865 resultados para NANOCOMPOSITE SPHERES


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O reconhecimento da educação escolar como uma mediação imprescindível para uma maior e mais qualitativa inserção do indivíduo no âmbito político, social, cultural e econômico; e da avaliação da aprendizagem como um dos elementos pedagógicos de maior peso no fenômeno fracasso escolar e impeditivo de tal inserção, constituem-se nos fatores nucleares a orientar o presente estudo. Objetivamos através da problematização da educação escolar e do fracasso escolar, discutir e redimensionar o sentido e a prática avaliativa a partir dos trabalhos coletivos desenvolvidos durante o Planejamento, numa escola pública de 1 º e 2º graus na cidade de Patos, Paraíba. Introduzimos a este estudo com uma explanação geral sobre os objetivos propostos, complementados e aprofundados a partir do referencial teórico de alguns estudos sobre a relação escola-sociedade e sobre a avaliação. Consideramos importante descrever os momentos vivenciados durante o desenrolar da pesquisa, seja no que se refere aos trabalhos desenvolvidos junto ao corpo docente, como também aos problemas surgidos no cotidiano escolar; tentamos evidenciá-los a partir da conjuntura político-social e sindical predominante naquele momento no presente contexto. Traçamos os caminhos percorridos no trabalho de campo, pormenorizando acerca da amostra pesquisada, dos procedimentos, estratégias e instrumentos utilizados dentro de um processo que prioriza os trabalhos coletivos e a representação de professores e alunos sobre o objeto de estudo, a avaliação. Os dados resultantes destes procedimentos são tratados e analisados a partir da configuração de algumas categorias, e à luz de alguns pressupostos teóricos e de pesquisas desenvolvidas em outros contextos. Retomamos, enfim, às indagações iniciais, evidenciando a concreticidade e as vias de mudança dessa escola a partir dos trabalhos coletivos ora desenvolvidos, apontando caminhos possíveis.

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Este trabalho visa analisar a estrutura de funcionamento do Sistema Eleitoral Brasileiro. Sistema este que - procuro demonstrar - não valoriza os partidos políticos como canais apropriados de interação entre Sociedade e Estado. Desta realidade, é decorrente o fato de existirem, no Brasil, muitos partidos políticos inorgânicos - quanto às ações -, e frágeis - quanto à representatividade. É hipótese básica desta obra o fato de existirem grupos políticos que se beneficiam de práticas nocivas à democracia participativa, via sistema eleitoral. Assim sendo, a realidade auferida nas urnas é distinta da realidade da representação política. O Congresso Nacional, locus que é objeto das maiores distorções, é o meu ponto de referência para este estudo. É a partir deste centro de poder político que se pode vislumbrar o modo de reprodução, em outras esferas de poder, da engenharia institucional existente. A metodologia deste estudo é seccionada em duas partes: . Na parte teórica (capítulos II e III), procuro fazer uma análise comparativa entre as propostas passíveis - a cada item - de adoção, posicionando-me em relação às mesmas. . Na parte prática (capítulo IV), elaboro uma proposta de agenda para reformas no sistema eleitoral, condizentes com o que foi estudado anteriormente.

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O presente trabalho discute o tema dos dirigentes públicos, atores recentemente debatidos pela literatura como um grupo específico que atua orientado a resultados e à criação de valor público. Em geral, são escassos os estudos que discutem os dirigentes públicos empiricamente; assim, mostraremos os papéis que desempenham argumentando que são atores fundamentais para a formulação e implementação das políticas públicas na medida em que são capazes de dialogar tanto com a esfera política como com a da gestão. Para isso, analisaremos o caso Chileno, experiência bastante consolidada que reconhece o dirigente público como ator distinto dos demais, regido por regras específicas de recrutamento, seleção, nomeação e gestão segundo acordos de resultados. Apresentaremos uma análise dos dirigentes chilenos baseada em uma perspectiva histórica tanto sobre o surgimento e consolidação do Sistema de Alta Direção Pública como em relação às tensões e complementaridades entre tecnocratas e políticos que marcaram os governos chilenos no período que compreende desde a redemocratização até os dias atuais. Mostraremos que este Sistema nasce no contexto de um acordo político entre governo e oposição em busca da modernização e profissionalização do Estado e que as dimensões da política e da gestão são pilares centrais do modelo, presentes em todas as suas esferas, tais como seu desenho institucional e regras de gestão de pessoas e do desempenho.

