O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities

Atributos de qualidade de solos sob dois diferentes tipos de manejo no município de Ibiúna/SP, Brazil

Agricultural activity has direct consequences on the soil and water quality. Thus, assessing environmental impacts of this vital economic activity, through soil attribute analysis, is essential to the proposal of alternatives. The aim of this study was to analyze soil quality under different land management practices, conventional and organic. The study was carried out in a watershed of the Ibiuna municipality, SP, Brazil, an important supplier of agricultural products for the São Paulo metropolitan area. A hundred samples were collected, 20 in each type of land use: reforested areas, native vegetation, pasture, conventional cultivation and organic cultivation. The soil resistance to penetration, its pH (in water and KO), electrical conductivity, bulk density, particle density, porosity, soil color, soil texture and the percentages of carbon and nitrogen were analyzed. The data were statistically analyzed, searching for significant differences. The results of soil analysis showed great similarity between the organic and conventional culture, with no statistical differences. However, organic cultivation showed greater similarity to the soil of native vegetation in the percentage of carbon and nitrogen in soils compared to conventional culture. Thus, the discussion begins on a topic very little explored so far, and the results obtained should be further studied.

Annual report

The Recycling Market Development Advisory Council is comprised of 14 governor-appointed members representing the recycling industry, government, higher education, solid waste industry and citizen affiliations. The Council is staffed by the South Carolina Department of Commerce. This report also provides information on RMDAC’s work plan, economic development data, resources and market information for the glass, paper, plastics, scrap tires, used oil, nonferrous aluminum and ferrous scrap metal industries.

Annual report

The Recycling Market Development Advisory Council is comprised of 14 governor-appointed members representing the recycling industry, government, higher education, solid waste industry and citizen affiliations. The Council is staffed by the South Carolina Department of Commerce. This report also provides information on RMDAC’s work plan, economic development data, resources and market information for the glass, paper, plastics, scrap tires, used oil, nonferrous aluminum and ferrous scrap metal industries.

2007 annual report

The Recycling Market Development Advisory Council is comprised of 14 governor-appointed members representing the recycling industry, government, higher education, solid waste industry and citizen affiliations. The Council is staffed by the South Carolina Department of Commerce. This report also provides information on RMDAC’s work plan, economic development data, resources and market information for the glass, paper, plastics, scrap tires, used oil, nonferrous aluminum and ferrous scrap metal industries.

2008 annual report

The Recycling Market Development Advisory Council is comprised of 14 governor-appointed members representing the recycling industry, government, higher education, solid waste industry and citizen affiliations. The Council is staffed by the South Carolina Department of Commerce. This report also provides information on RMDAC’s work plan, economic development data, resources and market information for the glass, paper, plastics, scrap tires, used oil, nonferrous aluminum and ferrous scrap metal industries.

2009 annual report

The Recycling Market Development Advisory Council is comprised of 14 governor-appointed members representing the recycling industry, government, higher education, solid waste industry and citizen affiliations. The Council is staffed by the South Carolina Department of Commerce. This report also provides information on RMDAC’s work plan, economic development data, resources and market information for the glass, paper, plastics, scrap tires, used oil, nonferrous aluminum and ferrous scrap metal industries.

2010 annual report

The Recycling Market Development Advisory Council is comprised of 14 governor-appointed members representing the recycling industry, government, higher education, solid waste industry and citizen affiliations. The Council is staffed by the South Carolina Department of Commerce. This report also provides information on RMDAC’s work plan, economic development data, resources and market information for the glass, paper, plastics, scrap tires, used oil, nonferrous aluminum and ferrous scrap metal industries.

2013 annual report

The Recycling Market Development Advisory Council is comprised of 14 governor-appointed members representing the recycling industry, government, higher education, solid waste industry and citizen affiliations. The Council is staffed by the South Carolina Department of Commerce. This report also provides information on RMDAC’s work plan, economic development data, resources and market information for the glass, paper, plastics, scrap tires, used oil, nonferrous aluminum and ferrous scrap metal industries.

2014 annual report

The Recycling Market Development Advisory Council is comprised of 14 governor-appointed members representing the recycling industry, government, higher education, solid waste industry and citizen affiliations. The Council is staffed by the South Carolina Department of Commerce. This report also provides information on RMDAC’s work plan, economic development data, resources and market information for the glass, paper, plastics, scrap tires, used oil, nonferrous aluminum and ferrous scrap metal industries.

