Diferencias y relaciones entre los Intangibles: Identidad, Imagen y Reputación Organizacional

The main objective of this research is to review in the academic literature the terms Corporate Identity, Corporate Image and Organizational Reputation in an effort to condense and organize the existing knowledge in the field of business, in order to help clarify the ambiguity that is generated when using these terms in business and academic circles as manifested by the resistence of problems in identifying the differences among them. The methodology followed consists of a strategy which corresponds to a non-experimental descriptive design, which uses three criteria to review the state of the art. This approach can help identify a set of aspects that are considered to have been insufficiently addressed in the studies conducted to date, in order to contribute to the accurate differentiation of the terms.

Reducción de Costes con la Implementación de la Gestión del Ciclo de Vida en un Fabricante de Aerogeneradores

El propósito de este artículo es desarrollar sobre una aplicación genérica PLM (Product Lifecycle Management), una solución que ayudará a las empresas proveedoras de servicios de ingeniería y fabricación del sector aeronáutico y renovables, a superar nuevos retos. En estos sectores los fabricantes de primer nivel (OEM?s) tienden a subcontratar el desarrollo y la fabricación de componentes a proveedores mediante paquetes de trabajo, como en el caso de los aerogeneradores. La gestión de dichos paquetes por los proveedores puede optimizarse mediante la implantación de una solución PLM. Esta herramienta es clave para garantizar el cumplimiento de los requerimientos del fabricante, y que el desarrollo de los paquetes se realizan en tiempo, coste y alcance. Una función a cubrir por la solución desarrollada sobre el PLM seleccionado será la Gestión de Programas y Proyectos. Es imprescindible que la solución aporte una Gestión de la Documentación que centralice todos los documentos, incluyendo entregables al cliente, de uso interno,? Para cumplir con las exigencias de calidad y normas de la industria, la aplicación contará con Gestión de la Configuración que asegure la validez de un producto obtenido durante cualquiera de las etapas del ciclo de vida, mediante control de cambios y última versión.

ENTRE IMIGRANTES E NATIVOS DIGITAIS: USOS E RELAÇÕES COM O COMPUTADOR

Considerando a relevância do tema nas discussões acerca da educação e novas tecnologias na sociedade contemporânea, a presente pesquisa de cunho exploratório, propõe compreender relação dos adultos e crianças com o computador e como ele media (ou não) está relação. Tomando os pais e a educadora como imigrantes e as crianças como nativos digitais do grupo do 1º no do EF I, de uma escola da rede particular de ensino, em São Bernardo do ampo. É uma pesquisa quantitativa na medida em que estuda frequência com que os dados aparecem entre o grupo de participantes e qualitativa uma vez que recorre a estratégias de coleta de dados tais como: roda de conversa com os educandos; questionário, e-mails e grupo de discussão com os pais (pai ou mãe); questionário, e-mails e entrevistas com a educadora. E como aporte teórico para as reflexões desta pesquisa autores como: BABIN & KOULOUMDJIAN (1989); CHAVES & SETZER (1980); HUIZINGA (2001); LÈVY (1993; 1996; 1999); KENSKY (2003; 2007); MORAN (1987; 2007); PAPERT (2008); VALENTE (2002); SANCHO (1998); QUEIROZ (1999), SÁ (2001) que contribuíram na medida em que possibilitaram uma conversa entre suas ideias, concepções e com as vozes dos participantes da pesquisa. Os resultados caminham para compreensão de que o computador para os educandos está atrelado à relação entre: infância, experiência, ludicidade como elementos para a construção do conhecimento; para os pais uma possibilidade ainda em adaptação, mas que requer orientação; e para a educadora a tecnologia parece ainda estar nos limites do campo da resistência, provalvelmente em decorrência da incongruência entre qualificação e políticas de trabalho docente. O trabalho deixa questões, esperando-se incentivar, com isso, novos estudos.

Conversando com a tecnologia: contribuições de João Augusto Bastos para a educação tecnológica

For the reader of this book it is reserved a historical walk through the efforts realized in the field of education to settle the necessary basis for the formation of a participating citizen in the socio-technical process and the dialogic and communicative action with the technological world. There are ten articles that discuss about many aspects of the relationship between education and technology, experienced by the author, who at any moment forgot thinkers with whom he spoke as Jürgen Habermas, Karl Marx, Karl Popper, Theodor Adorno, Max Horkheimer and Ruy Gama. You can dream and run away from the instrumental knowledge to incorporate the woven continuous experience in the practice and experience with people. In this atmosphere of concepts, characteristics and perspectives is the technological education, which runs through dialogue with technology, possession of knowledge and interdisciplinary. Talking to the technology, the subject interacts with society so that the demands are part of projects in this field of this champ of knowledge and the other sciences. It also means to explore knowledge and practices of professionals and educators working in this field full of normative and formative values.