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The Private Equity Market in Brazil has flourished in the last two decades, and international Funds have been entering the market since then. The activity of these enterprises and how they deal with institutional voids that are present in the brazilian market and the all spheres of distances they have with Brazil are investigated in this research. What are the main challenges for those players in the local market and how private equity functions in Brazil? The first chapter reviews all the literature that concerns private equity in their home countries, such as the United States and Spain (Europe) and Brazil. It also discourses about the concept of private equity in all its different senses, the routine of investees and how is the relationship between Private Equity Fund and Investee. In addition to that, the due diligence process is also explained as well as the private equity sector in Brazil and its regulation. Moreover, the distance between countries and how it affects business is presented followed by the concepts of institutional voids. For the inquiry proposed interviews were conducted in order to capture the perspective of International Private Equity Funds on the Brazilian market. Advent International, The Carlyle Group and Mercapital replied to the inquiries and provided the tools so a picture of the sector was developed. This sector has a range of challenges and opportunities and requires the International Fund to establish a local branch in order to really succeed in the market. The results of this project pointed out to the challenges the market presents and how International Private Funds are coming about it. There are definitely gaps that need to be fulfilled however the industry is going in the right direction. Revenues may change its nature in the next couple of years, however from the Private Equity Fund perspective Brazil has been a worthwhile investment. Nonetheless, it is important to question the vision also of the investee and institutional investor so one can have the entire picture of the sector.

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A preocupação com o esgotamento dos recursos naturais e a conscientização sobre as questões ligadas à sustentabilidade provocaram o estudo em um setor que tem sido apontado como de grande importância para a transformação do meio ambiente: a construção civil. Com isso percebemos o surgimento de um conjunto de práticas e procedimentos visando as chamadas "construções sustentáveis", que introduziram uma nova realidade comercial no segmento da construção civil. Para avaliar se uma construção é ou não sustentável surgiram os eco-labellings, que através de sistema de pontuação ou conceitos permitem avaliar qualitativamente em que grau de sustentabilidade uma edificação encontra-se. Em especial, o mercado brasileiro vem, desde 2004, buscando a certificação ambiental LEED; sendo assim, a presente dissertação tem como objetivo identificar, após quase uma década desde a primeira submissão de projeto brasileiro ao USGBC, quais ainda são as dificuldades enfrentadas no processo de certificação LEED. O referencial teórico reforçou que o segmento da construção civil contribui de duas formas para a degradação do meio ambiente: no consumo de recursos naturais e energéticos, e na geração de grande quantidade de resíduos. Por esse motivo, estudos nessa área são extremamente importantes para a transformação do meio ambiente, que, através da adoção de práticas construtivas sustentáveis poderá minimizar os impactos gerados. Neste trabalho, optou-se pela utilização de pesquisa exploratória quanto aos fins, uma vez que existe pouco conhecimento acumulado sobre a avaliação do processo de certificação LEED, e bibliográfica, complementada com pesquisa de campo, quanto ao meio, pois fundamenta-se em estudo desenvolvido com base em material publicado, complementado por entrevistas no campo. Este trabalho caracteriza-se por se um estudo introdutório à compreensão do tema e convida a estudos complementares mais abrangentes, dada a relevância do assunto nas três esferas de sustentabilidade: social, ambiental e econômica.