Análisis de las actividades turísticas que se desarrollan en el Biocorredor Yanuncay para determinar su sostenibilidad

Esta investigación se centra en el análisis de las tres actividades turísticas principales que se desarrollan a lo largo del BiocorredorYanuncay, perteneciente a la parroquia San Joaquín, Cantón Cuenca, provincia del Azuay. La restauración, el cultivo de huertos orgánicos y la cestería, serán estudiadas desde el punto de vista de la sostenibilidad, considerando a esta como parte fundamental para la gestión de todo tipo de emprendimiento. La aplicación de la sostenibilidad al turismo ha contribuido para que los prestadores de servicios y los turistas opten por una mentalidad más consciente, no únicamente en el ámbito ambiental sino también en el sociocultural y económico, que unidos forman un modelo de desarrollo equilibrado en el cual todos resultan beneficiados. La guía de “Buenas Prácticas de Turismo Sostenible” elaborada por la organización RainforestAliance, ha sido primordial para realizar el análisis. Dentro de este documento se encuentran expuestas buenas prácticas que se relacionan a cada pilar de la sostenibilidad, las mismas que deben ser consideradas por todos los emprendimientos turísticos para que puedan permanecer en el tiempo. Al identificar las falencias de los prestadores de servicios turísticos del Biocorredor en el área de la sostenibilidad, se plantea trabajar en propuestas que ayuden a los emprendedores a mejorar la experiencia del turista, aprovechando los recursos culturales y naturales de la zona.

Gestão territorial e geografia dos transportes : o processo de concessão do Aeroporto Internacional de Brasília

Dissertação (mestrado)—Universidade de Brasília, Departamento de Geografia, Programa de Pós-Graduação em Geografia, 2016.

EL IMPACTO DE LA CRISIS ECONÓMICA MUNDIAL SOBRE LA ECONOMÍA COSTARRICENSE: los efectos macroeconómicos

ResumenLa economía costarricense es una economía pequeña pero muy abierta al exterior, por ello, lo que ocurre en el resto del mundo nos afecta de alguna manera. Cuando estalló la crisis en los Estados Unidos, sus repercusiones se hicieron notar poco a poco alrededor del mundo. En un principio el principal efecto sobre nuestro país se vio reflejado en la inflación, sin embargo, conforme transcurrió el tiempo los efectos saltaron al sector real de la economía, es decir, a la producción y al empleo. En este artículo se analizan los principales efectos que hasta el momento ha tenido la crisis económica mundial en nuestro país, entre ellos se mencionan, la inflación; el decrecimiento en la actividad económica de los sectores construcción, industria, comercio y hoteles, principalmente; la caída en el turismo, las remesas, la Inversión Extranjera Directa (IED), las exportaciones e importaciones y, por último, la reducción en el empleo.Abstract Costa Rican economy is a very small open economy; therefore, what happens in the rest of the world affects us in some way. When the crisis in the United States exploded, its impact was slowly evident around the world. At first, the main effect on our country was reflected in inflation; however, the effects were then clear on the real sector of the economy, i.e. production and employment. This article examines the main effects which so far have been the global economic crisis in our economy, including inflation, and the decline in the economic activity in the construction sector, industry, commerce and hotels, primarily; as well as the fall in tourism, remittances, Foreign Direct Investment, exports and imports, and finally the reduction in employment.

EFECTOS ASIMÉTRICOS DE LA POLÍTICA MONETARIA

El objetivo de este documento es obtener evidencia empírica acerca de la existencia de efectos asimétricos de la política monetaria sobre el nivel de actividad económica, con base en el comportamiento de la tasa de interés. Se observa un efecto asimétrico de la política monetaria cuando tasas de interés por encima de su nivel fundamental tienen un efecto sobre la actividad económica significativamente distinto del que tendría una tasa de interés por debajo de su nivel fundamental.La identificación de cambios en la tasa de interés que reflejan cambios de política se realiza por mínimos cuadrados en dos etapas. En la primera etapa, el nivel fundamental de la tasa de interés se estima con una regla de Taylor modificada y sus residuos son utilizados para identificar el estado de la política. La segunda etapa consiste en una regresión del producto real sobre una constante y los valores rezagados de los residuos positivos y negativos obtenidos en la primera etapa. La asimetría vendría determinada por la significancia estadística de los coeficientes individuales de los residuos positivos y negativos y de la diferencia entre estos.La evidencia empírica, para el periodo 1994:01-2002:11, sugiere la existencia de una asimetría débil de la política monetaria. Lo anterior debido a que aunque los incrementos y disminuciones en la tasa de interés afectan el nivel de producción significativamente, la diferencia del impacto no resulta significativa.AbstractThe objective of this paper is to obtain empirical evidence about the existence of asymmetric effects of monetary policy over economic activity, based on interest rate behavior. Monetary policy shows an asymmetric effect when an interest rate over their fundamental level have an impact on economic activity that is significantly different from that when interest rate are below its fundamental level.Changes in interest rate that reflect changes of policy are identified using two stage least squares. In the first stage, the fundamental level of the interest rate is estimated with a modified Taylor rule and residuals are used to identify the state of the policy. The second stage consists of a regression of the real output on a constant and lagged values of the positive and negative residuals obtained in the first stage. The asymmetry would come determined by the statistical significance of individual coefficients of positive and negative residuals and the difference between them.The empirical evidence, over the 1994:01-2002:11 period, suggests the existence of weak asymmetry of monetary policy. Although increases and reductions in interest rate affect the production level significantly, the difference of the impact is not significant.

Orchestrating New Markets Using Cloud Services

Part 5: Service Orientation in Collaborative Networks