Robots como ferramenta pedagógica nos primeiros anos

O presente artigo descreve e analisa um projeto realizado com duas turmas do 1o ciclo do ensino básico que trabalharam conjuntamente com robots, tomando a aprendizagem como um fenómeno intrinsecamente ligado à participação em comunidades de prática (Lave, 1996; Lave; Wenger, 1991). Pretende-se caracterizar os intervenientes, a metodologia de trabalho implementada, a descrição dos artefactos utilizados (robots e escrita de uma história) e analisar a relação dos intervenientes com os robots, os padrões de participação que se revelaram com esse tipo de trabalho, procurando enfatizar os contributos que decorrem da participação em ambientes sociais digitais para a aprendizagem dos alunos, tais como a participação e a negociação conjunta de significados, a importância dos robots e da história terem sido “construídos” pelos estudantes e a existência de um reportório partilhado e um empreendimento conjunto.

Facilitating first year students’ engagement with planning education : utilising student affinity for technology to increase cohort cohesion and decrease attrition

First year students overwhelmingly indicate that a strong interest in a field of study prompts them to enrol in university (McInnis et al 2000), yet over a quarter indicate that they have seriously considered dropping out of studies during their first year, with boredom most frequently cited by those domestic students who do depart before graduation (Coates and Ransom 2011). While it may be comforting to write off such withdrawals to the presumed apathy of youth, student “disquiet (in) their first year on campus may be a result of courses and institutions that do not match their needs and objectives, rather than any uncertainty or lack of purpose on their part” (James et al 1999). Voting with their mouse clicks, The current research investigate two conceptualized types of student participation in online discussion forums to increase understanding of student affinity for technology and its potential for fostering social network development amongst first year students.

Towards success in higher education in engineering and technology : a coaching approach to develop holistic graduates

There is a growing gap between engineering practice and engineering education that may be contributing to less engineers practicing in industry. Coaching approach to learning and teaching has been proven to be an effective way to develop people in the workplace. A pilot coaching program is offered to Engineering and Technology students in Queensland University of Technology to enable holistic growth in order to better integrate them to the work force and society at large. The results and findings of this program will be published once the program has been completed

ICT in vocational education and training: a view of information and communication technology in vocational education in New Zealand

This report looks at opportunities in relation to what is either already available or starting to take off in Information and Communication Technology (ICT). ICT focuses on the entire system of information, communication, processes and knowledge within an organisation. It focuses on how technology can be implemented to serve the information and communication needs of people and organisations. An ICT system involves a combination of work practices, information, people and a range of technologies and applications organised to make the business or organisation fully functional and efficient, and to accomplish goals in an organisation. Our focus is on vocational, workbased education in New Zealand. It is not about eLearning, although we briefly touch on the topic. We provide a background on vocational education in New Zealand, cover what we consider to be key trends impacting workbased, vocational education and training (VET), and offer practical suggestions for leveraging better value from ICT initiatives across the main activities of an Industry Training Organisation (ITO). We use a learning value chain approach to demonstrate the main functions ITOs engage in and also use this approach as the basis for developing and prioritising an ICT strategy. Much of what we consider in this report is applicable to the wider tertiary education sector as it relates to life-long learning. We consider ICT as an enabler that: a) connects education businesses (all types including tertiary education institutions) to learners, their career decisions and their learning, and as well, b) enables those same businesses to run more efficiently. We suggest that these two sets of activities are considered as interconnected parts of the same education or training business ICT strategy.

Islamic contributions to the International Organization for Science and Technology Education (IOSTE)

This presentation introduces the International Organization for Science and Technology Education (IOSTE), outlining its history, structure, principles and activities. It discusses the role of IOSTE as a values-oriented STE research organization established in response to cold war ideologies with the aim of encouraging dialogue and academic exchange. The presentation then highlights the recent engagement of IOSTE with STE in predominantly Muslim countries. It examines quantitatively and qualitatively the increasing contributions from researchers in these countries, and outlines possible future engagements which could lead to closer research collaborations and relationships between STE academics in Muslim and non-Muslim countries.