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Este trabalho tem por objetivo propor uma ferramenta de monitoramento de transferências voluntárias, entendidas como recursos financeiros repassados pela União aos Estados, Distrito Federal e Municípios em decorrência da celebração de convênios, acordos, ajustes ou outros instrumentos similares, cuja finalidade é a realização de obras e/ou serviços de interesse comum e coincidente às três esferas do Governo. Inicialmente são apresentados os conceitos que envolvem o tema com base no levantamento bibliográfico realizado. Em seguida, é apresentada a pesquisa de caráter qualitativo, realizada em 78 municípios do Estado do Rio de Janeiro, no período compreendido entre 2009 a 2013. A pesquisa identificou que os municípios têm dificuldades em: i) sistematizar as informações referentes aos convênios e, ii) acompanhar a sua execução. E, por fim, é proposta uma ferramenta de monitoramento de convênios dada a relevância destes recursos para o desenvolvimento dos municípios.

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No mundo, hoje, tudo está em movimento. Pessoas, objetos, valores, informação e imagens circulam cada dia mais intensa e extensamente em um ambiente social fluido, em rede e de riscos. Quando a mobilidade torna-se parte importante da experiência cotidiana e os deslocamentos físicos, geográficos, virtuais ou imaginativos tomam a frente nas relações e alteram radicalmente os modos de vida em todas as esferas - social, cultural, política e econômica -, nesse momento uma cultura da mobilidade se impõe e envolve a todos em novas possibilidades e experiências, assim como, em novos constrangimentos, riscos e discursos que devem ser estudados. O cada dia mais intenso imbricamento entre a cultura da mobilidade e o discurso publicitário constitui a base que sustenta a tese e que delineia as duas premissas fundamentais do estudo: a primeira, de que as coisas do mundo chegam até o sujeito apesar de sua imobilidade, por meio dos objetos, das informações e das imagens que circulam globalmente; e, a segunda premissa, de que a despeito de seu caráter comercial, persuasivo e de vendas, a publicidade também pode ser encarada como um bem cultural que expressa a cultura da qual faz parte. É na articulação destas duas premissas que reside o interesse primordial e o objeto de estudo da pesquisa: ao considerar o fazer publicitário como representação da sociedade, investigar, a partir da perspectiva do Paradigma das Novas Mobilidades, como o movimento é expresso discursivamente na publicidade das marcas globais. A interpretação do discurso publicitário global teve como objetivo validar a hipótese de que há um consumo de (i)mobilidade sendo feito quando o indivíduo sai em busca de objetos que, a partir de sua disponibilidade (ready-to-handness) e potencial de uso em relação ao ambiente (affordance), suportem sua (i)mobilidade cotidiana com certa estabilidade e menor risco. O locus da investigação é o Brasil e o estudo focou sua análise nos 32 anos relativos ao período de 1982 a 2014. Foram selecionados anúncios de marcas veiculados na revista Veja durante o período de três Copas do Mundo FIFA: de 1982, na Espanha; de 1998, na França; e de 2014, no Brasil, que cobrem o período proposto pela pesquisa.

