding it increasingly difficult to attract consumer attention, and are seeking alternative media for marketing communications. This paper provides a review of the video games industry in the United States and raises the question as to whether games are a viable new medium for marketing messages. Areas for research are identified.