A review of the video games industry in the United States
Data(s) |
2006
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Resumo |
With increasing revenues for video game manufacturers, higher software sales and a more diverse audience, the video games industry has been experiencing strong and rapid growth in recent times, rivalling other forms of entertainment. As a result, games have begun to attract the attention of marketing practitioners who are finding it increasingly difficult to attract consumer attention, and are seeking alternative media for marketing communications. This paper provides a review of the video games industry in the United States and raises the question as to whether games are a viable new medium for marketing messages. Areas for research are identified. |
Formato |
application/pdf |
Identificador | |
Publicador |
Australian and New Zealand Marketing Academy (ANZMAC) |
Relação |
http://eprints.qut.edu.au/27712/1/27712.pdf http://www.anzmac2006.qut.edu.au Kuhn, Kerri-Ann (2006) A review of the video games industry in the United States. In ANZMAC 2006 Conference Proceedings, 4 - 6 December 2006, Australia, Queensland, Brisbane. |
Direitos |
Copyright 2006 the author. |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150502 Marketing Communications #Video Games Industry #United States #marketing messages |
Tipo |
Conference Paper |