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Since the international financial and food crisis that started in 2008, strong emphasis has been made on the importance of Genetically Modified Organisms (GMOs) (or “transgenics”) under the claim that they could contribute to increase food productivity at a global level, as the world population is predicted to reach 9.1 billion in the year 2050 and food demand is predicted to increase by as much as 50% by 2030. GMOs are now at the forefront of the debates and struggles of different actors. Within civil society actors, it is possible to observe multiple, and sometime, conflicting roles. The role of international social movements and international NGOs in the GMO field of struggle is increasingly relevant. However, while many of these international civil society actors oppose this type of technological developments (alleging, for instance, environmental, health and even social harms), others have been reportedly cooperating with multinational corporations, retailers, and the biotechnology industry to promote GMOs. In this thesis research, I focus on analysing the role of “international civil society” in the GMO field of struggle by asking: “what are the organizing strategies of international civil society actors, such as NGOs and social movements, in GMO governance as a field of struggle?” To do so, I adopt a neo-Gramscian discourse approach based on the studies of Laclau and Mouffe. This theoretical approach affirms that in a particular hegemonic regime there are contingent alliances and forces that overpass the spheres of the state and the economy, while civil society actors can be seen as a “glue” to the way hegemony functions. Civil society is then the site where hegemony is consented, reproduced, sustained, channelled, but also where counter-hegemonic and emancipatory forces can emerge. Considering the importance of civil society actors in the construction of hegemony, I also discuss some important theories around them. The research combines, on the one hand, 36 in-depth interviews with a range of key civil society actors and scientists representing the GMO field of struggle in Brazil (19) and the UK (17), and, on the other hand, direct observations of two events: Rio+20 in Rio de Janeiro in 2012, and the first March Against Monsanto in London in 2013. A brief overview of the GMO field of struggle, from its beginning and especially focusing in the 1990s when the process of hegemonic formation became clearer, serves as the basis to map who are the main actors in this field, how resource mobilization works, how political opportunities (“historical contingencies”) are discovered and exploited, which are the main discourses (“science” and “sustainability” - articulated by “biodiversity preservation”, “food security” and “ecological agriculture”) articulated among the actors to construct a collective identity in order to attract new potential allies around “GMOs” (“nodal point”), and which are the institutions and international regulations within these processes that enable hegemony to emerge in meaningful and durable hegemonic links. This mapping indicates that that the main strategies applied by the international civil society actors are influenced by two central historical contingencies in the GMO field of struggle: 1) First Multi-stakeholder Historical Contingency; and 2) “Supposed” Hegemony Stability. These two types of historical contingency in the GMO field of struggle encompass deeper hegemonic articulations and, because of that, they induce international civil society actors to rethink the way they articulate and position themselves within the field. Therefore, depending on one of those moments, they will apply one specific strategy of discourse articulation, such as: introducing a new discourse in hegemony articulation to capture the attention of the public and of institutions; endorsing new plural demands; increasing collective visibility; facilitating material articulations; sharing a common enemy identity; or spreading new ideological elements among the actors in the field of struggle.

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The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in the late 1990s, the interplay between the online and the offline spheres has become more complex, and characterized by dynamics of a new magnitude, as exemplified by the wave of “Twitter” Revolutions or the Wikileaks scandal in the mid 2000s, where online behaviors deeply affected an offline reality. The corporate world does not escape to this worldwide phenomenon, and there are more and more examples of organizational reputations destroyed by social media “fireballs”. As such, this research aims to investigate, through the analysis of six recent cases of corporate crises (2013-2015) from France and Brazil, different strategies currently in use in order to identify examples of good and bad practices for companies to adopt or avoid when facing a social media crisis. The first part of this research is dedicated to a review of the literature on crisis management and social media. From that review, we were able to design a matrix model, the Social Media Crisis Management Matrix, with which we analyzed the response strategies of the six companies we selected. This model allows the conceptualization of social media crises in a multidimensional matrix built to allow the choice, according to four parameters, of the most efficient (that is: which will limit the reputational damage) response strategy. Attribution of responsibility for the crisis to the company by stakeholders, the origin of the crisis (internal or external), the degree of reputational threat, and the emotions conveyed online by stakeholders help companies determining whether to adopt a defensive response, or an accommodative response. The results of the analysis suggest that social media crises are rather manichean objects for they are, unlike their traditional offline counterparts, characterized by emotional involvement and irrationality, and cannot be dealt with traditionally. Thus analyzing the emotions of stakeholders proved to be, in these cases, an accurate thermometer of the seriousness of the crisis, and as such, a better rudder to follow when selecting a response strategy. Consequently, in the cases, companies minimized their reputational damage when responding to their stakeholders in an accommodative way, regardless of the “objective” situation, which might be a change of paradigm in crisis management.