Construction studies in higher education and the use of digital technology

The construction industry wants graduate employees skilled in relationship building and information technology and communications (ITC). Much of the relationship building at universities has evolved through technology. Government and the ITC industry fund lobby groups to influence both educational establishments and Government to incorporate more ITC in education _ and ultimately into the construction industry. This influencing ignores the technoskeptics’ concerns about student disengagement through excessive online distractions. Construction studies students (n=64) and lecturers (n=16) at a construction university were surveyed to discover the impact of the use and applications of ITC. Contrary to Government and industry technopositivism, construction students and lecturers preferred hard copy documents to online feedback for assignments and marking, more human interface and less technological substitution and to be on campus for lectures and face-to-face meetings rather than viewing on-screen. ITC also distracted users from tasks which, in the case of students, prevented the development of the concentration and deep thinking which a university education should deliver. The research findings are contrary to the promotions of Government, ITC industry and ITC departments and have implications for construction employers where a renewed focus on human communication should mean less stress, fewer delays and cost overruns.

Globalization and technology-mediated distance education: developing countries’ perspective

The contemporary global economy places great value on highly educated workers but devalues workers in repetitive or low skill jobs. In order to thrive in this new economy, countries must ensure sufficient higher education opportunities for their population. However, a lack of resources is a major barrier faced by many developing countries in expanding their higher education systems. Technology-mediated distance education has the potential to be an invaluable tool in offering educational opportunities to people, if the other necessary conditions for participation are met. Although technology-mediated education was first considered to be a medium to bridge the learning divide across space, today it is feared that it could well become an inequality intensifier. Drawing on examples from developing countries, this paper considers factors regarding implementing technology-mediated distance education, including failure to address contextual issues and possible consequences. Challenges and policy implications are also discussed.

Design and use of mobile technology in distance language education : Matching learning practices with technologies-in-practice

This thesis focuses on the adaptation of formal education to people’s technology- use patterns, theirtechnology-in-practice, where the ubiquitous use of mobile technologies is central. The research question is: How can language learning practices occuring in informal learning environments be effectively integrated with formal education through the use of mobile technology? The study investigates the technical, pedagogical, social and cultural challenges involved in a design science approach. The thesis consists of four studies. The first study systematises MALL (mobile-assisted language learning) research. The second investigates Swedish and Chinese students’ attitudes towards the use of mobile technology in education. The third examines students’ use of technology in an online language course, with a specific focus on their learning practices in informal learning contexts and their understanding of how this use guides their learning. Based on the findings, a specifically designed MALL application was built and used in two courses. Study four analyses the app use in terms of students’ perceived level of self-regulation and structuration. The studies show that technology itself plays a very important role in reshaping peoples’ attitudes and that new learning methods are coconstructed in a sociotechnical system. Technology’s influence on student practices is equally strong across borders. Students’ established technologies-in-practice guide the ways they approach learning. Hence, designing effective online distance education involves three interrelated elements: technology, information, and social arrangements. This thesis contributes to mobile learning research by offering empirically and theoretically grounded insights that shift the focus from technology design to design of information systems.

Fidelity and game-based technology in management education

This study explores educational technology and management education by analyzing fidelity in game-based management education interventions. A sample of 31 MBA students was selected to help answer the research question: To what extent do MBA students tend to recognize specific game-based academic experiences, in terms of fidelity, as relevant to their managerial performance? Two distinct game-based interventions (BG1 and BG2) with key differences in fidelity levels were explored: BG1 presented higher physical and functional fidelity levels and lower psychological fidelity levels. Hypotheses were tested with data from the participants, collected shortly after their experiences, related to the overall perceived quality of game-based interventions. The findings reveal a higher overall perception of quality towards BG1: (a) better for testing strategies, (b) offering better business and market models, (c) based on a pace that better stimulates learning, and (d) presenting a fidelity level that better supports real world performance. This study fosters the conclusion that MBA students tend to recognize, to a large extent, that specific game-based academic experiences are relevant and meaningful to their managerial development, mostly with heightened fidelity levels of adopted artifacts. Agents must be ready and motivated to explore the new, to try and err, and to learn collaboratively in order to perform.

Science and engineering, education and manpower [microform] : hearing before the Subcommittee on Science, Research, and Technology of the Committee on Science and Technology, U.S. House of Representatives, Ninety-seventh Congress, second session, February 11, 1982.

"No. 93."