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The one which is considered the standard model of theory change was presented in [AGM85] and is known as the AGM model. In particular, that paper introduced the class of partial meet contractions. In subsequent works several alternative constructive models for that same class of functions were presented, e.g.: safe/kernel contractions ([AM85, Han94]), system of spheres-based contractions ([Gro88]) and epistemic entrenchment-based contractions ([G ar88, GM88]). Besides, several generalizations of such model were investigated. In that regard we emphasise the presentation of models which accounted for contractions by sets of sentences rather than only by a single sentence, i.e. multiple contractions. However, until now, only two of the above mentioned models have been generalized in the sense of addressing the case of contractions by sets of sentences: The partial meet multiple contractions were presented in [Han89, FH94], while the kernel multiple contractions were introduced in [FSS03]. In this thesis we propose two new constructive models of multiple contraction functions, namely the system of spheres-based and the epistemic entrenchment-based multiple contractions which generalize the models of system of spheres-based and of epistemic entrenchment-based contractions, respectively, to the case of contractions (of theories) by sets of sentences. Furthermore, analogously to what is the case in what concerns the corresponding classes of contraction functions by one single sentence, those two classes are identical and constitute a subclass of the class of partial meet multiple contractions. Additionally, and as the rst step of the procedure that is here followed to obtain an adequate de nition for the system of spheres-based multiple contractions, we present a possible worlds semantics for the partial meet multiple contractions analogous to the one proposed in [Gro88] for the partial meet contractions (by one single sentence). Finally, we present yet an axiomatic characterization for the new class(es) of multiple contraction functions that are here introduced.

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In Chapter 1, rhodium nanoparticles were supported on multiwalled carbon nanotubes (MWCNTs) and bound to the magnetic core-shell system Fe3O4@TiO2. The composite Fe3O4@TiO2-Rh-MWCNT and the intermediates were characterized by SEM, EDS and TEM. Their catalytic activity was studied using i) the hydrogenation transfer of nitroarenes and cyclohexene in the presence of hydrazine hydrate; ii) the reduction of 2-nitrophenol with NaBH4; and iii) the decoloration of pigments in the presence of hydrogen peroxide. The results were monitored by gas chromatography (i) and UV Visible (ii and iii). In the second chapter, the catalytic activity of six oxidovanadium(V) aroylhydrazone complexes, viz. [VOL1(OEt)][VOL1(OEt)(EtOH)] (1), [VOL2(OEt)] (2), [Et3NH][VO2L1] (3), [VO2(H2L2)]2·EtOH (4), [VOL1(µ -O)VOL1] (5) and [VOL2(µ -O)VOL2] (6) (H2L1 = 3,5-di-tert-butyl-2-hydroxybenzylidene)-2hydroxybenzohydrazide and H2L2 = 3,5-di-tert-butyl-2-hydroxybenzylidene)-2 aminobenzohydrazide), anchored on nanodiamonds with different treatments, was studied towards the microwave-assisted partial oxidation of 1-phenylethanol to acetophenone in the presence of tert-butyl hydroperoxide (TBHP) as oxidant. A high selectivity for acetophenone was achieved for the optimized conditions. The possibility of recycling and reuse the heterogeneous catalysts was also investigated. In chapter 3, the catalytic activity of gold nanoparticles supported at different metal oxides, such as Fe2O3, Al2O3 ZnO or TiO2, was studied for the above reaction. The effect of the support, quantity of the catalyst and temperature was investigated. The recyclability of the gold catalysts was also studied. In the last chapter, a new copper nanocomposite with functionalized mutiwalled carbon nanotubes (Cu-MWCNT) was synthesized using a microwave assisted polyol method. The characterization was performed using XRD and SEM. The catalytic activity of Cu-MWCNT was studied through the degradation of pigments, such as amaranth, brilliant blue, indigo, tartrazine and methylene blue.

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Bacterial cellulose/polymethacrylate nanocomposites have received attention in numerous areas of study and in a variety of applications. The attractive properties of methacrylate polymers and bacterial cellulose, BC, allow the synthesis of new nanocomposites with distinct characteristics. In this study, BC/poly(glycidylmethacrylate) (BC/PGMA) and BC/poly(ethyleneglycol)methacrylate (BC/PPEGMA) nanocomposites were prepared through in situ free radical polymerization of GMA and PEGMA, respectively. Ammonium persulphate (APS) was used as an initiator and N,N’methylenebisacrilamide (MBA) was used as a crosslinker in BC/PGMA. Chemical composition, morphology, thermal stability, water absorption, mechanic and surface properties were determined through specific characterization techniques. The optimal polymerization was obtained at (1:2) for BC/PGMA, (1:2:0.2) ratio for BC/GMA/MBA and (1:20) for BC/PPEGMA, with 0.5% of initiator at 60 ºC during 6 h. A maximum of 67% and 87% of incorporation percentage was obtained, respectively, for the nanocomposites BC/PGMA/MBA and BC/PPEGMA. BC/PGMA nanocomposites exhibited an increase of roughness and compactation of the three-dimensional structure, an improvement in the thermal and mechanical properties, and a decrease in their swelling ability and crystallinity. On the other hand, BC/PPEGMA showed a decrease of stiffness of three-dimensional structure, improvement in thermal and mechanical properties, an increase in their swelling ability and a decrease the crystallinity. Both BC/polymethacrylate nanocomposites exhibited a basic surface character. The acid treatment showed to be a suitable strategy to modifiy BC/PGMA nanocomposites through epoxide ring-opening reaction mechanism. Nanocomposites became more compact, smooth and with more water retention ability. A decrease in the thermal and mechanical proprieties was observed. The new nanocomposites acquired properties useful to biomedical applications or/and removal of heavy metals due to the presence of functional groups.

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This work consists in a study of the Shrimp Industry in the state of Rio Grande do Norte, whose central issue relates to the understanding of how the Triple Helix (University, Government and the productive sector) interrelationship limits or expands the industry s innovation process. The study aims to understand how the Triple Helix relationship interferes in the innovation process of shrimp in Rio Grande do Norte. As the knowledge becomes the resource key for production methods, the generation of new technologies, new products and processes which demands joint and integrated action of the institutions comprising the Triple Helix: University, Government and productive sector, which possess the essential resources to innovate the process and can be maximized from cooperative relationships between the referred Institutions. Thus, in this work, it was sharply used the pioneering studies of Sabato and Botana (1968) regarding the cooperation relationship between the scientific-technological sphere, the governmental and the productive base, and studies on the Triple Helix approach, proposed by Etzkowitz and Leydesdorff (2000), in which the university has a key role in the process of technological and innovative development of countries and regions, and under which it is assigned to the very University - the character of the entrepreneurial institution, through the concept of entrepreneurial University. Aiming to overcome the criticism of Cooke (2005), regarding the limitations of the Triple Helix approach, in this study it was used - as analytical perspectives - the perspective of social immersion (Granovetter, 1985, 2005) and the theory of resources dependence (PFEFFER; SALANCIK, 1978). The analytical perspectives presented in here, despite of the different assumptions, are essential to eliminate the bias that one only approach can lead (ASTLEY; VAN DE VEM; 2007). The authors arguments focus on the fact that the integration is possible if the researcher acknowledged that different perspectives may have different descriptions of the same phenomenon. As a research strategy, this study is characterized as a study case, along with the proposed objectives - the qualitative method was used as an approach and, depending on the gathering of the sector s historical, a sectional longitudinal view approach was applied (VIEIRA, 2004). The primary and secondary data were used in order to understand the sector s evolutionary process and its inter-institutional relations - regarding the shrimp culture in Rio Grande do Norte - to promote the development, as the content was used for the technical analysis (BARDIN, 1977). The approach of social immersion and resources addiction dependence made it possible to understand that relationships are established within and between each sphere (university, government and productive sector) characterizing a network of low density relationships and strongly internal and external dependence. Based on the speech of Etzkowitz and Mello (2006), a successful Triple Helix strategy of innovation requires not only the involvement and commitment of the parts, within the institutional sphere and among them, but also the development of mechanisms to coordinate the multiple and complex interactions and interfaces, focusing on promoting both environment and context for innovation and learning; it can be acknowledge from study results that the shrimp in the State of the RN, although there are several institutional mechanisms to promote greater integration and technological development, has been presented disjointed - both internally and between the spheres - and under no legitimate practice when facing the innovational promotion and integration institutions. Due to those factors, the central institutions of the network are crucial to the promotion of innovations, spreading through their direct contacts the importance factor of the sustainable competitive activity in the world market and on the national level. However, it may be concluded, from the data, that the Triple Helix relations are interfering in a negative way on what concerns the promotion of innovations in the shrimp industry in RN

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The balance between the demands of two important spheres of human life, work and family, has become a challenge due to the pressures of the contemporary that is expanding around the difficulties of reconciling these two comínios. In this sense, this research aimed to understand the work-family interaction in the perception of executive secretaries. The analysis approach used was qualitative research, by worrying about a reality that can not be quantified due to the subjectivity of his goal. The data collection technique used was the semistructured interview to twenty executive secretaries, servants of a Federal Institution of Higher Education. For the understanding and interpretation of the data, we used the technique of content analysis. The results of both analyzes identified the existence of conflict as enrichment in this interaction. The time was identified as the largest generator of conflict work. The overload, relationship stress and conflict emerged as elements common to both domains. As main implications of labor disputes, were revealed: problamas health for secretaries and stress. As main implications of family conflicts emerged: motivation for work, lower performance and lack of concentration. The attempt at balance was identified as the strategy most used by secretaries to minimize work-family conflict. The work-family enrichment was seen as resources that contribute to improving the lives of the secretary in both domains. The opportunity to add knowledge was highlighted as enriching element of work and family values ​​as elements enriching family. The support and experience emerged as enrichment items common to both domains. Regarding the implications of enrichment resulting from the interaction of work and family, the more perceived by respondents were: increased knowledge and skills, material and psychological benefits, improved quality of life and personal and professional fulfillment. From the perception of executive secretaries, work and family spheres of human life are essential and complementary, and that help is contrary, however, this relationship is the primary management of conflicts, ie, how the individual sees and manages the negative side of the work-family

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This paper discusses the experiences related to the treatment of children´s cancer which had children, their mothers and families as their main characters. They were mainly originated from areas in the countryside and urban poor areas in the State of Rio Grande do Norte. The non-governmental organization Grupo de Apoio à Criança com Câncer (GACC) was the privileged ethnographic location. In this setting, the mother, which was called acompanhante (companion), and the children, defined as pacientes (patients), were often sheltered in reason of therapeutic practices and the treatment undertaken by children in a nearby hospital. This study aims to focus on the therapeutic itinerary, beyond the children´s suffering, dealing with the family as a whole, since the moral values from these popular families imply the complete involvement of the family in relation to the illness and its treatment. Therefore, it is experienced as a family problem. We also intend to understand the construction of meanings to the illness, dealing with the ideological continuity in the relationships between the families and the GACC. These meanings were built in the intersection of these two spheres, which refer particularly to medical, religious and emotional explanations. Ethnographic methods were applied in this research at the entity and another social contexts, such as the family households. I also tried to retrieve the process of treatment outside the GACC, visiting the family context, when doing dense interviews or just having conversations with informants. It was found that the GACC, as a non-governmental organization, generates a negotiation of identities, which develops, then, through the family as a whole, but also through the child and especially the mother, affecting, in some way, their internal organization. Furthermore, the meanings of the experience of illness appeared to be shaped by the family sphere as well as by the logic of public health structures